Learn Facebook Advertising

Discover the proven methods and tactics of using Facebook PPC to profit successfully and grow any product or service.
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  • Lectures 28
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Discover the proven methods and tactics of using Facebook PPC to profit successfully and grow any product or service.

We've been working with Facebook PPC since it first released and have created a five step system to setup your ads and obtain a huge ROI.

Our company works with clients in many different niches successfully with Facebook PPC as well and we wanted to provide an asset for the public to benefit as well.

Here's some of our recent students case studies:

"Thanks for sharing your FB News Ads strategies. I've already pulled in $985 profit adding in 300 leads" - Mark Helton

"I've pulled in a 7680% ROI running one FB campaign to get new clients for my business. The numbers speak for themselves :)" - Connor Gilson

"Thanks for putting together such a group course together. I've already improved my FB campaigns and lowered my costs and increased my opt-ins" - Mario Brown

"I setup a CPC campaign on FB for a LinkedIn software I own and got my first sale an hour in after just 14 clicks ... I should have $25K in profits coming in" - William Meers

What are the requirements?

  • Facebook Account

What am I going to get from this course?

  • Obtain a Positive ROI on FB PPC
  • Understand FB Ads Editor & Power Editor
  • Create A Successful FB Ads Campaign & Grow Your Business

Who is the target audience?

  • Business Owner
  • Digital Marketer
  • Internet Marketer
  • Facebook Users

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Step 1 : Getting Started by Building your FB Prospect Lists

Hey, thanks for joining our Udemy course on how to make money with Facebook Advertising.

Feel free to ask questions and I will personally reply!

I have a free gift for you that will help you as you go through the course.

It's my Facebook Mindmap which you can get here

This will be your guide as you go through the content. Print it out if you live!

If you like the course, leave a review!

Udemy courses live and die from reviews, so I need your support.

Let me know if there's anything I can do in return.

All the best,

Ryan Shaw



These are the sites that you can use

  • Alexa
  • Quantcast
  • What Runs Where – 7 day free trial is all you really need – amazing tool for competition research!
  • Follow.Net – Perhaps the best tool for market research & its completely Free!

These are the tools that I personally use:

  • Lightning Leads Pro – Manage Your Business, Leads all in one platform, Grab Emails. (Coming Soon.)
  • Info USA - Get email lists
  • Info Free – Get email lists
  • Buy Emails Database
  • Export from your own databases!
Build a List of Pages, Interests
Section 2: Step 2 : Importing all your Prospects to FB

Facebook Power Editor (Only works on Google Chrome) :

Section 3: Step 3 : Create Your Ads

Use the Facbeook Text Overlay tool if your image has text to test if it will pass. (You need less than 20% of it being text in the image.)

Promoted Posts average 1 – 10% CTR. If its lower, pause and test a new image.


Make sure to pick out the best images. Use the image rotator but only test one at a time live. Two at the most.

Use right side ads only if you have larger audiences. Usually 10k+ plus.


Ads Editor Update on 10/31/2013:

There’s been so updates to the ads editor layout. Nothing major, but it will look different from my videos here. Click to Open Screenshot:


PS. I forgot to add in the videos above that you should create an ad for EACH custom audience,page, and interest because you will need to test to see if that target group is converting. (This means you need to use a Tracking Code.)


This is a video that I'm leaking from our private Facebook Ads Membership Program.

Get access to Private Mastermind -> http://fbsocialleadsystem.com/fb-mastery-group/


Normally, I only share this with my coaching circle. I wanted to share this update because its HUGE! :)

You can get our full FB Ads course here : http://fbsocialleadsystem.com

Adding a Tracking Code
Section 4: Step 4 : Refine Your Sales Funnel

Extra Webinar Setup Training

Section 5: Step 5 : Optimize Your Business for Lifetime Value
Close More Sales
Section 6: Our Facebook Tricks

For more bonus training, subscribe to my Youtube Channel.

Setup a Google Offer for Free

Download the screenshots to the presentations above

Get Access to Offline Academy

Target Individuals

What is Retargeting?

Retargeting, also known as remarketing, is the second best way to get sales for almost no investment to having an email list. These are people who have said, “Yes I am interested”, and for whatever reason, clicked off of your website. It happens all the time, but it doesn’t mean they don’t want to buy. I have always gotten a positive ROI on this type of advertising and recommend everyone have it running on all of my websites if at all possible!



Ad Roll

Perfect Audience


Josh Cohen explains how to setup remarketing on Google. He does it great, so no point in recreating his video.

Also, here’s my current WP Backup Plus campaign. Note: I don’t have conversions setup on this one, as I’ve realized retargeting works and really don’t need to track exact results, although I do recommend doing conversion tracking always. (Sometimes you just get lazy! Point in case why I didn’t remake the video above:)That’s why we run ads, let the ad platform do the selling to make our lives easier!


Of course you can import your email list, but how about any email list?


Signup for Open Graph

Using the Power Editor
Section 7: Bonus Content
Setup Squeeze Pages

Webinar Express – No monthly fees to host webinars using Google Hangouts


For more bonus training, subscribe to my Youtube Channel.


Tracking Software

Other Advertising Platforms

Solo Ads

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Instructor Biography

I own 4 separate companies that develop software, publish books, digital reports, training products, offer consulting and coaching. I’ve helped over 25,000 students worldwide build their businesses, have best selling books on Amazon, and I coach a wide variety of students across many niches & industries that have led their businesses & mine to do $15 million dollars in sales in just the past two years.

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