Learn Facebook Advertising
3.9 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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Learn Facebook Advertising

Discover the proven methods and tactics of using Facebook PPC to profit successfully and grow any product or service.
3.9 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
316 students enrolled
Created by Ryan Shaw
Last updated 11/2013
English
Current price: $10 Original price: $35 Discount: 71% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Obtain a Positive ROI on FB PPC
Understand FB Ads Editor & Power Editor
Create A Successful FB Ads Campaign & Grow Your Business
View Curriculum
Requirements
  • Facebook Account
Description

Discover the proven methods and tactics of using Facebook PPC to profit successfully and grow any product or service.

We've been working with Facebook PPC since it first released and have created a five step system to setup your ads and obtain a huge ROI.

Our company works with clients in many different niches successfully with Facebook PPC as well and we wanted to provide an asset for the public to benefit as well.

Here's some of our recent students case studies:

"Thanks for sharing your FB News Ads strategies. I've already pulled in $985 profit adding in 300 leads" - Mark Helton

"I've pulled in a 7680% ROI running one FB campaign to get new clients for my business. The numbers speak for themselves :)" - Connor Gilson

"Thanks for putting together such a group course together. I've already improved my FB campaigns and lowered my costs and increased my opt-ins" - Mario Brown

"I setup a CPC campaign on FB for a LinkedIn software I own and got my first sale an hour in after just 14 clicks ... I should have $25K in profits coming in" - William Meers

Who is the target audience?
  • Business Owner
  • Digital Marketer
  • Internet Marketer
  • Facebook Users
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 03:09:58
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Step 1 : Getting Started by Building your FB Prospect Lists
6 Lectures 35:54

Hey, thanks for joining our Udemy course on how to make money with Facebook Advertising.

Feel free to ask questions and I will personally reply!

I have a free gift for you that will help you as you go through the course.

It's my Facebook Mindmap which you can get here

This will be your guide as you go through the content. Print it out if you live!

If you like the course, leave a review!

Udemy courses live and die from reviews, so I need your support.

Let me know if there's anything I can do in return.

All the best,

Ryan Shaw

http://ryanshaw.me
http://facebook.com/rhinoweb

Preview 02:52


These are the sites that you can use

  • Alexa
  • Quantcast
  • What Runs Where – 7 day free trial is all you really need – amazing tool for competition research!
  • Follow.Net – Perhaps the best tool for market research & its completely Free!
Preview 07:27

These are the tools that I personally use:

Import User id's
08:08

  • Lightning Leads Pro – Manage Your Business, Leads all in one platform, Grab Emails. (Coming Soon.)
  • Info USA - Get email lists
  • Info Free – Get email lists
  • Buy Emails Database
  • Export from your own databases!
Import Emails
07:35

Build a List of Pages, Interests
08:46
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Step 2 : Importing all your Prospects to FB
1 Lecture 02:25

Facebook Power Editor (Only works on Google Chrome) :

Create Custom Audience
02:25
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Step 3 : Create Your Ads
7 Lectures 44:56

Use the Facbeook Text Overlay tool if your image has text to test if it will pass. (You need less than 20% of it being text in the image.)

Promoted Posts average 1 – 10% CTR. If its lower, pause and test a new image.

Creating Promoted Posts
17:01

Make sure to pick out the best images. Use the image rotator but only test one at a time live. Two at the most.

Use right side ads only if you have larger audiences. Usually 10k+ plus.

Creating Right Side Ads
06:19

Ads Editor Update on 10/31/2013:

There’s been so updates to the ads editor layout. Nothing major, but it will look different from my videos here. Click to Open Screenshot:
customaudiences

Creating an Ad for your Custom Audiences
02:36

PS. I forgot to add in the videos above that you should create an ad for EACH custom audience,page, and interest because you will need to test to see if that target group is converting. (This means you need to use a Tracking Code.)

Creating an Ad for your Targeted Pages, Interests
03:24

This is a video that I'm leaking from our private Facebook Ads Membership Program.

Get access to Private Mastermind -> http://fbsocialleadsystem.com/fb-mastery-group/

HUGE Facebook Ad Platform Changes (Part 1)
05:31

Normally, I only share this with my coaching circle. I wanted to share this update because its HUGE! :)

You can get our full FB Ads course here : http://fbsocialleadsystem.com

HUGE Facebook Ad Platform Changes (Part 2)
05:01

Adding a Tracking Code
05:04
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Step 4 : Refine Your Sales Funnel
1 Lecture 19:32
19:32
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Step 5 : Optimize Your Business for Lifetime Value
1 Lecture 06:55
Close More Sales
06:55
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Our Facebook Tricks
8 Lectures 01:01:42
15:38

Target Individuals
04:50

What is Retargeting?

Retargeting, also known as remarketing, is the second best way to get sales for almost no investment to having an email list. These are people who have said, “Yes I am interested”, and for whatever reason, clicked off of your website. It happens all the time, but it doesn’t mean they don’t want to buy. I have always gotten a positive ROI on this type of advertising and recommend everyone have it running on all of my websites if at all possible!

Setup Retargeting: What is Retargeting?
04:29

Setup Retargeting: Comparing Adroll Vs Perfect Audience
10:18

Josh Cohen explains how to setup remarketing on Google. He does it great, so no point in recreating his video.

Also, here’s my current WP Backup Plus campaign. Note: I don’t have conversions setup on this one, as I’ve realized retargeting works and really don’t need to track exact results, although I do recommend doing conversion tracking always. (Sometimes you just get lazy! Point in case why I didn’t remake the video above:)That’s why we run ads, let the ad platform do the selling to make our lives easier!

Google Adwords ReTargeting
04:24

Of course you can import your email list, but how about any email list?

Import Emails Trick
05:22

Open Graph Tricks
09:12

Using the Power Editor
07:29
About the Instructor
Ryan Shaw
3.9 Average rating
9 Reviews
316 Students
1 Course

I own 4 separate companies that develop software, publish books, digital reports, training products, offer consulting and coaching. I’ve helped over 25,000 students worldwide build their businesses, have best selling books on Amazon, and I coach a wide variety of students across many niches & industries that have led their businesses & mine to do $15 million dollars in sales in just the past two years.