Kickstarter Equation: 6 Elements to a Kickass Kickstarter
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Kickstarter Equation: 6 Elements to a Kickass Kickstarter

After studying 100s of successful projects, we made over 250K on Kickstarter. Sharing is caring, and here's our formula.
3.5 (165 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,570 students enrolled
Created by Slava Menn
Published 10/2012
English
Kickstarter Equation: 6 Elements to a Kickass Kickstarter
Price: Free
Includes:
  • 30 mins on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Description

You = Independent Entrepreneur > Big Companies. You, the artist, filmmaker, fashion designer, product designer, are more creative, intelligent, ambitious, and capable than any big company. We want to support you.

Before Kickstarting our anti-theft bike light, we did a lot of homework. We learned story-telling frameworks, low-cost/high-quality video production techniques, and studied 100s of successful Kickstarter projects. The purpose of the Kickstarter equation is to share our hard-earned lessons with inventors, fashion designers, and film makers in hopes that it helps you succeed with Kickstarter.

We want to help. If you have questions from the team with that made the world's best bike light at any stage of the process, don't be a stranger and Contact Us.

Love,

Slava & Brad

Gotham Bicycle Defense Industries

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Curriculum For This Course
8 Lectures
02:36:17
+
My First Section
8 Lectures 30:17

Overview: Introduction and overview to the Kickstarter Equation including some of the best Kickstarter projects that inspired us including the Capture Camera Clip SystemCineskatesThe Present, and Double Fine Adventure.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Kickstarter Equation Introduction
06:37

Overview: Of all the funding sources out there, why did we choose Kickstarter?  Hint: VC is not fun :)

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Why Kickstarter?
03:59

We studied a number of different frameworks to make Gotham's bike light video from the world's top storytellers including:

1. Start With Why by Simon Sinek's record breaking TEDx talk.

2. Made To Stick by Dan Heath and Chip Heath's best-selling book.

3. Public Narrative: Self, Us, Now by Marshall Ganz's fantastic Harvard course.

This lecture shares the best of what we've found.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Part 1: Story
03:16

Overview: As entrepreneurs, our jobs is to make more with limited resources.  We studied video production to learn how to make an (almost) professional video with amateur equipment.  This course teaches scrappy tricks to make your amateur video look like the pros.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Part 2: Video
05:24

Overview: Your friends love you and want to see you succeed. While this sounds obvious, many Kickstarter projects don't get enough support from friends.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Part 3: Friends
01:21

Overview: Be smart about rewarding your backers. To do so, you must first understand the nature of your backers which Brad breaks down into 1. Casual Supporters, 2. Core Customers, 3. Early Evangelists.  Here's our strategy for creating rewards that your backers will love.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Part 4: Rewards
03:55

Overview: Using Steve Blank's Customer Development techniques, to quickly found the product-customer fit. Then Brad did what Brad does best: Prototype! Prototype! Prototype!

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

Part 6: Product and Market Fit - Build a lean physical product and find your product-customer fit.
05:45

The slideshow for our presentation
Kickstarter Equation Slides
63 pages
About the Instructor
Slava Menn
3.5 Average rating
165 Reviews
8,570 Students
1 Course
Co-founder, FortifiedBike.com

I believe biking makes better cities, and independent inventors make better products. I'm an engineer and entrepreneur educated far beyond my intellect and have taught entrepreneurship at Boston University, MIT, Boston Museum of Fine Arts, and in Boston Public Schools. I believe biking makes better cities, and independent inventors make better products. I'm an engineer and entrepreneur educated far beyond my intellect and have taught entrepreneurship at Boston University, MIT, Boston Museum of Fine Arts, and in Boston Public Schools.