Kickstarter Equation: 6 Elements to a Kickass Kickstarter

After studying 100s of successful projects, we made over 250K on Kickstarter. Sharing is caring, and here's our formula.
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  • Lectures 8
  • Length 9.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
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About This Course

Published 10/2012 English

Course Description

You = Independent Entrepreneur > Big Companies. You, the artist, filmmaker, fashion designer, product designer, are more creative, intelligent, ambitious, and capable than any big company. We want to support you.

Before Kickstarting our anti-theft bike light, we did a lot of homework. We learned story-telling frameworks, low-cost/high-quality video production techniques, and studied 100s of successful Kickstarter projects. The purpose of the Kickstarter equation is to share our hard-earned lessons with inventors, fashion designers, and film makers in hopes that it helps you succeed with Kickstarter.

We want to help. If you have questions from the team with that made the world's best bike light at any stage of the process, don't be a stranger and Contact Us.

Love,

Slava & Brad

Gotham Bicycle Defense Industries

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Curriculum

Section 1: My First Section
06:37

Overview: Introduction and overview to the Kickstarter Equation including some of the best Kickstarter projects that inspired us including the Capture Camera Clip SystemCineskatesThe Present, and Double Fine Adventure.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

03:59

Overview: Of all the funding sources out there, why did we choose Kickstarter?  Hint: VC is not fun :)

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

03:16

We studied a number of different frameworks to make Gotham's bike light video from the world's top storytellers including:

1. Start With Why by Simon Sinek's record breaking TEDx talk.

2. Made To Stick by Dan Heath and Chip Heath's best-selling book.

3. Public Narrative: Self, Us, Now by Marshall Ganz's fantastic Harvard course.

This lecture shares the best of what we've found.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

05:24

Overview: As entrepreneurs, our jobs is to make more with limited resources.  We studied video production to learn how to make an (almost) professional video with amateur equipment.  This course teaches scrappy tricks to make your amateur video look like the pros.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

01:21

Overview: Your friends love you and want to see you succeed. While this sounds obvious, many Kickstarter projects don't get enough support from friends.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

03:55

Overview: Be smart about rewarding your backers. To do so, you must first understand the nature of your backers which Brad breaks down into 1. Casual Supporters, 2. Core Customers, 3. Early Evangelists.  Here's our strategy for creating rewards that your backers will love.

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

05:45

Overview: Using Steve Blank's Customer Development techniques, to quickly found the product-customer fit. Then Brad did what Brad does best: Prototype! Prototype! Prototype!

About Us: We're inventors and entrepreneurs who met at MIT and started our bike light company through Kickstarter. We believe biking makes better cities, and independent entrepreneurs make better products. If you have questions or need help with your project, feel free to email us: firstname @bikegotham.com.

63 pages
The slideshow for our presentation

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Instructor Biography

Slava Menn, Co-founder, FortifiedBike.com

I believe biking makes better cities, and independent inventors make better products. I'm an engineer and entrepreneur educated far beyond my intellect and have taught entrepreneurship at Boston University, MIT, Boston Museum of Fine Arts, and in Boston Public Schools. I believe biking makes better cities, and independent inventors make better products. I'm an engineer and entrepreneur educated far beyond my intellect and have taught entrepreneurship at Boston University, MIT, Boston Museum of Fine Arts, and in Boston Public Schools.

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