Build Your Mobile Presence
3.3 (2 ratings)
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Build Your Mobile Presence

Mobile is taking over business marketing strategies. Mobile marketing is the future. Learn the channel today.
3.3 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
636 students enrolled
Last updated 5/2014
English
Current price: $10 Original price: $20 Discount: 50% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 41 mins on-demand video
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • This course is an ideal introduction to this emerging mass media, allowing you to learn best practices of mobile marketing.
View Curriculum
Requirements
  • No Previous Experience Required
  • Computer/ Laptop/ iPad etc.
  • Any Smartphone
  • And...hunger to learn!
Description

Mobile Marketing Simplified:

Have you thought about why should you CARE ABOUT Mobile Marketing?

Why does it matter?

Forbes says:

Mobile is arguably the closest you can get to the consumer. There is no other device that is as personal (everybody has their own phone), as pervasive (is with you all of the time), and provides the opportunity for proximity.

AND... Because it’s too big to ignore.

Take a minute to observe your surroundings, what do you see?

SMARTPHONES, TABLETS, SMARTPHONES...

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Mobile technology has already fundamentally transformed personal communications, but mobile is also having a huge impact on how businesses and brands talk to their customers.

This course provides you with a solid understanding of the rapid evolution of mobile marketing landscape and will equip you with the information you need to help develop a comprehensive mobile web strategy for your business.

You will understand how the user requirements are different in the mobile context and take a look at what the future holds and what this might mean for your business.

And, here is what you'll learn in depth:

  1. Introduction to Mobile Marketing
  2. Mobile Apps, QR Codes and Messaging
  3. Creating a Successful Mobile Experience & Copy
  4. Mobile Apps to Market Your Business
  5. Get Most of Mobile Advertising

The course is easy to chew, as its structured in 7 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour including the interview with the Mobile App ECOMO brand's founder Mr.Mark Stewart. He's sharing his expertise with our students exclusively on this course. So, why not to learn new skills in a lunch hour?

Join us today at the Mobile Marketing 101 course, and take your business to the next level!

Who is the target audience?
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects or...considering the internet as a source of new clients.
  • If you've started thinking about targeting mobile for your next business activities but don't know really where to start, this course is a great first step opportunity.
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Curriculum For This Course
Expand All 15 Lectures Collapse All 15 Lectures 02:55:38
+ –
Mobile Marketing 101
8 Lectures 29:49

Hi and welcome to iMarketer Training! This lesson is an introduction to mobile marketing.

Preview 01:25


Mobile Marketing involves reaching customers and prospects when they're using the internet away from the traditional home/office desktop environment. Let us learn more in this lesson.

Preview 04:43

Creating a successful mobile experience & copy
04:13

Copywriting for mobile is the way of the future and a great way to reach a new audience and increase revenue. Here are some tips on mobile copywriting.

Copywriting for mobile apps, email and website
04:41

Mobile apps to market your business
05:03

Mobile advertising is growing faster than all other digital advertising formats, discover the details.

Mobile Advertising
04:15

What's next?
00:47
+ –
Interview with Founder of ECOMO app
2 Lectures 10:49

Interview with ECOMO mobile app founder Mark Stewart.

Mobile Strategy Insights from a Mobile App Business - Part 1
07:34

Mobile Strategy Insights from a Mobile App Business - Part 2
03:15
+ –
Supplementary materials
5 Lectures 00:00

Mobile Marketing Guidelines provide recommendations on how to get started. PDF format.

Inroduction to Mobile Marketing pdf
69 pages

Integrating Mobile Strategy
16 pages

Mobile Advertising Handbook
24 pages

Rise Mobile Marketing
16 pages

How Mobile is Changing Your Marketing Strategy
10 pages
About the Instructor
iMarketer Training
4.1 Average rating
399 Reviews
17,800 Students
37 Courses
Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.