This is a complete college course, the same one you would take in a University. This course covers an introduction to the world of business and all its disciplines. Dan McCarty is an MBA graduate from the prestigious Haas School of business at the University of California in Berkeley. He worked is way from entry level to President/CEO of billion dollar businesses, having run such well know brands as Del Monte, Hain Health Foods, Brawny, Quited Northern, Crystal Sugar, Dixie Cups and Plates, Underwood Meats and more.
Introductory comments and a textbook recommendation.
Learn about our economy, common economic terms you hear everyday but don't really understand.
The law of supply and demand made easy.
Capitalism vs. Socialism....what really is the difference?
The circular flow model which runs our economic engine.
Debts and Deficits....making sense of the situation.
The new environment of business.
The concept of thinking about things globally...something American's often do not do.
Free trade....good for everyone....right?
Ethics and the social responsbilities of business.
How to structure a business.
Starting a small business.
Introduction to Management.
Business organization.....types of organizations.
Operations, or production.
Tools for managing operations - pert, gant, breakeven, etc.
Understanding what motivates employees.
Human resources and managing people.
Labor unions and other employee-management issues.
Marketing...what is it and its role in business.
The marketing area of Pricing is discussed.
The marketing area of Place is discusssed.
Marketing's role in developing products.
Promotions, including advertising, the most visible part of marketing.
Accounting, reporting and record keeping.
Accounting math. Part II.
Finance....and how it is a different area than accounting.
The concept of leverage..how debt actually increases returns!
Introduction to the stock and bond markets.
The bond market.
Different vehicles to consider when investing.
Stocks and bonds continued.
Our banking system.
The Federal Reserve system and how it works.
What backs our money supply?
For students who would like to take quizzes.
Dan McCarty has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.
Dan is also a MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.