Introduction to Business

Get a full introductory college business course taught by a former CEO for less than $1 per lecture.
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83 students enrolled
Instructed by Daniel McCarty Business / Other
$20
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  • Lectures 38
  • Contents Video: 6.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2012 English

Course Description

This is a complete college course, the same one you would take in a University.  This course covers an introduction to the world of business and all its disciplines.  Dan McCarty is an MBA graduate from the prestigious Haas School of business at the University of California in Berkeley.  He worked is way from entry level to President/CEO of billion dollar businesses, having run such well know brands as Del Monte, Hain Health Foods, Brawny, Quited Northern, Crystal Sugar, Dixie Cups and Plates, Underwood Meats and more.  

What are the requirements?

  • Text books is recommended but not required. (See first free lecture)

What am I going to get from this course?

  • Goal: At the end of this course, students will be able to understand and discuss as aspects of business at a college introductory level.
  • Objectives: Students will be able to see the bigger picture of business, understand the potential fields of study and focus their future studies on the areas of business that interest them the most.

What is the target audience?

  • Entry level college students of anyone interested in business and our economic system.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: General Business Topics
01:56

Introductory comments and a textbook recommendation.

09:41

An introduction to some general business concepts.

11:00

Learn about our economy, common economic terms you hear everyday but don't really understand.

11:14

The law of supply and demand made easy.

11:29

Capitalism vs. Socialism....what really is the difference?

05:27

The circular flow model which runs our economic engine.

12:56

Debts and Deficits....making sense of the situation.

08:36

The new environment of business.

08:17

The concept of thinking about things globally...something American's often do not do.

11:05

Free trade....good for everyone....right?

07:08

Ethics and the social responsbilities of business.

17:08

How to structure a business.

10:34

Starting a small business.

12:04

Introduction to Management.

15:08

Business organization.....types of organizations.

07:25

Operations, or production. 

04:35

Tools for managing operations - pert, gant, breakeven, etc.

11:11

Understanding what motivates employees.

13:42

Human resources and managing people.

14:09

Labor unions and other employee-management issues.

10:28

Marketing...what is it and its role in business.

07:33

The marketing area of Pricing is discussed.

14:02

The marketing area of Place is discusssed.

15:21

Marketing's role in developing products.

14:22

Promotions, including advertising, the most visible part of marketing.

13:29

Accounting, reporting and record keeping.

15:53

Accounting math.  Part II. 

12:14

Finance....and how it is a different area than accounting.

07:25

The concept of leverage..how debt actually increases returns!

09:39

Introduction to the stock and bond markets.

10:47

The bond market.

06:50

Different vehicles to consider when investing.

05:31

Stocks and bonds continued.

14:04

Our banking system.

09:18

The Federal Reserve system and how it works.

09:48

What backs our money supply?

09:39

Operations Planning.

Section 2: EXAMS AND QUIZZES
13.8 kB

For students who would like to take quizzes.

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Instructor Biography

Daniel McCarty, Ex-CEO offers Marketing Course for small and large business

Dan McCarty has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.

Dan is also a MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.

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