Introduction to Business
4.0 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
133 students enrolled
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Introduction to Business

Get a full introductory college business course taught by a former CEO for less than $1 per lecture.
4.0 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
133 students enrolled
Created by Daniel McCarty
Published 5/2012
English
Current price: $10 Original price: $20 Discount: 50% off
4 days left at this price!
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Includes:
  • 6.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Goal: At the end of this course, students will be able to understand and discuss as aspects of business at a college introductory level.
  • Objectives: Students will be able to see the bigger picture of business, understand the potential fields of study and focus their future studies on the areas of business that interest them the most.
View Curriculum
Requirements
  • Text books is recommended but not required. (See first free lecture)
Description

This is a complete college course, the same one you would take in a University.  This course covers an introduction to the world of business and all its disciplines.  Dan McCarty is an MBA graduate from the prestigious Haas School of business at the University of California in Berkeley.  He worked is way from entry level to President/CEO of billion dollar businesses, having run such well know brands as Del Monte, Hain Health Foods, Brawny, Quited Northern, Crystal Sugar, Dixie Cups and Plates, Underwood Meats and more.  

Who is the target audience?
  • Entry level college students of anyone interested in business and our economic system.
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Curriculum For This Course
38 Lectures
06:31:08
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General Business Topics
37 Lectures 06:31:08

Introductory comments and a textbook recommendation.

Preview 01:56

An introduction to some general business concepts.

Preview 09:41

Learn about our economy, common economic terms you hear everyday but don't really understand.

Princ Of Bus #2 Economic Terms
11:00

The law of supply and demand made easy.

Princ Of Bus #2A Supply And Demand
11:14

Capitalism vs. Socialism....what really is the difference?

Princ Of Bus #2B Capitalism
11:29

The circular flow model which runs our economic engine.

Princ Of Bus #2D Circular Flow Model
05:27

Debts and Deficits....making sense of the situation.

Princ Of Bus #2E Debt And Deficits
12:56

The new environment of business.

Princ Of Bus #3 Global Environment
08:36

The concept of thinking about things globally...something American's often do not do.

Princ Of Bus #3A Thinking Globally
08:17

Free trade....good for everyone....right?

Princ Of Bus #3B Free Trade
11:05

Ethics and the social responsbilities of business.

Princ Of Bus #4 Ethics And Social Responsibility
07:08

How to structure a business.

Princ Of Bus #5 Forming A Business
17:08

Starting a small business.

Princ Of Bus #6 Entrepreneurship
10:34

Introduction to Management.

Princ Of Bus #7 Management
12:04

Business organization.....types of organizations.

Princ Of Bus #8 Organization
15:08

Operations, or production. 

Princ Of Bus #9 Operations
07:25

Tools for managing operations - pert, gant, breakeven, etc.

Princ Of Bus #9A Operations Tools
04:35

Understanding what motivates employees.

Princ Of Bus #10 Motivation
11:11

Human resources and managing people.

Princ Of Bus #11 Human Resources
13:42

Labor unions and other employee-management issues.

Princ Of Bus #12 Employee Management Issues
14:09

Marketing...what is it and its role in business.

Princ Of Bus #13 Marketing
10:28

The marketing area of Pricing is discussed.

Princ Of Bus #14 Pricing
07:33

The marketing area of Place is discusssed.

Princ Of Bus #15 Distribution
14:02

Marketing's role in developing products.

Princ Of Bus #15 Products
15:21

Promotions, including advertising, the most visible part of marketing.

Princ Of Bus #16 Promotion
14:22

Accounting, reporting and record keeping.

Princ Of Bus #17 Accounting
13:29

Accounting math.  Part II. 

Princ Of Bus #17A Accounting II
15:53

Finance....and how it is a different area than accounting.

Princ Of Bus #18 Finance
12:14

The concept of leverage..how debt actually increases returns!

Princ Of Bus #18 A Leverage
07:25

Introduction to the stock and bond markets.

Princ Of Bus #19 Intro To Stocks
09:39

The bond market.

Princ Of Bus #19A Bonds
10:47

Different vehicles to consider when investing.

Princ Of Bus #19B Investing Alternatives
06:50

Stocks and bonds continued.

Princ Of Bus #19C Stocks And Bond II
05:31

Our banking system.

Princ Of Bus #20 Banking System
14:04

The Federal Reserve system and how it works.

Princ Of Bus #20A Federal Reserve
09:18

What backs our money supply?

Princ Of Bus #20B What Backs Our Money
09:48

Operations Planning.

Principleof Business Operationsplanning #23
09:39
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EXAMS AND QUIZZES
1 Lecture 00:00

For students who would like to take quizzes.

UDEMY QUIZZES PRINCIPLES OF BUSINESS
13.8 kB
About the Instructor
Daniel McCarty
4.0 Average rating
143 Reviews
916 Students
6 Courses
Ex-CEO offers Marketing Course for small and large business

Dan McCarty has worked his way up from entry level marketing assistant to President and CEO of multi-billion dollar companies and divisions of companies. Dan has managed America's best known brands including Del Monte, Quilted Northern, Underwood, Crystal, Dixie Cups and Plates, Brawny Paper Towels, Accent, Hain Health Foods and more.

Dan is also a MBA graduate from the prestigious Haas School of Business at the University of California in Berkeley.