Internet Marketing: Foundations, Models, and Value Chain

Integrating Online and Offline For Success
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  • Lectures 5
  • Length 5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2013 English

Course Description

 This course is the first in the Internet Marketing series by Robert Torte. It covers the foundations of the Internet, the Internet Value Chain, and Internet Business Models. This course is structured by chapter that correspond with the recommended reading.

What are the requirements?

  • Reccommended: Internet Marketing Third Edition by Roberts and Zahay

What am I going to get from this course?

  • By the end of this course you will be familiar with the foundations of the Internet, what an Internet Value Chain is, and be familiar with Internet business models.

Who is the target audience?

  • All

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Course Lectures
Introduction to the course.
This lecture starts with an introduction to the Internet, what it is, and how it impacts our lives and businesses. The the discussion progresses to the Internet Marketing Paradigm, a discussion of cloud-based computing, Web 2.0 and 3.0, and finishes with a discussion of Internet user profiles and some strategic drivers that differentiate the online economy from the offline.
Foundations Quiz
5 questions
This lectures covers the following topics: The Internet Value Chain (what it is, how to use it), examples of supply-chain management as a core marketing process, services centered paradigms, process integration (EDI,ERP), and RFID.
Value Chain Quiz
5 questions
This lecture discusses several different business models on the Internet.
Business Models and Strategies Quiz
5 questions
Closing Remarks

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Instructor Biography

Robert Torte, Online Entrepreneur and Harvard MA

 Rob has a Master's Degree in General Management from Harvard University and is currently the President and CEO of Priority One Group, Inc. Rob currently teaches live courses on online selling, particularly, eBay, as well as general business courses within his local community college system. Rob's company specializes in online retail and derives 99% of its revenue from online marketplaces.

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