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This course is the first in the Internet Marketing series by Robert Torte. It covers the foundations of the Internet, the Internet Value Chain, and Internet Business Models. This course is structured by chapter that correspond with the recommended reading.
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|Section 1: Course Lectures|
|Introduction to the course.
|This lecture starts with an introduction to the Internet, what it is, and how it impacts our lives and businesses. The the discussion progresses to the Internet Marketing Paradigm, a discussion of cloud-based computing, Web 2.0 and 3.0, and finishes with a discussion of Internet user profiles and some strategic drivers that differentiate the online economy from the offline.
|This lectures covers the following topics: The Internet Value Chain (what it is, how to use it), examples of supply-chain management as a core marketing process, services centered paradigms, process integration (EDI,ERP), and RFID.
Value Chain Quiz
|This lecture discusses several different business models on the Internet.
Business Models and Strategies Quiz
Rob has a Master's Degree in General Management from Harvard University and is currently the President and CEO of Priority One Group, Inc. Rob currently teaches live courses on online selling, particularly, eBay, as well as general business courses within his local community college system. Rob's company specializes in online retail and derives 99% of its revenue from online marketplaces.