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Internet Marketing: Foundations, Models, and Value Chain

Integrating Online and Offline For Success
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109 students enrolled
Created by Robert Torte
Last updated 7/2013
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  • 2 hours on-demand video
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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 This course is the first in the Internet Marketing series by Robert Torte. It covers the foundations of the Internet, the Internet Value Chain, and Internet Business Models. This course is structured by chapter that correspond with the recommended reading.

Who is the target audience?
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What Will I Learn?
By the end of this course you will be familiar with the foundations of the Internet, what an Internet Value Chain is, and be familiar with Internet business models.
View Curriculum
  • Reccommended: Internet Marketing Third Edition by Roberts and Zahay
Curriculum For This Course
Expand All 5 Lectures Collapse All 5 Lectures 03:18:31
Course Lectures
5 Lectures 01:46:31
Introduction to the course.
Preview 01:58

This lecture starts with an introduction to the Internet, what it is, and how it impacts our lives and businesses. The the discussion progresses to the Internet Marketing Paradigm, a discussion of cloud-based computing, Web 2.0 and 3.0, and finishes with a discussion of Internet user profiles and some strategic drivers that differentiate the online economy from the offline.
Preview 35:12

Foundations Quiz
5 questions

This lectures covers the following topics: The Internet Value Chain (what it is, how to use it), examples of supply-chain management as a core marketing process, services centered paradigms, process integration (EDI,ERP), and RFID.
Internet Value Chain

Value Chain Quiz
5 questions

This lecture discusses several different business models on the Internet.
Business Models and Strategies

Business Models and Strategies Quiz
5 questions

Closing Remarks
Preview 05:52
About the Instructor
4.2 Average rating
13 Reviews
734 Students
2 Courses
Online Entrepreneur and Harvard MA

 Rob has a Master's Degree in General Management from Harvard University and is currently the President and CEO of Priority One Group, Inc. Rob currently teaches live courses on online selling, particularly, eBay, as well as general business courses within his local community college system. Rob's company specializes in online retail and derives 99% of its revenue from online marketplaces.

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