Internal Communication Methods - Strategy and Tactics
4.0 (159 ratings)
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Internal Communication Methods - Strategy and Tactics

A guide to Internal Communication methods, tactics & channels & when and how to use them to maximum advantage.
4.0 (159 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,618 students enrolled
Created by SnapComms Ltd
Last updated 8/2014
English
Price: Free
Includes:
  • 1.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand a range of internal communications tactics and how best to use them to suit specific situations
View Curriculum
Requirements
  • None
Description

A series of short videos produced in partnership with Internal Communications expert Lori Lennon covering a range of internal communication tactics and channels with advice on when best to use these tactics to address specific issues that internal communicators face. Each video is around 5 minutes long covering a specific area of internal communications best practice.

View just the videos you want or view them all. If you want more, visit the latest Internal Communication Tactics Tuesday videos.

Who is the target audience?
  • Beginners and seasoned practitioners looking for a fresh perspective
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Curriculum For This Course
Expand All 18 Lectures Collapse All 18 Lectures 01:23:30
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My First Section
18 Lectures 01:23:29

How to select internal communications tools that focus on outcome rather than output.

Selecting the Right Internal Communication Tool for the Job
02:55

How and why to look beneath the surface to identify internal communication issues (hint - it could save you a great deal of wasted time and money!)

Conducting a Mini Internal Communications Audit
04:01

How identify knowledge gaps and fill them using different types of internal communications.

Tactics for Different Situations
04:23

Identifying and closing employee belief gaps.

How Effective Employee Communication Impacts Engagement
03:58

How to identify and close gaps in employee beliefs, knowledge or behavior.

Giving Employees a 'Line of Sight'
04:39

Focusing on 'purpose' first can have a big impact on the effectiveness of internal communication.

Creating a Clarity of Purpose
04:03

How to align and engage employees with internal values.

Communicating Internal Values Effectively
04:44

Make sure feedback from employees 'reaches the bridge'.

Using Employee Feedback to Prevent Disasters...
05:38

Using effective communication to engage employees with change.

How to Engage Employees in Change
05:24

How to measure the impact of internal communication programs.

How to Measure Employee Communication
06:12

Improving executive communication has a big impact - here's how...

What is Effective Executive Communication?
06:16

"Engaged employees care about the customers because their leaders care about them. It's a flow on effect".

Communicating the Employee Value Proposition
08:05

Support the brand from the inside is critical for customer engagement.

Internal Marketing and it's Impact on a Brand
03:47

Stop being the postman and become a strategic partner.

Getting a Seat at the Table to Make Internal Communications More Effective
04:55

How to help managers understand the role of the internal communications function.

Defining the Role of Internal Communications
04:22

Different employees interpret in different ways - don't forget to take this into account!

Understanding Employee Beliefs to be More Effective
05:22

How does culture get in the way to effective communication and interaction in diverse teams?

Cross Cultural Communication
04:41

Wrap Up
00:04
About the Instructor
SnapComms Ltd
4.0 Average rating
159 Reviews
8,618 Students
1 Course
Internal Communication Solutions the get employee attention

SnapComms develop and market software for Internal Communications. We are able to develop excellent internal communication products and solutions by understanding Internal Communications best practice inside and out. We also listen closely to our customers and try to solve their problems on a daily basis.

Our software channels put interactive messages on the desktop and mobile devices of targeted employees in a range of visual formats. The employee communication channels include:

  • Desktop Alerts
  • Scrolling Tickers
  • Company Screensavers
  • Employee Newsletters
  • Desktop Wallpaper Messages
  • Employee Quizzes
  • Employee Surveys

Thanks to Lorri Lennon the instructor in this video series.