Internal Communication Methods - Strategy and Tactics

A guide to Internal Communication methods, tactics & channels & when and how to use them to maximum advantage.
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  • Lectures 18
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description

A series of short videos produced in partnership with Internal Communications expert Lori Lennon covering a range of internal communication tactics and channels with advice on when best to use these tactics to address specific issues that internal communicators face. Each video is around 5 minutes long covering a specific area of internal communications best practice.

View just the videos you want or view them all. If you want more, visit the latest Internal Communication Tactics Tuesday videos.

What are the requirements?

  • None

What am I going to get from this course?

  • Understand a range of internal communications tactics and how best to use them to suit specific situations

Who is the target audience?

  • Beginners and seasoned practitioners looking for a fresh perspective

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: My First Section

How to select internal communications tools that focus on outcome rather than output.


How and why to look beneath the surface to identify internal communication issues (hint - it could save you a great deal of wasted time and money!)


How identify knowledge gaps and fill them using different types of internal communications.


Identifying and closing employee belief gaps.


How to identify and close gaps in employee beliefs, knowledge or behavior.


Focusing on 'purpose' first can have a big impact on the effectiveness of internal communication.


How to align and engage employees with internal values.


Make sure feedback from employees 'reaches the bridge'.


Using effective communication to engage employees with change.


How to measure the impact of internal communication programs.


Improving executive communication has a big impact - here's how...


"Engaged employees care about the customers because their leaders care about them. It's a flow on effect".


Support the brand from the inside is critical for customer engagement.


Stop being the postman and become a strategic partner.


How to help managers understand the role of the internal communications function.


Different employees interpret in different ways - don't forget to take this into account!


How does culture get in the way to effective communication and interaction in diverse teams?

Wrap Up

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Instructor Biography

SnapComms Ltd, Internal Communication Solutions the get employee attention

SnapComms develop and market software for Internal Communications. We are able to develop excellent internal communication products and solutions by understanding Internal Communications best practice inside and out. We also listen closely to our customers and try to solve their problems on a daily basis.

Our software channels put interactive messages on the desktop and mobile devices of targeted employees in a range of visual formats. The employee communication channels include:

  • Desktop Alerts
  • Scrolling Tickers
  • Company Screensavers
  • Employee Newsletters
  • Desktop Wallpaper Messages
  • Employee Quizzes
  • Employee Surveys

Thanks to Lorri Lennon the instructor in this video series. 

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