Learn the Fundamentals for Successful Innovation

Learn to lead by using a time tested model of innovation to take your ideas from concept to worldwide distribution.
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  • Lectures 10
  • Length 36 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2015 English

Course Description

Course Description

This course is for entrepreneurs, innovators, problem-solvers and people that want to learn how to successfully evaluate their ideas. The course is based on over forty years of research into the key reasons some innovations take over the world and others never get off the drawing board. Enroll and learn about;

  • Relative advantage.
  • The power of the S-shaped curve
  • Psychological principles behind innovation
  • The innovation decision process
  • Change agents and early adopters

The structure of the course is straight forward and takes you from understanding the psychology that drives innovation, then through each of four major elements for success, and ends with a step by step process you can use to evaluate the strengths and weaknesses of any idea. In addition, when you have finished this course you will be able to take the concepts you have learned and immediately begin applying these concepts to real world problems. Application includes;

  • Rapid assessment of others innovations
  • Conducting formal evaluations
  • Integration of evaluations into existing business plans

Downloadable material includes a worksheet to help with evaluations as well as video clips that support the primary lectures. Including the downloadable materials, the course should take less than an hour to complete. A certificate of completion is available for students that complete the quiz and all lectures.

Added Value

In addition to this course, those that complete the course receive free access to another one of my courses, "Simplify Your Problems: The Psychology of Choice." This course teaches you to use a simple 4-step model for problem solving.

Future Lectures

By enrolling now you also get any future lectures for today's price. Future lectures will include concepts such as;

  • Brainstorming for ideas
  • How to gain more insights
  • Tools for innovation


Whether you are thinking about starting your own business or you work in an environment where innovation is rewarded, learning how to evaluate innovations based on a proven, research based framework will help improve your chances of success. Become a Creative Genius: Keys to Successful Innovation is a quick, effective course designed by students for students. Enroll now and start innovating.

What are the requirements?

  • Be ready to take notes and ask questions.
  • Have at least an hour set aside to follow the course and begin using the innovation evaluation worksheet.

What am I going to get from this course?

  • Apply an innovation framework to evaluate their ideas.
  • Know the 4 elements that drive innovation success.
  • Understand the psychology behind innovation.

Who is the target audience?

  • This course is for entrepreneurs, innovators, creative types or anyone interested in creating change. The course is not designed for anyone that already has a solid background in change management.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Welcome!

Covers how to use the Udemy platform and what I want you to get out of the course.

Section 2: The Need to Innovate

What drives us to innovate? This lecture discusses the psychology behind innovation.

Section 3: The Four Elements of Innovation

A short overview of the four key elements of innovation; the social system, the innovation, the innovation decision process and communication channels.


This lecture discusses the impact of social systems on innovation including the concepts of stakeholders, change agents and opinion leaders.

UPDATE: August 3rd, 2015 - Watch two Physicians struggle to pitch their innovation. They need a change agent. This video is a bit lengthy, but well worth watching.


This lecture discusses successful characteristics of innovations including; relative advantage, compatibility, simplicity, triability and visibility.


How people decide to adopt or reject an innovation is the topic of this lecture. It covers the concepts of knowledge/awareness, persuasion, implementation and confirmation.


This lecture discusses the concept of early adopters and the need to fit your resources to a specific target market.

Section 4: Using the Framework

Using the innovation framework, this lecture takes you to the 2015 Consumer Electronics Show to make a number of quick assessments of recent innovations.


Applying the framework to conduct a full evaluation of an innovation is the subject of this lecture. It takes you step by step through an evaluation worksheet. The fillable worksheet (in microsoft word) is provided in downloadable material.

Section 5: Course Wrap Up
5 questions

To help reinforce what you have just learned, take this short five question quiz.

2 pages

Now that you have finished the course, what next?

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Instructor Biography

Dr. Richard Feenstra, over 25,000 students on Udemy

Richard Feenstra is an educational psychologist with a focus on innovation, problem solving and productivity. His work experience includes military service, law enforcement, fire prevention and workplace safety. Richard is also a recognized expert witness regarding issues of safety and security. Richard holds an M.S. in workforce development and a Ph.D. in learning and technology.

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