Basics Of Selling Information Products & Online Courses

Basics Of Turning Your Knowledge & Experience Into Ongoing Revenue By Creating & Selling Your Own Information Products!
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  • Lectures 17
  • Length 1.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2013 English

Course Description


A great introduction to the world of info-products!

"Dave takes you through the basics of what it takes to be a succesful infopreneur in this excellent course.

You'll be left with plenty of valuable information to those of you who are just starting out in this business. Truly inspirational stuff!


Infopreneur Secrets walks you through the exciting world of creating and selling Info-products – by someone who has sold $140 Million of his own information products!

From Wikipedia:

Infopreneur is a person whose primary business is gathering and selling electronic information. This term is a neologism portmanteau derived from the words "information" and "entrepreneur". An infopreneur is generally considered an entrepreneur who makes money selling information on the Internet.

If you have knowledge or experience that helps people:

A. Solve a problem

B. Save time

C. Enjoy life more

D. Learn how to do something they are interested in learning

...then you have the makings of a successful Info-product and you can make money by creating and selling your knowledge and expertise!

The benefits of being an Infopreneur are too many to list here, but here are just a few:

  • Making a difference in people's lives through your experience & knowledge
  • Creating multiple streams of passive income
  • Enjoying the freedom that residual income gives you
  • Building an audience that you can help with additional info-products you create
  • Offering other people's related products to your audience (as an affiliate) for additional income

And you know what? Becoming an Infopreneur is NOT a difficult thing to do...

But you do need a roadmap - a system that shows you the steps to getting there. That's what you will get in this course.

You'll discover a simple system for success in ANY Info-product niche so that you can be off and running with your very own Info-product.

You'll also receive a lecture on the power of Udemy and how this simple learning platform is about to explode with new users, making it a powerful marketing mechanism in its own right.

Now, right about this time, people start to disqualify themselves by saying:

"I'm not an Author, I could barely get through English class in school!"


"Who am I kidding, I'm not an expert on anything..."


"Being an Infopreneur / Author is for other people - 'stars' - 'type A people' - or 'smart people'..."

Nothing could be further from the truth...

If I believed those things about myself, I would've never written my first eBook, which turned into a $3,000 a month income...

And which then led to my Infomercial which made me millions!

(And trust me, I was no "A student" in school!)

If you have these doubts about yourself, it just means you're human... But don't let that doubt sway you into believing that the Infopreneur lifestyle is NOT for you - it is.

One of the greatest feelings in the world is waking up and checking your email to see that, overnight, your website sold several copies of your eBook, video course or other Info-product - while you were sleeping...

And, knowing that your products are helping people is an even better feeling!

You'll discover the exciting world of the Infopreneur and learn about:

  • Sales funnels (Front end products, Upsells, Downsells, Backend products, Continuity products, membership sites, etc.)
  • The various formats for Infoproducts
  • Some of my Infoproducts and what I learned from each one
  • And a lot more...

You have nothing to lose and a whole new world to gain, so check out this course and learn from someone who has actually made millions by creating and marketing his own Information Products!

What are the requirements?

  • Pen and paper to take notes.
  • An eagerness to learn this exciting & proven business.

What am I going to get from this course?

  • By the end of this course, you will have a solid understanding of how to be successful as an Infopreneur.
  • You will understand the proven Info-products sales process.
  • You will also learn from a real-world expert Infopreneur, someone who has generated millions in sales with his Info-products.

Who is the target audience?

  • Anyone who would like to turn their knowledge and experience into an ongoing passive income.
  • Any student of marketing who would like to look "Behind the scenes" of a successful National Infomercial which generated $140 Million in sales.
  • Anyone who would like to learn one of the most lucrative types of business that exists today!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction - What's So Great About Info-Products?

In this lecture, you're introduced to Dave Espino, your instructor and you'll also learn about the many benefits of creating and marketing your own Information products. (Info-products)

Section 2: The Various Formats For Info-Products

This lectures covers the wide variety of formats that Info-products can be produced in, including a few formats you may not have considered!

Section 3: The Info-Product Sales Funnel

In this lecture, you will be introduced to the concept of a sales funnel, or sales process and how important it is to creating Info-product success.

Also included is a supplementary PDF guide that walks you through the entire sales process.


This lecture describes the important role of the "Squeeze page" in creating a successful sales funnel.

Dave walks you through one of his successful squeeze pages as an example.

Also included is a supplementary PDF guide that describes Dave's experiences with autoresponders and also gives his recommendation for one of the top autoresponders you can use for your squeeze page and email marketing campaigns.


This lecture discusses the importance of email marketing in any successful marketing campaign and sales funnel.


In this lecture, you'll learn about the proper role of front end products.


This lecture describes the upsell and shows an example of one of Dave's upsells in action.


In this lecture, you'll discover the reasons for having downsells and the role they play in a successful marketing campaign.


The back end is where most of the money is made in most successful marketing campaigns.

In this lecture Dave uses the back end sales from his successful infomercial as an example of how important this critical sales process is.

Section 4: Marketing Yourself As A Guru / Expert

This is Dave's concept that reveals the valued role you play if you position yourself as an expert or "guru".


Enjoying this course?

I sometimes get questions from students about how to leave a review for the course.

This video walks you through the simple steps to posting a review for this course.

Your review will be seen by future students and it is where you get to tell future students what you thought about this course.

Your honest reviews are greatly appreciated!

Section 5: The Great Udemy Opportunity

The opportunity to launch courses on Udemy is an exciting one and in this lecture, Dave explains why this is such an exciting opportunity.

Section 6: A Look At Dave's Info-Products

In this lecture, Dave walks you through some of his own Info-products and shows you what he learned from each experience.


Dave was the featured expert on a Nationally-aired eBay infomercial.

This was an extremely lucrative opportunity and one where Dave enjoyed a significant residual income.

In this lecture, Dave walks you through his experiences and shows you the various things he learned.


Additional tips and strategies are shared about Dave's experiences with the National infomercial campaign.

Section 7: How To Create A Winning Info-Product Campaign

In this summary lecture, Dave emphasizes the key factors in any successful Info-product marketing campaign.

Section 8: Conclusion

This lecture concludes the course with a few final tips.

Thanks for joining me in this course!

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Instructor Biography

Dave Espino, Be successful with proven, real-world strategies

If you want to be successful in your own business, then one of the most important decisions you'll make is the proper choice of a seasoned mentor who can guide you to success.

And when it comes to online marketing and selling, I believe you have found the right mentor in me. 

My mission is simple: To make a difference in your life by helping you succeed in your own online business.

In every one of my Udemy courses, you'll see that I am always available and always offer you support through each course. I rejoice in your success and help you through any obstacles!

In the many positive course reviews my courses get, most people like the lively and encouraging teaching style that I convey as well as how I get right to the point and walk you, step-by-step through proven, real-world, proven strategies. 

You'll notice that my courses get many 5-star ratings & reviews and my student satisfaction ratings also reflect this.

Here's a little background on my experiences, so you can get a sense of who will be teaching & mentoring you:

A lifelong entrepreneur, I've been marketing online since 1999, and have owned over 30 websites, marketing across most platforms, including online, offline, TV, podcasts, webinars, webcasts, social media and radio. (You name it, I've done it!)

As a proud member of Udemy's Instructor Council, (with 40 Udemy courses published) I've been teaching business strategies via live seminars / webinars since 2000, and then through video training courses since 2001.

(You'll find my courses below this bio - and all of my courses have at least 10 minutes of free previews available to you, so you can quickly determine the courses that are right for you!)

For 11 years, I hosted my own TV show where I introduced millions across America to the benefits of selling online. My show was seen on CNBC, Fox Business, Discovery Channel, History Channel, Travel Channel and most other major cable networks.

With over $140 million of my video training products sold via TV and Online, I am honored to be your mentor and guide and I'm looking forward to helping YOU reach your goals through the wonderful business of online marketing!

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