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Hustle Con - Learn Tactics for Starting/Scaling a Startup

Tactics from successful founders on a variety of startup hustling topics. Especially great course for non-techies.
4.3 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
8,848 students enrolled
Created by Hustle Con
Last updated 8/2013
  • 6.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
Defining 'hustling', and why it's valuable as an entrepreneur mindset.
Understand specific tactics for product development, product testing, user acquisition, and sales that you can apply to your startup right now.
View Curriculum
  • None.

Hustle Con 2014 is happening on August 1st in San Francisco!

Click here to see who's speaking!

When you take this course, you will walk away with startup tactics/skills that you can apply to your venture right now.

Hustle Con is different from other startup conferences you might attend. We’re not going to talk about the abstract wonders of entrepreneurship. Rather, our sessions are organized around tactical advice on prototyping, acquiring customers, and setting up your tech startup.

Our speakers are successful non-technical entrepreneurs who founded companies including Intuit, Polyvore, Badgeville, Udemy, ReTargeter, and many more.

Who is the target audience?
  • Any persons seeking tactical advice to launch/scale a startup.
  • Non-technical people.
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 09:51:41
Morning Sessions
4 Lectures 02:25:48
Scott Cook, Founder of Intuit, shares his lessons, insights, and stories in starting and scaling Intuit--a multi-billion dollar tech company.

Insights you will hear from this session:

  • VCs are wrong more than they are right.
  • Make sure you do not pursue crowded markets.
  • Why it's important to experiment and embrace the surprises that result.
  • Invest in performance reviews for yourself as the CEO.
  • Entrepreneurs are incredibly well positioned today to change the world.
[Keynote] 5 Lessons I've Learned as an Entrepreneur (Scott Cook, Intuit)

Kris shares tactics, approaches, and examples (including real e-mails Kris has used for cold e-mailing) to close customers in the earliest days of your startup. Kris is a master salesman, having won 2,500 deals (and having lost 7,500 deals) in the course of his career.

Insights you will hear from this session:

  • Building a message that addresses client pain and solves for it.
  • How to figure out your target market and whom you sell to within companies.
  • Tips for crafting effective communications.
  • How to price your products.
  • Skills for validating and iterating your sales approach.
How to Get Your First 10 Paying Customers (Kris Duggan, Badgeville)

Jess introduces an innovative approach to product testing and validation called "Fake Door Testing." She demonstrates how she used this technique in real-world examples with her startup, Polyvore.

Insights you will hear from this session:

  • What product-market fit actually means.
  • Learn by building a high-level test framework and fake the details.
Fake Door Testing: How to Test Product Ideas Quickly (Jess Lee, Polyvore)

Danielle is an expert on startup and venture capital law. In this talk, she shares the key legal basics that every founder should be aware of when launching a new venture.

Insights you will hear from this session:

  • Doing the legal things correctly up front can save you a lot of money, effort, and time later.
  • Get it all in writing. Not getting things in writing is the root cause for many startup breakups/failures.
  • How to protect yourself from your investors, employees, litigation, and taxes.
  • Understanding fundraising basics and mistakes.
Setting Yourself Up For Success, Legally (Danielle Naftulin, Cooley LLP)
Afternoon Sessions
6 Lectures 03:38:16
Leslie spent eight years running a consumer packaged goods startup. She shares advice on things she wished she had known when initially forming her startup.

Insights you will hear from this session:

  • What it takes to align your co-founders and leaders around a common mission.
  • What tools to use for growing and succeeding in your business.
  • How to get the right talent, the right way.
Essential Steps for Forming a Small Business (Leslie Barber, Intuit)

Katrina describes how she was able to build and validate her company without any significant engineering, using Minimum Viable Product techniques.

Insights you will hear from this session:

  • Understanding what the Minimum Viable Product philosophy means, and how it can be applied to all your work.
  • Why being right is more important than being first in the market.
  • How to test your business idea in the market with little/no capital.
How to Build a Minimum Viable Product Without Code (Katrina Lake, StitchFix)

Gagan, one of the top growth hackers in Silicon Valley, shares a unique approach to marketing to help startups achieve rapid growth.

Insights you will hear from this session:

  • What the difference is between supply-side marketing and demand-side marketing--and why you need to understand both.
  • The best tactics for talking to customers, defining your message, and testing channels.
  • How to scale profitable channels.
Going from $0 to $5M+ in Sales (Gagan Biyani, Fresh)

Ilya shares marketing/distribution strategies that you can apply to generate traffic to your startup--even before you have a product.

Insights you will hear from this session:

  • Understand the difference between product-based marketing vs. problem-based marketing.
  • What tools are available to measure how many people have the problem you are trying to solve with your company.
  • How to speak with your prospective customers to learn how badly they want/need the solution you are trying to build.
  • Tactics on how to write compelling content to build a huge audience even before your product launch.
  • Creatively leveraging your competitors to promote your business.
How to Build an Audience Without a Product (Ilya Lichtenstein, MixRank)

Frank discusses his strategies for raising a startup seed round, via angel investors, venture capitalists, and accelerators.

Insights you will hear from this session:

  • Why you should really bootstrap your company, if you can.
  • Why the market is awesome right now to raise a seed round.
  • Key fundraising terms to learn.
  • A specific, 6-point plan for raising your seed round.
How to Raise a Seed Round (Frank Chien, LearnSprout)

Arjun talks about his three pillars of success for how entrepreneurs can avoid fundraising and bootstrap their way to success.

Insights you will hear from this session:

  • Specific tools to increase efficiency and reduce cost/effort in your startup.
  • How defining your values will be critical for your team and company.
  • Why community/relationships matter even more for bootstrappers vs. founders who raise money.
How to Bootstrap Your Company (Arjun Arora, ReTargeter)
Opening Remarks and Closing Remarks for Hustle Con
2 Lectures 14:37
Elizabeth Yin and Eric Bahn kick off Hustle Con, a conference focused on startup tactics to help entrepreneurs launch and scale their businesses.

Insights you will hear from this session:

  • Learn what a "hustler mindset" means for entrepreneurs.
Open Remarks for #HustleCon2013

Wrap up of the Hustle Con July 2013 conference by Elizabeth Yin and Eric Bahn.
Closing Remarks for #HustleCon2013
Slides for #HustleCon2013
1 Lecture 00:00
Master slide deck for Hustle Con, July 2013. Be sure to download and save to your computer, file may be too large to preview here.
213 pages
About the Instructor
4.3 Average rating
25 Reviews
8,848 Students
1 Course
Conference Producer

Hustle Con is a badass conference where the best non-technical founders (aka hustlers) teach how they got started and give practical advice on growing your startup. If you’ve heard of a hacker, well a hustler is its counterpart. Basically, it’s like a rock n’ roll version of TED, except not as hoity-toity. The catch? None of our speakers know how to code.

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