How to Use Content Marketing to Become Known as an Expert

Learn 11 Ways to Attract Clients, Build an Email List, Elevate Yourself Above the Competition & Generate Free Marketing
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  • Lectures 40
  • Length 3 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2013 English

Course Description

Are you a coach, consultant, expert, or service professional?

  • Do you struggle to market yourself?
  • Or wish you didn’t have to?
  • Do you dislike selling?
  • Do you just want to help people?

Then Content Marketing is for you.

Content Marketing is marketing that doesn’t feel like marketing.

In this course, I will teach you 11 different content marketing strategies you can use to market yourself and your business. They’re all budget friendly, in fact most of them are free.

You don’t need to use all 11. I share 11 so you can pick the ones that fit you best. And I teach you everything you need to know to get started.

Here are some of the things I’ve seen content marketing do for my business and my clients' businesses (I share lots of real-world examples in the course):

  • Attract clients more easily
  • Attract opportunities like Speaking Invitations, Interviews, Guest Blogging Invitations, Media Coverage (all free marketing exposure for you and your business!)
  • Build an email list
  • Build trust (incredibly important if you’re marketing online)
  • Build a loyal following (great for repeat business, referrals, up-selling & cross-selling)
  • Become known as the go-to expert in your industry
  • Elevate yourself above the competition
  • Build a large online footprint so it’s easier for prospective clients to find you
  • Help prospects feel like they already know you so they’ll be more likely to hire you

This course includes:

  • Video lessons for each of the 11 content marketing strategies
  • Specific how-to tips to help you get started with each content marketing strategy
  • Free and inexpensive resources you can use to implement each strategy
  • Plenty of real-world examples
  • A downloadable 50-page Workbook and Planning Guide that includes all the resources and examples I share in the video lessons, along with worksheets you can use to create your own Content Marketing Plan, plus a whole lot more.

I started using content marketing back in 2005 (since before the term Content Marketing even existed!)

I’ve successfully used all 11 strategies I will be teaching you in this course.

Content marketing has enabled me to:

  • Quickly become known online in a very competitive niche
  • Attract all kinds of free marketing opportunities (I've never sought out speaking, blogging, article-writing, interview, or teaching invitations--they've all come to me)
  • Quickly reposition myself, several times
  • Create a large online footprint so people are more likely to find me (feel free to Google "Debbie LaChusa" or "The Business Stylist" to see)
  • Build a solid reputation
  • Build an email list of thousands of people who are interested in what I do
  • Attract clients online without having to go out and pitch or sell
  • Attract speaking opportunities around the world (the all expenses paid trip to Australia was the best!)
  • Attract invitations to teach teleclasses and webinars (which is an easy and great way to get new clients)
  • Build 3 different 6-figure businesses since 2005 (all working from the comfort and convenience of my home)

It’s helped my private consulting clients quickly generate great results as well (I share specific examples in the course) so I know it can help you, too!

Join the over 370 coaches, consultants, and other service professionals who have already enrolled and are learning how they can market themselves for little to no money and become known as the go-to-expert in their field.

The first 3 lessons are absolutely free—why not check them out right now?

And, let’s get you known and attracting more clients and opportunities into your business!

What are the requirements?

  • Expertise in your subject matter is required. This course will teach you how to become known for your expertise. It will not teach you how to become an expert.

What am I going to get from this course?

  • Understand what Content Marketing is and how you can use it to position yourself as the "Go-To" expert in your field
  • Know how to use 11 different free and low-cost marketing strategies to market your business
  • Know the exact steps to take to get started in 11 different content marketing methods so you can hit the ground running
  • Develop a content marketing plan to take you and your business from unknown to KNOWN
  • Discover how to leverage all of your content marketing so you become known more quickly
  • Learn why content marketing is more effective than traditional marketing & advertising
  • Learn all the benefits of using content marketing to market your business

Who is the target audience?

  • Independent coaches, consultants, and other service professionals who make a living selling or serving clients with their expertise, and who want to become known as a "go to" expert in their industry

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

This video provides an introduction to what will be covered in this course.

I also share some of the Benefits of Content Marketing.

Don't forget to download your Workbook!

Please download and print out the Workbook and Planning Guide that goes with this course. It includes additional resources and worksheets so you can create your Content Marketing Plan as you go through this course.

Section 2: An Introduction to Content Marketing

Defining Content Marketing.


In this video I explain the purpose of Content Marketing and why it's such a valuable marketing strategy.


In this video I share some examples of successful brands that use Content Marketing. Clearly they understand the benefit and necessity of this type of marketing.

Section 3: What You Need to Get Started

You don't need much to begin using Content Marketing, but in my opinion there is one very important prerequisite. I share what that is, and why I believe it's so important, in this video.

Section 4: Content Marketing Strategy #1: Article Marketing

A brief introduction to this section.


This lesson teaches you how you can write articles and share them in offline publications and in online article directories, for free, to help building your authority so you become known as an expert in your field.


This online demo walks you through the steps in posting an article in a free online article directory.

Section 5: Content Marketing Strategy #2: Free Reports

In this lesson I share how you can package your expertise in the form of a Free Report, to be given away on your website. It's a great way to establish yourself as an expert and build an email list.

Sample Free Reports

Be sure to download the sample free reports. You'll find two of the written reports I've used in the past, along with the Business Makeover Kit I talk about in the video (the report, assessment, and one of the audio files are included in a zip file)


This lesson shares how you can package your free "report" (or free gift) in audio format. A great option for people who don't like to write, or are not good writers!


In this lesson I share tips for packaging your free "report" in video format. Remember, this strategy is about packaging content and using it on your website to build a list, and you can really package that content in any format you like. Video is another great option!


In this video I share how you can use your Free Report, or any format of free gift, to build an email list.

Section 6: Content Marketing Strategy #3: Ezines

A brief introduction to this section.


In this lesson I share how you can create your own online ezine (or newsletter), the different formats you'll want to consider, along with resources you can use to make building your list and sending out your ezine easy.

Section 7: Content Marketing Strategy #4: Blogging

A brief introduction to this section.


In this lesson I teach you how to use blogging to position yourself as an expert. I share several methods including creating your own blog, and being featured as a guest blogger on other people's blogs.


In this video I demonstrate how to set up free Google Alerts. This is a great way to find topical things to write about on your blog. It's also a great way to track you own exposure on the web!


In this video I demonstrate how you can use the free Google Keyword Planner to find topics people are already searching for. When you can write blog posts on topics people are already looking for information on, your blog posts have a better chance of being found and read.


In this video I share some ways you can leverage your blog so more people find and read your blog posts. And, the more people you reach, the faster you can become known as an expert!


In this video I share how you can benefit from blogging without having to create and maintain your own blog. You can also use guest blogging to reach new people, even if you also have your own blog.

Section 8: Content Marketing Strategy #5: Speaking

A brief introduction to this section.


In this lesson I teach you how to use speaking, both live and via teleseminar, to showcase your expertise and build your business.


In this video I teach you how to create a Speaker One Sheet that you can use to market yourself as a speaker, and get speaking gigs.

Sample Speaker One-Sheets

Be sure to download the sample speaker one-sheets.


In this video I share some ways you can find places to speak. In my experience, this is where most people get stuck. They create their Signature Talk, put together a Speaker One Sheet, and then don't know how to find groups to speak to. This lesson shares some ways you can find groups and venues so you can get out there and establish yourself as an expert through speaking!


In this lesson I share some ways you can get more mileage, and exposure, from all the speaking you do. Remember, the more people you can share your expertise with, the quicker you'll become known!

Section 9: Content Marketing Strategy #6: Teaching

In this video I explain how you can share your expertise by teaching classes. Teaching is great because not only can it position you as an expert, you can make money doing it.


In this video I share how you can teach video training courses just like this one. And, how doing so can position you as an expert in your field.

Section 10: Content Marketing Strategy #7: YouTube

A brief introduction to this section.


In this lesson I share how you can use YouTube to showcase your expertise with video.

Section 11: Content Marketing Strategy #8: Writing a Book

A brief introduction to this section.


In this lesson I share how writing a book can quickly elevate you to the status of expert. And, how a book can reposition you and lead to other free marketing opportunities.


In this video I share tips and resources for publishing your own book. I've published three books and have used many different resources. Here are the ones I recommend.


Writing and publishing your book are only half the story. You also need to market your book. In this video I share some simple ways you can market your book, so people can find it.

Section 12: Content Marketing Strategy #9: Podcasting & Internet Radio

In this video I teach you how Podcasting (sharing audio online) can help you establish yourself as an expert.

Getting Featured on iTunes

Be sure to check out my blog post on How to get featured on iTunes New & Noteworthy, for a step-by-step recap of all the marketing I did to get my Business Stylist Podcast featured there.

Sample Podcasts

Be sure to download and listen to the sample podcasts included with this course. Or, for more recent examples, check out my new podcast, The Business Stylist Podcast on iTunes at or on my blog at


In this lesson I share how you can create your own Internet Radio Show, or be a guest on someone else's show, to help you become known as an expert.


Be sure to refer to the workbook for links to the shows/guest interviews I share in the video.

Section 13: Content Marketing Strategy #10: Video and Internet TV

A brief introduction to this section.


In this lesson I teach you how to use video, and Internet TV Shows, to showcase yourself as an expert. I share how you can create your own show, or be featured as a guest on other people's shows.


In this video I show you how to download, and use Handbrake, free video conversion software you can use to optimize your videos for the web.

Section 14: Content Marketing Strategy #11: Social Media

In this video I teach you how you can use social media to leverage all of your other content marketing, so you can reach more people, and become known faster.

Section 15: Wrap-Up and Review

In this course wrap-up we recap all of the strategies we've covered and I share a few final tips to help you create your Content Marketing Plan and get started using this extremely effective form of marketing.

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Instructor Biography

Debbie LaChusa, The Business Stylist® Marketing Academy

Debbie LaChusa is the founder, and chief instructor, at The Business Stylist® Marketing Academy, where she teaches independent coaches, consultants, and other service professionals how to Package, Brand, Market, and Sell their services in a way that authentically and uniquely represents who they are and what they do for their clients. To date, more than 9,000 students have enrolled in her courses.

With 30 years of marketing experience and 18 years in business on her own—including building three 6-figure businesses—Debbie has plenty of real world, in the trenches, practical experience. And that's what she teaches in her online courses.

Debbie's own marketing efforts have landed her speaking gigs across the US, in Canada and Australia. She's even shared the stage with celebrity teachers from The Secret. She's also garnered media coverage for herself and her businesses in national online and offline media including Entrepreneur magazine, Forbes, CNBC, Inc, Home Business Magazine, and Yahoo! Finance.

Debbie is also an author, blogger, and pet therapy volunteer. She has published four books and is currently working on her fifth.

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