How To Run Your Business On Cloud Systems
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How To Run Your Business On Cloud Systems

A non-technical visual explanation by a working entrepreneur and veteran CIO, step-by-step from domains to dollars.
4.5 (13 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,257 students enrolled
Created by Dr Matthew Dunn
Last updated 6/2013
Current price: $10 Original price: $35 Discount: 71% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • In this course, you will learn:
  • How to set up the "Internet foundations" for your business
  • How to evaluate cloud-based software and services for short and long-term fit
  • How to make your workforce effective for both virtual (telecommuting) and mobile activity
View Curriculum
  • Note-taking STRONGLY suggested. A screen capture utility (or keyboard shortcut) may be helpful in grabbing selected visuals from the video.

Learn the principles and 'blueprint' to running a lean, cost-effective company on Internet-based business systems and tools, from a working entrepreneur, former CIO and professional 'explainer.'

"Cloud Computing" is more than a buzzword. All of the systems required to run a company are available now.  The huge time-and-cost roadblock of old fashioned IT is gone - for the companies that grab the opportunity.  This course will teach you how.

My aim in this course is to give business owners a blueprint for building and running their business on SaaS ("Software as a Service") solutions. It's not a technical course for cloud-computing IT professionals. It's a pragmatic approach to evaluating, selecting and running cloud systems for business use.

Some technical terms are unavoidable, so by design, the course materials are all visual, to help grasp the concepts and connections even if the terms are unfamiliar.  When I mention specific companies and services, it's not a 'commercial endorsement' - it's my opinion, based on firsthand use.

You won't find this approach to business cloud-computing spelled out in any single book, because I haven't written it yet.  I run two successful businesses this way, with a business partner and employees.  We've made mistakes, refined, evaluated and learned the hard way.  Watching these lessons will, I hope, save you a few years of the same challenges and let you focus on your business!

This is just a better way to get systems that support running and growing business.  If you don't agree, or if it doesn't work for your specific business, contact me within 30 days and I'll happily refund your course fee.  

Who is the target audience?
  • This course is intended for people that run a business. Startups and small businesses with little-to-no legacy IT stand to benefit the most. Medium-sized businesses feeling constrained by their IT systems can use the same approach to start freeing themselves. It's probably overkill for hobby-scale businesses that don't provide fulltime employment for at least 1 person.
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Curriculum For This Course
17 Lectures
3 Lectures 13:25

A brief explanation, contrasting desktop-and-local-network business computing with Internet-based software services.
Preview 04:10

Scared of the cloud?  Don't be!
Preview 06:52
Cloud Business Foundations
7 Lectures 01:38:51
Domain names - those familiar addresses - are a foundation for effective business, and for cloud-computing systems.  This brief explanation includes both DO's and DON'Ts about picking and registering your domain name. 
Domain Name - Your Businesses' Key Internet Identity

Where should you host your domain name?  The cheapest answer isn't always the best answer. This lesson lays out some key technologies and functions to look for, and why.
Domain Hosting

You're going to need a web site.  Can you get everything you need from a Web designer?  Trick question.  The truth is, a Web site today is a live reflection of your business. You need to plan to manage the content of your site actively - regardless of whether you hire a designer or adapt a template. This lesson covers some of the underlying technology options for cost-effective Web content management.
Preview 15:35

Yeah, you know all about email - or do you? Don't skip this lesson. Taking control of your email system is a critical step in managing a bunch of cloud-based systems. 
Email: A Communications Tool (Sometimes...)

Email accounts are the keys in the locks of most subscription systems, and you need email control to have a keyring for your business. 
Email: A Cloud Management Tool!

The days of buying a PBX system before launching a business are over - thankfully!  You can get amazing phone-and-fax management now, without an RJ45 jack in sight.  This lesson looks at some options from free to paid. It also covers that refuses-to-die technology called the fax, managing faxes without a single piece of paper.
Phones & Faxes In The Cloud

With conventional IT, you lock up the machines when you leave the office.  With cloud systems, PASSWORDS become the main source of control and access.  This lesson gives you a manageable scheme for passwords within the company - more secure than the "one password for everything", but easy enough to learn that you can do it from memory. (Yet every password is different!)
Preview 17:46
Business Applications In The Cloud
3 Lectures 01:07:57
For every problem, there are multiple companies claiming to have the PERFECT solution for you.  How do you select one system over another?  This lesson addresses that question with clear set of characteristics for you to rank and score. This will help you sort out your needs - present and future - from the marketing hype.
How To Select Cloud Systems Smart

Handling money will make or break your business; the right systems (and sometimes the right help!) make all the difference. You may not think of your bank as a cloud-based system, but in fact, that's one of the key reasons to select a bank for your business.  This lesson talks to banks (small and large), accounting and (my personal favorite) invoicing.
Banking, Accounting and Money

Not all businesses involve ecommerce.  If yours does, watching this could save you potentially WEEKS of frustration and delay, not to mention large piles of dollar bills.  Ecommerce has become a normal form of commerce, but frankly it's still a muddled mess. After nearly 20 years of ecommerce work, I still don't know everything about it, but i'll share the best stuff I've learned along the way.
The Ecommerce Hairball
Working Together - Cloud And Mobile
3 Lectures 01:08:11
Documents, Desktops & Staying In Sync

Email is a rotten tool for collaboration.  You can add hours to your day, and run your business a LOT better, using cloud-based systems that are designed for collaboration.  This lesson covers some of best-known, like Basecamp, and our hands-down favorite, Podio. 
Collaborating Inside & Out

CRM - is it a business system, a collaboration tool, or a disaster waiting to happen?  Frankly, that's up to you - but the CRM capabilities you can rent now, "from the cloud", are FAR better than the zillion-dollar CRM failures so many large companies undertook in the previous decade.  This lesson touches on the best-known (Saleforce), some web-and-mobile promising newcomers, and our dark-horse candidate, Podio.
Customer Relationship and Sales Management, too...
Running It WIthout Becoming The IT Guy
1 Lecture 18:20
The point to all these systems is to do work for you, not make work for you. But moving data between systems can quickly become a chore!  This lecture addresses a couple of possible solutions.  This is an exciting frontier in the cloud space, and changing almost daily.  Well worth watching and trying.
Cloud Integration (2nd Generation)
About the Instructor
Dr Matthew Dunn
4.4 Average rating
23 Reviews
1,845 Students
2 Courses
Chief Explainer at Say It Visually

Matthew Dunn holds the first PhD in Digital Media (University of Washington 1995). He’s been a theatre professor, a 9-year Microsoft veteran, a corporate Senior VP & CIO, a tech-startup CEO and a serial entrepreneur.  He’s also an award-winning writer, a designer, director and frequent speaker, and an inventor, with 15 patents to date.  In 2008 he launched Say It Visually, the pioneering “Explanation Agency”, with his business partner, where Matthew holds the title of Chief Explainer.