How to Raise Startup Capital
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How to Raise Startup Capital

Learn how to raise the right capital for your startup
0.0 (0 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
5 students enrolled
Last updated 3/2014
Price: $50
30-Day Money-Back Guarantee
  • 4.5 hours on-demand video
  • 1 Article
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • • Understand the goals and investment criteria for venture capitalists, angels, friends and family, and philanthropic organizations.
  • • Know when to raise funding from each source and the pros / cons of each.
  • • Know how to use your network to get a first meeting
  • • Be able to create forcing functions to drive a funding to closure
  • • Know how to avoid common fundraising mistakes
  • • Be more efficient in fund raising by minimizing time spent on low probability funding sources.
  • • Be more effective in fund raising by making the best use of your limited time with investors.
View Curriculum
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Learn how to raise the right capital for your startup. This course covers the nuts and bolts of how to manage the fund raising process from targeting to first meeting to driving a funding to closure. You will learn the pros and cons venture capital, angel capital, grant funding, friends and family funding, and self-funding.

You will learn specific strategies for approaching venture capitalists and techniques for pro-actively managing this process. Our goal in this course is for you to become more efficient and effective in raising capital for your startup.

Who is the target audience?
  • This class is designed for entrepreneurs who are raising funds or anticipate raising funds in the near future. The course is also useful for aspiring entrepreneurs or others in the innovation ecosystem who want to under-stand the startup fund raising process.
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Curriculum For This Course
30 Lectures
Your Funding Options
4 Lectures 25:43

Using your own capital to get started is often a necessity but can be very difficult. Clint Korver explores the ways entrepreneurs can self-fund their startup

Preview 03:50

Raising money from family and friends may sound like an easy thing to do but beware of the pitfalls. Clint discusses the terms both financially and emotionally, of deals involving those closest to you.

Preview 04:39

Angels invest because your business meets certain criteria. Angel investment can be a quick process and this lecture focuses on what investment criteria must be present before angels will be interested.

Preview 11:39

Venture capital funding may be considered the “Holy Grail”of funding but there are definite drawbacks. In this lecture, Clint explores the pros and cons of taking VC money and what VCs are looking for before they invest.

Venture Capital
Grant Funding
7 Lectures 01:02:30

Jenny Rooke, the former program manager for the Gates Foundation, gives an overview of grant funding for startups and why it could be an attractive option and how the process can be challenging.

Introduction to Grants

Figuring out where to find grants is an art that can help entrepreneurs get the right kind of funding. Jenny explains the different sources of grant funding and how to match your company to the right grantor.

Sources of Grant Funding

Not every company is eligible for grant funding. The number one criteria is being aligned with the mission of the potential grantor. Jenny discusses in this lecture how to determine if you might be aligned.

Could your startup get grant funding?

You need to think about whether it makes sense for your company to apply for grant funding. Jenny Rooke and Clint Korver explore the cost versus benefit of getting grant funding for capital formation.

Should your startup get grant funding?

There are tips and tricks to getting grants. Clint Korver and Jenny Rooke discuss in this lecture how to do your homework to submit the right kind of application to be considered. Also they explain what it means to get help from a professional grant writer.

Pursuing Grant Funding

Before you start pursuing a grant, you should think about what administrative obligations are necessary post grant. Clint and Jenny explain how grants can be labor intensive for a startup.

I got the Grant, now what?

The majority of grants go to non-profits but the Gates Foundation does issue grants to for profit companies. Former Program Manager Jenny Rooke discusses how the multi-billion dollar foundation works and how companies can get their attention.

Gates Foundation Case Study
Pre-funding Preparation
6 Lectures 01:05:42

Entrepreneurs need to determine whether they are in a space in which venture capitalists are interested. Clint explains the importance of deciding what market your company is providing a solution for, and whether it’s a sustainable advantage.

Identify Your Options

Entrepreneurs often have trouble figuring out how much money to raise. Different investors offer different amounts of money that could be possible. Clint Korver explores the questions founders need to ask to figure out how much to raise.

How much to raise?

The cardinal rule for founders is: don’t run out of cash. This lecture will help founders decide when to raise money and the key rules for making sure you don’t run out of money.

Funding Strategy: When to raise

Building relationships is critical to get investors interested in your company. This lecture explains the different ways founders can find investors and begin that all important relationship that could lead to funding

Building Relationships with Investors

Make a list of the investors that you would most like to invest in your company. Clint explores in this lecture, how to find those investors most likely to invest in your business, whether you find it on a web site or a network stemming from friends and family.

Targeting Investors

In this lecture Clint discusses what materials founders must have to attract money from venture capitalists. From elevator pitch to executive summary, founders must have certain details to be considered by investors.

Fundraising Materials
The First Meeting
6 Lectures 50:15

If you get that first meeting with a venture capitalist, it’s important to understand their world before you walk in. What are the odds of getting through? Clint goes through the critical things entrepreneurs need to know for that meeting.

The VC Context

The best way to get a first meeting is an introduction by a trusted source. Clint describes how to be persistent in a high quality way and find ways to get introduced. Who should you pursue?

Getting that First Meeting

Your primary goal in the first meeting is to get the second meeting. This lecture also explains why sometimes the entrepreneur should be looking for ways to say no to the potential investor. Entrepreneur needs to “qualify”the investor.

First Meeting Goals

It’s the entrepreneur’s job to explain his company in the simplest terms possible. This lecture outlines the importance of the pitch. There is no “right”formula. Clint explores some of the best ways to pitch and why interaction is more important than a monologue. The goal is engagement.

The Pitch

It’s important to research the potential investor before walking in the door. Clint explains why researching the investor’s investments can help you decide if they are the right fit. Be honest, exaggerations can too easily be uncovered and diminish the entrepreneur in the eyes of the investor.

First Meeting Tips

  • How to Answer - Questions about valuation expectations can often be difficult for entrepreneurs to answer. The entrepreneurs answer to this question can often lead to a “no” on the part of the investors. Clint discusses the various ways to answer those questions that will keep you in the game.
  • How to answer
    First Meeting to Investment
    7 Lectures 54:46

    As you move through the investment process, you may get several rejections from investors, customers and potential employees. Clint explores the best ways for entrepreneurs to deal with a “no”and how to best move forward.

    Dealing with Rejection

    Investors often bring in another partner for a second meeting to begin the “due diligence”. Entrepreneurs need to be prepared for investors to ask for a lot of financial information. This lecture outlines the best way to get through the due diligence process and get to the term sheet.

    After the First Meeting

    Venture capitalists are always looking for patterns and reasons to say “no”to entrepreneurs. Clint describes the warning signs investors may be looking for to reject your company. One of the big issues can be “founder vesting”.

    Warning Signs for Investors

    Investors may be interested but how do you get them to write the check? Clint explains the misalignment between investors wanting to hold off before they invest and entrepreneurs needing them to write the check now. There are steps entrepreneurs can force to make investors take the plunge.

    Creating a Forcing Function

    This lecture highlights the best way to have leverage when negotiating with investors. Venture capitalists are often driven by what percentage of the company they will own post investment. Clint explains how re-figuring the pre-money valuation can help the entrepreneur in the negotiation.

    Negotiation Thoughts

    Investor relationships can sometimes last longer than the average marriage. Clint describes how important it is for entrepreneurs to do their homework and choose the investors with the right fit. Focus on the big issues when building the company and pick investors who can help them build a successful company.

    Choosing among Investors

    About the Instructor
    Clint Korver
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    Clint is a co-founder and partner at Ulu Ventures, an early stage IT venture firm in Silicon Valley. He focuses on startups in enterprise SaaS, online education, and predictive analytics and has made over 50 investments. His board roles include Lex Machina, Orenco Hydro, and Medrio.

    Clint teaches entrepreneurship at Stanford. His course,Startup Boards, is part of the Stanford Technology Ventures Program in Stanford’s School of Engineering. He also taught Startup Boards as a MOOC (massive open online course) to over 17,000 students worldwide through Stanford’s Venture Lab initiative.

    Clint is a Kauffman Fellow and Director of the Kauffman Fellows Academy, which offers online training programs in venture capital, capital formation, and entrepreneurship in partnership with the Kauffman Fellows Program. He is also co-chair of the Technology Advisory Committee for the Carnegie Foundation for the Advancement of Teaching, helping them create their online educational initiatives.

    Clint co-founded and co-leads Stanford Angels and Entrepreneurs, which has invested in over 20 startups and provides a range of educational and mentoring support for its members and entrepreneurs. Clint also mentors at StartX, the Stanford student run accelerator.

    A serial entrepreneur, he co-founded and led four companies including Outcome Software, where he raised $10 million in venture capital to build web-based decision tools for large enterprises; Decision Quality International which trained 1000s of managers in the principles of decision quality and licensed its programs to over 10,000 end users; DecisionStreet, an online service helping people make important life decisions; and The Decision Company, a strategy consulting company serving the pharmaceutical and oil and gas industries.

    Clint holds multiple patents in web-based decision analytics, taught ethical decision-making at both Stanford and Grinnell College, served as a Venture Partner at Crescendo Ventures, and co-authored Ethics for the Real World (Harvard Business Press 2008).

    He holds a PhD and an MS in Management Sciences and Engineering from Stanford University, and a BA, with Honors, in mathematics from Grinnell College where he serves as Chair of the Board of Trustees.

    Jenny Rooke
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    5 Students
    1 Course

    Jenny Rooke drives innovation in the life sciences through investing and business building around brilliant scientists and engineers with novel technologies. She was the former Senior Program Manager for the Bill & Melinda Gates Foundation and a venture partner at Fidelity Biosciences, a healthcare venture capital firm. Jenny held multiple executive roles at U.S. Genomics, a venture-backed biotech start-up and was a management consultant with McKinsey & Co., where she advised leading pharmaceutical and biotech companies on business strategy. Jenny earned her PhD in genetics from Yale University and her BS in physics from Georgia Tech. She is also an instructor with the Kauffman Fellows Academy.