How to price your photography for top dollar
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
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How to price your photography for top dollar

A step by step guide for portrait and wedding photographers of all skill levels, to the perfect price list.
3.8 (2 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
113 students enrolled
Created by Greg Phelps
Last updated 3/2013
Current price: $10 Original price: $25 Discount: 60% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of the course you should have a price list that's perfect for your skill level and your current
View Curriculum
  • The free bonus tracking system requires Microsoft Excell, also you will need a calculator.

This photography pricing program guides both beginning and advanced portrait and wedding photographers step-by-step through establishing their prices.

One of the main reasons photographers fail is that they don't have the right prices for either their market or for their sales and marketing skill level. 

Up till now establishing a price list for your weddings and portraits has been a hit and miss proposition. Most of the information comes in the form of "whatever the market will bear." "X number of times what it cost you," "look around and see what others are charging," and other nebulous and inexact voodoo like expressions that just don't have any substance. In other words trial and error guesswork.

This Wedding & Portrait Photography pricing program is based on solid business principles that effect any and all businesses with actual mathematical formulas that take you to real prices. There is no guessing here. I explain everything in extensive detail and in a manner that is easy to understand.

Your prices are the foundation of your business. With all the competitions out their you have to know that yours are spot on, both for you and your market.

Even if you are only primarily interested in photography as a hobby with an occasional sale, after you have done the work here in the program you will have rock solid confidence that you are selling your portraits and weddings at the right price.

This photography pricing program is made up of Ten parts. Each part containing from one to four slides and a voice narrative that explains exactly what is going on. There is even a special free bonus business tracking system included so you will always know right where your business stands. This tracking system is based on Microsoft Excel. You will need that program to use the tracking system.

If you are a new photographer and need to know how much you should be charging for your work, or if you have been in business for several years and want to make sure you are at the right price point for your work, you need this wedding & portrait photography pricing course. Today's marketplace doesn't leave any room for guessing.

NOTE: You will have to do some serious work here, but it is your business and I know once you have a solid grasp of the mathematical and business concepts presented here you will have an extremely powerful tool to set your prices with.

The best part is that it will be perfectly tailored to you and your circumstances.

Who is the target audience?
  • Beginning and advanced portrait and wedding photographers
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Curriculum For This Course
10 Lectures
Introduction and all of us getting on the same page.
2 Lectures 16:42
What is top dollar?  What are the factors that determine whether you can reach top dollar for your photography or not?
Preview 09:20

Understanding the terms I will be using in this program.
Preview 07:22
How much does it cost to operate your business?
3 Lectures 33:51
How much does it cost to operate your photography studio (business)? How to create a chart of accounts and a yearly budget.
Calculating Your Studio Overhead

How to calculate the cost of what you sell, and how to express that cost as a percentage of your yearly expenses.
Cost Of Goods Sold

Two Sets of Expenses have to be combined in order to know what your total yearly gross sales has to be in order to break even. This is how you do it.
Combining Overhead With COP To Determine Gross Sales
How many portrait sessions and weddings you have to do?
1 Lecture 09:11
Determining how many weddings or portrait sessions you have to do in a year to cover your financial obligations.
How Much Work Do We Need To Do
What profit really is and how to guarantee you make it!
1 Lecture 11:56
Two ways to ensure your business has a healthy profit built in.
An In Depth Look at Profit
Creating your Price List.
2 Lectures 13:52
How to set a price for your portrait sessions. Or, as some call them sitting fees.
Pricing The Portrait Session

Creating the portrait price list and setting prices for everything you sell in your studio
Pricing The Portrait
1 Lecture 06:40
Two incredible money making tips.
Preview 06:40
About the Instructor
Greg Phelps
3.8 Average rating
2 Reviews
113 Students
1 Course
Owner of Gregory James Phelps Photography

About the artist, Gregory J. Phelps

For 36 years, Gregory J. Phelps has been creating photographic images for many of America's Fortune 500 companies. He is known for his creative solutions to some of the most challenging assignments in advertising, architectural and portrait photography.

Greg began his photographic career in 1975 and quickly became known as an innovator. His clients have included Kraft, Saks Fifth Avenue, Sears, General Motors, Chrysler, Exxon, Lockheed Martin, Dow Corning and many others. His portrait commissions have included Astronaut Deke Slayton (portrayed in the movies The Right Stuff and Apollo 13), Roger Smith (former CEO of General Motors), U.S. Congressman Solomon Ortiz, Bishop Enrique San Pedro of the Roman Catholic Diocese of Brownsville, United States ambassador to Mexico Tony Garza, Texas State Senator Eddie Lucio and numerous other dignitaries.

Before opening Gregory James Phelps Photography in Texas’ Rio Grande Valley in 1983 and then, a few years later, in Houston, Greg had a studio in Detroit, where he photographed automobiles for GM and Chrysler during the late ‘70s and early ‘80s. During Greg’s early years, he also specialized in product, illustration, fashion and catalog work.

Since moving to Texas in 1983, Greg has narrowed his focus to architectural photography, fine art photography for office and home décor, and Legacy Portraits for people who have worked hard and found success. Self-made men and women who appreciate the finer things of life, including art, and who want to preserve the memory of their journey with a fine-art portrait that marks their accomplishments, whether in business, sports or entertainment.

From 1990 through 2005 Greg was President and CEO of a very successful regional sized advertising agency that he founded. In 2005 he sold his interests to be able to devote his full time to his passion, photography.

Greg has had seven one-man shows, including the United Way’s Women Who Make a Difference, Hometown Heroes, Champions Against Domestic Violence for the Fort Bend County Women’s Center and A Portrait of Survival for the American Cancer Society. Greg was the official photographer of the 16th annual Border Governors Conference, creating commemorative portraits of the participating governors. Greg has been featured in Rangefinder Magazine, a prestigious professional photographers magazine, Studio Photography and Design and Great Output and is a popular speaker at Wedding and Portrait Photographers International annual convention in Las Vegas. Greg also speaks at photographic guild meetings throughout the US.

Greg comments, “A single photograph can transport us in time, reunite us with old friends and loved ones, ignite our passion, fill a room with sunshine when everything else is shrouded in cloud, provide hope, and reminds us of what is truly important... A single photograph is a simple thing, but few things are as powerful.”

Whether Greg is photographing an individual or an inanimate object, in the studio or on location, his approach is always about the subject. It is about seeking to ignite that individual spark, that certain attitude, that glimpse of what sets the individual or product apart.

To Greg, photography is like classical music: lyrical, emotional, founded in finely honed technique—and timeless in its artistic integrity and beauty.

Currently Greg takes a modern approach to photography, one that expands the boundaries, taking the classic approach of the “old masters” and then applying the newest techniques, using experimentation to establish new parameters. These techniques enhance the beauty of the finished photograph, giving it the breath of life.

Greg never loses his focus on the core purpose of a photograph: to express the personality, desires and emotions of the subject—ultimately revealing a hidden secret about the individual or product being photographed.