How to... optimise your LinkedIn profile
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How to... optimise your LinkedIn profile

Learn how to leverage the power of LinkedIn, craft a killer profile and make sure that YOUR talents don't go unnoticed.
4.3 (9 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
722 students enrolled
Created by Karen Brown
Last updated 1/2014
Current price: $10 Original price: $20 Discount: 50% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 2.5 hours on-demand video
  • 7 Articles
  • 3 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will be able to:
  • Set up your own LinkedIn profile
  • Understand the process of optimizing your profile
  • Optimize how you appear in search results
  • Optimize your thumbnail
  • Avoid the key mistakes that many people make with their profile
  • Ensure that your profile is 100% complete
  • Look at each section of your profile systematically and help you make the most of it
View Curriculum
  • a LinkedIn account
  • a personal profile on LinkedIn
  • an image of yourself
  • an email account

Did you know that in 2012:

  • 93% of recruiters used LinkedIn to recruit for permanent and temporary jobs
  • 77% of all job openings were posted on LinkedIn and 48% were ONLY posted there

This means that if you are looking for work, then you need to leverage the power of LinkedIn. With 259 million users in 200 countries and in 20 languages, LinkedIn is THE social media channel for professionals.

But, like any computer application, using it well is part art, part science. This course will take you through the core aspects of optimising your profile:

  • systematically working through each section of your LinkedIn profile to make sure that it best reflects who you are and what you do
  • making sure that your profile is found in search results by ensuring that it is 100% complete. Think of this a SEO for your profile!
  • providing you with a LinkedIn connection strategy so that when your profile appears in search results, it gets seen

The course is made up of 49 modules that will take at least 2 hours to work through.

So if you're looking for a job, and you want to use LinkedIn to find it, then this course will show you how to craft a killer profile.

Who is the target audience?
  • Anyone with a personal profile on LinkedIn
  • Anyone seeking a new or better job
  • Anyone seeking to generate more business through social media
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Curriculum For This Course
49 Lectures
2 Lectures 07:29

In this lecture, I'd like to set out our core objective for the course so that it's clear what we are trying to achieve. In this course, our objectives are for you to be able to:

  • Be able to navigate around LinkedIn with confidence
  • Have a fully optimised profile that will get found in searches
  • Have a connections strategy to build up your own network of contacts

Downloadable materials for this lecture includes:

  • The mindmap of the course
  • The course flyer showing aims and objectives
Preview 03:44

Before we get started, I'd just like to introduce myself and give you a little bit of information about my background.

Your additional resources includes links to my free e-book that supports this course.

About the author
5 Lectures 27:12

This lecture will look at the history of LinkedIn and how it developed

About LinkedIn

In 2012, LinkedIn was hacked and 6.4 million passwords were stolen. This lecture will show you the most frequently used passwords i.e. the one's hackers will try first, and then go on to explain one way of creating strong passwords. We can't guarantee you won't get hacked, but this will make it more difficult.

Protecting your LinkedIn account - creating safe passwords

This lecture will take you step by step through the process of setting up a basic account. If you have one already, then mark this lecture as complete.

How to set up a LinkedIn account

Now that you have a LinkedIn account, lets take a look around it. This lecture looks at each screen in turn and highlights some of the features of LinkedIn.

Don't forget to try the navigation exercise.

Navigating around LinkedIn
6 Lectures 16:59

This lecture looks at why you need to optimise your profile and what this entails.

Why you should optimise your LinkedIn profile

I have a lot of experience reviewing profiles and offering suggestions on how to improve them and these are the most common mistakes people make. Avoid them, and your profile will be far ahead of your rivals.

Common mistakes made on LinkedIn

Premium accounts on LinkedIn

This lecture will show you how you go about prioritising sections in your profile, so that the sections recruitment agents, potential employers, customers and business partners see first are those that are most relevant to them.

Prioritizing the sections of your profile

This document will show you how to switch off activity broadcasts. That way, as you makes changes to yoru profile, your connections won't be told each time!

Before you start - switching off activity broadcasts
1 page
7 Lectures 25:14

Find out the 4 mistakes people make with their name on LinkedIn and how you can avoid them.

What's in a name?

A picture paints a thousand words so what does your LinkedIn image say about you? This lecture will help you choose the right image for your profile.

Your LinkedIn image

When you created your profile, LinkedIn used your job title as your headline, but you get 120 characters to use, so why not use them? This lecture will help you craft a more powerful headline that tells people what you do.

Headline, headline!

This lecture will help ensure that you include contact information on your profile, so that if a connections want to contact you, they can.

How can you be contacted?

This lecture will take you through the process of integrating your Twitter account with LinkedIn. We'll also add websites to your profile.

Integrating your Twitter, Facebook, blog and websites

There are 2 types of people on LinkedIn: those who have their own URL and those who don't. Makes sure that you're in with the in crowd!

Also, take a look at the additional resources. They help you create a QR code for your URL that you can use on networking cards. We have some ideas for those too!

Get your personalised LinkedIn URL
6 Lectures 27:04

Unlike your resume, on LinkedIn you should include all jobs that you have worked at. Why? Because that way, people you've worked with in the past can connect with you. You never know where the next job, customer or business associate will come from.

Your work experience

Recording your skills and getting them endorsed makes your LinkedIn profile much more useful to recruitment staff and potential employers than your paper resume or CV. Make sure that they can see exactly what it is you're good at.

Your skills and expertise

Employers want to know 3 things. Do you have the:

  • knowledge
  • skills
  • experience

to do the job.

This section shows where you gained your knowledge from. It is also a point of connection for you, allowing your class mates to connect with you.

Your education

For a complete profile, LinkedIn requires you to have 50+ connections. This lecture will help you develop a connection strategy that will help you build up your network. Check out the additional resource. It's a really good post setting out which type of people you should have in your network.

Your LinkedIn connection strategy

Is your profile 100% complete?
1 page
8 Lectures 24:16

Without a summary, the first thing a person will read is your experience. Surely, you are more than the sum of your work experience? Use a summary to let people know what you do and what you can bring to an organisation. For some ideas, check out the additional resources.

Your summary section

If you speak more than one language, record them here. If this section is not relevant to you, just mark the section as complete.


In this lecture we look at the 3 types of certification and show you how to add them to your profile.


If you have a patent registered or pending, then this is where you can record it.


A publication can be anything from an article to a book. If you have had some work published, record it here.


The volunteering and causes section allows you to record:

  • organisations you volunteer with
  • organisations you support
  • causes you care about.
Volunteering and Causes

The Addition Information section records:

  • interests
  • birthday/date of birth
  • martial status
  • advice for contacting you.

How much you complete will depend on your level of privacy and what you deem necessary.

Additional Information
6 Lectures 11:05

Courses can be stand alone, qualifications or be used to build up into qualifications or certifications. Record you your courses and link them to either a job or qualification.


Project can be either part of a qualification or part of a job. Record details of projects that you were a member of and link them to either the qualification or job.


Primarily used by students, test scores provide an indication of how well a student on a course is doing.

Test scores

Originally intended for students, awards and honors can be used to record both personal and professional achievements.

Honours and Awards

Used primarily by students to record membership of organisations at college and university.

6 Lectures 23:15

Recommendations on LinkedIn are like references in advance and this lecture will show you how to ask for, and give, recommendations.


Below your recommendations are your connections. You can specify whether or not you want your connections to see them. This lecture will show you how.


Groups are LinkedIn's networking hubs where you can view information, join discussion and develop new contacts. This lecture will provide you with an overview of groups.


This lecture will look at the Pulse section on the Interests tab and show you how you can follow influencers, news channels and publications. You can then share articles with your connections.

Following influencers, news channels and publications

Following companies on LinkedIn is a great way of keeping up to date with what they say about themselves. You can also see who in your network works there and what products and services they have.

Follow companies
2 Lectures 02:40

This is a quick checklist for your profile. Print it off and use it to check that your profile is complete.

Your LinkedIn profile checklist
2 pages

Before we finish the course, lets review the course objectives and make sure that you have achieved the course outcomes.

Course summary
Bonus information
1 Lecture 01:34

If you can speak multiple languages, then use this lecture to create profiles in each language that you know.

Preview 01:34
About the Instructor
Karen Brown
3.8 Average rating
27 Reviews
4,390 Students
3 Courses
Life Coach, Techy, Author, Speaker

Karen is Techy Coach Karen.

She helps heart-centred coaches, consultants and therapists to get their businesses online. Fast.

She is an experienced IT trainer, LinkedIn expert and author.

Her Udemy courses have been developed in tandem with her books.