How to Manage a Profitable Photography Studio

With André Amyot, the Photocoach, discover a step-by-step approach to creating a successful photography studio!
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  • Lectures 32
  • Length 3.5 hours
  • Skill Level Intermediate Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2013 English

Course Description


Transform your passion in profits with the PhotoCoach system!

Do you face these problems at the end of every month: insufficient cash flow, calls from suppliers, no pay cheque? Would you like to have a successful photography business where you will be able to live your passions and make profits?

In this 3.5 hour course, you willl:

  • Discover the one proven way to master profit-making.
  • Understand where profits come from.
  • Pinpoint your studio's position in the market.
  • Think strategically to improve your studio’s profitability.
  • Reach your full potential.


About André Amyot, the Photocoach

André is a professional photographer with 35 years of experience in photography and 12 years in coaching photographers.

In 1974, after a 10 year career in the Canadian military forces, he started up SRT Photo inc, one of the most successful studios in North America with an annual turnover of nearly 2 million dollars.

André developed a strong reputation for his ability to create beautiful images, unique and different within all sorts of environments sometimes very difficult. He quickly realised the key to success was not only dependent on the delivery of beautiful images but also in the ability to sell the service in the highly competitive market of the big city.

In 2000, following his passion for photography, André transformed his main mission. He now devotes his career to helping photographers of all specialities to achieve personal and professional success. Since 1986, André repeated his message to photographers everywhere in Canada, United States and Europe.

His preferred subject leans towards marketing but André continues to offer courses in administration, profitability, techniques of creativity and on personal success. In addition to his speaking engagements, Andre provides training and personal coaching by phone, internet and teleconference.

To know more about André and his services, consult his website at www.photocoach.com

What are the requirements?

  • Own a photography studio or would like to start in the photo business

What am I going to get from this course?

  • At the end of this course, you will be able to analyze the strengths and weaknesses of your photo studio and apply powerful strategies to improve its efficiency and profitability.

What is the target audience?

  • Professional photographers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Module 1 - Boost the profits of your photo studio
Introduction
Preview
09:13
Part 1 - Profit and loss statement
Preview
05:29
Part 2 - Industry standards
11:59
Part 3 - What if scenarios
06:52
Section 2: Module 2 - Choose pricing strategies
Introduction
Preview
02:17
Part 1 - Evaluate your products and services
28:38
Part 2 - Calculate the perfect selling price
18:41
Part 3 - Prepare a winning proposal
11:26
Part 4 - Evaluate your manpower needs
06:49
Part 5 - Tactics to reduce your costs
Preview
02:57
Conclusion
01:50
Section 3: Module 3 - Beat the competition, be different
Introduction
Preview
01:24
Part 1 - Identify the competition
06:55
Part 2 - Identify your strenghts and weakenesses
03:22
Part 3 - Evaluate the market needs
05:57
Part 4 - Position your studio
Preview
13:34
Part 5 - Create your U.S.P.
04:09
Conclusion
00:57
Section 4: Module 4 - Implement fast-track marketing
Introduction
Preview
01:13
Part 1 - Marketing
03:30
Part 2 - How to write powerful ads
06:27
Part 3 - Direct marketing initiatives
01:09
Part 3.1 - Direct mailing introduction
Preview
00:40
Part 3.1 - Direct mailing Postcards
01:37
Part 3.1 - Direct mailing Letters
08:11
Part 3.1 - Direct mailing Portfolio
06:35
Part 3.1 - Direct mailing Folio direct
04:06
Part 3.1 - Direct mailing Faxes
03:27
Part 3.1 - Direct mailing Emails
04:38
Part 3.2 - Yellow Pages and printed material
11:59
Part 3.3 - Trade shows
05:12
Conclusion
04:38

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Instructor Biography

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Nous développons et publions du matériel pédagogique pour aider les entreprises à rendre leurs employés plus compétents, plus performants et motivés à atteindre leurs objectifs.

We develop and publish instructional materials to help companies improve their employees performance and motivation.

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