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How to interview your customers and get useful feedback

The beginner's/intermediate guide to gather customer feedback effectively - for start-ups and entrepreneurs!
4.0 (6 ratings)
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269 students enrolled
Created by Tisha Agarwal
Last updated 1/2014
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  • 1.5 hours on-demand video
  • 1 min on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Course includes importance of customer feedback, identifying right vs. wrong questions to maximize ROI, importance of asking the RIGHT questions, designing a questionnaire, sample design, mitigating sample bias, uploading the questionnaire on Survey Monkey and Google Forms, testing the research using Amazon Mechanical Turks, easy to follow examples and downloadable reference materials

Who is the target audience?
  • Entrepreneurs
  • Start-ups
  • Self Employed/ Small business
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What Will I Learn?
By the end of the course, you will be able to create your own customer surveys using the most effective methods and techniques.
In this course you will learn -
The importance of asking the RIGHT questions
What are these RIGHT questions to ask?
Difference between Qualitative vs. Quantitative Questions
Types of Qualitative vs. Quantitative Questions and when to use them
Listening Techniques
Picking a sample size
Designing your questionnaire
Executing your research using tools like Survey Monkey, Google Forms and Amazon Mechanical Turk
View Curriculum
  • Have an idea for a product or service for your business or start-up
Curriculum For This Course
Expand All 20 Lectures Collapse All 20 Lectures 01:24:43
Introduction and Course Contents
1 Lecture 02:24
Why is it important to ask the RIGHT questions?
2 Lectures 07:46
Why do we need customer feedback?

Why is it important to ask the right questions?
What are these RIGHT questions to ask?
4 Lectures 18:53
Research Framework

Types of Qualitative vs. Quantitative questions.

How do we know if the customer will buy our product?
Listening Techniques
4 Lectures 03:41
First Impressions

Off-Hand Remarks

Use a contrast

Designing the questionnaire
5 Lectures 34:15
Questionnaire Framework

Sample Questions

This lecture introduces the simplest form of collecting feedback from an existing customer base - Using

A quick look at

This lecture helps you create a survey on Google Forms.

Preview 10:54

This lecture helps you create a survey on Survey Monkey.

Executing questionnaire using Survey Monkey
Designing the sample
1 Lecture 01:33

This lecture helps you determine how many people you should interview to get a good perspective of your market.

Choosing sample size
Testing your BIG questionnaire
2 Lectures 15:55

This lecture helps you create your first interview on Amazon Turks. Amazon Turks is a marketplace where you can find potential customers to interview at a low cost.

How to set-up pretests using Amazon Turks

Send your questionnaire
1 Lecture 00:16
Wrapping up the course
About the Instructor
4.0 Average rating
6 Reviews
269 Students
1 Course
Entrepreneur, Experienced Researcher, Management Consultant

I am Tisha Agarwal. I have been a management consultant for fortune 500 companies with over 7 years of experience in customer research. I am also an entrepreneur and have helped many entrepreneurs in using the most effective ways to get customer feedback.

I have co-founded, Tiklyz and I am the author of 'The Flying Waffle' (Rhymes and Greens series of children's books).

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