How to interview your customers and get useful feedback

The beginner's/intermediate guide to gather customer feedback effectively - for start-ups and entrepreneurs!
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269 students enrolled
Instructed by Tisha Agarwal Business / Operations
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  • Lectures 20
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

Course includes importance of customer feedback, identifying right vs. wrong questions to maximize ROI, importance of asking the RIGHT questions, designing a questionnaire, sample design, mitigating sample bias, uploading the questionnaire on Survey Monkey and Google Forms, testing the research using Amazon Mechanical Turks, easy to follow examples and downloadable reference materials

What are the requirements?

  • Have an idea for a product or service for your business or start-up

What am I going to get from this course?

  • By the end of the course, you will be able to create your own customer surveys using the most effective methods and techniques.
  • In this course you will learn -
  • The importance of asking the RIGHT questions
  • What are these RIGHT questions to ask?
  • Difference between Qualitative vs. Quantitative Questions
  • Types of Qualitative vs. Quantitative Questions and when to use them
  • Listening Techniques
  • Picking a sample size
  • Designing your questionnaire
  • Executing your research using tools like Survey Monkey, Google Forms and Amazon Mechanical Turk

Who is the target audience?

  • Entrepreneurs
  • Start-ups
  • Self Employed/ Small business

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction and Course Contents
Welcome and let's get started!
Section 2: Why is it important to ask the RIGHT questions?
Why do we need customer feedback?
Why is it important to ask the right questions?
Section 3: What are these RIGHT questions to ask?
Research Framework
What is the difference between Qualitative vs. Quantitative questions?
Types of Qualitative vs. Quantitative questions.
How do we know if the customer will buy our product?
Section 4: Listening Techniques
First Impressions
Off-Hand Remarks
Use a contrast
Section 5: Designing the questionnaire
Questionnaire Framework
Sample Questions

This lecture introduces the simplest form of collecting feedback from an existing customer base - Using


This lecture helps you create a survey on Google Forms.


This lecture helps you create a survey on Survey Monkey.

Section 6: Designing the sample

This lecture helps you determine how many people you should interview to get a good perspective of your market.

Section 7: Testing your BIG questionnaire

This lecture helps you create your first interview on Amazon Turks. Amazon Turks is a marketplace where you can find potential customers to interview at a low cost.

Send your questionnaire
Section 8: Conclusion
Wrapping up the course

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Instructor Biography

Tisha Agarwal, Entrepreneur, Experienced Researcher, Management Consultant

I am Tisha Agarwal. I have been a management consultant for fortune 500 companies with over 7 years of experience in customer research. I am also an entrepreneur and have helped many entrepreneurs in using the most effective ways to get customer feedback.

I have co-founded, Tiklyz and I am the author of 'The Flying Waffle' (Rhymes and Greens series of children's books).

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