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Course includes importance of customer feedback, identifying right vs. wrong questions to maximize ROI, importance of asking the RIGHT questions, designing a questionnaire, sample design, mitigating sample bias, uploading the questionnaire on Survey Monkey and Google Forms, testing the research using Amazon Mechanical Turks, easy to follow examples and downloadable reference materials
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Certificate of completion.
|Section 1: Introduction and Course Contents|
Welcome and let's get started!Preview
|Section 2: Why is it important to ask the RIGHT questions?|
Why do we need customer feedback?
Why is it important to ask the right questions?
|Section 3: What are these RIGHT questions to ask?|
What is the difference between Qualitative vs. Quantitative questions?Preview
Types of Qualitative vs. Quantitative questions.
How do we know if the customer will buy our product?
|Section 4: Listening Techniques|
Use a contrast
|Section 5: Designing the questionnaire|
This lecture introduces the simplest form of collecting feedback from an existing customer base - Using Survey.io
This lecture helps you create a survey on Google Forms.
This lecture helps you create a survey on Survey Monkey.
|Section 6: Designing the sample|
This lecture helps you determine how many people you should interview to get a good perspective of your market.
|Section 7: Testing your BIG questionnaire|
This lecture helps you create your first interview on Amazon Turks. Amazon Turks is a marketplace where you can find potential customers to interview at a low cost.
Send your questionnaire
|Section 8: Conclusion|
Wrapping up the course
I am Tisha Agarwal. I have been a management consultant for fortune 500 companies with over 7 years of experience in customer research. I am also an entrepreneur and have helped many entrepreneurs in using the most effective ways to get customer feedback.
I have co-founded 1Degree.co, Tiklyz and I am the author of 'The Flying Waffle' (Rhymes and Greens series of children's books).