How To Innovate: Move Beyond The Idea

A step by step guide to transforming your conceptual idea into a successful innovation
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  • Lectures 12
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

This course is for innovators and entrepreneurs who have a great idea but don't know what to do next. "How To Innovate" walks you step-by-step through the Innovation Process and teaches you how to take your idea from concept to reality.

The majority of the lessons are professionally animated videos that have been used to train innovation teams around the world. These videos contain more than 2 hours of content and consist of high-quality animations and professional voiceovers. It is fantastic to be able to make them available to everyone via Udemy.

The course is broken into the following sections and topics:

1) Introduction To The Course

  • Overview of the innovation process

2) Testing And Improving Your Idea

  • What makes a good idea
  • How to build and strengthen your idea

3) Prototyping and Validating Demand For Your Idea

  • Validating demand for your idea
  • Developing a prototype

4) Securing Endorsement And Funding For Your Innovation

  • Stakeholder Management
  • Writing a Business Case for your innovation
  • Quantifying the benefits of your innovation
  • Pitching your innovation

5) Managing Implementation Of You Innovation

  • Project Initiation Project Management

In addition to the video lectures there is also lots of content to help you develop your idea. Downloadable worksheets and templates include:

  • Idea Evaluation Form
  • Idea Development Worksheet
  • De Bono's 6 Thinking Hats Worksheet
  • Business Case Template
  • Financial Inputs Sheet
  • Financial Projections Template
  • Project Schedule
  • Project Initiation Document

And last but not least, I am available to answer all your innovation related questions. Whether you are evaluating your idea or crafting your pitch, I check and respond to questions weekly so you will be sure to get a timely response. It's like having your own personal innovation coach!

This is a truly comprehensive innovation course that will teach you everything you need to know about transforming your idea into a successful innovation. The videos will teach you the theory and then the worksheets and templates will help you apply what you have learned to your idea.

So hit the "Take This Course" button if you have an awesome idea and now want the structure and guidance needed to take it to the next level!

What are the requirements?

  • Willingness and desire to bring a new idea to life!

What am I going to get from this course?

  • Professional animated training videos
  • Learn the innovation process
  • Build, strengthen and test your idea
  • Develop a prototype and validate demand
  • Write a business case for your innovation
  • Craft an awesome idea pitch
  • Everything you need to take your idea from concept to successful innovation

Who is the target audience?

  • Innovators
  • Entrepreneurs
  • Anyone with a great idea

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction To The Course

This lesson introduces the course structure and explains how it aligns with the innovation process. Every idea must move through several stages before becoming a successful innovation. Those stages are:

  1. Idea
  2. Validation
  3. Endorsement and Funding
  4. Implementation Project

Each of the above points is a discreet stage of the innovation process. The lessons in this course will provide you with detailed instructions on what you need to do to move your idea from one stage to the next.

And of course watching the videos is only part of the journey. To make your idea happen you are going to have to put everything you learn into practice! There are several worksheets and templates available to help you apply the theory to your specific idea. I encourage you to do so.

Best of luck developing your innovative idea and if you have any questions please make sure to ask!

Section 2: Testing And Improving Your Idea

By some measures up to 80% of innovative ideas fail to fly. Identifying which business ideas have real potential is one of the most difficult challenges an innovator will face. To give yourself the best chance of success you should conduct a robust review of your idea's strengths and weaknesses. If your idea scores strongly that's a big plus; you can more forward with confidence.

This lesson provides you with framework that can you can use to evaluate the strengths and weaknesses of your idea. After conducting this evaluation you can make an informed decision about whether you should continue investing the time and energy needed to make your idea a reality.

4 questions

Take this quiz to test your understanding of the lesson on what makes a good idea.


After deciding that your idea is worthy of further development, the next step is to try to make it even better!

This video will teach you how to move from the initial spark of inspiration to developing your idea into a living, breathing thing. You will be introduced to several creative thinking tools that you can use to build and strengthen your idea. Included in these tools is De Bono's famous 6 Thinking Hats which is a great way to explore your idea from a number of different angles.

4 questions

This quiz will test your knowledge of the lesson on building and strengthening your idea.

Section 3: Prototyping And Validating Demand For Your Idea

This lesson shows how you can validate demand for your idea. This is an important step in the innovation process because it forces you to gather evidence that your customers actually want your idea before you invest lots of time and money into developing it.

The key points that will be covered in this video are:

  1. Why validating demand for your idea is so important
  2. How to conduct preliminary market research
  3. How to present your findings to gain support from stakeholders
4 questions

This quiz will test your knowledge of validating demand for your idea.


In this lesson you will learn how to develop a prototype of your innovation. Developing a prototype gets the idea out of your head and into the real world. It allows you to explore the feasibility of your idea as well as test the concept with customers. These are vital steps in bringing your innovation to life.

The key things you will learn in this lesson are:

  1. How to transform your idea into a prototype
  2. The practical challenges you will face in developing your prototype
  3. Some tips and tricks to prototype quickly and successfully
4 questions

This quiz will test your knowledge of how and why you would develop a prototype.

Section 4: Securing Endorsement And Funding For Your Innovation

This lesson discusses the important topic of engaging stakeholders in your innovation. Stakeholder Management is critical to the success of every project in every organisation. In this lesson you will learn how to:

  1. Identify relevant stakeholders
  2. Prioritise stakeholders
  3. Engage stakeholders in order to win their support
3 questions

This quiz will test your understanding of the Stakeholder Management lesson


In this lesson you will learn all the things you need to include in your Innovation Business Case. Developing a solid business case is a vital step in securing the endorsement and funding needed to make your innovation happen.

A business case is a written document used to get investors and managers on board with your idea and willing to invest the funds needed to launch your innovation.

Even if you have the greatest idea in the world, there are several compelling reasons to write a business case:

  1. The first is to justify the risk of investing in your innovation
  2. The second is to convince people to endorse your particular idea
  3. The third is to ensure you think logically through everything required to take your idea from concept, into project status and then finally delivered as a successful innovation
4 questions

This quiz will test your knowledge on writing an innovation business case.


In this lesson you will learn how to quantify the potential benefits from your innovation.

This is a very important step because without clear benefits you will have a tough time convincing anyone to support your idea!

The video looks at the various benefits that can exist and how to determine whether your innovation is a good investment for the business. We will also discuss the importance of seeking expert advice when developing your financial projections.

4 questions

This quiz will test your knowledge of why you should quantify the potential benefits of your innovation.


This lesson will teach you the important skill of being able to pitch your idea in an effective and engaging manner. We will cover the 7 key questions you should answer in your pitch and also provides tips for pitching in style.

Being able to pitch your idea in a compelling fashion is vital for gaining support and investment in your innovation. This lesson is an absolute must watch for any innovator or entrepreneur trying to get their idea off the ground.

4 questions

This quiz will test your understanding of the lesson on pitching your innovation.

Section 5: Managing Implementation Of Your Innovation

Up until this point, much of the course has involved looking into the future and projecting how our innovation might work or might be successful. Now is the time to translate all that thinking into action!

This lesson will show you how to transition your innovation from a business case to a fully-fledged project. This is the stage where you really start to make things happen.

According to Project Management Methodology every project must go through the four stages of Initiate, Plan, Manage and Close. This lesson will teach you how move your idea through the Initiate and Plan stages of the project management life cycle.

3 questions

The quiz will test your understanding of the lesson on project initiation.


And finally, this lesson looks at how you should manage the implementation of your innovation and then close the project once all the deliverables have been achieved.

This is really where the rubber hits the road because without effective implementation your innovation will never be a success. This sounds obvious, but you would be amazed at how many brilliant ideas remain as just that... ideas that never become reality.

3 questions

The quiz will test your understanding of the lesson on project management.

Section 6: Summary

Congratulations on completing the course! There are two key things I hope you have achieved:

  1. I hope you have gained a solid understanding of the innovation process
  2. Even more importantly I hope you have taken your idea all the way through that process and transformed it into a living, breathing innovation

At the very least I hope you have developed your idea to the point where you can confidently present it to customers, investors and management!

To summarise the key things I hope you have learned:

  • Ideas don't just jump from concept to reality - to achieve this you need to progress through several stages
  • The first step after having your idea is to test and strengthen it
  • Then you need to prototype and validate your potential innovation
  • This is followed by seeking endorsement and funding
  • And finally you need to manage the successful implementation of your innovation project

There is a lot to it but the rewards from bringing a new idea to life are certainly worth it.

Once again thank you for taking this course, and no matter where you are in the innovation process I with you the best of luck with the next step!

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Instructor Biography

Tim Morris, Innovator + Entrepreneur + Educator

I'm an innovator and entrepreneur who has launched and managed businesses across a range of industries.

For the past 8 years I've been helping businesses improve their innovation processes and develop new products and services. Over this time I have trained countless innovators on how to generate, develop and implement great ideas.

I'm also passionate about education - specifically using technology to deliver content in more efficient and engaging ways. Over the past four years I have coordinated global teams to produce more than 150 online lectures for leading Australian universities.

And like any good entrepreneur I always have several side projects on the go. Past side projects include a business that sells men's underwear by subscription and a website that teaches anyone how to get into motorsport. Nothing like a bit of entrepreneurial fun!

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