How to Grow Revenue by Getting Free Radio Interviews

I got 175 free interviews with no agent, no publicist. I will show you everything you need to drive sales for free!
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  • Lectures 41
  • Length 3 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 2/2014 English

Course Description

This course will teach you how to get on the radio or in a blog for free. This type of free marketing can grow your business exponentially, largely because it involves getting interviews, not running ads. Interviews provide more credibility and are free!

Forty one videos walk you through every step in the process in about 3 hours. The curriculum includes:

- Introduction to Free Radio/Blog Interviews as a Marketing Tool - Why this is such a great marketing tool, how cheap it is, and the great SEO benefit.

- The Implicit Deal - You need to understand WHY shows will give you free radio time. Learn this and understand what levers to pull to get free time!

- How to Get Media - A review of all the various methods of getting on air, and which ones are best, and why.

- Creating the Perfect Pitch - The pitch is critical. Learn the how to craft a 8-10 word pitch that gets the attention of the show producers.

- Writing the Perfect Pitch! - This section includes what to include when you contact a show via email or via mail.

- Identifying Shows/Blogs to Interview You - This is a discussion of building your list, either for free or buying, of shows that you will target.

- Booking Secrets and Tips - Tricks and tips for getting the show producer to say YES!

- Interview Preparation and Planning - What to do before to sound great and get the most out of the interview to come.

- Interview Secrets and Tips - How to give a great interview!

- Making It Count - The interview is worthless unless you know this one last trick!!!

The instructor is available to help in any way.

THANKS for considering the class. These methods worked for us!

What are the requirements?

  • A desire to grow your business!
  • A product to sell

What am I going to get from this course?

  • Identify good radio shows/blog for potential interviews
  • Learn how to approach shows, host, producers the right way
  • Learn how to do a great interview and get invited back
  • Learn the key thing to say in the last minute to drive sales
  • Learn how to promote the interview afterwards for maximum effect

What is the target audience?

  • Anyone that has a product, story, or business to promote
  • Anyone that wants to position themselves as as Expert on a topic
  • Anyone that wants to grow their personal brand
  • Anyone that likes growing their business!

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction to Free Radio/Blog Interviews as a Marketing Tool
The Power of Free Radio/Blog Interviews for your Business
Preview
02:00
How Radio Interviews Drive My Sales
Preview
01:53
The Categories of Free
Preview
02:31
The Cost of Ads versus Free
Preview
02:19
Credibility and Klout.com
Preview
02:03
SEO and Radio/Blog Interviews
03:08
And The Whole Point Is…….
03:02
Section 2: The Implicit Deal
Infotainment
03:34
Why They Have Guests
03:05
The Expert (that's you!)
02:58
The Repeat Guest
04:00
Section 3: How to Get Media
Hire a PR Firm
04:09
Advertise
04:20
The Email Method
03:16
The Call Method
03:49
Section 4: Creating the Perfect Pitch
Good and Bad Pitches
04:19
The 12 Rules of the Hook
14:22
Hook Examples
04:32
Credentials
02:12
Section 5: Writing the Perfect Pitch!
Email Pieces and Rules
05:29
Snail Mail Pieces and Rules
03:15
Sample Questions and Their Importance
03:44
Response Rates
01:32
Section 6: Identifying Shows/Blogs to Interview You (and hope you sell stuff)
The Producer versus the Host
03:17
Buy a List or Book
03:16
LinkedIn, Twitter, & Facebook
06:16
The Google
03:15
Free Sites that Help
03:28
Call the Station
03:04
Section 7: Booking Secrets and Tips
Numbers 1-11
08:21
Numbers 12-22
09:04
Numbers 23-34
09:52
Numbers 35-44
09:13
Section 8: Interview Preparation and Planning
Learn the Show Host
02:22
Plan the Time
03:53
Stories!
02:08
Section 9: Interview Secrets and Tips
Numbers 1-8
08:42
Numbers 9-16
06:25
Numbers 17-23
07:39
Section 10: Making It Count
Before
02:54
After
03:14

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Instructor Biography

Jim Beach, McGraw-Hill Author 175 Interviews, CNN: Simon Cowell of SMB

Jim has started businesses and has taught entrepreneurship around the world. His two radio shows, Restaurant Owner Radio and School for Startups Radio, are on 4 internet platforms and average about 75,000 listeners per day. His message is that anyone can be an entrepreneur. Entrepreneurship is NOT about creativity (copy an idea), risk (start with less than $500) or passion (he will sell anything moral and legal if he can take his family to Disney more).


Jim received his Japanese MBA from the University of Hawaii in December 1992. He received the Fujitsu Scholarship, was a member of Beta Gamma Sigma, and was awarded Highest Honors. He worked for the Japanese government trade office (JETRO) where he helped American companies export to Japan and The Coca-Cola Company, Japan.

At the age of 25, Jim started the American Computer Experience and grew the company with no capital infusion to $12 million in annual revenue and to over 700 employees. The company was the world’s largest technology training company for children, and enjoyed tie-ins with Microsoft, Intel, Lego, NASA, and many others. In 2000, Jim closed two rounds of funding, one for $2.4 million and another for $6.4 million. He appeared on NPR, MBNBC, CNN, and in the New York Times.

From 2001 to 2009, Jim taught at Georgia State University, focusing on international entrepreneurship, risk avoidance, creativity, and internet marketing skills. In several classes, he started real import/export firms, for example TimelessChair.com

In 2009, Jim founded www.SchoolforStartups.com. He is Executive Director of www.InternationalEntrepreneurship.com. Jim has presented for or on behalf of Wells Fargo, Toshiba, UPS, SunTrust and others. He also presented to White House officials in the Spring of 2013.


Along with co-authors, Jim wrote School for Startups,published by McGraw-Hill in June 2011. It reached as high as number 9 on Amazon's business section. Promoting the book, he has done over 175 radio interviews, was featured in a UPS commercial, was referred to as the Simon Cowell of small business by CNN, and was excerpted by Entrepreneur magazine and the Wall Street Journal India.

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