This course will teach you how to get on the radio or in a blog for free. This type of free marketing can grow your business exponentially, largely because it involves getting interviews, not running ads. Interviews provide more credibility and are free!
Forty one videos walk you through every step in the process in about 3 hours. The curriculum includes:
- Introduction to Free Radio/Blog Interviews as a Marketing Tool - Why this is such a great marketing tool, how cheap it is, and the great SEO benefit.
- The Implicit Deal - You need to understand WHY shows will give you free radio time. Learn this and understand what levers to pull to get free time!
- How to Get Media - A review of all the various methods of getting on air, and which ones are best, and why.
- Creating the Perfect Pitch - The pitch is critical. Learn the how to craft a 8-10 word pitch that gets the attention of the show producers.
- Writing the Perfect Pitch! - This section includes what to include when you contact a show via email or via mail.
- Identifying Shows/Blogs to Interview You - This is a discussion of building your list, either for free or buying, of shows that you will target.
- Booking Secrets and Tips - Tricks and tips for getting the show producer to say YES!
- Interview Preparation and Planning - What to do before to sound great and get the most out of the interview to come.
- Interview Secrets and Tips - How to give a great interview!
- Making It Count - The interview is worthless unless you know this one last trick!!!
The instructor is available to help in any way.
THANKS for considering the class. These methods worked for us!
Jim has started businesses and has taught entrepreneurship around the world. His two radio shows, Restaurant Owner Radio and School for Startups Radio, are on 4 internet platforms and average about 75,000 listeners per day. His message is that anyone can be an entrepreneur. Entrepreneurship is NOT about creativity (copy an idea), risk (start with less than $500) or passion (he will sell anything moral and legal if he can take his family to Disney more).
Jim received his Japanese MBA from the University of Hawaii in December 1992. He received the Fujitsu Scholarship, was a member of Beta Gamma Sigma, and was awarded Highest Honors. He worked for the Japanese government trade office (JETRO) where he helped American companies export to Japan and The Coca-Cola Company, Japan.
At the age of 25, Jim started the American Computer Experience and grew the company with no capital infusion to $12 million in annual revenue and to over 700 employees. The company was the world’s largest technology training company for children, and enjoyed tie-ins with Microsoft, Intel, Lego, NASA, and many others. In 2000, Jim closed two rounds of funding, one for $2.4 million and another for $6.4 million. He appeared on NPR, MBNBC, CNN, and in the New York Times.
From 2001 to 2009, Jim taught at Georgia State University, focusing on international entrepreneurship, risk avoidance, creativity, and internet marketing skills. In several classes, he started real import/export firms, for example TimelessChair.com
In 2009, Jim founded www.SchoolforStartups.com. He is Executive Director of www.InternationalEntrepreneurship.com. Jim has presented for or on behalf of Wells Fargo, Toshiba, UPS, SunTrust and others. He also presented to White House officials in the Spring of 2013.
Along with co-authors, Jim wrote School for Startups,published by McGraw-Hill in June 2011. It reached as high as number 9 on Amazon's business section. Promoting the book, he has done over 175 radio interviews, was featured in a UPS commercial, was referred to as the Simon Cowell of small business by CNN, and was excerpted by Entrepreneur magazine and the Wall Street Journal India.