How to Get into the Event Industry
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How to Get into the Event Industry

An online course for students and young professionals who want to start a career in the event management industry
1.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
993 students enrolled
Last updated 9/2013
Price: $50
30-Day Money-Back Guarantee
  • 1.5 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand more about who you are and be able to communicate that with confidence
  • You will have the clarity and focus to apply for more effective job search
  • You will learn about creating your CV, preparing for interviews and building experience
  • You will learn how to grow your professional network and network effectively
  • By the end of the course you will have a better understanding of the events industry
  • You will be equipped a knowledge of the business basics - giving you a head start in the world of work
  • This course will offer you an exclusive insight into what employers are looking for from people like you
View Curriculum
  • All you need is an interest in the events industry.

The course How to Get into the Event Industry is for students and young professionals who want to break into the event management industry and start their career in events.

The events industry is extremely vast and incredibly competitive, taking this course will give you guidance on the best ways to stand out and get the job as well as give students an insight into the industry itself. We will also lift the lid on what employers are actually looking for.

There is video, audio and slides as well as reading chapters and exercises that will guide you through the four key sections: How to Stand Out, Getting that Job, Understanding your Industry and What Employers Want.

By the end of the course you will have have the clarity, confidence and strategies for breaking into the industry and starting your career.

Who is the target audience?
  • Students who are looking to start a career in the events industry
  • Young professionals who are working but still need guidance on finding direction and understanding the industry
Students Who Viewed This Course Also Viewed
Curriculum For This Course
33 Lectures
Getting Started
2 Lectures 03:24

Watch this lecture to kick off the course "How to get into the Event Industry"

This course has been created for students, young professionals and people wanting to transition into the event industry. There are 5 sections which will walk you through the process from learning more about yourself (pretty crucial) to understanding the industry and what employers are looking for.

After watching this video, read through the document Getting Started in Lecture 2 which gives you guidance on how to get the most out of the course plus a small chunk of small print which we must stipulate.

Thank you so much for joining us on this course.

Now let's answer the question, "How do I get into the event management industry?"

Preview 03:24

Getting Started: A quick guide to getting the most out of the course
2 pages
How to Stand Out
9 Lectures 20:03

The "How to Stand Out" section deals with three vital things - who you are, where you want to go and how you are going to communicate that to people.

Most people don't conduct this vital preparation stage when starting their careers. Spending time doing the exercises and lectures in the session will give you more confidence and clarity. A sure fire way to stand out in the crowd.

This section lays the foundations for the work that you will do later on in the course so take your time and keep your notes to hand as you go through the rest of the online program.

A Message from Catherine

An important lecture that looks at the realities of our careers and the current job market.

In this lecture we form a more realistic view of our careers that will alleviate some of the worry that you might have. We will also uncover the most crucial factor that will make you stand out in a competitive environment.

Can you guess what it is?

p.s. There are a few sound "pops" on my 'P's - Please forgive me!

The Unavoidable Truths of your Career

In a competitive environment with lots of people going for the same jobs, you need to stand out. We both get that right?

The one thing that your other competitors can't be is you!

You are the most crucial element in your job search and that is the focus for the next two lectures where we will unravel your professional DNA to find out who you are professionally.

You have a unique set of skills, talents, experiences and traits that NO-ONE in else in this world has in exactly the same measures. Let's work out what that is so that you can communicate it with confidence to potential employers further down the line.

A First Look at your Professional DNA

In this lecture, you have the Professional DNA exercise. After finishing the lecture, you will have a clear idea about who you are professionally and be prepared to communicate this when networking, creating your CV our applying for internships or job positions.

Download the document from the lecture files and complete the exercise - take as long as you need although I would recommend spending at least 45 minutes on brainstorming to get the full value from it.

Exercise: Professional DNA
5 pages

In order to break into the events industry, you need to know what part of the industry you want to enter and which roles would suit you. In this lecture, Paul takes you through some of the options available to you in the events industry so that you can develop a greater sense of focus about which field you want to be working in.

There is a corresponding exercise in the next lecture.

Preview 07:01

Walk through this exercise and begin to find the focus that will help you later in your job searches and starting your career in the industry.

Exercise: Finding your Focus
2 pages

How do successful people stand out?

In this lecture, we go through 7 principles that you can apply to yourself and your career so that you can stand out with integrity.

Take note of the quotes from people who's names you may recognise. The 7 ways to improve your personal marketing (the act of letting right people know that you're there and what you can bring to the table) are well-established and these principles have been around for a long time.

Now is the time to put them into practice in your own life to kick-start your career in the event management industry.

7 Strategies for Successful Personal Marketing

In this written lecture, we discuss the concept of branding and how it applies to you as a professional.

Read through the document and then continue to the Brand You Activity lecture to put what you have learned into practice.

Brand You
3 pages

Print out this lecture and complete the fields to identify the elements of your own brand.

How will you use this new understanding of what you stand for and stand out?

Exercise: Brand You
1 page
Getting the Job You Want
8 Lectures 46:32

Paul introduces Section 3, Getting the Job You Want in this short lecture.

He explains the purpose of the section and some of the elements we will be touch on including networking and building experience.

It is worth us mentioning here again that your ideal job may be a few steps away. Advancing towards that position may involve volunteering, interning or even going for other jobs that are related to your interests to give you the opportunity to develop the skills and experience you need.

For example, if you are interested in working for film companies then a good first step would be to work with your local cinema to develop and demonstrate your passion for the industry.

A Message from Paul

Paul teaches about networking in a face-to-face environment and shares his tips with us so that we can network more effectively.

Which networking groups are of interest to you and your career? Do you know any or will you have to do some research?

Networking: Face to Face

In this lecture, Paul gives us an overview of the world of on-line networking.

We will look at the different channels available to us but the best way to learn is to experiment so dig into the options that are going to suit your and then remember to choose those that are the most appropriate for you. You don't have to use them all!

Networking: Online

One of the most important tools in your career quest is you CV. The purpose of the CV is to pique the interest of recruiters or prospective employers. You want them to want to call you for an interview.

Follow Paul's suggestions in the video and downloadable material to either write or improve your CV.

Remember that most people only glance at a CV so make sure all the space and words you use count for something. Does your CV reflect you and your enthusiasm (without being over the top)? Look back at the things that you learnt about yourself in the Professional DNA and Brand You exercises.

Curriculum Vitae

You have an interview arranged - now what?

This lecture and the supporting downloadable materials will help you prepare for your interview - and preparation is the key to a successful interview.

Run through what you would like to say (aloud) and think about how you want to put yourself across. Remember your brand - what do you want the interviewers to say when you leave the room?

Be prepared to give yourself the clarity and confidence to make a good impression and get to know the company and interviewers.


In order to build our experience and develop our skills, we push ourselves out into the world and practice. Volunteering is an excellent way to build experience and is greatly appreciated by charities and organisations alike.

Even the act of handing out name badges or keeping the traffic in a car park flowing will give you an insight into events and show your commitment to the industry.

In this lecture, we share with you what to expect from volunteering and the downloadable material gives you ideas about where to find opportunities.

Building Experience: Volunteering

Competitions are an opportunity to set yourself a challenge, develop skills and raise your profile.

There are a handful of competitions for students and your professionals in the events industry. This lecture shares tips on how to make the most of competitions and possible options for you to take part.

Building Experience: Competitions

Internships are a key element in gaining the necessary work experience whether it is for a week or a month.

In this lecture, Paul shares with you his top tips for finding and getting the most out of internships.

Building Experience: Internships
Understanding your Industry
12 Lectures 21:22

Before diving into the next section "Understanding your Industry", watch this short video lecture which has a message from Paul.

A Message from Paul

This lecture is a quick introduction to the section and what Paul will cover in the proceeding lectures.


Why should we have events? Paul has three reasons. Watch the video lecture and find out what they are.

Why have events?

There are three different types of events - can you guess what they are?

Paul reveals them in this video lecture.

Types of Event

Within the events industry, there are different types of organisations to be aware of.

Paul gives an overview of the organisations that we are likely to come across.

Types of Organisations

A brief look at the size of the industry and what that means to us.

N.B. This lecture will updated based on the latest industry findings.

Size of Industry

Events require all kinds of people and organisations to pull an event together.

Here we look at the different kinds of suppliers we often see in the events industry - can you think of any more than those that we suggest?


It is vital for us to understand the fundamentals of the role of money in an event. All events will have a budget and some will need to be profitable.

Have you had experience of handling the budget or cash flow at a small event?

In this lecture, Paul gives us an insight into cash flow and the importance of understanding the money.

Understanding the Money

Contracts and the small print may fill you with dread but it is important to understand the basic principles and be aware of the potential pitfalls.

Paul explains all in this introduction to contracts.


Jargon is apparent in every industry and the events industry is no different.

Get to know the lingo with this lecture and the following Glossary of Event Terms.


This glossary will become your best friend as you start your career in the industry.

Are there any other terms that you would like to see in there? Let us know by sending us a message.

Glossary of Event Terms
8 pages

When you start your career, you are entering into the world of business - not just events.

In this reading lecture you will learn the very basics of business from the terms everyone must know to what the different departments within a business actually do. You will also have 5 ways in which to immerse yourself in business and develop your inner entrepreneur.

Business 101
6 pages
What Employers Want
1 Lecture 00:00

We are working hard to collect all the information we have gathered for this section and it will be updated at the end of September for you to access. In the meantime, here is a little glimpse of what is to come!

Early September Edition
1 page
Course Wrap Up
1 Lecture 02:07
Thank you!
About the Instructor
Catherine Robson
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993 Students
1 Course
Founder of The Guide to Work

Catherine Robson has sped through the start of her career and picked up knowledge and experience as an employee, a colleague, a boss, a business owner, a marketing professional, a strategist, a saleswoman and a coach.

Bored by many of career portals offering advice online, Catherine founded The Guide to Work to provide support for young professionals in and out of work.

Mr Paul Cook
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993 Students
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Speaker and Trainer in Events

Paul Cook is a professional speaker and trainer specifically on optimising events for business growth.

Paul has been a Guest lecturer at a number of Universities in the UK and overseas for a number of years. He was initially invited to speak about ‘Event Risk Management’ at the University of Westminster for Post Graduate students.

Since then he has continued his speaking and teaching journey and uses interactive exercises as a means to immerse students into subject areas.

Paul created his own event insurance brokerage in 2006 after working for a corporate broker for many years. He spent some time working at Pinewood Film Studios insuring films and TV productions. He now specializes in productions and events.

He is co Author of Risk It! How to Run Great Events and Live with the Risk and he has just completed work for the Convention Industry Council as a Contributor to the 9th Edition of the Manual which is used by numerous event planners.

Paul is the the creator and editor of Planet Planit.

Planet Planit is stacked full of tips and resources on event planning.It enables the sharing of great ideas from professionals across the globe providing event planners with more ideas for event success.