Website Secrets: Get a Gorgeous Website on the Cheap

Website : Work smarter on your website development, design and implementation through intelligent subcontracting
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  • Lectures 32
  • Length 2 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 7/2014 English

Course Description


Almost 7,000 STUDENTS in less than 6 MONTHS! ........... AND more than 52 REVIEWS and RATINGS!

Important notes:

  • Initial price is $299, but will next increase to $399 (Jan 1st 2016)
  • New lectures and updates
  • Full 30 day money-back-in-full guarantee
  • Support
  • More than 12,000 students joined my courses and 40+ FIVE star reviews

Christos Pittis learned the hard way what to do—and what not to do—to build a lower-cost business website that returns great results. He's a sought-after teacher of business skills, and in this video course, he provides step-by-step instructions on how you can build an excellent cost-saving website of your own.

Pittis teaches what he calls “the freelancing method."

This involves using an online job marketplace, such as oDesk, to assemble a team of specialists who will design and implement the website you need to grow your business. Through features such as clear, concise instructions, bullet lists, and screenshots, this easy-to-use video course guides you through the details.

Topics covered in this course include:

- Who has legal rights to the work a freelancer produces

- Drawing up a contract

- Why it's best to divide the website development project between different freelancers

- The benefits of working with a website freelance team

- Getting started on oDesk

- Hiring a website adviser

- Freelancer roles

With Pittis as your trusted guide, you will gain valuable tips and proven strategies to help you get your business website up and producing results in less time—and with less financial output.

What are the requirements?

  • your business needs

What am I going to get from this course?

  • Learn what exactly are freelancers
  • Who is the legal author for work done by the freelancer
  • What are the benefits of working with a freelance website team
  • Where can someone find freelancers
  • What exactly are Remote Job Marketplaces
  • List of the most popular online marketplaces
  • Agreements and policies
  • More about the Freelancing Method
  • The benefits of working with a freelance website team
  • Tax and legal issues
  • More about the Remote Job Marketplaces
  • The benefits of recruiting freelancers from Remote Job Marketplaces
  • List of the most popular online marketplaces
  • Agreements and Policies
  • An introduction about oDesk
  • How it works
  • Website advisor tasks in detail
  • General types of business websites
  • The Website Advisor’s skills and qualities
  • How to post a job on oDesk
  • Recommended setup
  • Staff and Permissions
  • Seven basic steps of creating/building a website
  • Responsive Web Design
  • Large and Responsive Product Images
  • Product Videos
  • Social Media Integration
  • Google Penalty
  • Architecture and structure of the website
  • How many freelancers you are going to hire? And in what specialties?
  • The plan for the job tasks assigned to freelancers
  • The estimated duration (in hours) per freelancer and job task
  • The estimated total investment amount
  • The role of the Project Manager
  • The role of the Website Architect
  • The role of the Content Editor and Producer
  • The role of the User Experience Designer
  • The role of the Graphic Designer
  • The role of the Back-End Developer
  • The role of the Front-End Developer
  • The role of the Hosting and Deployment Manager
  • The role of the Google Website Optimizer Authorized Consultant (WOAC)
  • The role of the A/B and Multivariate Tester
  • The role of the Tester
  • The advantages of using a freelance marketplace to connect with freelancers and to manage your project
  • This method really works. People find my book very interesting

Who is the target audience?

  • If you have a business, you need a great website, whether it’s for selling your products or services or for promotion. This course is for young entrepreneurs, businesspeople, and professionals who want to build their own competitive websites without spending a fortune. The secret is to use “the freelance method.” In this easy-to-use guide, you will learn how best to use remote job marketplaces such as oDesk to assemble a great team of freelancers to design and implement an excellent business website for you at significant cost savings. With step-by-step instructions, this course walks you through the process, providing you with valuable tips and proven strategies to help you get your website up and returning results that grow your business.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction

•Educate yourself enough to grasp the whole concept of the website

•Use your credit card to pay expenses

•Freelancers cost less

•I saved $4,100 using the Freelancing Method


•Freelancers are self-employed specialists

•Freelancers can handle every aspect of your website

•The client, not the contractor, is considered the legal author

•Freelancers charge less, have a lot of experience, flexible, accountable, entrepreneurs, not employees

•Find them at remote job marketplaces


•Remote job marketplaces are websites where buyers and sellers of services from around the world can find each other and start working together

•oDesk, Elance, PeoplePerHour, Guru, Freelancer, Fiverr

•User Agreement, Privacy Policy, Client Policy, Freelancer Policies

  1. User Agreement: You can find oDesk’s user agreement at
  2. Privacy Policy: You can find oDesk’s privacy policy at
  3. Client Policy: You can find oDesk’s client policy at
  4. Freelancer Policies: You can find oDesk’s freelancer policy at
1 question

I realized that hiring this freelancer was a huge mistake on my part. The person far exceeded his projected delivery dates, and the website was full of errors. I trusted him to pay hosting expenses at HostGator and other expenses using his credit card, and he claimed that this was a normal business practice and that the expenses were included in his proposal, so I allowed him to take charge of these administrative tasks. To my disappointment, at the end of the day, I could not prove that the website was mine! I could not get it back. He had stolen it.

1 question

What exactly are freelancers? Freelancers are self-employed specialists who work in a variety of fields. They choose the clients they want to work with. They choose the jobs they want to take. Because of the flexibility that freelancing affords, you can find freelancers to handle every aspect of your website, including website advising, project management, web architecture, content production, user interface design, graphics, development, and hosting.

1 question

Remote job marketplaces (also called crowdsourcing or outsourcing marketplaces) are websites where buyers and sellers of services from around the world can find each other and start working together. They are equipped with a collection of tools targeted at businesses that intend to hire and manage remote workers. Freelancers create a profile, where they include a description of the services they offer, examples of their work, and, in some cases, information about their rates. Clients register and complete a basic profile, and then they post projects outlining their requirements. Freelancers then bid for these projects on a fixed-price or hourly basis. Thanks to the rise of online job marketplaces, small businesses are increasingly using foreign contract workers to lower their costs. Such platforms are currently the closest proxy to the idea of a global labor market, where everyone competes for jobs regardless of their location. Freelancing sites run on reputation. As freelancers complete jobs, they get ratings and reviews. This adds to their reputation and employability for future jobs. This also takes a lot of the guesswork out of hiring freelancers. Depending on the work you need done, you can go with a more experienced professional or try out a freelancer with less experience but lower rates.

1 question

According to copyright law in the United States and certain other copyright jurisdictions, if a work is “made for hire,” the client, not the contractor, is considered the legal author. In other words, if you hire someone to create something for you, it is yours. In some countries, this is known as corporate authorship.

1 question

Freelancers tend to be more creative and bring new ideas to the table because they are entrepreneurs, not employees. Freelancers do not watch the clock, anxious to finish work and go home.

Section 2: Freelancers and oDesk

•An introduction about oDesk

•My personal job postings

•How it works

•Sign up

•What’s the difference between freelancers and agencies

•How do I hire the right freelancer

•Search using keywords to find freelancers

•How does the payment work

Getting Started on oDesk-part 2
1 question

The most important factors I had to check:

  1. Applicant’s rating from other clients
  2. Number of working hours in oDesk
  3. Hourly rate
  4. Best match with the qualifications I required
  5. Portfolio
  6. Client reviews and comments
Section 3: Recruit a Website Advisor

•Analyze business scope and targets

•Detail business operations

•Decide how the website is going to be built

•Plan a budget for the project

•Help you hire the right freelancers

•Help you manage the project

•Suggest improvements to the website based on analytics and statistics

•Manage maintenance of the website

•Manage updates to the website

•skills and qualities of website advisor

Brochure-style Websites

Magazine-style Websites

E-commerce-style Websites

Website Advisor-part 2
1 question

There are three general types of business website:

business style, magazine style, and e-commerce style

1 question

The website advisor should have the following skills and qualities:

  • Be open and informative
  • Have strong communication skills
  • Work with you to gather the requirements and information needed to design and build the website
  • Share with you examples and prototypes created by the freelancers, so you can comment on the design of the website
  • Be unbiased
  • Be independent
  • Suggest optimized and cost-effective solutions 
  • 05:42

    •How to post a website advisor job on oDesk

    •Recommended setup for website advisor

    •Staff and Permissions to enable the advisor to recruit freelancers on your behalf

    Posting a Job on oDesk-part 2
    1 question

    The website advisor does the following:

  • decide what types of freelancers are needed
  • post jobs on freelance sites (oDesk, Guru, Elance, etc.)
  • search for and identify suitable freelancers
  • conduct interviews via Skype, Google Hangouts, etc.
  • Section 4: Website Team

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    1 question

    •Search for free domains in godaddy

    •Buy hosting services with hostgator

    •Design your website using CMS e.g. WordPress or built it from scratch

    •Test your website by using testomato testing tool and get feedback from friends and family

    •Use online store like shopify or add paypal button or redirect your customers to other online stores

    •50 ways to get your website noticed

    •Maintain and update your website

    Basic Steps of Creating/Building a Website-part 2
    Basic Steps of Creating/Building a Website-part 3
    06:26•Go to and check the responsiveness of your website pages

    •Go to and to see their Large and Responsive Product Images

    •Go to to see their Product Videos

    •Go to Social Media Integration to find your toxic backlinks -Google Penalty

    Important Factors to Keep in Mind-part 2

    •Architecture and structure of the website

    •How many freelancers you are going to hire? And in what specialties?

    •The plan for the job tasks assigned to freelancers

    •The estimated duration (in hours) per freelancer and job task

    •The estimated total investment amount

    1 question

    Beforegetting into further analysis in this section, it is important to know the basic steps of creating/building a website. Since more information about these steps can be found in many tutorials and manuals, I will not cover each of them in detail.

    1. Get your domain name

    2. Choose a web host, and sign up for an account

    3. Design your web pages

    4. Test your website

    5. Collect credit card information, and make money

    6. Get your website noticed

    7. Maintain your website

    1 question

    Your website advisor and freelance team can handle all of these tasks. There are a few very important factors to keep in mind throughout the process, especially during the content design phase. Focusing on these factors will ensure that visitors not only find your website in search engines but find the website itself useful.

    1 question

    Before Hiring a Team

    Before you begin searching for freelancers for your team, you should know exactly what you need. It is not required to create a business plan, but if you have the budget to create one, I recommend it. Now that you have a website advisor, ask your advisor for the following information:

  • Architecture and structure of the website
  • How many freelancers you are going to hire? And in what specialties?
  • The plan for the job tasks assigned to freelancers and the prerequisites for each job task
  • The estimated duration (in hours) per freelancer and job task
  • The estimated total investment amount
  • Section 5: Freelancer Roles

    •Project manager

    •Website architect

    •Content editor and producer

    •User experience designer

    •Graphic designer

    •Back-end developer

    •Front-end developer

    •Hosting and deployment manager

    •Google Website Optimizer Authorized Consultant (WOAC)



    •The website advisor functions as the project manager

    •monitors all phases of the web project and watches for any areas that go off track

    •liaises between you and the website team members

    •fully define all the elements and layout needed and set a timeline for the project

    •also works with the user experience designer on the design aspects of the website user interface

    •responsible for communicating with you and for facilitating collaboration between members of the web team


    •The website advisor also serves as the website architect

    •identifies all the goals and requirements for the website

    •interview potential users or create surveys to understand more about the market

    •fully document the requirements of the website

    •built from the ground up or use a content management system (CMS) like Joomla, Drupal, or WordPress


    •needed during the design and implementation phase

    •responsible for all the text on the website

    •They work with the design teams, fitting text around the various graphic elements to create page mock-ups

    •work with the graphic designer to create images that fit the content of the website

    •Once the website has been implemented, they add the written content to the web pages before the website is launched


    •designs the “look and feel” of the website, including the user interface

    •works with the content producer and the PM to ensure the design goes beyond a beautiful set of images to create a website that is intuitive and easy to use

    •create a series of wireframes (pictures that represent the layout of web pages, similar to blueprints)

    •Standard page layout

    •Standard site architecture/map (a map showing the hierarchy of pages)

    •Navigation scheme and the levels required (for example, which pages will be shown on the “About” menu), as well as social media buttons


    •After the wireframes are complete

    •defines the color scheme, fonts, and general layout, including the use of images

    •This layout is approved by you and the PM

    •creates documents that represent each page

    •work with the content producer to include text elements in the design, creating mock-ups of the page layouts, showing the draft text and images


    •develops the functionality that has been identified by the website advisor, the UXD, and the WGD

    •responsible for all the setup beyond the layout

    •use different programming languages and tools to create the elements that go on “behind the scenes” of a website

    •setting up a database, implementing an ordering system, or creating the functionality for user accounts

    website frameworks: PHP, Python, Perl, .NET, Ruby, Java, or Drupal

    •knowledge of development markup languages, such as HTML, XML, CSS and XSL for style sheets, and JavaScript


    •implements the approved design created by the UXD and the WGD

    •skills in HTML/XHTML, CSS, and JavaScript, as well as existing script libraries that simplify common website tasks

    •powers the visual and interactive elements on a website

    •If the project uses a CMS, the FD need skills in the chosen system, whether Drupal, Joomla, WordPress, or another CMS

    •implement social media links and any RSS feeds


    •may be handled by a freelancer or a web hosting service

    •makes sure the website is optimized to run quickly and smoothly

    •better end-user experience when users move through the different pages and sections of a website

    •deploys the website from the development environment to the “live” environment

    •Checking that the “live” site is running efficiently

    •Checking that the website is working correctly

    •Setting up any tracking or analytics software


    •test landing pages to understand which variations result in desired behavior from users


    •register at Optimizely for A/B and multivariate testing to maximize e-mail sign ups and volunteers.

    •test multiple changes to different sections in parallel and automatically find the best combinations to address your goals

    •When you find winning variations, you can immediately allocate 100 percent of your visitors to those variations

    •Edit text, images, colors, arrangement, and much more with the click of a mouse and instantly launch your new looks

    •integrate Optimizely with a range of popular analytics tools, like SiteCatalyst, KISSmetrics, and Google Analytics,etc


    •The website needs to be tested before and after it goes “live.”

    •hire testers, get the website team to test the website, or ask people working for you to test the website


    •checks that all the web pages and the processes that go on behind the scenes work properly

    1 question

    In this section, we will look at the types of roles freelancers undertakein the design and implementation of a website. In order to hire professional, talented, competent freelancers, the website advisor should understand all the skills that are necessary to perform the following roles:

  • Project manager
  • Website architect
  • Content editor and producer
  • User experience designer
  • Graphic designer
  • Back-end developer
  • Front-end developer
  • Hostingand deployment manager
  • Google Website Optimizer Authorized Consultant (WOAC)
  • Tester
  • Section 6: Conclusion

    •The costs are lower.

    •Everything is documented and can be traced easily

    •There is no need to hire attorneys or accountants

    •You can build a website without having a business plan

    •Freelancers want to earn good reviews and ratings from you

    •The time to hire is reduced

    •You can reach a wider range of candidates

    •There are sophisticated management tools you can use

    •Marketplace websites ensure confidentiality

    •Marketplace websites allow you to be proactive

    1 question

    1. The costs are lower.

    2. Everything is documented and can be traced easily.

    3. There is no need to hire attorneys or accountants.

    4. You can build a website without having a business plan (though it is preferable to have one).

    5. Freelancers want to earn good reviews and ratings from you, and thus they are more likely to deliver quality work on time.

    6. The time to hire is reduced.

    7. You can reach a wider range of candidates.

    8. There are sophisticated management toolsyou can use.

    9. Marketplace websites ensure confidentiality.

    10. Marketplace websites allow you to be proactive.

    1 question

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    Instructor Biography

    Christos Pittis, ERP Consultant, IT/Technology/Software Enthusiast, educator

    ERP Consultant for more than ten years and experience as an Entrepreneur for eight years. Microsoft Certified Professional (MCP).

    Teaching Accounting for more than eight (8) years.

    1. Level 2 seller on Fiverr 

    2. TOP 5% of most-viewed on SlideShare (year 2014) 

    3. 21,000 + students at Udemy 

    4. Author of two books

    He is married with two children, and lives in the UK.

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