Hidden Customer Needs

Learn about key methodologies, strategies and best practices in this 90 minute training!
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  • Lectures 7
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2013 English

Course Description

Today's companies struggle with finding ways to grow their business with products and services that bring real value towards it's end users.
Understanding what matters to customers and what drives their behavior - gaining Customer Insight based on your Customers' Hidden Needs - is essential to drive & impact marketing and product development with innovations that truly matter!

In this 90 minutes online course with video and training material you will learn the basics on Customer Insight, it's 4 most effective methodologies and how to develop an Insight strategy with best practices from various businesses.

BONUS: 30 minute 1-on-1 Online Strategy Session

What are the requirements?

  • Interest in Customer Experience, Marketing and Innovation

What am I going to get from this course?

  • By the end of this course you will have a good understanding of Customer Insight. You will be able to develop an Insight strategy and use the right methodologies to impact your Business!

Who is the target audience?

  • Professionals in Marketing, Innovation, R&D, Sales and Product Development who want to develop their skills in Customer Insight.
  • Students in Marketing, Innovation and R&D that want to learn more about Customer Insight

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: What is Customer Insight?
In Lecture 1 you will learn more about Customer Insight, what it is and how you can recognize a good one with examples on how Customer Insight has impacted various brands and businesses.
Section 2: 4 Key methodologies to gain Customer Insight
In Lecture 2 you will learn more about Ethnopgrahy a very effective methodology  to bring you closer to your customer and learn about his (latent) needs.
In Lecture 3 you will learn more about the most popular customer insight methodology at this moment "Market Research Online Communities": you will get insight into what an MROC is, how  it works, it's benefits and value with examples from different businesses.
In Lecture 4 you will learn more about (buyer) persona's, how to develop them and translate them into customer strategies for your business. Additional material contain a "10 step programme to develop persona's" by L. Nielsen and a "Persona format" word document to get you started.
In Lecture 5 you will learn more about Benefit-Cue Insight research to help you translate your customer propositions into winning products and services!
Section 3: Customer Insight Strategy & Organisation
In Lecture 6 you will learn more about how you can translate your business objectives into a Customer Insight strategy and the important role of Customer Insight in your Customer Experience framework and strategy.
In Lecture 7 you will learn more about how to develop an effective Insight team and the "5 maturity stages" towards a Customer Centric Organisation.

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Instructor Biography

Elena Ozeritskaya, Specialized in Customer Insight & Co-Creation

Fresh Insight - Elena Ozeritkaya is specialized in Customer Insight generation, development and implementation.

Fresh Insight consults, trains and coaches managers, teams and businesses in driving and impacting Innovation with Customer Insight supporting them in:
- Strategy & Planning
- Insight Research
- Workshops on Activation and Concept development
- Training & Coaching programs: "How to create a successful Customer
Insight team"

"I have over 10 Years of experience and a proven track record driving Innovation with Customer Insight at Unilever in Fast Moving Consumer Goods and Syngenta in Fresh Produce - winning the innovation award in 2012 with Angello-Sweet & Seedless pepper"

Keynote speaker on Customer Insight at several international events.

More info @: www.fresh-insight.eu

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