Hidden Customer Needs
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Today's companies struggle with finding ways to grow their business with products and services that bring real value towards it's end users.
Understanding what matters to customers and what drives their behavior - gaining Customer Insight based on your Customers' Hidden Needs - is essential to drive & impact marketing and product development with innovations that truly matter!
In this 90 minutes online course with video and training material you will learn the basics on Customer Insight, it's 4 most effective methodologies and how to develop an Insight strategy with best practices from various businesses.
BONUS: 30 minute 1-on-1 Online Strategy Session
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|Section 1: What is Customer Insight?|
In Lecture 1 you will learn more about Customer Insight, what it is and how you can recognize a good one with examples on how Customer Insight has impacted various brands and businesses.
|Section 2: 4 Key methodologies to gain Customer Insight|
|In Lecture 2 you will learn more about Ethnopgrahy a very effective methodology to bring you closer to your customer and learn about his (latent) needs.|
In Lecture 3 you will learn more about the most popular customer insight methodology at this moment "Market Research Online Communities": you will get insight into what an MROC is, how it works, it's benefits and value with examples from different businesses.
In Lecture 4 you will learn more about (buyer) persona's, how to develop them and translate them into customer strategies for your business. Additional material contain a "10 step programme to develop persona's" by L. Nielsen and a "Persona format" word document to get you started.
|In Lecture 5 you will learn more about Benefit-Cue Insight research to help you translate your customer propositions into winning products and services!|
|Section 3: Customer Insight Strategy & Organisation|
|In Lecture 6 you will learn more about how you can translate your business objectives into a Customer Insight strategy and the important role of Customer Insight in your Customer Experience framework and strategy.|
In Lecture 7 you will learn more about how to develop an effective Insight team and the "5 maturity stages" towards a Customer Centric Organisation.
Fresh Insight - Elena Ozeritkaya is specialized in Customer Insight generation, development and implementation.
Fresh Insight consults, trains and coaches managers, teams and businesses in driving and impacting Innovation with Customer Insight supporting them in:
- Strategy & Planning
- Insight Research
- Workshops on Activation and Concept development
- Training & Coaching programs: "How to create a successful Customer
"I have over 10 Years of experience and a proven track record driving Innovation with Customer Insight at Unilever in Fast Moving Consumer Goods and Syngenta in Fresh Produce - winning the innovation award in 2012 with Angello-Sweet & Seedless pepper"
Keynote speaker on Customer Insight at several international events.
More info @: www.fresh-insight.eu