Today's companies struggle with finding ways to grow their business with products and services that bring real value towards it's end users.
Understanding what matters to customers and what drives their behavior - gaining Customer Insight based on your Customers' Hidden Needs - is essential to drive & impact marketing and product development with innovations that truly matter!
In this 90 minutes online course with video and training material you will learn the basics on Customer Insight, it's 4 most effective methodologies and how to develop an Insight strategy with best practices from various businesses.
BONUS: 30 minute 1-on-1 Online Strategy Session
Fresh Insight - Elena Ozeritkaya is specialized in Customer Insight generation, development and implementation.
Fresh Insight consults, trains and coaches managers, teams and businesses in driving and impacting Innovation with Customer Insight supporting them in:
- Strategy & Planning
- Insight Research
- Workshops on Activation and Concept development
- Training & Coaching programs: "How to create a successful Customer
"I have over 10 Years of experience and a proven track record driving Innovation with Customer Insight at Unilever in Fast Moving Consumer Goods and Syngenta in Fresh Produce - winning the innovation award in 2012 with Angello-Sweet & Seedless pepper"
Keynote speaker on Customer Insight at several international events.
More info @: www.fresh-insight.eu