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Being good at what you do professionally, and being good at selling what you do – usually requires two completely different skills sets.
And one of the first steps to selling your products or services really effectively is knowing – and being able to communicate succinctly and confidently – what you can offer a potential customer which differentiates you from anyone else.
This is sometimes called “an elevator speech” – the idea being that you can deliver this statement within the average 20-30 second elevator ride.
Most people call it a CVP or Customer Value Proposition. We think there’s a better name – your Compelling Value Proposition. The customer piece is obvious – indeed who else would you be demonstrating your value to? But compelling has a deeper meaning – it’s about your belief in what you do for your customer.</p></p>
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Introduction to creating a compelling value propositionPreview
|Section 1: Video modules|
Differentiating yourself in the market placePreview
|Quiz 1||3 questions|
How to develop your CVPPreview
|Quiz 2||2 questions|
How to prepare your CVPPreview
|Quiz 3||4 questions|
How to put it all together
|Quiz 4||3 questions|
|Section 2: Detailed Notes & Key Point Summary|
Key Point Summary
|Section 3: Putting it into practice|
|This video provides a practical guide to adjusting your CVP to different situations.
Adjusting your CVP to different situations - detailed notes
|This video provides a practical to guide for anyone seeking to create their CVP; in this case we have used a mortgage broker to demonstrate how they could create a CVP to differentiate themselves in the market place.|
How to create your CVP as a mortgage broker - detailed notes
Chartered Accountant by profession, MBA by necessity, Business Owner at heart and Creative Thinker with a passion for learning !
Applied 10 years of thinking after running large scale sales teams in large corporates (where teams consisted a Managers, Sales Managers, Investment Advisors and Financial Planners) to create SalesDNA.com.au.
The Idea being that the internet allows you to provide content in a scalable manner so that decentralised teams can benefit from world standard learning material that is packaged in a way to meet the different ways that people learn and which puts the user in control of their own learning.
The face of our videos, David Dowe, is regarded as one of the best coaches in his field. With over 20 years experience, he has received plaudits from CEOs to COOs, Exec General Managers and front-line Managers. David has worked with a who's who of mid to large sized companies in Australia, the UK and Europe.
Learning and development professional specialising in sales and leadership development.
20 years’ experience across a diverse range of blue chip organisations, including Financial Services, IT, Healthcare and FMCG. Has a reputation for successfully leading L&D teams which enable organisations to achieve results and improve ROI. Builds sales force effectiveness based on structure, focus and practical management procedures, together with excellent standards of leadership, communication and engagement.
Specialties:Transforming sales teams and driving high performance sales & service cultures.
Results focused coaching and performance management, including executive level coaching.
Coaching sales teams to pitch for and win complex commercial deals.
Please see our bios on Linked in for more details !