Did you know that mobile coupons typically get a 10% redemption rate? This completely crushes traditional coupons’ 1% redemption rate and makes mobile coupons a marketing powerhouse tool that marketers need to consider in their marketing mix.
This is especially true considering a recent survey by Millward Brown Digital that found 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and even email.
1. Consumers love saving money.
2. They are willing to give permission to receive relevant mobile coupons.
3. And 10 times more people redeem mobile coupons than paper ones.
That’s exactly why I created a Mobile Coupon class for marketers and mobile marketing professionals.
Kim Dushinski is the President of Mobile Marketing Profits, a mobile marketing training firm based in Denver, Colorado. She is the author of The Mobile Marketing Handbook: A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns, now out in its second edition. She teaches mobile marketing for the University of Virginia’s Online Graduate Certificate in eMarketing. Kim was named one of the Mobile Women to Watch 2010 by MobileMarketer.com.
A strong advocate for smart, ethical mobile marketing she speaks internationally to businesses and mobile marketing entrepreneurs about how to profit with mobile. Some of her audiences include the Association of Small Business Development Centers, the Graduate Management Admission Council, Colorado Small Business Development Center, and the American Marketing Association.
Kim is a successful entrepreneur with over 20 years of experience in sales and marketing as a Marketing Director at a travel agency, desktop publisher, business marketing consultant, and partner in MarketAbility, a book publicity firm.