How to Create and Deliver Mobile Coupons

Learn how to build mobile coupon campaigns that drive customers in the door.
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  • Lectures 10
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

Did you know that mobile coupons typically get a 10% redemption rate? This completely crushes traditional coupons’ 1% redemption rate and makes mobile coupons a marketing powerhouse tool that marketers need to consider in their marketing mix.

This is especially true considering a recent survey by Millward Brown Digital that found 59% of global respondents prefer SMS and push campaigns over other forms of mobile marketing, including video advertising, banner or standard display ads, and even email.

1. Consumers love saving money.
2. They are willing to give permission to receive relevant mobile coupons.
3. And 10 times more people redeem mobile coupons than paper ones.

That’s exactly why I created a Mobile Coupon class for marketers and mobile marketing professionals.

What are the requirements?

  • Want to learn how to create and deliver mobile coupons

What am I going to get from this course?

  • See 24 Different Types of Mobile Coupon Offers with Real-Life Examples
  • Know How to Have Your Customers Redeem Mobile Coupons
  • What to Do to Make Sure You Don’t Lose Money by Offering Coupons
  • 2 Specific Mistakes to Avoid that Can Ruin Your Campaign and Hurt Your Business
  • Timing the Coupon Expiration Date for Maximum Effect
  • Dozens of Tips for Creating Better Mobile Coupon Campaigns
  • The Most Important Thing about Mobile Coupons that you Simply HAVE to Do Right

What is the target audience?

  • Local Mobile Marketers
  • Marketing Professionals
  • Marketing Managers
  • Marketing Directors
  • Mobile Marketing Consultants

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Fundamentals of Mobile Coupons
3 Rules of Creating Coupons
Preview
12:08
Section 2: Redemption and Delivery
How Customers Redeem Mobile Coupons
11:17
Mobile Coupon Delivery Systems
05:08
Section 3: Mobile Coupon Offers
24 Types of Coupon Offers
31:05
Expiration Dates 101
08:00
Section 4: Mobile Coupon Case Studies
Redbox and Scotty P's
05:10
Section 5: Building Better Campaigns
Mistakes to Avoid
05:45
Tips to Better Mobile Coupons
03:54
Section 6: Resources
Q&A from Live Class
07:56
Mobile Coupon Resource List
Article

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Instructor Biography

Kim Dushinski, Mobile Marketing Expert

Kim Dushinski is the President of Mobile Marketing Profits, a mobile marketing training firm based in Denver, Colorado. She is the author of The Mobile Marketing Handbook: A Step by Step Guide to Creating Dynamic Mobile Marketing Campaigns, now out in its second edition. She teaches mobile marketing for the University of Virginia’s Online Graduate Certificate in eMarketing. Kim was named one of the Mobile Women to Watch 2010 by MobileMarketer.com.

A strong advocate for smart, ethical mobile marketing she speaks internationally to businesses and mobile marketing entrepreneurs about how to profit with mobile. Some of her audiences include the Association of Small Business Development Centers, the Graduate Management Admission Council, Colorado Small Business Development Center, and the American Marketing Association.

Kim is a successful entrepreneur with over 20 years of experience in sales and marketing as a Marketing Director at a travel agency, desktop publisher, business marketing consultant, and partner in MarketAbility, a book publicity firm.

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