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Increase Your Profit: Create an Internet Marketing Video

Step by Step Training Course for Beginners without the Mumbo-Jumbo.
4.0 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
50 students enrolled
Created by Heike Noack
Last updated 2/2013
English
$10 $80 88% off
2 days left at this price!
30-Day Money-Back Guarantee
Includes:
  • 4 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
In this course, you will learn how plan and create an Internet Marketing Video without expensive equipment.
The course will usually change a layperson into a creative video producer. Unfortunately, this cannot be guaranteed.
This course will support you to overcome barriers in your mind such as "I don't have talent to do it" or "I am not familiar with these technical issues" or "I am not the person who can create a marketing video"
View Curriculum
Requirements
  • Common sense and basic computer skills
  • Basic knowledge in presentation software will be an advantage.
  • Pen and a lot of blank paper to take notes
  • A quiet place to watch videos
Description

                                    

                                               Don’t get left behind by the competition!

Nowadays, your business website has to deliver a high-quality web video, otherwise your competitors will out-do you. Make your business visible with your custom-fit Internet Marketing Video.


                           Why is an Internet Marketing Video such a great marketing tool?

Online video is fast becoming the most popular way for people to find information and services. YouTube alone has over 800 million unique users every month, and it is still growing. The percentage of website visitors who use mobile devices everywhere and at any time will increase rapidly as well.


                                                                It isn’t complicated

It’s like baking a cake: If you know the recipe, you cannot get it wrong. Unfortunately, some people are scared of technology. Actually, there is nothing to be scared of. You don’t need to be a specialist. All you need is to be an average computer user who doesn’t need to be impressed by the mumbo-jumbo of the big experts on the scene.


Firstly, you need comprehensive knowledge about your prospective customers.                          

Secondly, you need guidance through the entire procedure.


I will provide this guidance for you.  I developed this course from my own experience of creating an Internet Marketing Video, which was “zero” in the beginning. Now, you can watch my online course. I cannot offer better proof than this course.

I offer you a straight-forward video course for beginners that will walk you through how

                                                    plan, produce and upload

a professional looking video to your website. Learn how to create your own business video to communicate more effectively with your customers.

Suitable for any business regardless how big or small, this course offers a simple and cost effective way to make the most of this underused marketing tool. Learn to make an Internet Marketing Video the right way.


                            Create your first Internet Marketing Video ever for free

I will show you how you can save money by just using free trial programmes and equipment which you already own. This course will show you in four modules (7 section/ 28 lectures):

1.  Which programmes, tools and other resources you really need.

2.  What is necessary to know about technical equipment and how to use it.

3.  Basic knowledge about:

  -  Marketing

  -  Video Hosting and Video Strategy

  -  special web design for your Internet Marketing Video

4.  An answer to your question: Will this video stuff be the right thing for my business?

Don't be confused about modules and sections. I produced this course shortly before I met udemy. All lectures will go straight and logical forwards.


                                                 Why did I develop this course?

I have traditionally spent a lot of money on flyers and business cards, but all these methods are only good enough in certain situations. As the world has evolved, my business has needed to adapt the way my audience does business, and so my marketing strategy has evolved too.

I spent months and hundreds of hours performing studies and research on the internet. I found a lot of swaggering and even more mumbo-jumbo about internet marketing.

As a woman, I have my own approach to deal with technical issues, particularly with computer and software. I always look for a simple and fast way to do the job. It's not important or necessary to pose with my knowledge. I just do it and keep it as simple as possible.

I developed this online course "One Click Solution: How to create an Internet Marketing Video" for beginners. This course will explain everything what you need to create a Internet Marketing Video for any business or industry.

See you soon!


Who is the target audience?
  • This course is developed for business people and entrepreneurs, who want to push up their turnover, increase profit and achieve more personal freedom.
  • Small business owner who have not a big marketing budget
  • People who want to develop their business in a new way
  • People who are scared or they believe they are about this complex issues
  • This course is designed specifically with women in mind, but men are welcome as well...
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 28 Lectures Collapse All 28 Lectures 03:49:59
+
M1 Basic Knowledge About Marketing
5 Lectures 40:43
What to say? Welcome and warm up with me and the course.
Welcome and warm up
03:01

You will need a plan and an overview because you will collect and handle a lot of information. It's important to store and find them as quick as possible.
How get organized your video project
04:03

In this chapter you will get insider knowledge. There are four steps which you should consider.
5 secret fact about successful marketing
09:32

Essential knowledge about how to achieve closelesness to your customers and to accurately define your offers.
Define your target group
09:23

Now, you will need to think out of the box a bit.
Analyze your market with four different methods
14:44
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M2 Preparation and Content
4 Lectures 41:00
How to create "magnetic" content? Magnetic means, the content will affect your website visitors like a magnet because your video will sell.
Structure: The most important issue
16:28

What should you tell the most important person for your business when you will meet she/he in a lift? You will together with them for as long as it takes the lift to go up two floors. How you would you sell them your person and your business?
Preview 03:11

How write a script which will sell your service. Including a script template.
Video Script
10:12

Introduction to this 5 key factors. Meet the man behind this idea.
Five key factors to satisfy your target group
11:09
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M3 T1 Technical Equipment
6 Lectures 26:35
Introduction into the technical part of your Internet Marketing Video.
Introduction into the technical part of your video
06:44

Install a background in a small space for less.
Preview 05:10

Light is very important to record a live video. Start with a low budget equipment.
Light up your video!
03:22

Good sound is important for your Internet Marketing Video so that your website visitors will be able to understand your message.
All about a good sound
04:45

The camera. If you want to create a live video you will need a camera with a large capacity to save the data.
Using (nearly) any camera
04:26

Check your equipment and be aware of health and safety issues.
Preview 02:08
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M3 T2 Resources and Tools
4 Lectures 33:10
Use resources and tools which you are already own and keep it simple.
Introduction into resources and tools
08:10

Helpful media resources and how they will help you to create impressive videos.
Where you get excellent photos, videos & sound
12:34

Never do any job which is already done: Just pick up templates which will save you time and efforts.
Presentation Tools - express yourself
07:52

How works a screencapture programme and why you need one of these tools.
Screencapture Tools - record your message
04:34
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M3 T3 Lets do it!
3 Lectures 36:50
Be the star in your Internet Marketing Video. Be authentic and built a relationship with your prospective customer.
How prepare yourself for recording?
12:31

Write a short screenplay to keep the overview about your video project.
Write a screenplay to keep on track
02:25

In this chapter I will show you how to assemble a video which consists of a presentation and a live video.
How you get all together: A live demonstration
21:54
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M4 T1 Think strategical!
2 Lectures 23:12
Multiply yourself: Go online with your new Internet Marketing video. Why you need video hosting and what you should pay attention for.
Video Hosting - new home for your video
13:36

Employ a certain strategy to deliver the most important for your website visitors: The solution to their problems. Nothing else.
Video Strategy - keep focused on the purpose
09:36
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M4 T2 Meet your audience on the right place.
4 Lectures 25:29
Your web address is important to set the right link to any search engine and to your prospective customer.
A New Name For Your Website
11:23

Create an active website which is different to how usually a website looks like. Focus your website visitors attention to your message.
Landingpage - offer your website visitors a precision landing
10:17


If you have a choice you should use WordPress to create a new landingpage. Helpfull hints for beginners who consider to use one of the most employed editing formats.
WordPress - Googles most loved editing format
03:49

Conclusion and Checklist
3 pages
About the Instructor
4.0 Average rating
3 Reviews
50 Students
1 Course
Trust is the currency in everybody's life

I have been a professional Coach for more than 12 years. I run my own successful business in UK and Germany.

I like to facilitate my clients in different and difficult circumstances. I am very experienced with all kinds of stress related problems and change management.
I am a Certified Systemic Professional Coach and Professional Clinical Hypnotherapist.
Problem solving and decision making is quite easy if your are willing to do it. Nothing is more exciting then to leave old and unsuitable routines and to get your real life back.

BTW: I am not a native English speaker. If you discover any mistake, please take it as a tribute to the intercultural way of life.
If you have any questions don't hesitate to contact me here on udemy.com.

See you soon!

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