Create a Brilliant 3D Explainer Video for Your Business

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  • Lectures 116
  • Length 11.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 10/2014 English

Course Description

"You aren't just going to learn here how to shoot the video, how to use the software, how to animate 3D figures. No. You'll learn all that plus how to write a script, how to market your video (and your business), and how to hire an illustrator. This is truly a comprehensive course. The instructor breaks everything down in small, easy-to-understand steps so as not to overwhelm you."

- Sally Apokedak, just one of 3500+ students who have taken this course on Udemy.


Hey there :)

It's Dave here, the instructor of this Udemy course, and it's great to meet you.

Over the next 30 days, I'd like to help you fulfil your dream to help thousands of people around the world through your business, and be recognised and remembered as someone who really cared for those they served. Not only that, I'm going to help you (hopefully) make some money in the process.

You got into business to help people, right? I know, your heart is in the right place. But intent alone is just not enough today to get people to take that very first step into your shop, offline or not. There are just so many businesses vying for attention.

You need some way to communicate your passion that makes you stand apart from everyone else, and that's where I come in: to help you humanise your brand, and to show people that you love them, and truly care about their future.

Now, a 3D explainer video for your Business may sound complex but with 11.5 hours of carefully scripted training, this course breaks down everything from the very basics no matter what your experience level.

Learn how the professionals work by exploring how to easily build engaging 3D worlds, control a camera in 3D space and animate a 3D model of a product in living and breathing places. Think Toy Story with a pleasing sales pitch at the end.

Learn how to write a script that converts, how to represent your customer's true wants/needs in animation, and timeless triggers in marketing to motivate your customer to buy from you. Merge sales material with Pixar-like storytelling so your prospects feel understood AND entertained.

And that's not all. Build your knowledge in 6 Adobe programs, all available in Adobe's 30 day free trial. Increase your own personal marketable value and even resell your unique 3D demo video services to an explosion of entrepreneurs right now, desperate to set their website apart.

Join the 3500+ community of Animation Creatives today and start bringing boring brands to life!

What are the requirements?

  • A 30 day free trial for 6 Adobe Programs (Photoshop, After Effects, Illustrator, Flash, Audition, Premiere).
  • OPTIONAL: Element 3D plugin for After Effects.
  • As for what to know... Nothing! Just a passionate motivation to learn. I have developed this course from the ground up with beginners in mind. We even begin with a foundation course to get a clear overview of what lies ahead for us.

What am I going to get from this course?

  • Define exactly who my customer is, and what they want
  • Photoshop CC training for creating our storyboard
  • After Effects CC training for animation and visual effects
  • Illustrator CC training for editing artwork and preparing for animation
  • Flash CC training for customising flash animations
  • Audition CC training for mastering the voiceover
  • Premiere CC training for editing and producing the final 3D animation

What is the target audience?

  • Anyone in business who wants to demand attention from their customers!
  • Anyone with a keen interest in animation and visual effects

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: NEW FOR 2016!
02:51

This year we add the all-new explainer video toolkit to supplement your learning. It includes 3D models, backgrounds, characters, sound effects and music; all custom-made, commissioned and licensed for use in the training.

This bonus is optional for the animation module, which begins at roughly the 50% mark in the course. Surprisingly, the toolkit took more time than the course to create, but it's a BIG step up in the value you can get from the training. I'm super excited to share it with you!

Section 2: STARTER FOUNDATION COURSE
03:39

Watch my entire 3D demo video for Wayki to get a taste of what you're going to be able to create very soon with this course!

03:17

Meet me (and someone special) before jumping into the Foundation Course to get a bite-sized overview of what lies ahead.

01:04

Join me for a quick overview of scriptwriting, where we learn the four pillars of a great script:

  1. Problem
  2. Solution
  3. Story
  4. CTA (Call To Action)
03:07

Join me for a quick overview of storyboarding. I introduce you to the breakdown of the 3 phases we'll be going through to start bringing some structure to our script.

08:55

Join me for a quick overview of Illustration, where we begin moving away from sales and into the development of the animation. That starts with choosing our artstyle and finding artwork!

04:25

Join me for a quick overview of animation, where the project really starts to come together. We'll be getting comfortable with Adobe After Effects, gradually upping the difficulty level, and getting hands-on with some awesome case-studies.

03:33

Join me for a quick overview of the voiceover module, where we begin to apply the finishing touches to our animation. We also explore whether you should record the VO before or after illustration and animation, and why it's important to consider.

01:45

Join me for a quick overview of sound effects, where we explore how to go about designing, selecting and purchasing the atmospheric sounds of our animation. We look into buying SFX and even creating our own to save on costs.

01:07

Join me for a quick overview of editing, where we bring all of the hard work together. We'll be diving into Adobe Premiere to slice and dice every module we've worked on, and catch the first glimpse of the final work!

07:04

Join me for a quick overview of public relations. This last module is crucial if we want to give our brand the best possible opportunity at getting industry-wide attention.

06:55

We briefly look into what kind of hardware we'll be needing. Fortunately, only modest computing power is needed for animation these days, but certain components can have a greater effect on your work flow than others.

03:36

We briefly look into what kind of software we'll be needing. Namely, the 6 Adobe programs all available on a 30 day free trial:

  1. Photoshop CC
  2. After Effects CC
  3. Illustrator CC
  4. Flash CC
  5. Audition CC
  6. Premiere CC
05:42

We briefly look into how to transform our 2D animation into a next generation 3D world. Inspire like Pixar, and make sure your video gets watched until the end. To do this, we push After Effects into overdrive with the Element 3D plugin.

Section 3: SCRIPTWRITING
08:47

We set the path ahead for scriptwriting by looking into how we combine entertaining animation with the not-so-entertaining sales message.

Article

Download the problem template for this segment.

06:58

We look into the first pillar of a great script, which is to highlight the problem in order to increase the likelihood your prospect sees value in your offer.

Article

Download the solution template for this segment.

08:54

We look into the second pillar of a great script, which is to follow the problem with the solution to it.

Article

Download the story template for this segment.

08:35

We look into the third pillar of a great script, which is to integrate the problem and solution together through the wonderful art of storytelling.

Article

Download the CTA template for this segment.

03:02

We look into the last pillar of a great script, which is to make a request to your prospect after the video finishes, to ensure they enter the next phase of your sales funnel.

Article

Download the A.N.I.M.A.T.E templates for this segment.

09:14

With a script framework in place, we're ready to optimise every line with psychological triggers to ethically motivate people to watch your entire video, and then take the action you desire. We do this through the trigger acronym A.N.I.M.A.T.E:

  • Abrupt
  • Narrative
  • Impact
  • Measure
  • Absolute
  • Tangible
  • Easy
11:12

With a script framework in place, we're ready to optimise every line with psychological triggers to ethically motivate people to watch your entire video, and then take the action you desire.

17:01

With a script framework in place, we're ready to optimise every line with psychological triggers to ethically motivate people to watch your entire video, and then take the action you desire.

13:34

With a script framework in place, we're ready to optimise every line with psychological triggers to ethically motivate people to watch your entire video, and then take the action you desire.

19:43

With a script framework in place, we're ready to optimise every line with psychological triggers to ethically motivate people to watch your entire video, and then take the action you desire.

Article

Download the scripts for this segment.

10:33

We explore the 5 unused drafts for the Wayki script. It's easy to overlook the importance of early drafts but each one plays an important role in forming the eventual final script, as you'll see.

12:59

We explore the 5 unused drafts for the Wayki script. It's easy to overlook the importance of early drafts but each one plays an important role in forming the eventual final script, as you'll see.

Article

Download the script templates for this segment.

07:28

We take all the segments of the script we've written, and bring them together for the final version! We read through our mousetrap case-study to help visualise the workflow.

13:50

Before we finish up, we answer some frequently asked questions, including 'how long should your video be?', 'what the ratio should be between problem and solution', and my recommended list of books you can read to take this topic further.

Section 4: STORYBOARDING
04:34

Well done for getting to the next module! I introduce the topic of storyboarding where we start to bring structure to our script by assigning scenes to lines and drawing our artwork concepts.

10:06

We spend a few minutes looking into the most common ways to storyboard, what I recommend, the tools you'll need and the all-important KISS principle.

Article

Download the storyboard templates for this segment.

09:35

We transfer our written script into the storyboard and grab a pencil to start drawing! I use the Wayki script to show you how this is done, so you can start transferring your own.

08:42

We look into how to transfer our drawings from paper to the computer through Adobe Photoshop CC. We then learn how we can enhance those drawings to create a professional presentation.

15:12

We go though the final stages of the storyboarding process to transfer our images to the storyboard, before condensing and exporting as a beautiful PDF.

09:38

Before closing out the module, we look into some advanced workflow tips including setting up our folder system, and getting inspiration from others online by scouring YouTube for animation ideas.

Section 5: ILLUSTRATION
06:29

As we start to build momentum we're going to change direction just a little. Say goodbye to sales (for now) and wave hello to the visual stages. We introduce the workflow of this module which includes finding/buying artwork, organising in layers ready for animation later, as well as the option of hiring illustrators.

09:59

Art style is important for both giving your brand it's essence and ensuring your animation remains coherent throughout. We also start looking at places online where you can find both paid and free artwork.

07:24

We look into one more way in which you can get free artwork through a neat little Illustrator CC hack. It also opens up your potential library of free artwork ten-fold!

Article

Download the resources for this segment.

06:34

We look into the magic sauce of 3D animation which really boils down to properly exporting artwork out of Illustrator in layers, which can then be separately animated once imported into After Effects. To make things really easy we go through the process with a hands-on case-study of the intro house scene.

Article

Download the resources for this segment.

05:39

We look at how to change the colour of our artwork and apply gradient. To make the learning process easy we explore a case-study of the bedroom scene within Wayki.

Article

Download the resources for this segment.

07:59

We look at how to reshape layers in Illustrator so you can get the exact look you're after. The case-study we use here is Monsti's hand which you'll recognise once we've changed the shape of the original.

Article

Download the resources for this segment.

16:54

We load up Jake's head in Illustrator and create multiple facial expressions which will be imported into After Effects as separate layers later for animation.

07:54

Before clocking off for Illustration we tick off last minute tasks such as organising the artwork layers, saving into the folder system, exporting help and FAQs.

Section 6: ANIMATION
04:58

You made it! This is animation. To introduce, we revisit the principles of Bouba and Kiki in the context of animation, and ensure we consider our own best learning style to get the most out of this module.

05:43

We dip our toes into After Effects by first learning how to open up our first project and set up our workspace to hit the ground running.

Article

Download the resources for this segment.

15:37

Now we're getting somewhere! Grab the Bouba and Kiki exercise and discover the most important tool in animation:

  • Working with keyframes
Article

Download the resources for this segment.

06:24

We jump into the parachute scene case-study from Wayki to learn about scary terms like (they're not really):

  • Continuous Rasterization
  • Motion Blur
  • Transforming 2D into 3D (2.5D) animation
Article

Download the resources for this segment.

08:43

We revisit the parachute scene in Wayki to clearly explain some other mysterious terms used in animation:

  • Parenting
  • Expressions
13:55

The final concept we unravel in the parachute sequence is perhaps the most important in creating complex animations that remain manageable as we develop them. We learn how to differentiate between scenes, and produce separate animations within a scene at any one time:

  • Pre comps
Article

Download the resources for this segment.

11:45

We open up a brand new case-study - the clock sequence! This is the perfect vehicle for learning about other new animation terms such as:

  • Anchor Points
  • Advanced keyframing
Article

Download the resources for this segment.

08:48

Playtime is officially over! We go deeper now into some more advanced animation techniques. We start by exploring:

  • How to operate a camera in a 3D space.

Finally, we also learn the dos and don'ts when importing PNG sequences, and why you might consider them in your animation.

11:17

We begin importing our artwork for scene setup, and become fully acquainted with the camera tool so we're ready to start rolling ASAP.

16:05

We add in an awesome depth of field effect to the reverse camera track we have in scene one - the opening house sequence. In doing so, we discover a really easy way to reinforce the three dimensions of the world we're seeing:

  • Depth of field
06:28

Finally now, with both the scene setup and camera movement complete, we're ready to pre-compose the work into its own scene, and prepare for scene two. We also look into how best to transition from scene-to-scene in After Effects.

  • Pre-comps for scene 1 and 2
Article

Download the resources for this segment.

13:02

We take a brief tour of the PNG Sequence, which opens up the huge marketplace for Flash (.fl) animation to us. We have the opportunity to import ready-made, professional animations into our video.

Article

Download the resources for this segment.

16:43

We introduce two new concepts in After Effects which are used when animating complex facial expressions. Fortunately, it's made simple through the case-study of Jake's face:

  • Masks
  • Puppet Tool
Article

Download the resources for this segment.

03:02

Ever wondered how to set your brand apart with one of those cool logo animations? In this video we take a completely made up brand and logo, iHome. (Not very original I know.) We explore some principles behind how to animate your logo and how it's more about referencing your brand through animation rather than being the most technical.

Article

Download the resources for this segment.

01:37

I've got a real treat for you here - two bonus sequences within Wayki which you can jump into and reverse engineer into your own video! The best way to learn, I believe, is to get hands-on, make mistakes and build muscle memory. These comprehensive sequences will do just that for you.

Article

Download the resources for this segment.

03:50

We go from moving the camera in a 3D space to introducing 3D objects to your animation. Element 3D is an optional plugin for After Effects, but if you're looking for an ultra premium explainer video experience, you won't want to miss it. We look into why you should consider 3D objects in your video and get acquainted with the plugin.

Article

Download the resources for this segment.

12:36

We dive deeper into how to animate objects through the Element 3D plugin with a 3D light bulb case-study.

12:11

We continue our case-study of the 3D light bulb in Element 3D. We learn how to animate a single object through changing the opacity values and then how to duplicate the object into creating a really nice effect.

04:06

We briefly look into the final steps in After Effects before we get ready for editing in Premiere CC. We look into the correct formats, codecs and file sizes.

11:22

I answer some commonly asked questions throughout the animation module, such as how to go about building a custom 3D model (.obj) and where to get pre-made objects.

Section 7: VOICEOVER
06:25

We introduce the VO, understand the precise purpose of it, and ask when the right time to record the VO is.

08:14

We tackle the problem of finding high quality voice artists, but first ask whether we ourselves will be the narrator. We also explore the affordable vs expensive ways to get the VO recorded.

05:15

I offer some tips on recording to get the best results, as well as some workflow advice to make the process as easy as possible.

06:42

To close out our module on the VO, we learn how we can take our rough recording (if done ourselves) and improve it through Adobe Audition's powerful mastering features - phase one noise removal.

Section 8: SOUND EFFECTS
04:14

We start the module on SFX by updating our folder system to stay organised. And we're going to need it here with all those sounds! We also draw a distinction between the two types of SFX that you will likely have in your animation.

03:58

Ok, ok science may be pushing it, but here I push upon you the importance in considering sound/action synchrony, action intensity and the idea of applying human characteristics to elements.

06:54

We take a brief amble down the shopping aisle to look for free SFX via 7 really useful sites, and then into paid options where the product quality and bitrate is improved.

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Instructor Biography

David Hawkins, Animation and Visual Effects Artist

I live my professional life by combining two loves - animation and marketing. I spend my time consulting with business owners to help their business grab the attention of busy people, and I also teach students animation marketing online.

I got my start in animation early, with my first computer back in 1995. I would spend evenings and weekends plotting scenes, selecting characters, and building out a whole little universe of drama. I learnt the fundamentals of editing, writing scripts, recording voiceovers and thinking creatively in animation. Later on, I discovered the program Adobe After Effects where I continued my training, and which has since introduced me to the 6 Adobe programs I use in my animation workflow today.

I make explainer videos for businesses. I help clients engage, inspire and educate prospects, turning cold leads into warm customers and encouraging them to tell their friends. Get in touch and we'll see if we can help each other. You can also find me at my website through the profile link.

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