How To Build A Strong Brand

Branding: Learn The Fundamentals Of A Powerful Brand
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2,132 students enrolled
Instructed by Brett Romero Marketing / Branding
$50
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  • Lectures 16
  • Contents Video: 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 1/2014 English

Course Description

Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.

What are the requirements?

  • None

What am I going to get from this course?

  • Understand What A Brand Is
  • Know How To Build A Strong Brand
  • Ability to Choose Between Personal Or Company Name

What is the target audience?

  • entreprenuers
  • business owners
  • marketers

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Introduction To 'How To Build A Strong Brand'
Preview
01:15
Section 2: Constructing A Strong Brand
What Is A Brand?
06:56
Diagramming Your Message
05:55
Why Consistency Helps Build A Strong Brand
Preview
04:39
The Brand Killer
Preview
02:00
Steve Jobs On Branding
10:40
Section 3: Branding With A Personal vs Company Name
Which To Choose For Your Business?
Preview
01:21
Company Name
03:27
Personal Name
03:09
Middle Of The Road
06:18
Section 4: Practical Branding
Introduction To This Section
Preview
00:39
How To Choose The Right Font Combination
11:45
Ingredients Of A Great Color Scheme
12:00
Building A Color Scheme From Existing Colors
Preview
05:11
Building A Color Scheme From Scratch
08:01
More Ways To Create Color Schemes
06:03

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Instructor Biography

I'm a software engineer and entrepreneur. I've also started several businesses. Bitesize Business School is the latest, where I write about applying business principles to the real world and solving technology issues that every online business faces.

The first business I created, Cygen, was a web design consulting business. From this business, I also created my first product - A chatroom web application that was javascript based.

I've written desktop applications in languages running from Delphi to C# winforms/WPF. I've also built ASP.NET webforms and MVC based applications. When the iOS SDK was first introduced, I bought a Macbook and began building apps for the iPhone. I currently have seven apps in the iTunes App Store.

I have an MBA from ASU ('14). My undergraduate major was in mathematics. Before graduating, I decided to get a business degree. I continued taking mathematics courses at the University of Washington after completing my undergraduate degree.

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