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How To Build A Strong Brand

Branding: Learn The Fundamentals Of A Powerful Brand
3.5 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,133 students enrolled
Created by Brett Romero
Last updated 6/2014
English
$10 $50 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand What A Brand Is
Know How To Build A Strong Brand
Ability to Choose Between Personal Or Company Name
View Curriculum
Requirements
  • None
Description

Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.

Who is the target audience?
  • entreprenuers
  • business owners
  • marketers
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Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 01:29:19
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Introduction
1 Lecture 01:15
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Constructing A Strong Brand
5 Lectures 30:10
What Is A Brand?
06:56

Diagramming Your Message
05:55



Steve Jobs On Branding
10:40
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Branding With A Personal vs Company Name
4 Lectures 14:15

Company Name
03:27

Personal Name
03:09

Middle Of The Road
06:18
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Practical Branding
6 Lectures 43:39

How To Choose The Right Font Combination
11:45

Ingredients Of A Great Color Scheme
12:00


Building A Color Scheme From Scratch
08:01

More Ways To Create Color Schemes
06:03
About the Instructor
4.1 Average rating
235 Reviews
25,875 Students
20 Courses
Brett Romero

I'm a software engineer and entrepreneur. I've also started several businesses. Bitesize Business School is the latest, where I write about applying business principles to the real world and solving technology issues that every online business faces.

The first business I created, Cygen, was a web design consulting business. From this business, I also created my first product - A chatroom web application that was javascript based.

I've written desktop applications in languages running from Delphi to C# winforms/WPF. I've also built ASP.NET webforms and MVC based applications. When the iOS SDK was first introduced, I bought a Macbook and began building apps for the iPhone. I currently have seven apps in the iTunes App Store.

I have an MBA from ASU ('14). My undergraduate major was in mathematics. Before graduating, I decided to get a business degree. I continued taking mathematics courses at the University of Washington after completing my undergraduate degree.

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