How To Build A Strong Brand
3.5 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,133 students enrolled
Wishlisted Wishlist

Please confirm that you want to add How To Build A Strong Brand to your Wishlist.

Add to Wishlist

How To Build A Strong Brand

Branding: Learn The Fundamentals Of A Powerful Brand
3.5 (12 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
2,133 students enrolled
Created by Brett Romero
Last updated 6/2014
English
Current price: $10 Original price: $50 Discount: 80% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
Have a coupon?
What Will I Learn?
Understand What A Brand Is
Know How To Build A Strong Brand
Ability to Choose Between Personal Or Company Name
View Curriculum
Requirements
  • None
Description

Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.

Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.

The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.

Who is the target audience?
  • entreprenuers
  • business owners
  • marketers
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 16 Lectures Collapse All 16 Lectures 01:29:19
+
Introduction
1 Lecture 01:15
+
Constructing A Strong Brand
5 Lectures 30:10
What Is A Brand?
06:56

Diagramming Your Message
05:55



Steve Jobs On Branding
10:40
+
Branding With A Personal vs Company Name
4 Lectures 14:15

Company Name
03:27

Personal Name
03:09

Middle Of The Road
06:18
+
Practical Branding
6 Lectures 43:39

How To Choose The Right Font Combination
11:45

Ingredients Of A Great Color Scheme
12:00


Building A Color Scheme From Scratch
08:01

More Ways To Create Color Schemes
06:03
About the Instructor
Brett Romero
4.0 Average rating
244 Reviews
25,898 Students
20 Courses
Brett Romero

I'm a software engineer and entrepreneur. I've also started several businesses. Bitesize Business School is the latest, where I write about applying business principles to the real world and solving technology issues that every online business faces.

The first business I created, Cygen, was a web design consulting business. From this business, I also created my first product - A chatroom web application that was javascript based.

I've written desktop applications in languages running from Delphi to C# winforms/WPF. I've also built ASP.NET webforms and MVC based applications. When the iOS SDK was first introduced, I bought a Macbook and began building apps for the iPhone. I currently have seven apps in the iTunes App Store.

I have an MBA from ASU ('14). My undergraduate major was in mathematics. Before graduating, I decided to get a business degree. I continued taking mathematics courses at the University of Washington after completing my undergraduate degree.