How To Build A Strong Brand
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Want your customers to stick to you like glue? That's what a strong brand can do for you. In this course, you'll find out how to make your brand irresistible to your customers.
Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for your business.
The course starts explaining what exactly a brand is. Then we go into what makes a strong brand and why it is important. Finally, we analyze choosing a company name vs using your personal name as a brand.
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Desktop, iOS and Android.
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|Section 1: Introduction|
Introduction To 'How To Build A Strong Brand'Preview
|Section 2: Constructing A Strong Brand|
What Is A Brand?
Diagramming Your Message
Why Consistency Helps Build A Strong BrandPreview
The Brand KillerPreview
Steve Jobs On Branding
|Section 3: Branding With A Personal vs Company Name|
Which To Choose For Your Business?Preview
Middle Of The Road
|Section 4: Practical Branding|
Introduction To This SectionPreview
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I'm a software engineer and entrepreneur. I've also started several businesses. Bitesize Business School is the latest, where I write about applying business principles to the real world and solving technology issues that every online business faces.
I've written desktop applications in languages running from Delphi to C# winforms/WPF. I've also built ASP.NET webforms and MVC based applications. When the iOS SDK was first introduced, I bought a Macbook and began building apps for the iPhone. I currently have seven apps in the iTunes App Store.
I have an MBA from ASU ('14). My undergraduate major was in mathematics. Before graduating, I decided to get a business degree. I continued taking mathematics courses at the University of Washington after completing my undergraduate degree.