Successfully transition from your 9-5 job to Entrepreneur
4.9 (90 ratings)
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Successfully transition from your 9-5 job to Entrepreneur

Thinking of leaving your 9-5? Take this course before you do for in depth no BS look at becoming a real Entrepreneur.
4.9 (90 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,493 students enrolled
Created by Pejman Ghadimi
Last updated 10/2015
Price: $95
30-Day Money-Back Guarantee
  • 7 hours on-demand video
  • 5 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Course Goal: By the end of this course, you will learn all the components you need to dominate in your field and what it takes to earn the title of "Entrepreneur"
  • Over 7 hours of comprehensive content on Mindset, Awareness, Perspective, Habits, Belief, Money, Passion, Vision, Business and so much more
  • The Foundation and Framework you need to build for yourself to ensure you dont fail
  • How to create a business from scratch with NO money and NO experience
  • The real difference between business ownership and entrepreneurship
  • Understand the 3 circle philosophy that every Entrepreneur and Successful Business owner lived through in order to succeed
  • How to Find your Passion and Create a Vision
  • How to Innovate & Automate so you no longer trade time for money.
  • The ethical responsibilities of those who are true Entrepreneurs
View Curriculum
  • An Open Mind and the willingness to learn
  • Basic understanding of how a business functions

" The FIRST, LAST and ONLY Entrepreneur course you will EVER need"

This course is based on the principle learning behind my best selling book:

Third Circle Theory: How visionaries create billion dollar ideas.

FREE BONUS INCLUDED: With this course, you are getting the eBook version of Third Circle Theory and Check Mate: 16 rules of Leadership (Both are a $30 Value)

Entrepreneurship is more than self employment or business ownership, it is about having the opportunity to help advance society and facilitate change for those around you. It is about pushing the boundaries of what others call "impossible" or what others deem to be a "stupid idea" and instead find a way to bring a vision to life. While business owners are busy worrying about money and see the world for what it is today, true Entrepreneurs instead see the world for what it can be and take on a burden greater than themselves simply due to their belief that they can bring forth the change they envisioned.

While most understand that 9/10 businesses fail and that 98% of those taking Entrepreneurship give up, I believe it shouldn't be that way and the core of changing that is not about giving you a few tips to help you succeed or increase the revenue in your business, those are temporary fixes. Instead we must look deep into the core of the individual and reprogram some of the components like habits, belief, perspective and awareness in order to increase the individual's ability to grasp and execute the concepts taught. Perhaps this sounds a bit too philosophical?

Allow me to clarify it with an example many may be familiar with "Workout Videos"

Workout videos teach you a skill such as specific ab techniques, dance moves, cardio routines and more, but what they do not teach you is habits, determination, attitude, mindset. All of which play a significant role in your success with the program. This is the key reason why many who are already fit and active embrace the program and see results while those who typically don't work out or stay healthy and active give up. The difference between success and failure lies in the BASELINE/FOUNDATION of the individual. The same can be said about ENTREPRENEURSHIP.

Note: I filmed this course as if you were being directly hanging out with me, this influential method of teaching helps you absorb the information much better. You will be my co pilot as we hang out, drive around in my Aston Martin or simply grab a bite to eat.

This course aims to help you understand yourself and helps reprogram your thinking and awareness towards yourself, all while also teaching you the fundamentals behind the necessary steps to succeed. You will learn the following:

  • Understand the 18 verticals that make up a successful Entrepreneur
  • Find the gaps in your self-foundation and fill them instantly.
  • Leverage the power of observations.
  • Increase your confidence significantly.
  • Increase your Entrepreneurial Awareness and tweak your Perspective.
  • Take full control of your belief system and emotions.
  • Wipe Fear, Doubt and Uncertainty from your life.

Once you master the core foundations above, you will be prepared to undertake Entrepreneurship into its purest state. You will then learn the following:

  • How to create a business from scratch with NO money and NO Experience.
  • How to leave your 9-5 job without risk of going back
  • How to build a residual business model with an exit strategy attached to it.
  • What a great revenue model looks like and how to create one.
  • How to turn lack of resources into resourcefulness.
  • How innovation is born, passion formed and purpose created.
  • How to leverage the art of influence.
  • How to apply Third Circle Principles to succeed and crush failure.

What are Third Circle Principles and Third Circle Theory?

Third Circle Theory is a system I finished creating in late 2012, which encompasses 10 years of my experiences coaching and leading incredible Entrepreneurs, Business Owners and Corporate Leaders. My journey as well as theirs held similarities and therefore enabled me to break down the core of Entrepreneurship and the emotional roller coaster it can be into 3 main categories.

  • Circle 1: The mastery of Circumstance
  • Circle 2: The mastery of Society
  • Circle 3: The quest for Purpose and the mastery of Living.

This simple book became a guideline to 1000's of Entrepreneurs, all at very different places in their journey. The formula I use is universal regardless of your skill-set or level of awareness but the delivery of the information varies based on your perspective despite ultimately holding a similar outcome, no matter who reads or follows its instructions.

Here are 3 testimonials from leaders you might have heard of:

"I recommend this as a blueprint, outline or road map to a successful life." - Allen Wong / Millionaire App Developer.

"This is not your average rant, rather a comprehensive guide into the inner workings of entrepreneurship, that should be a required read in all educational curriculum. - Tom Cruz / CEO and Founder Apto HQ

Never before have I seen a video combine such a high level of consciousness with functional, step-by-step business building strategy - Chris McCann / Entrepreneur Coach and CEO of Outlier Academy.

In this course you will learn true Entrepreneurship broken down into a practical and usable guide broken down into lectures and over 60 videos I have created highlighting my own experiences and important elements I wanted to expand on with a visual. All videos are shot in HD and are of the highest quality.

I hope you find all the answers you seek and more, but more importantly I hope you will join me in helping re-establish the true glamour and prestige being an Entrepreneur once had.

Who is the target audience?
  • Students who are unclear if Entrepreneurship is for them
  • Managers who wish to become better Leaders
  • Leaders who wish to make a greater impact on their followers
  • Business owners who want to automate and grow their businesses
  • Beginner Entrepreneurs who have hit a plateau and want to grow
  • Expert Entrepreneurs who wish to take the next level in their Journey
  • Anyone who wishes to leave a legacy and be remembered for more than just how much money they have made
  • Anyone who wishes to learn applicable traits and skills they can apply to real life business and Entrepreneurship
Students Who Viewed This Course Also Viewed
Curriculum For This Course
66 Lectures
The Rules of Entrepreneurship have Changed
4 Lectures 11:42

True Entrepreneurship is about vision, creation, and innovation, it’s a way of life and a means to a living. In the past decade entrepreneurship has lost its true meaning and prestige and instead has been looked at as a synonym for being self employed. There was a time when entrepreneurs were admired for their guts and their courage and their innovative thinking for undertaking some of life’s biggest challenges and resolving them for the benefit of those around them. This selflessness that made entrepreneurs who they are and gave them their identity in the world has been changed into nothing more than a rat race for who has or can make the most money, but more importantly the world of entrepreneurship has been invaded by false opportunities. Entrepreneurs are not defined by how much money they have made but rather by the innovations they create and the impact they make on others around them, and while most will tell you they are entrepreneurs when they have learned to master a skill that enables them to make money, that certainly isn’t true. A true entrepreneur sees the world for what it can be, not what it is and even though there is a significant reward for entrepreneurs who see their efforts to the end, a true entrepreneur’s drive and passion never revolves around the reward but rather the journey itself, and the birth of innovation.

The world of Entrepreneurship needs to be redefined and the concept re-established as a prestigious and exemplary way of living. Society is taught at an early stage in life that conventional success comes from methods such as school based education and working years for someone else as the only ways to succeed, which indirectly makes society complacent to opportunities out there and less energized to explore those possibilities.

This message is passed on through generations at a time and certain rules are established within our circles to help maintain this course to the very end. As society evolves and our economic climate changes, the rules behind what makes one successful needs to be updated and the methods that were once taught as the only reasonable path available needs to be revisited. Those that have walked the path and understand the dynamics of this new world need to be socially responsible and help lead others to a better future, one that is more than just driven by money, but one driven by purpose and fulfillment.

What is True Entrepreneurship and How has it changed in today's modern society?

Being an Entrepreneur isn’t easy and it certainly is not an overnight journey. While Entrepreneurship may seem glamorous to some and a way of living to others, it also is an emotional roller coaster that very few survive when truly undertaking it. While this course focuses on being a complete guideline to Entrepreneurship, and not so much business or start-ups, the learning is not only applicable in business but also in life as well as in your current job if you are still working for others.

Being Entrepreneurial has significant advantages even if you are not going to undertake Entrepreneurship in full. It can help you become sharper, more consistent and productive as an individual but also allow you to expand your perspective and awareness of your circumstance and the society you live in. You can expect to become much more effective at work, home or school.

"Entrepreneurs are individuals who typically see ahead of others and do not typically see obstacles but rather identify opportunities and how to leverage them quickly. Being able to do that simply hold value, no matter what."

Is Entrepreneurship for everyone?

Looking at people doing what they love and the media showcasing the fortunes made by mergers and acquisitions in the 8-9 figures can be very tempting but is that the reality of entrepreneurship? Is entrepreneurship truly working a few years of your life so you can enjoy the rest in a way others envy?

There are three realities that every entrepreneur must face when they choose to become an entrepreneur, and those realities no matter how harsh, are what makes an entrepreneur truly just that.

1. There are no guarantees: No matter who, what, where, and when; there simply is no guarantee when becoming an entrepreneur. No matter how hard you work, how great your idea is; there is no minimum guarantee, there is no guarantee of a monetary payout, and there is not even the guarantee that you will see your project to the end. Every hour, minute, or second you devote to your project is nothing more than time that may have been for nothing more than experience. The harsh reality is indeed that you are among a group where only less than 5% of the people actually succeed and even worst is that the other 95% never get their time back and sometimes are in a worst position as a result. Ultimately think about the opportunity cost of your time and all else you could have done if you hadn’t decided to become an entrepreneur.

2. The road of an entrepreneur is often traveled alone: Keep in mind that very few people have the guts to do what you do, which is to give up comfort and guarantee for risk and instability. Many don’t do it, because they are afraid to fail and therefore will be reminded of how weak they are if you succeed. This is often why they will turn you down, discourage you, make you feel incompetent or remind you of the bad decision it was, each and every time you have an issue. Even your family will tell you to not waste time. It is very true that no one will believe in you until you gain significant traction which to them is most likely money based, and it will often make us feel weaker as a result of their lack of support.

3. There is no break: People often go into entrepreneurship to be their own boss but they quickly realize that being your own boss and not having the support of a major business or brand behind you means you have to work 10 times harder and 10 times longer to barely make ends meet. Many entrepreneurs believe they can still have a comfortable life and a good work/life balance right from the start and in very few cases, this may be true but in all others, you unfortunately have to do what you have to do to stay afloat. We may find this to be easy but it certainly doesn’t become an issue until you look back at your week and realize you forgot to eat on multiple instances, and worked over 15 hours a day for the past month, without mentioning that weekends don’t feel like weekends as the work is never ending.

More work, less pay, and an unrivaled amount of instability is what you sign up for when you take on entrepreneurship and unfortunately almost every odd is against you in your quest for success. Ultimately, as scary as this sounds, being an entrepreneur is the single greatest task you can undertake in your life, and believe me when I say that perhaps the hardest one.

How likely are you to succeed?

Henry Ford said it best and the reality is that Entrepreneurship starts with belief in yourself. Even before you get to your idea, venture or business; you must believe in YOU. While it is very likely that someone else out there already has tried or is currently taking a shot at a similar ideas as yours or even perhaps a bigger company has already started production, it also doesn't mean that your very own idea or venture will not succeed. It simply means that the competition will keep you on your toes and make you push ahead harder in order to succeed, and that's OK.

You simply need to understand before you start learning that having fears is very much OK and part of being human as we are ultimately all by products of our own mind's limitations which is often restrained by our fears.

"Your fears are not real, and through this course we will learn together how to get rid of your fears in many different contexts and how to never allow them to restrain your actions."

Fear paralyzes most of us but most of us have learned to overcome the most basic ones. FEAR is the common denominator for just about everyone, giving us all a measure of success by how quickly we overcome our own. I, myself, had many fears growing up that I learned to overcome very quickly, from fear of rejection to fear of failure. I even teach people how to overcome their fears but it wasn’t until recently that I analyzed someone else’s perspective on fear and that indeed the theory could hold true. Here is my take on why I agree that FEAR is a self-created illusion.

Fears are created out of two contexts: Lack of confidence and past experience. Lets define these two through some examples that perhaps can help you re-examine your very own fears and overcome them.

Most fears are derived by possibilities, which means that our minds engage in attempting to predict negative possibilities, rather than positive one. A simple and clear example is our visit to the dentist which often is looked at as a negative thing either due to the pain we believe we will experience or the bad news we will receive that we need to go back again. Based on our past experience, we have been hurt and therefore associate pain with dentistry and create a small fear for ourselves before it even becomes a reality. The same can be said about failure, we often fear it since in the past we have probably fallen more than we have strived and create this fear that the possibility is greater that we fall again. This new fear once more is far from real but rather a projection of our insecurities on a situation creating even more instability.

Lack of confidence plays a significant role in that same projection. We are more likely to project and hold on to a negative projection creating more fear rather than believe that the same situation could have a positive projection creating more hope instead. The fact that we disbelief in itself creates that enhanced fear which keeps us paralyzed. This is very common when we want to approach someone we find attractive. Think about how the majority of the world tries to think of ways to approach someone so they don’t get rejected when it hasn’t happened yet. Why not assume that the person we are going to approach is going to say yes rather than reject us. That confidence alone creates more a of chance for success rather than rejection. Once again the fear of rejection is not real, as it hasn’t happened yet.

If these two examples hold true, then just about everyone of our fears can be linked to our lack of confidence or our past experiences, which then means that perhaps none of our future fears of tomorrow are real, but rather self-created fabrications that are simply a projection of our negative outlook of the future.

This also now brings up the point that perhaps the idea of being afraid of failure is only a similar projection, rather than a possibility. So I guess my last question to you would be before you start:

What would you do, if you knew you could never fail?

How to Overcome the Fear of Larger Competitors before Starting
Who Am I and What you Should Know About Me.
4 Lectures 01:07:57

Secret Entourage is a concept i started about 5 years ago as I wanted to bring prestige back to the world of Entrepreneurship. As I said earlier, Entrepreneurship has lost its meaning and instead has turned into fake gurus and multi-level marketing companies taking advantage of the industry by selling a false dream to Generation Y, which is a generation overwhelmed with information. With Secret Entourage, anyone who wishes to learn can start that process without paying money and can gain access to a great community of like minded individuals to support their growth and encourage them to see more value in investing in innovation and its impact on others rather than simply focusing on creating another source of income.

Who am I and My Mission Today with Entrepreneurship

Here is a video I did for the famous finance blog known as Eventual Millionaire. Secret Entourage and Myself have also been featured on sites like Forbes, Yahoo, Fox Business and Many more. The video you are watching you are about to watch is about an hour long and so i will give you mini BIO in case you dont wish to see me talking. The video itself has a lot of value as it discusses many of the elements of my younger years that enabled me to do the following without going to college.

- I founded Secret Entourage in 2006 as a means to help and grow a young generation in much need of guidance. Since its launch, Secret Entourage has expanded its reach to over 200,000 new individuals each month and has grown as an accepted brand in the business and lifestyle community. The organization has aided countless individuals and organizations in reaching their full potential. Secret Entourage has also helped unify accredited Entrepreneurs with the mission of bringing back the true meaning of entrepreneurship, and to be an inspiration to all.

I am a Teacher, Business Owner and Entrepreneur.

How I became a Millionaire?

There comes a time in your life where you realize that no matter how much money you make, the work you are doing simply holds no value anymore. You take a moment to look around you and see others performing the same job only to realize you no longer fit in, and the people that once believed in similar things and in similar ways, have all been replaced by people who look like blind robots. Its that time that you realize that those are the same people you started with and that it is you that has changed your perspective and views on what you do and where you work. We have all been there and have all felt that way, which is why we often go seek an alternative job elsewhere and only find ourselves in the same predicament 5 years later. It’s a never ending cycle for those of us above the roles we currently hold in other people’s organizations.

A point comes in your life where you have to make a choice as to where you want to be going and the way you want to get there. While many of us have had that honest conversation with ourselves, it is often letting go of the fear of uncertainty and insecurity that we need to get over. This can be quite difficult if you have not had a strong influence of entrepreneurs in your surrounding, as we discussed in The Third Circle Theory.

For me, that road came recently when I made a choice that I was far more superior than those I worked for and therefore the path I was taking was simply too easy, and the rewards in the long term way too small. It was a difficult journey letting go of the monetary rewards associated with just sitting there but certainly a necessary move in order to expand my reach to a new level of experience and certainly to attain a reward above and beyond that of the average person reaches for. The idea of letting go of that security and taking a chance on yourself is something that makes you significantly superior to those around you and a validation that you were right thinking you were superior. Your ability to overcome the fear and put yourself in a ‘do or die’ situation makes you an exceptional individual and you should never forget that.

Change certainly is not easy, and entrepreneurship certainly is much harder than most believe it to be. The rewards are greater but very few reach the end, and while the rewards usually motivate the majority to start, it is the journey that creates some of today’s brightest and most innovative entrepreneurs. It is those that are in the game to prove their ability to have an impact on society greater than the one their past boss believed them to be capable of, that become the legends we talk about in our day to day lives. Most of those that start for the rewards usually miss the mark or simply fall short. This is often due to the fact that they never anticipate the rewards to take so long to come and often underestimate the difficulties behind the execution of their idea. This often leads to giving up and letting go only to seek alternative means to be rewarded faster.

When I chose to let go of my job, I did so understanding that there is a chance I might fail but also a chance I might lose more than I started with. I also left with the understanding that we only have one chance at making the impact we want in the world, and even though many of you are waiting for you chance to come, I decided to create my own by taking a leap of faith, and believing in my own ability to bring forward the change I seek.

I quit my job because I believed in myself more than I believed in the organization or people I worked for, and that was a pretty good reason to do so. Despite many of you thinking that you would never let go of a 6 figure job without having alternatives waiting for you, I urge you to rethink your position on life in general. If it holds true that most of us want to matter in the world and have an impact on those around us in a positive and memorable way, then why help build someone else dream only to find yourself one day faced with termination or retirement. Despite one looking better than the other, they certainly are both very poor choices and should not be a part of your plan, but rather only a stepping stone into attaining the skills needed to use in the real world and to bring your very own vision to life.

One can argue that dropping a six figure job can be risky but I could argue that if you are not wiling to take risk, there can be no reward; and certainly not the reward I seek in my life. You get one life to truly live as you want, and that life is the one you have now. Regardless of what your past circumstance entails, it certainly doesn’t come with a disclosure that you cannot change your very own outcome at any time through you very own actions. On that note, I will leave you with a saying I use quite often when coaching people and tell you that regardless of what your goals are, everyday you are dreaming of them, someone else is acting to reach them.

Live the life you want so that life doesn’t create the person it wants.
Why I gave up my 6 figure job?

I do have to warn you about the lifestyle elements in this course. I LOVE lifestyle. I do because that is the only reason I work as hard as I work and it not only truly motivates me but it motivates those around me. This course is about Entrepreneurship and Business but my style is lifestyle driven, therefore you will see tons of lifestyle elements like cars in pictures and video backgrounds. Keep in mind that these distractions to some are huge motivators to others and are simply a part of who i am. I promise you that they have no relevance to the important learning in this course ( or they might :)) You ll find out soon enough but they are at the end of the day who I am and therefore hold relevance since I am your teacher in this course. Stay tuned, as we are about to have some fun while we learn

Why Lifestyle Matters and Why is it Dominant in Learning?
The Journey is Very Hard but It will Define You
3 Lectures 18:27
Understanding the difference between living and existing

Why finding your purpose matters

How your purpose is defined through Entrepreneurship
Third Circle Theory - The Roadmap to Your Entrepreneurial Journey
6 Lectures 01:05:52

2013 marked a very important year for Secret Entourage as we finally released a book that defines the purpose behind Secret Entourage. The book has been in the making for the past 10 years is not only the story of WHY Secret Entourage exists and a sum of our greatest learnings but is also the first of its kind to reveal an invisible roadmap that has never been talked about before. We know there are a thousand different ways someone can become successful, but never before has someone broken down how and why some of us become visionaries while others only live to be successful. How did Edison find the energy to brighten the darkness in our lives? How did Martin Luther King find the courage to change the direction of society? How did Steve jobs innovate simplicity in a complex technology from his garage? Regardless of their age, status or wealth, these people changed the world we live in forever through their innovative thinking and their vision of what the world could be and should be. They took it on themselves to shape the world they wanted to see, not the one others had seen and lived in. As a result, they impacted us, inspired us and helped us but have left behind a legacy that through ages will never be forgotten.

We are excited that after 10 years of observations, 10 years of coaching and 10 years of interacting with some of the most incredible people we could find, we have been able to create the theory of WHY and HOW people become visionaries. As result we have now created the roadmap that allows anyone to take that next step in their life and define their existence. We now have the answers to how normal people that have no different childhoods than all of us wake up one day with a vision and where they find the energy to see it through to the end. We are happy to introduce you to the one book that will change the way you see and understand the world around you, and help open your eyes to why our world needs you now more than ever. Be ready to understand what others have never been able to put into words, and be prepared to see a world without limits or boundaries. A world where you are in total control through your observations.

Preview 33:22

Why i created Third Circle?

So now that you watched the video, lets talk about why awareness matters in life and why it is a key component of getting ahead in life. Think about how amazing it would be if you could predict why certain things are as they are and what other people’s moves would be even before they performed them? What if you knew what an interviewer was thinking at an interview or if you understood how to actually get your message across to someone so they buy into it every time? These things are not magical but rather very possible by simply understanding the same concepts proved in the video above. “Awareness” is what water illustrated but what I am talking about goes beyond that. Its awareness coupled with “perspective”. When you combine the two you have to ability to not only understand the possibilities of what may be happening invisible to the eye but you are able to make calculated assumptions as to why these things would hold true based on who the action is coming from.

In other words try to think about it from this lens. If you can put patterns on people’s behaviors and quickly identify the possibilities of the situation, then you can predict what is likely to happen next. This is often true of people who have great negotiation skills and are able to do this on a smaller scale based on the situation they are in.

I’ll give you a simpler example of this that you might relate to. Since we spoke about negotiations, lets think of something we all have dealt with and negotiated about: cars. As annoying as it gets when you walk in the dealership and know that you are about to go to war to bring the prices down, I actually won’t buy a car from a dealer with fixed pricing simply because I don’t believe I need to be paying slightly more because others hate negotiating or suck at it. When you walk in, you typically get approached by a sales person or in most cases, you look for someone to help you negotiate a lower price. In other words, you go after the new guy that doesn’t know much cause he’ll probably cave in easier. This method or way of thinking occurs due to the lack of awareness on how the industry works. If your awareness was present here, you would know that the most cocky and ballsy guys with all the awards make the best deals and make them faster.

There is two reasons for that:

1. They have more pull with their boss cause they sell more cars.

2. They don’t want to waste 3 hours with a client to make every last drop.

Lack of awareness means that you make moves based on assumptions, rather than understanding the core components of how things work. The perspective part, however, plays here when you understand a lot about the person sitting there across from you and you realize the types of clients he deals with each and every day. In other words, you understand how he perceives you right from the beginning and allow yourself to throw him off his guard by acting exactly different from what he expects. This immediately breaks confidence because it emphasizes the idea that he is wrong and can no longer confidently play his tricks as he originally was programmed to do so. By understanding awareness, you are always in control of your environment and nothing in it can catch you by surprise, and by understanding perspective you are able to position yourself in a way others will play into your game rather than play into theirs even if the environment dictates otherwise.

This may seem very complicated and mind boggling to a few of you but I promise you that it goes very far if applied correctly but more importantly can be easily integrated into everything you do without trying so hard. If the concepts of manipulating your environment and mastering your awareness appeal to you, then imagine its power when harnessed and combined with your business acumen

How it will help you gain perspective and clarity on your journey

Why more people must graduate to the 3rd circle?

Entrepreneurship for me did not come out of necessity, nor did it come as a means to an end. While many undertake entrepreneurship as a means to creating businesses that can help them sustain a type of lifestyle or income level, I took on entrepreneurship as a means of creating change for those around me. To me, an entrepreneur is very different from a business owner and while both share similarities in their approach, they both also share major differences in their mindset and vision.

I’ve said time and time again that an idea is worthless without any execution or strong action behind it, but it is ultimately ideas that spark the belief that people need in order to execute with velocity. For me, that idea was Secret Entourage and while I owned many businesses prior to that, all of which were very lucrative, none were entrepreneurial in nature. They all rather were a means to an end and a means to a lifestyle.

So if an idea sparked my entrepreneurial journey then perhaps it should be concluded that the idea came first, before the entrepreneur in me was born. However, it could also be said that the entrepreneur is the one that sees the world for what it can be and therefore without it, the idea would have never been identified and the innovation never brought to life. In order to find an answer, lets dig deeper into how entrepreneurs are made.

There are four attributes which lead someone to controlling their perspective and creating a vision. These four are: Environment, Belief, Confidence, and Choice. Do keep in mind that these are not what makes someone a business owner but rather build someone to understand the core of true entrepreneurship.

Entrepreneurs are made by their environment and the observations they make within it. The greater the exposure to others who have succeeded, the greater the belief that sky is the limit and the constant pursuit to seek more. If you have that feeling inside you that you are meant for so much more than you are currently doing, that is often a result of over belief and the lack of confidence is why you are not doing anything about it.

Confidence which comes as a result of growing a tolerance for failure is where many individuals fall short and often the reason why they never take on entrepreneurship as they are unable to exit their comfort zone. Despite believing in greater outcomes, you simply often lack the ability to act on that outcome because it is easier to be comfortable rather than to realize that there is no grass on the other side, you are going to have to plant the seeds instead.

This takes us down to choice, which again is the ultimate reason entrepreneurs are born. The choice is not about taking entrepreneurship head-on or not but rather choosing if failure is allowed in your life or not. Once you have mastered your environment but believe in yourself enough and have practiced failure, then you are faced with the choice to let failure disappear from your life.

By doing so you re-enforce your confidence and reprogram your belief system to only look for alternatives when something doesn’t work, rather than move on to something else. When you choose that giving up is no longer an option, you start to become more aware of how you can impact that same environment you live in, and no longer see barriers or question the possibilities. Instead you simply identify opportunities and give birth to ideas.

When you deviate from this process and want to simply implement ideas in order to become an entrepreneur or to make money, you often lack the understanding of your own capacity and will most likely fail somewhere down the journey, as you will be faced with multiple failures and it will no longer make sense to invest your life in it. This lack of experience and self-understanding is what drives the constant pursuit of instant gratification by many wantrepreneurs. True entrepreneurs are created by their environments but are validated through the execution of their ideas and it is therefore why I believe that the entrepreneur came before the “real” idea, rather than the 100’s of passives one we all have each day but never act on.

What can you do to help yourself become a better entrepreneur?

You simply can identify the gaps missing in your own journey, but it won’t be until you align your belief system with your confidence that your ideas will start becoming real, rather than dreams you never go after. Everyone has it in them to become an entrepreneur and everyone can choose to incorporate entrepreneurship in their life, but not everyone will make it, which is often why many choose to not undertake it.

Are great entrepreneurs made or born?

I often get a lot of criticism because I differentiate between business and entrepreneurship often. My belief is that great businessmen are not always great entrepreneurs and great entrepreneurs are not always good in business. Some agree and some don’t, but I wanted to take a moment to help you understand why business people make awful entrepreneurs.

Business is equal to making money, while entrepreneurship is innovating to create value.

While an entrepreneur can often monetize an innovative idea, they typically build the idea first without the money as the main decision-driving factor. Businessmen, on the other hand, are driven by their businesses making money, and therefore don’t care about the value created as long as its profitable.

There is a clash when defining value and the proposition of bringing value to others between a businessman and an entrepreneur. While the value of the goods provided may be equal or similar, who it benefits first typically isn’t. Entrepreneurs are notorious for creating value for others while businessman are great at creating value for themselves first.

Then there is the clash that businessmen typically are in business to trade their time and effort for money, and their goal is to increase their earnings for every hour of their life they trade for money. Entrepreneurs, on the other hand, are great at looking at automation systems and the ability to create a self-sustaining residual model right from the start. While businessmen also want to create businesses that are on auto-pilot, it typically comes from simplifying complex systems created right at the beginning stages. It is very rare that the automated channel structure exists from day 1.

With all that said, it does not mean that the two cannot co-exist on someone and that great entrepreneurs can’t become great businessman and vice versa. This argument is simply to show you that the two are not automatically associated with one another and that being one doesn’t automatically make you great at being the other.

While society and the media do a great job at blending the two, the reality is that many great entrepreneurs knew very little of business when they got started. I, myself, was a businessman first, an entrepreneur second, but that trend has now changed.

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Circle 1 - Mastery of Circumstance
12 Lectures 01:08:35

We expect the world to acquire common sense, though we often find ourselves using the line “Common Sense Isn’t so Common”, yet have we ever stopped to analyze why or perhaps what it is that makes some people so much more aware of whats going on around them? Do we ever wonder why some people are street smart and others with PhD’s are not capable of showcasing common sense in some situations?

Common sense is not so common and it is partly because our past upbringings and situations we have dealt with are also not so common. As a society, we certainly have some education standards, for example going to school until the age of 18 making it mandatory and in most cases for free. We also have standards around the type of minimal education each person must go through, such as mathematical, english or history topics. However, we are not offered education on common sense, maybe perhaps it is because common sense cannot be taught but rather experienced.

When you compare two individuals, one with a high level of education and the other a college dropout, most would assume that the college dropout is more likely to have failed 5 years down the road, although it all really depends on circumstances. Someone who has been sheltered their entire life, never exposed to real life situations, or even never having experienced earned values is often unable to deal with them in the long run. While the uneducated high school dropout may not have achieved in school, he will certainly have a much greater sense of survival and self-sufficiency making him more aware of his environment as he depends on it for survival. This awareness to situations, surroundings and people’s reactions is a direct result of past experiences which in this case are much more amplified than those that have had no choice but to understand their background in order to find themselves and create their place in society.

On the other hand, you have the individual who perhaps was brought up in a wealthy environment where everything was catered to them and never really had to deal with knowing how to act, understand people, or even understand how to put 2 and 2 together to survive. This individual simply got accustomed to the luxuries of taking the thinking out of things and emotions, therefore, being told how to think. Being sheltered for a long time and not exposed to most of life’s basic experiences, creates a disconnection resulting in what we call lack of common sense which really is no different than saying, ”people just don’t get it”.

If you bring to mind some of your friends, family members, and others around you, you might notice that not all are prone to understanding what “entrepreneurship” really is. You might think to yourself that it makes no sense that someone would want to work for others their entire life and that they never imagine life as an opportunity to reach their true potential, additionally, possibly believe that many of their actions classifies them as people that don’t get it. Reality being that 30% of a person’s abilities is based on the fact that people are a by-product of their own environment and often their environment or exposure to a certain way of life is why they are, act, or even believe in certain things. Religion is a good example, as many are born into and brought up within their parent’s religion, despite not understanding anything about it, it is simply accepted that they are either Christians, Muslims, Catholics, or just about anything else. If you do not separate them from their beliefs, church and all those other activities they are exposed to for the first 15 years of their life, it is very likely that these individuals will forever remain in that religion and with that belief.

Very few times are people capable of looking past themselves and their current knowledge and understanding that perhaps their way of being today is the reason their life is so limited tomorrow. The real question is how self-aware are you?

Preview 08:25

While controlling and manipulating your environment is important , it is also related to how you perceive and act within it. A while back I wrote this article that teaches you how to never have a bad day again...Check it out

No one will deny that having a hard day, month, or year can be draining on the body, mind, and soul. But I will tell you that staying down won’t help you get back to your best and change the situation around. Years ago, when we realized the importance of attitude, we made a promise to ourselves to never let it become the reason we had a bad day. We also realized that no matter how great things get, other people will not always share our enthusiasm for life and living well and as a result may hurt us. So that day we also decided that no one would ever be the reason we have a bad day.

Our goal was to never have a bad day and we did that by doing two primary things.

1. Only worrying about what we control: While its easy to get caught up in an argument or look at other people’s results and be envious, we decided that we would only worry about our own actions and our ability to get things done. There were times where this was much more challenging than others but we were able to get it done.

If you only worry about you, then the entire basketball court is yours to play on and the ball always remains in your court, meaning all you can do is keep trying to make baskets until you actually do, but the rules remain yours and the timing does too.

In real life, if you encounter someone who is more successful, it has no relevance so it is not allowed to impact our thinking. The same can be said for a depressed individual who sees no future so it doesn’t involve us and doesn’t require an attitude shift.

If we encountered a rather difficult man to talk to, a poor clerk, or a cashier/salesman with an attitude, it simply isn’t controllable and therefore we only focused on how we can turn that situation around rather than get frustrated at the imbecile’s inability to see what’s in front of them. By just changing that up, we increased our chances of remaining in full control of our life and our attitude.

2. Learning to walk away, only to find a better way: Confrontation is something that escalates from a conversation or situation and is often the by-product of two people’s inability to cooperate. For that matter, one of the best ways to avoid confrontation is being aware of how they are created and making sure that you are never the fuel to the fire.

If you are about to get in a confrontation, simply walk away instead of arguing back. This opportunity is the one that allows you to come back and reflect on the situation from a different angle instead of closing the door and having to go look for a totally different path.

We have found that despite it being hard to walk away first, it is many times necessary in order to understand the other person’s perspective and to be able to come back stronger and better than before.

The most successful are not those who have a strong stand on things but rather those who can understand how to shift a crowd’s thinking without them ever knowing it. The idea is to be able to get the work done and the best ways to understand the perspective and reasoning behind why someone else feels otherwise.

By allowing ourselves only these two options as a means to dealing with situations or days that are anything less than 100% pleasant, we have found that we are able to convert any possible bad day into an opportunity. As Entrepreneurs we are problem solvers and fixers and perhaps it is us that will ultimately decide our fate, as long we start believing that it is in our hands.

Understanding your environment

When looking back at my own life, many would agree that it seemed that I was not destined for greatness or even success. I was born to a single mother who often was very absent due to her heavy work-load and need to provide for us, I did poorly in school and hardly got A’s as my capacity for information was somewhat bad. On top of all that, I wasn’t athletic nor had any interest in sports which meant that I certainly wasn’t going to go to college on a scholarship and finally, no one in my family had extra money to help me start anything. The worst part of it was that it seemed that no matter what I did, I simply couldn’t find anything that moved me or made me passionate enough to want to do something.

So what can you do if you are not really particularly good at anything, and don’t like learning?


When I turned 14, I didn’t have the right to work legally and didn’t have transportation to use other than the bus system. Despite my inability to work a typical job in a retail setting, I still applied for employment everywhere else. Many rejected me because of my age, while others simply said my social security number wasn’t valid. It wasn’t until I saw 2 sales guys offering employment to students, that someone gave me a fair shot at making a few bucks. The job was nothing more than being a telemarketer and paid $12/hr plus commissions. My school permit allowed me to work limited hours and so everyday would take the bus 20 miles away from home to work as a telemarketer. Many in the office felt their job didn’t matter and therefore worked maybe 1 full hour the whole time they were there. The rest of the time was spent chatting or mocking client’s names, and while believe me I would have loved to join; I didn’t have the luxury of losing my job as I knew how hard it was for me to even have the opportunity to work. I didn’t have a niche for selling, nor any training and my communication skills were at best average but I knew one thing early on, that the only way I would be able to perform my job well would be to keep calling clients until I got the hang of how to actually turn every call into a sale. The average telemarketer in that office called 25-35 clients in the 3 hours they worked. I called over a 100. Through calling and trying various ways to not get hanged up on, I figured a few tricks that helped me convert leads into clients and I would soon become the top sales person by the age of 15. My secret was simply overcoming the fear of failing through repetition practice and as I look back today, I didn’t do a single thing more than just doing my job well. This lead me to eventually collect $2500 weekly in commissions rather than worry about my $12/hr. Years past and my telemarketing job became an office manager one, followed by director of sales and finally GM of an entire company by the age of 18.


What do you do at the age of 18 when you are making $80,000 a year and sitting in an office all day telling others what to do? Well, you quit!

Since I realized that selling windows, roofing and decks wasn’t what I wanted to do with my life, and I certainly didn’t want to work 60-80 hrs a week, I decided that the time to take a pay cut and go learn something new was then. I quit and found myself applying at banks. Partly because I had a desire to learn all about lending and investments and partly because I wanted shorter hours. Since I was making a very high salary for being so young, finding something close was going to be near impossible. How did I still manage to land a bank manger job at 18?

I leveraged myself based on skills and looked for a loophole. Back in the year 2000, banks were experimenting with other channels of banking like having banks in supermarket, malls and other interesting locations that catered to a very unique demographic. Those locations were used solely to acquire new clients and expose the bank’s brand to certain communities, and therefore what they required where managers with strong sales backgrounds. All I had to do was tailor my resume and apply. After 4 interviews, I finally landed a great role in a great bank at the age of 18, all while losing 30% of my salary so that I could learn and expand my knowledge rather than my wallet.


It wasn’t until a year went by in my banking career and that I had decided to leave the banking field because I hated the work that a unique opportunity came into my life. The opportunity to make an effort was that unique opportunity. Many will argue that it certainly had no relevance to opportunity but I would argue that opportunities are presented to us everyday and it is only those we identify with that become our opportunities, rather than generalizations of the word opportunity.

I met a man named Ahmad whose showed me a unique way to look at banking, rather than a career or work, he simply allowed me to understand what banking really was. All he asked in exchange was for my times directly reporting to him, in exchange for him showing me how to make my days count. At this point my intentions were already to quit but Ahmad had different plans for me as he felt my potential had barely been tapped into. I agreed to go work for him without more pay but rather the opportunity to learn. He certainly wasn’t like others I had met, he drove nicer cars, lived in larger homes and spent on leisure lavishly for someone of his salary. Curiosity got the best of me and before I knew it, I embarked on a new journey. The next year of my life transformed me from worker to thinker and allowed me to understand the power of great leadership and the importance of time management. I also learned quite a bit about residual revenue models. The real difference here was that I went from wanting to quit a boring job, to instead finding new reasons to love what I did, and actually got a better sense of what I loved doing. This was a critical point for me when I woke up and felt like I re aligned my actions with my goals and therefore my confidence shot up to the roof. The opportunity that I took was the one within myself, the one that was always there. Many relate opportunity to money and often overlook the fact that opportunity come in different shapes and forms, and one that is even more so overlooked is the opportunity to simply be exposed to greatness.


How many times do you hear from your friends or from family about their goals and ambitions? How often do you hear those around you make promises that in 3 years, they will have X car or in 2 years they will leave in Y place. Perhaps, you yourself have made such mistakes. So many times do these promises go unfilled to one’s self.

We all like to dream big and are all always reminded that dreaming too big means we ll never reach our goals. On the other hand, many others will tell you that setting your goals too low also means you ll reach them too fast and become complacent. While we do all have a story, the one we live in and create as we go currently, we all also have what I call fantasy endings to our own stories. We all want to live amazing lifestyles, be around greatness and leave a legacy behind but very few of us succeed. When I started writing my own story growing through the ranks of a bank, I found myself faced with a dilemma that many seemed to not understand. It is perhaps a dilemma many of you will be faced with as well or have already been exposed to. I wanted a 911 Turbo. I used to have this client who was in her 70s and came in to see me and show me her new 911 Turbo. She gave me a unique opportunity to drive it after we went outside to see it. Being barely 21 and trusted with the keys to my dream car for a test drive came with a promise to myself that I would have one by the age of 30. When I felt the carbon fiber steering wheel, and witnessed the navi turn on with the Porsche crest, I knew then that owning a 911 turbo was within my “must do” on my list, but I had a realistic time frame of 8-10 years to do it. I simply felt that if she did it by 70, I could do it by 30 knowing what I knew then. Many said I should stop dreaming and many reminded me that I wouldn’t be able to do so on a banking salary. Many were right but I was determined to get my dream car in a few years. A few years came much earlier than I expected, 2 years after that promise I found myself in a position to buy the exact car I wanted and did so. My following goal was to upgrade to a Lamborghini within 2 years. Another goal that I did reach only 1 month shy of my own timeline despite really no longer wanting it by the time I got it.

You see, what differentiates those who become designers of their own destiny are those that become slaves to their circumstance is your ability to do what you say you are going to do, regardless of who you say it to including yourself. The more you stick to your word, the bigger the promises you make become and you tend to reach them.


In the Third Circle, I break down the core of belief and where it originates from but also how you can tweak your own belief system to help you grow in just about everything you do. Henry Ford also said “that you believe you can or cant, you certainly are right” and he meant it when he chose to re engineer the way we think of transportation. Self Belief is also what allowed Steve Jobs to take on Microsoft from his garage when many others felt that Microsoft was simply too big to go against. I myself encountered much resistance when I told those around me that I wanted to start a business whose mission was not to make money. I even got more resistance when I told them I wanted to take on the education system by offering content that is useful and from experience rather than from textbooks. Every direction my life has taken has been as a result of a leap of faith but not one that involved a religious belief but rather the belief in myself.

Investing in yourself is the single greatest step you can take to becoming limitless and the last step you must master to living in the Third Circle. As simple as it may seem on the surface, it certainly isn’t but believing in yourself enables you to transform your journey from ordinary to extraordinary and push the boundaries of what other deem possible. Once you tap into your very own potential, you start to understand your capacity and how to apply it to just about everything around you. When I invested in myself back in 2004 and 2005 and started a consulting agency as well as a very successful concierge service, I didn’t know anything about either industries but I knew the power that I held as an individual to never give up. Fast forward 5 years and many will tell you that our success was attributed to the core belief that our team never gave up knowing from the very beginning that they could never fail, but only learn. This self-belief practice helped us stay the course during, good, bad and the worst of times but was the only ingredient that allowed us to succeed at the end.

There you have it, the 5 lessons I learned along the way that enabled me to feel limitless. Many of these pointers are broken down in detail in the next few sections

Feeding Your Belief

Taking Control of Choice

Someone once told me fear was a self-created lie. I paused and had to think about that twice before understanding what he meant. Throughout my life I have always fought fear with all my belief so that it never paralyzed me and I even fought fear when it mattered the least. When I was told that all fears were self-created lies, I started thinking that perhaps if I would have thought of them as such from the beginning, I wouldn’t have spent as much time trying to fight my very own for so long.

Fear paralyzes most of us but most of us have learned to overcome the most basic ones. You have heard me express before in the Third Circle that FEAR is the common denominator for just about everyone, giving us all a measure of success by how quickly we overcome our own. I, myself, had many fears growing up that I learned to overcome very quickly, from fear of rejection to fear of failure. I even teach people how to overcome their fears but it wasn’t until recently that I analyzed someone else’s perspective on fear and that indeed the theory could hold true. Here is my take on why I agree that FEAR is a self-created illusion.

Fears are created out of two contexts: Lack of confidence and past experience. Lets define these two through some examples that perhaps can help you re-examine your very own fears and overcome them.

Most fears are derived by possibilities, which means that our minds engage in attempting to predict negative possibilities, rather than positive one. A simple and clear example is our visit to the dentist which often is looked at as a negative thing either due to the pain we believe we will experience or the bad news we will receive that we need to go back again. Based on our past experience, we have been hurt and therefore associate pain with dentistry and create a small fear for ourselves before it even becomes a reality. The same can be said about failure, we often fear it since in the past we have probably fallen more than we have strived and create this fear that the possibility is greater that we fall again. This new fear once more is far from real but rather a projection of our insecurities on a situation creating even more instability.

Lack of confidence plays a significant role in that same projection. We are more likely to project and hold on to a negative projection creating more fear rather than believe that the same situation could have a positive projection creating more hope instead. The fact that we disbelief in itself creates that enhanced fear which keeps us paralyzed. This is very common when we want to approach someone we find attractive. Think about how the majority of the world tries to think of ways to approach someone so they don’t get rejected when it hasn’t happened yet. Why not assume that the person we are going to approach is going to say yes rather than reject us. That confidence alone creates more a of chance for success rather than rejection. Once again the fear of rejection is not real, as it hasn’t happened yet.

If these two examples hold true, then just about everyone of our fears can be linked to our lack of confidence or our past experiences, which then means that perhaps none of our future fears of tomorrow are real, but rather self-created fabrications that are simply a projection of our negative outlook of the future.

This also now brings up the point that perhaps the idea of being afraid of failure is only a similar projection, rather than a possibility. So I guess my last question to you would be:

What would you do, if you knew you could never fail?

Fear of Failure

It seems like no matter where we go and what we do, we somehow find ourselves constantly surrounded and confronted with FEAR. What is it about FEAR that doesn’t allow us to let it go? What is it that keeps millions of people, if not billions, unhappy and yet they still hang on to their fears, which ultimately keeps them from being happy? I spend a lot of time dealing with people in leadership roles, coaching, and growing their talents and yet see constant hesitation even though they know what to do… So what is it really that makes it so hard to let go of fear?

Fear is simply in all of us, it is all around us, and manifests itself in different forms and shapes all the time. From your fear of dying, to the simpler fears of daily failures, or the fears of rejection. No matter what your confidence level, at some point or another you have dealt with fear and still do to some extent. Confidence is only a means to cover fear and show the world you can overcome it and are not afraid but ultimately only you know how you feel inside. Its also worth mentioning that we all are better at some things than others and will display various levels of fear based on the situation. A banker may not be as afraid of the stock market collapse even if he has money invested, as they are more aware of what is happening and therefore emotions are not as strong and logical reactions allow the confidence to overcome the fear. The same can be said for an FBI agent in a gun fight who has proper training and previous experience which allows calculated moves rather than haste fear based ones. Now take the banker and FBI agents and make them change roles, and you suddenly have two people in total fear, one of losing their money and the other of dying.

Over time we grow skillsets which allows us to control our logic and our emotions which ultimately makes us fearless around certain things and certain ways of being. Think of a friend you might have that you consider a ladies man. He might not be the best looking guy but he always gets the phone numbers and the attention from women that you would think would never entertain speaking with him. Have you ever wondered why? Experience allows him to understand how people will react to his actions and based on his past successful track record, he showcases confidence and is logical in his approach rather than afraid and timid giving him the edge over others around him. It isn’t his good looks, his money, his fancy outfit, but rather his delivery, which if you put to the test, will show you that he isn’t afraid to engage in conversation with anyone. Thats where the skillset overcomes the fear.

So how do you get rid of your fear?

You learn to let go of emotions in your decisions and instead allow that adrenaline or anxiety that consumes your body in different ways to turn into action. When you remove emotions, then you don’t think of what to do, you just do it. If you want to ask someone out or simply play the stock market, don”t think over and over about what to do, don’t think what if I lose money or what if I get rejected. Instead immediately act, allowing your brain no time to refocus on emotions, but instead think of what to say or do next, no longer fearing what if as the action has already been started and now the reaction is all that’s left to control.

Once you master your fear, you can unleash your potential… and let go of that anxiety that keeps so many people from ever reaching their goals and dreams

How to overcome Fear

Belief is and has always been one of the key factors that drives startup founder’s forward in their thinking. While many great minds don’t know where to start, they have enough belief and confidence to get started anyways. For others who do not share such confidence, getting stuck and not moving forward is often an issue. Here are 5 great ways to help boost your confidence and propel you to a brighter future.

1. Hang around success: While surrounding yourself with normal good old friends of the same status is what you are most likely to connect with quicker, making an effort to have a surrounding of successful people and being in places that simply scream and attract successful people is also super important. Belief drives confidence and the more you see what you want, the more you believe it is attainable. This is the same reason why everyone loves rags to riches or even loves to see a younger entrepreneur making it.

2. Understand the meaning of failure: While it may seem easy to say embrace failure, it is far from being easily done. It is much easier to understand the implications of failure and what it really means to you. The least afraid you are of the possible worst outcome, the more comfortable you become with starting and the easier it becomes for you to accept that failure is simply a learning experience and far from the end of a journey.

3. Validate your thinking, not your idea: While you may not become successful overnight and may not experience success in the first few months of a launch, it helps to validate your direction and your thinking. Hiring a private coach can be a cheap as $99/mo and can be so helpful when bouncing ideas around or simply validating the direction of your venture. Having someone else with great confidence, skill, and past experience one email away can be very helpful for the mind.

4. Don’t overthink: You are your own greatest enemy and that means your mind will look for a 100 reasons why you are wrong if you give it only one small thought that you might be. Once you have a brilliant idea or simply want to do something, act quickly and think later. Action leads the mind to become reactive and learning to compensate with the new direction, rather than doubt the direction itself.

5. Hold on to a ticker: Too many times do we overlook our need to hang on to our motivation, whatever it might be. From the idea of simply wanting luxuries or providing from those we love, find what you love and remind yourself daily via a picture, message or some other creative way. Create an opportunity for your mind to believe because it has to succeed and that giving up isn’t optional.

Building Confidence

Setting and Reaching your Goals

Leveraging from your Entourage

Motivation is empowering, encouraging and pushes our minds, bodies, and talent to the limits of our capacities and then when we run out of energy, it enables us to push harder than ever before into the next phase. The world of entrepreneurship by itself is motivation to those true entrepreneurs that are on a quest to win. They are motivated by events, progress or actions that help bring their idea to life. While they also get motivated by materialist things in some cases or a better lifestyle, their ultimate motivation remains their work and this quest for success. This motivation is then translated into energy that enables patience usually not found in everyday people. It’s the motivation they find by reminding themselves of their vision and the reason they are working so hard.

The real differentiators between real entrepreneurs and those that simply start ideas but will never see them to completion is their ability to remain self motivated throughout their time. Remember that as the entrepreneur, the head of your work and the one chief operating officer, you must rely on no one but yourself to succeed and remain motivated, you ultimately are that person that must not only motivate yourself but anyone else on your team. YOU SIMPLY HAVE NO ROOM TO NAG!

Over the years, I have found different ways to keep myself motivated and wanted to share a few techniques with you that will help you overcome any downfalls or problems you might face. Finding your indicators (things that keep you pumped) and use them at your maximum potential to keep going is a vital part of self motivation but there is the element of visualization which plays a much larger part than you think.

Visualization is your ability to envision what the life you seek, or the items you seek or even the money you seek looks like once it enters your life. In other words, you picture what you’d like to happen and hold on to that picture forever until your life becomes the picture. The way I do so is by going after things that I want and simply sampling them and getting a taste for them, which then makes me miss them and want them more and helps me create actions that help me get to the prize. It doesn’t have to be a car as mentioned earlier, you can use anything such as treating yourself to a very expensive restaurant one time, or perhaps going to an open house for a home well above your means to see what its like. You can even use people that have accomplished more than you as a form of motivation, especially if their venture took some time. The bottom line is you need to remain self motivated for as long as it takes to drive forward results with the same velocity day after day, weeks after weeks and years after years.

Mastering your inner motivation

One of the biggest drawbacks entrepreneurs have is their inability to manage their time and multi-task between their projects, work and entertainment. We already covered the drawbacks of social networks and other distractions that keep us from moving ourselves forward to that next level but what about our attitude and work ethics? Are we actually wasting time on a day to day basis or are we as productive as we can be?
Think about your day and how you spend the majority of it, then ask yourself how much of your time you spend on working your day job, working your project and then dealing with distractions. Being honest with yourself here is very important as no one else is questioning your work ethic but yourself therefore making you face some though answers. Ultimately if you are spending more time on distractions than your projects, you are only hurting your own chances of making it. So why do we waste so much time?

Ultimately it is because either we don’t care, we don’t believe or we didn’t make it yet and choose to amuse ourselves with something else that brings instant gratification. It is so hard to work on something for a while without actually seeing results that our minds tend to get bored of working without results, which is also why many businesses fail within their first year. People’s expectations are not accurate and therefore quickly find amusement elsewhere.

To put it in a different perspective, what if you could put a dollar amount on time? For each and every second you could give that face value of $1. With 86,400 seconds in a day you would essentially have $86,400 at your expense. At the end of the day it would deplete and start all over rather than accumulate. Now how valuable is time to you?

So how do you get away from wasting time?

Well you first must realize what you want to accomplish then think of your life and its true opportunity cost as motivation. You must rethink what you are passing up as a measure of working on something else. Think about the distractions that come your way like family, friends, fun and activities; now think of which really bring you no value and eliminate them and add more of that time to the other relevant time takers.

When you think of your short and long term goals, you must realize that it is ultimately a choice of priorities but I promise you that many successful entrepreneurs will tell you that great sacrifices are often made of time, not money.

Time as currency

The logic behind that sentence is quite simple but very true. If you are comfortable with your life, you are less likely to change anything about it. The reality remains that most of us are quite comfortable with our lives, we have our homes, cars, families and find ourselves comfortable with our financial situation. We think that doing more will not pay us nearly as much as what we make or will take us years to make it, and then what about money in those years. We often feel that the substitute is simply not worth it.

However, there is another side to look at when starting your own business or deciding to work for yourself. There is what i call the possibility, the possibility to do what you can never do in a corporate role. You become the only obstacle to your own growth, there is no one that can come between you and what you want to become. Look at the big picture this way, you make $100,000 at your current job, and in the next 5 years you might make $120,000 if you are lucky. Now assume you reach $100,000 in your own business, you can hire one more person and double that the following year; the possibilities are simply endless and you become your only obstacle. So where is the block that keeps you from starting. It’s simpler than you think.

For me location and environment were the next comfort zone to break past taking on Entrepreneurship and giving up my comfortable 6 figure job. For you it might still be taking that leap of faith. Either ways, just keep in mind that without taking it you simply wont succeed.

Here are the 4 main comfort zones you need to get familiar with as an Entrepreneur:

No guarantee despite putting your resources and hard work in: The unfortunate truth of being an entrepreneur is that you quickly learn that there are no guarantees in anything you do. The marketing strategy that took you a year to perfect could have been for nothing, the long hours in your latest update to your app could be for nothing if people don’t care for it, and all your long years of hard work on your project could be without any recognition or payout.

Resources are scarce and great sacrifices may cause you harm: Most entrepreneurs on their first journey are bootstrapped meaning that for every penny they spend on their business, they are taking one penny away from their personal lives. While this may not be a big deal if you are single and without debt, many entrepreneurs love their jobs and put their families at risk by cutting their incomes or using their life savings to get started. The question always remains…what if?

There is a possibility that you end up at the top alone: Taking your project to the next level requires a level of dedication above what a normal individual is capable of. While it’s a sacrifice you might be willing to make, those around you may not have signed up for that originally and may not understand your changed persona. Many entrepreneurs believe in their vision to the end, but at what cost?

Instability and the promise that there may not be a tomorrow financially: The majority of entrepreneurs realize that it takes time to build your brand, and sometimes you’ll need 6-12 months of reserves to survive but that could ultimately become 12-16 months or more. Believe us when we say that the thought of instability won’t escape you from day one of your journey.

Once you make the uncomfortable, no different than your day to day routine, you start opening up your options and no longer fear jumping in (and getting lost)

Breaking your comfort zone - Why I moved!
Circle 2 - Mastery of Society
8 Lectures 48:52
Education equals Information


Positive outcomes Come from Great Habits

A topic which often comes up in conversation is love and the spell it puts on somebody. It is often said that love is blind or that emotions towards somebody are too hard to control. Many will even tell you they married for love, not because it made sense. What is it that makes this emotion uncontrollable? Is there no hope that we will make correct choices rather than impulsive ones?

It’s indeed true that emotions are what differentiates us from robots and as much as we pretend to not be impacted by something; it is our emotional side that makes us weak. Think of how many times we have made decisions in our lives and how many of those were emotions based, which would prove that, we as individuals, are a bit weaker than we’d like to be.

Emotional based decisions are often wrong, even if they make sense, partly based upon the fact that anything that gets a reaction out of us prevents us from thinking about it in a logical and clear way.

Emotions like love, anger, frustration, etc, are nothing more than a trap your mind sets for itself. Your heart emits a signal that your brain chooses to act on. In most cases, that is what you are used to doing.

When looking at successful people all around us, we realize that one way they differentiate their mindset is by controlling that emotional reaction. The emotional action is going to occur regardless but the emotional reaction can be controlled through logical thinking. Many simple examples of this exist all around us from people reacting with physical violence to other people’s words, to simply falling in love with the wrong person knowing they are wrong for you to begin with.

How do we apply logic?

Emotions spark instantly and emit an instant signal to your brain which creates a reaction to the emotion. The best way to find yourself in a place where action doesn’t lead to wrong reaction is simply by allowing more time between the two. Resisting to act upon that immediate triggered emotion gives you more time to analyze and understand the implications of your upcoming actions and choose logically against them. This additional time is then filled with another emotion which is very much FEAR based but for once works in your favor. Since you now stopped this immediate reaction from taking place, you start breaking down components you were aware of but had overshadowed due to the emotion. This now makes you doubt your action and instead brings out a logical approach to the situation. This way prevents impulsive decisions that could lead to catastrophic outcomes.

Keep in mind that having emotions is great for the short term but can be devastating in the long run. Emotions are stronger in their earlier stages but die down with time, and ultimately you are left with just logic. Being able to understand that what you feel today will not be the same as your feeling in 1 month, year, or decade, but will help you make good decisions for yourself, rather than impulsive ones for the moment.

Controlling your Emotions

Understanding how to become a great leader is a vital part of mastering the 2nd circle. I highly recommend everyone to read my book Check Mate (attached here for you FREE) on effective ways to master leadership

Preview 04:12

How leadership plays an important part in Entrepreneurship

Manipulation of Perception

This video applied a lot of what Third Circle Theory discusses to our day to day interaction as human beings.

To clarify, I did not make this video nor was this my voice, it is a famous commencement speech. The reason I wanted you to watch it is because it does a really good job at describing the reality that everyday life is until you break out of your default setting. It shows you the power of awareness which Is what Third Circle Theory teaches you to manipulate.

Awareness is the game changer in your life.
Circle 3 - Mastery of Life
7 Lectures 50:14

This is super important to understand. In order to put context to this, i also included a link to my famous 99/1 rule that helps many Entrepreneurs see what they are made of.

Becoming Extraordinary

How can you actually find your passion?

As a serial entrepreneur, business owner, and finance expert with a passion for cars, I often get approached quite a bit by younger inspired individuals with questions on how to be successful, but every now and then comes another question that often doesn’t get a proper response. The question I am referring to is “What do I do if I don’t know what I am good at?” While many of us are well on our journey to succeeding and while many others perhaps are making enough money that our passion is not something we worry about, there are others out there who simply have no clue what to do. There is simply too much information and too many different venues one can learn of to know which one to take, especially for those younger people out there following us. If it feels any better, then know that you certainly are not alone and that you might already possess the answers you seek but simply don’t know where to look.

If our observations are the key to unlocking our very own potential as broken down step-by-step in the Third Circle Theory, then some of them must certainly hold much more weight than others. If we understand that true passion is born at the tip of the 3rd circle, then how can people be passionate about what they do in the 1st and 2nd stages of life, since we all ultimately go through the same hoops to get to our goals?

Let’s first define what passion is. It is certainly is an emotionless state, contrary to what many believe. Passion is not an emotion, but rather our reaction to our belief system. Our belief system which is impacted for years by our surroundings, parents, teachers and many more people, is ultimately the foundation of our life. Understanding how to tweak it is ultimately the core of how we graduate through different phases of our life until we eventually reach self actualization. Self actualization in itself is nothing more than a by-product of our belief system since we ultimately believe to have found our purpose, there is no validation of such finding but rather our ability backed by our belief.

Our passion is ultimately created when we not only become particularly skilled, but also believe in our ability to innovate. When belief and skill-set become aligned, the opportunity of innovation manifests itself and passion is born as a result.

I am going to stop here for just a minute for those of you that are having a hard time following so far… please go back and re-read the last two paragraphs and understand them well before moving on. The rest of us will wait.

Passion is very much needed for any innovation to become a reality, and passion is something that more of the world needs. I particularly hate when I encounter people in my daily routines at supermarkets, restaurants, and other various places who seem to have no life left in them, who have given up on attempting to find their passion, or have sold out for a paycheck instead but hardly find it rewarding. If everyone was passionate about what they did, then the world would be a much better place and it would show through not only our interactions with each other, but also by the level of efficiency in the business world regardless of which company you deal with.

Based on what I wrote in the Third Circle Theory and the formula above of how passion is created between belief aligning itself with skill-set, then comes the next best question that our younger audience might be still asking itself:

Where do I start, and what if I never find it?

This question holds a two-part answer that can hopefully help anyone discover more about themselves.

1. Master your belief system: Understanding yourself is key to changing, and key to creating the exact person you want to see in the mirror, rather than the person the environment has created thus far. Belief is the second category within the First Circle. Belief is the acceptance of what you see. It’s the simplest yet most complex phenomenon of the entire theory and ultimately sums everything up as “What do you believe?” What you believe defines what you see as possible, and therefore, becomes your guideline to living life. Belief can be in the sense of what you perceive as right versus wrong or something along the lines of your definition of success. Belief shouldn’t be confused with confidence, which is belief in your own ability. Belief is defining what you believe to be possible. Yes, it seems similar to confidence, but the true meanings are still very far apart.

Henry Ford said it best when he said: “Whether you believe you can or can’t, you’re right.

Awareness and understanding of your environment leads to your acceptance of it. Think about this in a simpler state — for example, your belief in getting promoted at work. Some people don’t believe a promotion is possible, so they never make an effort toward achieving it. It becomes a self-fulfilling prophecy. Lack of belief crushes the chance to achieve. Others believe in the possibility. They don’t just act, but rather seek information as to how to accomplish the task. Then, with a plan in mind, they follow through with the actions. It all starts with the belief itself that drives the behavior of investigation.

Your acceptance of what is possible is based on your past observations of your environment. This belief drives you to act. Your life is only defined by the actions you take, which are largely the result of your belief. This is why some of you go for very large goals, while others go for smaller ones. Those of you who actively chase those large goals — often called impossible or unrealistic by others — are ready to undertake the impossible, because you have most likely witnessed some amazing things in your past. These observations have led you to believe you, too, can make the impact you envision and wish for.

You define success based on what you believe to be possible. This is why hearing of others who started with very little, yet accomplished a lot reinforces your belief of such a possibility. You might think that you are simply relating to that person, but the truth is, that gut feeling you acquire, the energy that you feel when you read or see a story about such an achiever is your mind’s way of redefining its possibilities.

Just like everything else in all three circles, belief is based on what you have witnessed in your environment, and that includes those around you. This is why surrounding yourself with successful people helps you become successful. And not because they will give you money or help you achieve, but rather their constant “can do” attitude and their reach being so large. It makes you believe that you, too, can belong to that class and achieve big goals. When you believe, you seek information, when you gain information, you act. All of these observations and information lead you to design this very nice roadmap for success and often as a result makes you aim for bigger goals than you thought were possible.

Since belief originates from the vision of your own life you have, coupled with your understanding of the information you see, then what keeps you from seeking information regarding things you don’t see yet? Not believing in one religion doesn’t mean you shouldn’t make the effort to learn about its history, rules, and customs. The more you know, the more you can relate to others of that background or culture and understand their viewpoint of life. If you understand other people, and they don’t understand you, it gives you a unique perspective to leverage or tweak the situations you are in to your liking.

2. Become great in everything you do: Skill-set which we discussed earlier must align with belief and it is true that very often we are thrown into the first few jobs we have or first career we undertake but that doesn’t mean we can’t get as much as we can from it, even if we don’t believe it to be aligned with where we wish our path to take us.

Working as a telemarketer for a remodeling company certainly is not anyone’s perfect job or perhaps perfect career, but it certainly is the reason I became who I am today. If I hadn’t learned early on how to get rid of the fear of rejection through improving my phone selling abilities, my confidence and tolerance for rejection would have never been elevated to the level it is today and would have never allowed me to overcome all the challenges I have in my life.

You may not always love the function you hold today or the job you have, but perhaps you are looking at it the wrong way. Look at every job, career, or venture as an opportunity to learn and be exposed to newer elements in your environment that you previously were not exposed to and to master the skillsets you use daily in your role. Once mastered, you will not only be faced with additional challenges as you will move up the ladder but also continuously be exposed to more elements around you in your newer role. Being great at what you do almost has a fail safe in it, because regardless of when you actually find your passion or it becomes apparent to you, you are still progressing forward and as a result making it even more likely that you will find a skill that you believe will align with everything else you want to do rather than what you have to do. By moving up the corporate ladder or improving your salary, you are being exposed to various levels of leadership, business or management and as a result may awaken a skill you didn’t know existed within yourself.

When I started my banking career, I hated the role itself as I felt that sales and management were quite boring and certainly very far from where I wanted to end up in the long run but since I conditioned myself to simply excel as I teach others to do in the Third Circle Theory, it was easy for me to move up the ladder and be exposed to a skill that would change my life forever: teaching. It wasn’t until I was in charge of multiple leaders, managers, and business units that I understood the true essence of leadership as I described in Check Mate: 16 Rules of Leadership. As a result I excelled at what I did only to find myself mastering many more aspects of finance that I never even looked at before. The fail safe was that I was progressing even though it may have seemed blind at times. I eventually did graduate to entrepreneurship based on my observations and belief re-enforced as I referred to in Is It 5 Yet – From Worker to Owner.

If you do find yourself at a loss as you slave away each day participating in a rat race that you desperately want to get out of but can’t, perhaps you should rethink the reasoning of how you ended up in the rat race to begin with and understand that your ability to simply be great at what you do is part of the solution and the bridge to finding your passion.

Does Passion Matter?


In today’s money driven economy, there is plenty of room for many businesses to make a buck, but very few distinguish themselves by creating value for those around them. The real missing ingredient in most of today’s new ventures and businesses is the one that gives fundamental opportunity for a business to become an empire, and it is called “innovation.”

What is it that differentiates Apple from Microsoft?

Nothing actually differentiates the companies and they are all poised to face the same fate, but what has allowed one to overtake the other? The word as you may have guessed is “innovation”, and it is the reason Apple pushed Microsoft aside in very little time, therefore doomed to face the same outcome. Innovation is what enables businesses to grow substantially and differentiate themselves from the competition. Apple didn’t actually innovate the cell phone product with unbelievable technologies, yet it rather innovated how the cell phone industry as a whole worked and as a result gained not only brand loyalty but also became the leader in cell phone sales.

When you think about most of today’s businesses, they are opened as a means for an Entrepreneur to just make money which in turn ends up being sold off, merged with another business, or simply an average money maker. Those businesses that rethink an industry or re-establish the way we do business or what we can or cannot do are those that systematically position themselves to grow to making a much more significant impact on society and being remembered for their innovations.

How can you be innovative?

There are multiple ways for a business to be recognized as innovative in today’s business world.

1.Change the way an industry works.

Apple is a great example of this with its iPhone product, as the phone itself was by no means innovative but rather how the industry worked entirely. The phone service provider dictated to phone manufacturers what features and services it was allowed to pre-build in to its phones, yet Apple changed the industry by reversing that. Even though AT&T was the only one that agreed, the hype behind the phone made everyone else comply to their demands and the iPhone became a household name.

2.Change the user experience.

Burger joints are a dime a dozen and certainly have been around forever, although despite the over segmentation, Five Guys still became an industry known name. Their burgers were charbroiled and not original but their delivery of the product was different. Allowing an a la carte alternative to the pre-made burger joint and a new way to consume a healthier burger simply was a tweak to an existing and well functioning model, making Five Guys into an accepted food competitor.

3.Offer a new and fresh idea to users.

ADV1 Wheels didn’t invent wheels nor did they invent what concave wheels were but they certainly took a long lost idea and implemented it beautifully. Taking the concept to a whole new level of custom. Their engineering is what was fresh and new, and even though the concept wasn’t, the execution was fresh and new and targeted a new segment of automobiles who had yet to be offered this type of solution.

These are just three ways you can innovate your market and actually be recognized as a true entrepreneur because ultimately entrepreneurship is about innovation and facilitation rather than just making money, which ultimately helps you make your mark on the world

Entrepreneur for the real sense of innovation, not economics

Putting People First

On to the Business Aspects of Entrepreneurship
20 Lectures 01:55:57

I decided to tell you an analogy involving a leprechaun and a rainbow instead of a list of how to know you are are ready. By the end of it, you might change your mind as to why following other peoples step by step guides to making money is pointless and when to know that real Entrepreneurship is for you.

Imagine that the rainbow is “your vision” and that the leprechaun is the “obstacles” along the way. The gold can be translated into “ the reward” at the end of the journey, and the forest in between the gold and you, is the path you have to take as the “unknown” that entrepreneurship can be.

When you see the rainbow, and decide to cross the forest to get to the gold, you are taking a chance and believing in yourself as you know you will have to face the leprechaun. But it is ultimately your ability to create a path or road to the gold that no one sees or has previously created that will eventually lead you to the gold itself.

While many of the leprechaun’s tricks will keep you from reaching your goal in one straight shot, the most determined and resourceful of entrepreneurs will still be able to ensure the end of their path leads to that gold. Once you get there, and have access to that gold, you and you alone, may not be able to carry all of it but you certainly have enough time to get as much of it as you can before others discover the bricks you laid and also see that same rainbow.

While many will follow your foot steps, they will do so in groups and will only arrive to find the leftover gold and will be forced to divide it amongst themselves rather than have the same opportunities you had to take your time and carry as much of it as you could away. The more people come, the less gold there is for each person as the pot gets smaller and smaller until its dry.

When you follow in other entrepreneur’s footsteps, you tend to follow that road they laid bricks for but the main reward has already been ripped. It has been taken by the one who got there first, who did all the work, and who took all the risk. You, on the other hand, were pretty much handed the map on how to get there and cannot expect the same reward to exists at the end of the same road that someone else traveled.

This is why no one will ever share the same level of success as the pioneer who got there first.

If that pioneer is smart, then he will have built a gate to conceal his path and will sell the map to his success so that others can follow in his footsteps as well. This allows him to earn more money without having to seek out another unknown path to finding more gold.

The idea here folks is quite simple.

You become an entrepreneur and go down an unknown path and your reward will be quite large, but if you choose to follow other people and their footsteps then don’t expect the rewards to be the same.

While the system or path they provide you is very clear, the conditioning and ability to complete the journey takes more than following a map.

Preview 07:09

How to start with no money and no experience.

How to find great business ideas?

Validating your Business Idea (Case Study)

How to pick a great business name

Creating a revenue model, not a business plan

How to generate leads

Here is a fail proof way to market your business, a great case study.

Like any business, the dental business is not easy and often competitive in nature depending on your geographic region. With such extreme overhead costs in the start up phase, it can be scary at times if patients aren’t coming in the door, which leaves you with a vacant office and money lost through general upkeep expenses. Our other division, Secret Consulting, recently documented a case study on how we turned a struggling dental practice into a booming one with online marketing.

We were approached by a newer dental office that was several months old and looking to boost their customer base and revenue. They were referred through another client we had consulted for in the past. After the initial consultation, we were able to fully understand the scenario and what we were up against. The dental office was only several months old in a competitive area, meaning several other dental offices were already established in this territory. They had tried various marketing from direct mail to even hiring a Pay Per Click agency with less than stellar results. Their website was subpar at best and their Search Engine Optimization visibility was practically non existent. This meant for nearly an entire overhaul of their marketing strategies and funnels.

We were tasked with developing and implementing a comprehensive dental internet marketing campaign that comprised of Search Engine Optimization, Pay Per Click Marketing, and Email Marketing.

Pay Per Click Marketing

dentist pay per click marketingThe first thing we rolled out was a Pay Per Click marketing campaign. Why PPC instead of SEO? Because PPC can get you traffic almost instantly, while SEO would take weeks or even months to start seeing traffic. Remember this dental office had hired another company to handle their Pay Per Click marketing and they decided to end that contract to consolidate all the services under one roof with us. However, prior to them ending the contract, we were able to save as much information and data as possible for our own use. This significantly helps reduce some of the legwork and provided us a baseline for best keywords to bid on, successful ads to mimic, and much more. The previous PPC agency had created a standalone website built strictly for PPC purposes and to be honest it wasn’t bad at all except we had to forfeit it once the contract expired. This meant we had to develop landing pages on the existing website for both SEO and PPC purposes.

We talked with our client to figure out what specific areas/services we should target. We settled on creating several different campaigns based on their goals.

  • The first campaign was to target “city dentist” type keywords because they were not being found in the ‘free’ organic results. Our plan was to phase out the PPC campaign for “city dentist” once the SEO became effective and started to rank the website organically, thus making the transition.
  • Our second campaign was to promote Invisalign services. This seems to be a very popular service since the margins are high but it also means it is competitive and consumers will price shop which leads to wasted clicks.
  • The third campaign was to promote emergency dentistry services for after office hours. You would be surprised how many teeth issues occur after hours and on weekends. This campaign would only run after dental office hours and on weekends.
  • The fourth campaign was to target the local Hispanic community by targeting Spanish dentist keywords with Spanish ad copy. Obviously they had bilingual staff on hand to help with this campaign.

As mentioned previously, we had quite a bit of data from the previous PPC Agency. It was a good baseline to get some insight on the searcher dynamics and intent before creating our Ad Groups. We also used Google’s handy free Keyword Tool to find keywords we may have missed. Google Keyword Tool is great because it gives you a rough estimate on search volume, estimated cost per click you might pay, and also trends to see if a keyword is seasonal or not. Once we found the right keywords it was time to create the actual Ad Copy and Landing Page.

dentist ppc marketing

When you search for something on Google, it often is clustered with an assortment of ads. We had to make sure our ad stood out from the rest. We looked at the competitive landscape and it was pretty generic with your typical “city dentist” get a free consultation or free ‘add-on’ type ads. We also looked at the data from the PPC Agency as well but ultimately made our own ad copy. Obviously we had to test several different ads per ad group until we found a winning ad.

dentist pay per clickFor the landing page we decided to just piggy back off the existing website and made sure it was highly relevant to the searcher and what they were looking for. For example, our Invisalign campaign wouldn’t send visitors to the homepage but rather the Invisalign subpage as it was much more relevant to the searchers interest. We simplified the navigation a bit by keeping only the essential pages like About, Insurance, Services, etc. We also implemented a promotional coupon for each campaign on the actual landing page that would expire exactly in three days from when they visited the website. This created a sense of urgency that would entice searchers to set an appointment. We also did the simple things like list important information and benefits, as well as the contact form above the fold, which is the first thing users see before they scroll down.

Pay Per Click Marketing Results

The results were very good with only one dud campaign. The dental office felt comfortable with a monthly budget of roughly ~$750 and our goal was to make sure they were getting a positive return on that advertising spend. Eventually we lowered the monthly budget once we were able to pause or consolidate a few campaigns. We were also able to lower their cost per click to under $4 through having a high quality score.

  • The campaign targeting the local area (“dentist city”) was a success. Since it was a newer dental practice, their offer was a several services packaged together at a low cost. The cost for all this was lower than most dental practices and this dental office was comfortable with this knowing that these patients would become longterm customers. This campaign lasted roughly three months until we decided to pause it once the website was ranking naturally for “dentist city”.
  • The Invisalign campaign did not turn out as well. Invisalign can cost upwards of $5,000 which forces consumers to do their due diligence and price shop. You can only lower your cost before taking a hit. Even loyal patients would go to another dental practice to save money if they could. This lead to an unsuccessful campaign that resulted in clicks that didn’t convert to appointments. If given more time we could have made it work, however, the client requested to pause it.
  • The emergency dentist campaign proved to be our best and continues to remain that. We created a very compelling ad that set this dental office apart from the rest. This worked extremely well with ad click through rates average around nearly a remarkable 10% and sometimes as high as 15%. Most PPC ads have click through rates of 2% or below. We learned that patients will drive as far as 20 miles out to see an emergency dentist which in turn can become a patient for life.
  • The local hispanic campaign also proved to be a success. We targeted the right spanish keywords and built good ad copy and landing pages with the help of their bilingual staff. We wanted to make sure the first generation hispanic community would feel comfortable at this dental office. The ad copy also has worked well with roughly a 7% click through rate and as high at 10% at times.

dental pay per click

Search Engine Optimization

dentist seoWe like to consider Search Engine Optimization as an investment. With Pay Per Click you always have to pay for your ad to maintain its position. However, with SEO your rankings are sustained for the most part with minor upkeep. This particular client had no online visibility at all. In fact, the website was newly registered and created, which put us at a disadvantage against already established competitors. From our understanding, no SEO had been done to the website, nor were there any analytics we could use as insight and a baseline. This particular website was running on the Joomla Content Management System which is good but not great. Out of the box it is not SEO friendly which meant we had some major cleanup to do. Before we began we installed Google Analytics to record our efforts and submitted the website to Google Webmaster Tools to find any errors.

As with all things related to search marketing, we began with proper keyword research. Luckily for us this is not difficult as most people usually type the same thing when looking for a dentist. The word dentist is almost always used more than orthodontist. The most common keywords were “city dentist” or “dentist in city”. There were small variations in keywords but they were all pretty much more or less the same. We also had tons of data from our Pay Per Click campaign which has proven valuable in showcasing keyword popularity. Once we found the right keywords to target it was time to look at the competition.

The difference between local SEO and national SEO is quite staggering and as you would expect local is a little bit easier. Most local businesses are not SEO optimized which lowers the barrier to entry. The search results were pretty much the same across all the keywords with a few local companies consistently occupying the top spots. Another thing that was consistent was the presence of Google Places listings in the search results. Using tools we were able to double check the competition to get a look at their overall SEO effectiveness.

dentist search engine optimization

The first thing we did was clean up the general appearance of the website to make it less clustered as we believe simplicity wins. As mentioned earlier, we removed/consolidated unnecessary or redundant pages. We also tweaked a few design elements by moving important sections up higher. We also noticed a tremendous amount of grammar and spelling mistakes which was corrected immediately as professionalism speaks volumes for any business. The homepage and all the important service pages were added expiring promotional coupons just like we added to the PPC landing pages. We moved the appointment sign up form closer to the top and integrated that form with our email marketing campaign that we’ll cover later. Last but not least, we added social media widgets, including testimonials, to showcase the dental practice’s loyal fans and followers as a way to build social proof and trust. The general color scheme and design was sufficient so we left that alone.

This dental practice had hired a website designer who threw up a website on Joomla content management system. To be honest it didn’t look bad at all but SEO was clearly an after thought. The first thing that stood out to us were the dynamic URLs that Joomla outputs ( This is bad SEO practice and just plain messy. We used Joomla’s built in SEO friendly URL settings to change it to static URLs ( The next area we looked at was the overall content of the website. Lots of the content was copied from other dental websites and we had to rewrite it in our own words to reduce the risk of being penalized for duplicate content. We also kept in mind to make sure the content was ‘SEO friendly’ for the pages we were targeting such as the home page for “city dentist”. Much of the title tags and meta descriptions were duplicates as well which required us to rewrite them to match the page content accordingly. For the homepage title we actually included the promotional offer within the title to increase the click through rate. We further increased the click through rate by writing a compelling meta description and utilizing reviews in rich snippet format to showcase a five star rating on the search results for any search that triggered the website. Much more On-Page SEO was done from a technical aspect such as creating a Sitemap, blocking important folders from being accessed by search engines, or internal linking.

dental search engine optimization

The next step was to create inbound links to the appropriate pages with the bulk of them going to the homepage as that specific page was targeting “city dentist”. The website had a weak backlink portfolio as it was a new website so we sped up the process by doing some competitor analysis. We used tools to look at where our competitors were receiving backlinks and then tried to acquire the same ones. We also went out to find our own relevant places to get links from such as relevant niche dental directories. Our plan was to compile a list of link sources so we could slowly build links to the website over several months as consistency is key here as well. We also set up Google Alerts to be notified of any new mentions of our competitors to keep tabs on what they were up to which usually meant they were actively optimizing their websites as well.

dental seo

Search Engine Optimization Results

dentist internet marketingThe results were fantastic with the website slowly moving to the top #1-#3 keywords in several months. It’s been almost 12 months now since we began this project and the rankings have sustained themselves with some minor upkeep. We are proud to have competed against older established websites to only beat them out with a new website. Our desired keywords get anywhere from 150-200 searches a month so the top rankings have done wonders for this business. For the keywords in where we are #2 or #3, we don’t worry as we still have a very high click through rate by implementing the offer in our title tag, showcasing our five star reviews, and also having a very compelling description. Needless to say, our ranking mission was accomplished and we were able to phase out the Pay Per Click “city dentist” campaign.

Email Marketing

Email marketing can be a very powerful and cheap tool if used wisely. It is often said your best customers are the ones you’ve already worked with in the past. For this reason email marketing is a great way to generate repeat business and establish a relationship with your customers. Not many people utilize email marketing or know how to do it. It’s actually quite simple and you do not need to reinvent the wheel. Our strategy was to use a professional email newsletter platform like AWeber.

dental email marketingSince our client was open for several months, they had built up a decent client list. With any business you must collect as much information as you can ranging from name, address, phone number, or email. Luckily they had this information available and most importantly their email addresses. We imported the email addresses into AWeber but that did not mean we could start emailing these patients again. By law they have to confirm they want to be receive email notifications so these patients had to opt in again and confirm their approval. For all future patients, we switched out the old appointment signup form to a new form that integrated AWeber’s email marketing platform. Any patient appointment scheduled through the website would then also opt-in to the email newsletter once they confirmed their email and appointment. This was a subtle but effective way of collecting email addresses. Now keep in mind that these emails collected were actual patients. Many other people simply collect email addresses by giving away free items as an incentive to have people sign up. An example of this would be a free eBook called “10 Things You Must Know Before Choosing a Dentist”.

The next step was to stay fresh in the customers mind by utilizing a newsletter campaign. A newsletter should not be all promotional. Our goal was to provide educational content in the form of general dental hygiene tips, company news, and a few promotional items sprinkled here and there. We developed a drip campaign which consisted of a series of followup emails that would send automatically to the customer after scheduling their appointment. These emails would go out about every two weeks. The first email was an introduction to the dental practice to help them prepare for their visit. The following emails were then just general dental healthcare tips. This followup email series lasted several months and was all automated. We also sent out emails spontaneously when appropriate such as to request reviews, to wish a patient happy birthday, or to just make a general announcement in preparation for a seasonal trend. With creativity the sky is the limit here.

Email Marketing Results

Our email marketing campaign has proven to be successful as well. Like we said, it is a cheap way to remarket to your customers time after time. There will be some people who will opt out of your email newsletter because they might feel overwhelmed by the emails and that’s entirely ok. Our goal was to collect customer information which allowed us to stay fresh in their minds and also form that personal relationship between company and customer. The only hard part was making sure the dental office was committed in helping us reach our goals by keeping us aware of anything news worthy and just general dentistry content we would of needed. We highly recommend AWeber and email marketing for any business.

dentist email marketing
The Bottom Line

This case study was to prove the effectiveness of proper internet marketing. What we want you to notice is that we were very diversified in our marketing channels. We looked at the situation presented to us and felt that a combination of Search Engine Optimization, Pay Per Click Marketing, and Email Marketing were all needed in order to have a successful dental internet marketing campaign. We were able to reach our personal goals of ranking a website at the top of the search engines and creating a profitable PPC campaign, all in only several months time. This increase of visibility has brought in more qualified customers and repeat customers and ultimately lead up to over $30,000 in new monthly revenue from new patients, specific high dollar services, and general repeat business

How much marketing is enough marketing?

The Law of Value

How to define my role in my own company?

Here are some tips on how to find great business partners:

1. Many voices but one vision

It’s very easy for people to want the best on their team and rightfully so, but the best often are entrepreneurs themselves and make it harder for you to move ahead in the direction you see fit. As the primary owner and CEO of your company, you must select individuals who will respect and recognize you as their CEO and will also understand what your particular contribution to your own project is but will also align their thinking to your vision rather than constantly try to push you to change yours. Finding people who will voice their opinions and feedback around the way you execute on your project is more important than having 3 leaders in the room wanting to go different routes.

2. What motivates them?

Motivation is the key to perseverance and consistency is the key to success. As you select partners, ensure that they are motivated by the same things you are. If your motivation is money, then it will be easier as most people chase money but when you grow past that phase and look at the business as a whole and decide to be more important than the money it makes, your partner’s thoughts may not be aligned. Make sure their motivation is the same or you will soon find yourself arguing about the project not making enough money instead of worrying about the business itself and its growth.

3. Look for specific skillset

Its always great to find people who do everything but its unlikely that they are the best at just one thing since they know a bit of everything. Focus on individuals who have a particular skillset and a talent for it rather than a good worker. For example finding a proven online marketing expert is great even if they don’t know much about offline advertising. You’ll most likely be able to contract out a few of those in-between guys but will need to identify the most needed players and then will need to see which are so valuable that donating a piece of your life will be worth it.

4. Emphasize mindset, then track record

More people these days always want the best of the best proven track record guys, but those guys have less and less interest in working for you. Instead identify individuals who believe in the same core fundamentals as you, and make them buy into your vision. If the person’s skillset is right and their track record lacking, they are more likely to work twice as hard to establish themselves. Look past their proven resume and instead take a chance on the right people especially if you get that good gut feeling.

5. Their present condition

The last thing to look for is someone’s present condition in life. We often under estimate if someone’s basic needs are not met and often forget that as humans they may not be able to be as dedicated is food and shelter is a constant concern. Ensure you find stable enough individuals who can support a side project until it becomes their full time gig.

How to make a business partnership work?

How to find the right employees?

Here are 5 additional tips to becoming a great speaker when asked to speak about your venture or projec

Speak from experience, not assumption.

Just because you may have accurate information does not mean you know what it’s like to have lived through it. While it is easy to speak as to what it takes to launch and be successful with a start-up, it is always more difficult to have actually done it and there are relevant obstacles and learnings that only experience can give you. Teaching others about the importance of social media in the start-up realm or even discussing being bootstrapped holds no value unless you can share real experience based situations in which you succeeded. Too many speakers these days are simply nothing more than speakers and the crowds are becoming better at spotting real success from overnight BS.

Speak from the heart.

Speaking is about engaging with your audience and no one likes to listen to someone who believes they are better than the world or someone who has never struggled in their life. Despite our desire to look powerful and confident, it is our ability to remain humane and humble that allows us to connect with our audience. Remember that showing vulnerability or talking about failure doesn’t make you weak but rather show how strong your character was when it overcame the challenges it was faced with. People tend to relate well to others who share similar struggles and challenges and feel empowered when they hear others move past their fears. If you have been following us, then you know how we always say that we are all born with fears, but it is those that overcome theirs the fastest that win the most in the game of life. Remember that when speaking, as everyone loves to hear how you overcame yours

Be a story teller.

Nothing is more boring than someone who rambles on and on without getting anywhere. We all have a story and yours matter when you are up speaking in public. People love stories but more importantly stories that are speaking from experience rather than assumptions and textbook knowledge. Great stories are easier to remember and create much more impact on an audience. Since your story is about you, it is also much easier to talk about than if you are simply using a topic of discussion. Keep in mind that stories have beginnings and endings, and regardless that you have reached the end of your journey or not, your ending needs to let people know that the end of your journey or the end of a segment of it has come. By creating a powerful ending to your speech, you will leave people wanting more and therefore wanting to see where things will continue to head but it will give them closure to have enjoyed the speech and will have taken more of its important message rather than the focus on an unfinished story. Think about your speech as a movie. No one likes a great movie with an unfinished ending.

Focus on one point, and one point only

Your story may share many experiences and many learnings but you must choose before your start speaking what you want your audience to take back from your speech. Ask yourself what your audience should say they learned in one line or less once they are done watching you. Whatever it is that you want them to learn, make sure that all the different lines, examples, experiences and components of that speech re-enforce that core message. Remember that everyone learns differently and everyone relates to different things but the idea is to share the same message in various ways until the majority if not all your audience connects with your message and you

Make people laugh, but don’t be a comedian

Humor is always an important piece of a great speech but it can also be a huge distraction if used in the wrong manner or in excess dosage. Remember that public speaking must be entertaining, which is why storytelling is so important but adding a few tones of humor can help break the ice with your audience and keep them engaged especially in longer speeches. The biggest mistakes bad speakers make is their continued attempt at making people laugh on stage. While it is usually their own way to find a connection before getting into their main speech it is also a perfect way to disconnect with an audience who came to watch and learn, rather than laugh

There you have it, a few tips to help you keep your speaking career on track or to rather help you start one. Remember that some of today’s worst speeches are often the ones who are monotone and rehearsed rather than the ones who come from the heart and full of emotions. Most of the people hearing you speak admire you for having the guts to go on stage and appreciate how difficult it is. They often would love to have the courage to do so themselves to share their story and therefore love to relate to yours. All you have left to do is tell them a story worth listening to

How to become a media expert and great speaker

"I asked 26 business owners for their best tips and here they are for you"

As professionals in the workforce or as business owners, it is very important to meet new people day in and day out. Whether you strike up a conversation with your hair stylist or go to a local networking event, these conversations and connections you meet may someday make a difference when you’re in need or vice versa. Here are 26 tips on how to be a business networking professional, even if you’re an introvert.

Get in touch with someone you have not talked to in awhile just to say hello. Join an association or group focused on the industry or network you would like to be a part of, then attend their meetings and get involved. Utilize social media and the network you already have to find out about events with people you want to work with – happy hours, parties, golf tournaments, whatever. Find a cause you are passionate about and volunteer. Last but not least, make sure your friends and family members know what it is you need. These are the people who most want to see you succeed. They can’t help if you don’t voice what it is you are looking for. You never know who might be in their network. – Dayna Steele of Your Daily Success Tip

A few tips I’ve learned during the 8 years I’ve been in business are to be interested in other people! People will know if you’re just trying to use them or if you’re genuinely interested in what they do and what they have to say. While networking, be sure to wear a jacket that has pockets on both sides. Keep your business cards in the right side, where they’re easily available. If after completing suggestion above and you find yourself in a conversation that doesn’t seem to have an end, you can politely excuse yourself to use the restroom. This prevents any hurt feelings or rudeness. – Valarie Moody of myfraimz

Breathe. Relax. It’s hard to network if you’re jumpy. Take 5 deep breathes before going into a networking event. When you are talking to someone, look at them and treat them like they are the only person in the room. Imagine they are the gorgeous girl in the room and the only one you want. Focus on them. Ask questions, listen and offer to be helpful. Lead with value to them. Don’t ask for anything from them, unless they offer. – Richie Hecker of inSparq

Rather than trying to meet as many people as possible, focus on really engaging with a couple of people and have a “host mentality.” That means making others feel comfortable just as you would if they were at a gathering in your home. Once I’ve struck up a conversation with someone I like to ask (before I tell them about myself): “How would I know if someone I meet would be a good fit for you and your business?” This usually takes people by surprise because they are so used to the other person promoting themselves! – Karen of Karen Dodd

I think in the beginning, the best networking events are the ones that bring people together across disciplines and areas of interest. By this I mean attending a chamber event instead of just a networking event for realtors. Follow-up is critical and should be done as soon as possible- even during some down time at the event from your mobile device if possible. They must send the follow-up within 48 hours of attending the event, The trick, though, is to reach out to the organizer of the event and let them know that this will be your first visit at an event of this kind. This creates an ally for you and that takes the burden off of you (at least at first) in introducing yourself to others at the event. – LaTanya White of Concept Creative Group

Be very short and sweet. That means that from the time you start introducing yourself to the time you stop and allow the other person to start talking, there should not be more than a twenty second gap. Short and sweet arouses curiosity so they listen for more. Be captivating means you have their attention so think about an angle that you can take about your life, your work that makes you memorable, and helps you stand out among the sea of other people in the same field. Be prepared how you will introduce yourself and talk about your work and your life but don’t come across as though you memorized it. Be clear, you don’t want to be clever here and vague and have people wonder quietly. Never use acronyms and be creative. Think about what it is that you do and then package it differently, then share that when you network. – Farnoosh of Prolific Living Inc.

I have been utilizing networking for my businesses for the past 18+ years and here are my 3 tips: Follow up immediately after the event. As soon as I’m back in my office I will send a quick email stating, what I liked about the event, referencing something the contact and I spoke about and if appropriate an invitation for a meeting. When someone sends me an email after an event then I follow up immediately. Act like the event is your event. So when someone is being a wallflower, make eye contact and start a conversation. – Ceri Ruenheck of Its Your Call

Networking is an insurance policy in an unstable market. A good “networker” builds a community of like-minded and supportive advocates. Here are a few thoughts. – Tie your LinkedIn building, or social networking tool of choice, to establishing key contacts at desirable companies. Get to know people in positions they probably won’t leave. I refer to these people as the “keepers”. You’ll want to keep them in your network because they won’t be threatened by your introduction or view you as competition. Always network with busy people. They’ll be in the flow of information, trends, opportunities, etc. MOST important, don’t make finding a job the reason you give to network. That’s networking suicide. A strong proactive and involved network will also share with you names of companies that may be off the radar screen. – Roy Cohen of Career Coach NY

Become a connector. Even if you’re attending your first networking event, you can leave a lasting impression by becoming a “connector.” Fake it, ’til you make it. Think of the event as a party that you’re hosting and your job is to introduce the guests that don’t know each other. You’re one of them, so start with you. Before you go, find out who you want to meet by checking the attendee list. Connect with the leader of the group, share who your ideal client is and ask who would be a good connection for you. If you have a blog, or read one, that offers relevant content and expertise, share it on the FB event page or with the group via a tweet. You’ll be the “star of the show” before you even walk in the door. – Lynn Bardowski of Million Dollar Party Girl

Make sure to be active on LinkedIn. Join groups such as your alumni association and former/current employers. When connecting with someone, revise the automatic email to make it a personal one. Have targeted keywords in your profile so if someone is searching for a “writer,” for example, they will find you. Also, endorse others as you see fit and take time to comment on their successes. Staying active on LinkedIn is a fantastic way to network. – Chelsea of Flex Jobs

Start the conversation fast right at the front door before you get into a room full of strangers. Be Prepared – Confidence lives in preparation. Before you attend your first events practice saying hello and introducing yourself during your daily errand runs when mistakes are cheap. By the time you get to the introduction that counts you’ll be confident and prepared to hit a home run. - Cheryl Scoffield of Kick Start Your Company

Networking can happen anywhere although the traditional areas are small business association events, local womens’ or mens’ entrepreneur groups, specific trade association functions, and dinner/lunch meetings within the same industry. However, I found that some of my best contacts were born just by regular, everyday events, such as meeting strangers in a restaurant. To break the ice, equip yourself with plenty of business cards, think up a quick introduction sentence to use, and always be polite and friendly. You definitely don’t want to turn somebody off by overstaying your welcome. I force myself to talk and introduce myself to seven different people outside my industry before I leave. – Caroline Fielding of Bus Rage App

Conferences are shotgun networking. Cold calling and emailing is sniper networking. Be the first or last person to talk to the person you want to meet. Come up with an interesting and specific question and then ask them before they leave. Talk about non business things at business networking events, and business when you are not in a business environment. Use Boomerang to follow up withe people. If they don’t respond to your email, it will remind you in 2 hours or 2 days or 2 weeks depending on what you tell it to do. Be persistent. If you are sending cold emails make sure you follow up at least once or twice after you initial message if you don’t get a response. Rapportive for Gmail gives you all the social information publicly available on the web on anybody you have the email address of. – Tim Kenny of Timothy Kenny

I’ve found the secret to networking is exponential: Ask one person for assistance, and you gain access to that person’s Rolodex. People are remarkably willing to point you in the right direction when you simply ask. At events, persistence is the key. I always like to say, “You have to come out of the men’s room some time!” – Liz Martinez of Liz Martinez

Socializing is one of the most reliable paths to success. The ability of a person to present himself or herself in public eye, as well as, influential acquaintances will definitely lead to pleasing results. But how to gain these two passports to success? First of all, a person should care about how he or she looks. The crucial factor is still confidence, the very ability of a person to present himself or herself. Then, the ability to socialize is well combined with self-development. To sum up, it’s necessary to mention that only lazy bones stay horribly shy. Who can work hard, can reach all the social prospects! – Sarah Taylor of Admission-Essays Organization

When one wants to maximize success at networking one must have a plan. Set a goal before every event with an objective for that event. At networking events, people often make the mistake that this is a time to sell. Networking events create visibility for you and your company. Don’t sell your product or service. Tell your story. Write a detail about each person you meet on their business card, before you drive away from the event. Follow up within 24 hours with a hand written note. Answer your phone, answer emails and schedule time with those people who thank you for sending the card. Remember before you do business, there must be visibility and credibility. Look first to understand, then be understood. Revenue will follow. – Jodi Scholes from Business of Body Work

Whether you’re connecting with someone in-person at an event, just met them online through a business group or are pursuing a potential business lead, social media should be a part of your network strategy. It’s also a great way to keep up with what they are doing and be a regular part of their world through online interaction. There are tools you can use to make this process easier as well; I use, which integrates with your email platform to show you where your email contacts are online and allows you to effortlessly follow them on those platforms. – Kate Finley of Integrated Marketing Communications

I’m curious about people in general. I like to know what they’re doing (and even more so) WHY they’re doing it. What about them (their talents, background, interests, etc.) led them to the career they’re doing. When I’m networking I try to make it a point to make it about the other person. Usually when you can get them to open up about what they’re all about, there’s a good chance of success. Whenever I can connect anyone to someone else, I also feel that is a good rule of thumb. Of course, this is done with no expectations or need for reciprocity. But good karma comes back around, and then you’ve strengthened your network even further because you’ve not only personally connected with them, but helped them connect with someone you know.- Lindsay Anvik of See Endless

Focus on attending smaller, more intimate events especially if you’re shy. Quality trumps quantity. It’s about connecting to people not collecting as many business cards as possible. Networking doesn’t just happen at “networking events”. Join your local chamber of commerce, volunteer, sign up for a local book club, where there’s practically a group for every possible interest. Make sure when introducing yourself you say your name loud enough and slowly, Know your purpose before you walk into an event. Ask open-ended questions as opposed to questions that can be answered “yes” or “no” to encourage conversation. Arrive on time, tell what what you actually do rather than your job title. A handwritten note if you have the time is a great way to follow up and add value, do what you say you will. – Jenny Powers of Running With Heels

If someone does hand over their card to you, do not interpret this an invitation to phone them. Email is the best bet. You can increase the chances of your message getting opened and read by telling them you’ll be sending it. A cool tactic is to drop off custom, beautifully printed material (with a personal note) to their company receptionist. The receptionist will pass on the papers and mention the fact that, unusually, you actually turned up to it drop off. – Peter Shallard from The Shrink for Entrepreneurs

I have noticed that more serious networking occurs over breakfast. Lunch networking events can be hit and miss because people often get stuck at work, in meetings or forget. After work networking has a tendency to become more social than professional because most people are spent from their day at work and prefer to unwind, However, people who are serious about building business connections come out for breakfast. Their minds are more focused on what you are saying and they are able to go back to their office and process any necessary follow up. – LaKesha of Womack Consulting Group

My BEST tip for networking success is to approach people who are standing alone. Don’t try to join a group of 2, 3, or 4 people who are obviously in the middle of a conversation, often resulting in a sort of “shunning” where they fail to acknowledge or include you. To help overcome shyness, imagine YOU are hosting the event. Make it about THEM! As you talk to others, ask them questions about what they are working on, if they need anything, from donations to time to advice, and see how you can best help them to do their work. – Robin Jay of Business Relationship Expert

Try to find out who is going beforehand either through searching on Facebook, Twitter, or an RSVP list. If there is somebody that you want to speak with, comment on something noticeable, as a way to casually break the ice and begin a conversation. Without question, ALWAYS ask for a business card and if they do not have one, give them yours and ask them to write down their information for you. Try to always follow up through social media, people like to feel appreciated in a public way, include in your e-mail something specific about your conversation so that they remember you. – Fayne Cohen of Wheels for Meals Ride

It really depends on your comfort level. If you don’t like big crowds, I would suggest joining a lunch group that discusses topics that you are interested in. I would also recommend networking with small groups outside of your profession and meeting people with a similar interest. If you go to a large event, I would suggest setting a goal of how many people you would like to meet. Stay away from religion and politics. I’ve met some introvert folks and the best way to meet other people is to pair up with someone that you that will introduce you to other people. If you had a good conversation, then you can also send a message on LinkedIn and connect with them. I would write a short note on how you met and something you talked about, so it can help jog their memory.- Sabrina Kidwai of ASAE

The most important lesson I’ve learned in networking (which I’d wish I’d known years ago) is to take every advantage possible to meet new people. Efficiently communicating and never dismissing a single soul — you never know who you’re talking to, who they might know or how they’d be able to contribute. I find it wise to do your homework, in advance. Understand everyone is there for a similar reason and for the most part want to make new connections, so don’t be shy; just walk up and introduce yourself, the only thing you have to lose is an opportunity. – Lori Cheek of Cheekd

Don’t feel awkward if you stand by yourself for a moment. Having others approach you gives you the power to accept the conversation or not. Share something personal, but not too personal. Introduce strangers to people you know. The best networkers aren’t about networking for themselves, but about building a bigger network. When you introduce two people, you’ll often learn things about someone you know that they wouldn’t think to share with you. – Stafford Kendall of Covalent Log

The new rules of Networking

Believe it or not, Jean-Claude Van Damme has still got it and Volvo capitalized on it by making the so called ‘marketing video of the year’. The fact that the video has already accumulated over a 30 million views in 5 days proves that there is a whole world of precision and smarts in their marketing campaign. Here is a list of some of those branded techniques and messages you may have missed.

While Volvo is not an exciting car company by any means; those buying their cars typically are not looking for excitement but rather quality and safety. Despite most car companies trying to label themselves in new ways to break into new customer segments, Volvo decided to re-enforce what it does best by appealing to their core audience with someone they may actually remember and for reasons they may have previously enjoyed their Volvo cars for which is stability. The branding is very solid, and the actor choice is simply genius.

Despite being a martial arts icon from the 80′s/90’s and notorious for his action movies, Van Damme has been long gone from the movie scene and hasn’t been heard of for some time. This leads us to think that the reason Volvo brought him back was because he would appeal to the older Gen Y individuals who are now entering their 30’s and may start to become more conscious about family, safety, and stability which are all values that Volvo stands for. This icon was one not only relatable but rather interesting as many who grew up with his movies will be eager to see him again even if in a short Youtube video.

So why did this video go viral?

Outside of the amazing branding message that Volvo buried deep in a commercial that didn’t even showcase or mention their cars, there was an even greater trademarked move, the famous Van-Damme split, which went MIA for a decade. NO one expected to see a 50+ year old guy execute splits on top of two 18 wheelers in reverse. The unexpected simply sells and promotes social sharing which is exactly what Volvo hoped would happen in order to reach this new demographic it had yet to get on the radar of. What can you learn from their move and apply to your own business?

1) The unexpected gets shared and it gets shared a lot: We see it over a dozen times a month but some notable ones were the recent unexpected behaviors of Miley Cyrus and the famous Shift It guy, both racked up significant views in short amounts of times by simply stepping out of their comfort zones and into your expectation. This is no different than the recent Lamborghini pic that went viral on FB because a bear was sitting in the passenger seat. While you would think Lamborghinis are unique and go viral as-is, they are pretty common online, but a bear isn’t. These components separately would have no impact but together, it is highly unexpected and therefore the emotional reaction it gets out of people defines why they share it.

2) The Van-Damme commercial zoomed out unveiling the extraordinary action that you didn’t expect. What you thought would be a normal commercial went from ordinary to extraordinary in less than 4 seconds. This technique is very powerful in media. Expose a normal angle before unveiling the main course. Volvo in this case took it even one step further by allowing the action that followed to be even more extraordinary. In other words, follow a 3-step process to make your audience love you. Tease, impress, and wow are the 3 steps that evoke an enormous emotional response.

3) Relate to your intended audience on a deeper level, even if your main message will reach millions. While you can have a successful ad campaign that gets millions of views, it cannot be successful without driving the message home for those you want listening. In this particular case Volvo sold their brand to their core client without even selling it. Remember no one likes to be sold to, but everyone loves to buy.

Secret Sauce to making Viral Content

Are team meetings still needed?

Here is a great alternative to seeking funding, its called crowd sourcing

Check out the article attached on how others raised over $2 Million with it and some of their secrets.

When to seek External funding

Knowing When to Quit

The Secret Ingredient you need to succeed

Failure is a turning point of a business, as in fact is the moment where the owner must come to accept that a certain way of thinking, product, or service simply isn’t going to be accepted as originally intended. This acceptance must occur so that the change needed can be obtained as a reaction and actually still allow the individual to move forward. When thinking about your own business, here are some guidelines to use to determine if a change is needed. Keep in mind that change does not constitute failing entirely, but could be marketing related, product, or service driven rather than a failed concept. Here are some indicators to use:

  • Lack of sales or stagnant sales despite increased activities around marketing.

If you are in the sales business, then you certainly spend a lot of time monitoring sales and marketing products and services that will increase revenue. Doing so should result in some sort of awareness leading to more sales or revenue. If your efforts are not working at all, then perhaps your positioning or marketing skills have failed you, and the time has come to reconsider how you bring your idea to being publicly accepted.

  • No word of mouth referrals.

People should matter to the extent of capacity as they are the individuals that you cater to and should be appreciative of your product, efforts, or concept and certainly should share it with others around them that they believe will enjoy it as well. When people choose to not talk about something, it is usually due to the poor nature of their experience or even based on their very worst than ordinary experience. No one likes a business or organization that doesn’t attempt to innovate or improve upon what exists already. This could mean from lowering the costs or coming up with a higher quality product at the same cost, but remember that innovation is all around us, just that copycats are not welcomed and often looked down as. Perhaps your business model has failed you.

  • Loss of users or income.

Money is not always a great measure of success, yet one way or another, growth must be occurring somewhere for a business to consider itself successful. Instagram never made money but instead grew users, and while others only focus on money, it is not always the accurate record of growth in the early stages of business. You must, however, be looking for indicators that the idea you have is spreading and you can do so by measuring your reach, users, sales, or incomes. It is when it keeps going down month after month that you need to start questioning why it is losing its appeal and what others are saying. Google your own business name to see what others are saying and certainly become aware that 90 days of consecutive losses is usually a really bad sign and perhaps an indicator that change is needed.

There you have it, 3 quick reasons your business or your model might be failing and why CHANGE is certainly not a sign of failure, but rather your acceptance and emotional disconnection to your project is what will bring you a reasonable way to logically examine what works and what doesn’t. Even if you move on, it will have been with the idea that you can take the learning on to the next project.

One failure wont kill you!
Final Words & Follow up
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Pejman Ghadimi
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3 Courses
Founder of Secret Entourage

Pejman Ghadimi is the founder of Secret Entourage & VIP Motoring, Self Made Multi Millionaire Entrepreneur & Best Selling Author. Pejman Ghadimi shares a very unique perspective on success and entrepreneurship; one that involves the birth of innovation through the impact made on others as well as the human connections we create daily. Through the years Pejman has been recognized for his ability to teach, coach and educate entrepreneurs and business owners worldwide on the core philosophies of true Entrepreneurship but also on today's most extravagant financial loopholes based on luxury lifestyle. He has been featured on Forbes, FOX business, INC, and many other publications.