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This course is designed for the parent who has a child who is showing some musical promise. If you want to give your child the best possible start on his or her musical journey, regardless of how far they decide to go with it, then this course is your guide.
Why is this course important? Parenting a musically-talented child offers unique sets of both opportunities and challenges. This course helps you identify both of these so you can best support your child. You'll learn how your young musician thinks, acts, reacts and processes things, so you can understand him or her better. You'll learn how to help your child avoid the most common mistakes that musicians make, as well as the many pitfalls in the industry. You'll also get a strong grasp on your role in their musical development.
Lastly, you'll get a powerful overview of many segments of the music industry, including recording, marketing, songwriting, websites, choosing instruments, management, getting gigs, dealing with legal issues and more. Armed with this knowledge you can make wise business decisions and avoid the industry sharks that take advantage of uninformed musicians and/or their parents.
This is a 2 hr. course and is broken down into 8 short videos. It also contains a corresponding workbook. It should take 3-5 hours to complete.
The instructor, Vinny Ribas, has almost 50 yrs. experience in the music industry as an artist, a booking agent, an artist manager, a producer and studio owner, and the entertainment buyer for the NV State Fair. His company, Indie Connect, is a training and networking organization for up-and-coming artists. He is readily available to answer any questions by email at firstname.lastname@example.org.
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|Section 1: Introduction|
|This video offers a brief description of what will be taught or discussed in the rest of this series.|
|Section 2: Understanding, Supporting and Encouraging Your Musical Child|
|Lecture 2||25 pages|
In this workbook I walk you through everything that I talk about in the video. Use it to determine which areas are relevant to you and your child and to outline any steps that you might want to take. The individual chapters are also included with each video.
In the first video in this series I talk about 'Understanding The Musician Mentality.' I walks you through why playing music is helpful for kids and why they love it so much. I also cover why some kids quit and offers suggestions on how to get them to love playing again.
|In this video I discuss important aspects of your role as a parent. It covers things like teaching your child to accept criticism and guarding against an over-inflated ego. I talk about your role as your child's first 'manager', and what that means. I also discuss keeping a balance between that role and being the parent - which is not necessarily an easy task.|
|In this video I discuss issues that may come up for both you and your child. Some of these include what happens when it's not fun anymore (for either of you)? Are your other children jealous of the attention your young musician is getting? How can making money at a young age affect the way your child thinks? It is vital that you are aware of possible challenges (as well as opportunities) that may arise.|
|In this video I discuss important issues such as addiction to attention, maintaining balance in all areas of your child's life and guarding who your child's influences are. I also talk in depth about evaluating your child's true talent and potential. In addition, I give some tips on buying music instruments and other musical gear so that you don't overspend or 'get taken' by a slick salesperson.|
|Section 3: Understanding How The Music Business Works|
|It is important that both you and your child understand how the music industry works so that you can avoid making harmful mistakes as well as protect yourself agains tsharks. To that end, in this video I help you understand exactly what you and your child are getting into. I cover the costs of being a musician, the state of the music industry today and typical income sources. I also discuss getting gigs in depth, including places your child can perform and how to get those bookings.|
|In this video I explore how to market your child and his or her music. I cover all of the basic marketing channels, with very specific how-to's, do's and don'ts. Topics include developing your child's website, developing a mailing list, publishing a monthly newsletter, creating YouTube videos, choosing and managing social networks, developing a press kit and an electronic press kit and more. I give a lot of tips on ways to save money in all of these.|
|In this video I explore all of the different musicians and industry professionals that you and your child will most likely do business with. I start with putting a band together (or joining one). I move on to assembling a business team such as a booking agent, an artist developer, a manager, a producer, an entertainment attorney and others. I cover ways to find and build relationships with these professionals. I also talk in depth about the legal side of the business and how to protect yourself and your child.|
I the final video of this series I discuss some very specific dos and don'ts about recording (including budgeting), physical distribution (selling CDs in stores and online) and digital distribution - making music available for downloads on sites like iTunes and Amazon and on internet radio stations. I also talk about songwriting/composing and getting radio airplay.
|Section 4: Wrap Up|
|To wrap things up, this video gives a brief overview of the most important topics that were covered in this training.|
During his 40+ year career, Vinny Ribas has been a full time musician, artist manager, booking agent, songwriter, producer, recording studio owner and the Entertainment Director for the NV State Fair. He is a published author, a consultant to start-up businesses as well as a popular speaker at music industry conferences.
In 2008 Vinny founded Indie Connect, a global business club for up-and-coming independent artists, songwriters, musicians and music professionals. Indie Connect helps its members increase their chances of success by providing practical career direction and education, combined with live and online industry networking opportunities.
In February, 2013 Indie Connect hosted the IC Virtual Music Conference and Expo – the world’s only international music conference, artist-songwriter-label showcase and music industry trade show to be held exclusively online in a virtual environment. Based on the success of that event, the company will be hosting the IC Virtual Songwriter Showcase in September 2013. That event will be similar to the previous event, but will also include song pitches and evaluations.
More than anything, Vinny considers himself a teacher. His passion is helping musicians marry the artistic and business sides of their careers so that they can become and remain successful in the industry.
Vinny will be checking and answering the questions on his course at least weekly. He can also be reached at Vinny@indieconnect.com.