Using Facebook Ads to sell Physical Products Lighting fast!
4.5 (173 ratings)
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Using Facebook Ads to sell Physical Products Lighting fast!

Utilizing the Most Powerful Social Media Platform Around
4.5 (173 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,871 students enrolled
Created by Colton Shuell
Last updated 5/2017
English [Auto-generated]
Price: Free
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Successfully use facebook to market your business, product, or website
  • Target specific audiences to maximize traffic and sales
View Curriculum
  • You should be able to use a computer and safely navigate the internet.
  • Be familiar with facebook
  • Requires you have a shopify webstore
  • A bit of design sense wouldn't hurt

Facebook is THE social media platform. Everyone aged from 11 to 90 are on facebook and that is where you should be advertising. 

In this course I will teach you:

How to create an ad on facebook

Find and target an audience for your ad

Bring in traffic. Bring in conversions. and keep your audience engaged with your brand 

Stay on the cutting edge with the latest updates by follow Colton Shuell (Entreprenuer) on Facebook and Colton Shuell on Snap Chat

**NEW!!** Stay current with eCommerce news and trends. Join my eCommerce Mastermind group on Facebook!

Who is the target audience?
  • Business owners
  • Business marketers
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Curriculum For This Course
30 Lectures
Start Here
30 Lectures 03:16:42

Welcome! Get excited to learn about harnessing the incredible power of facebook ads!


Very basic rundown of the facebook format and layout. If you use facebook, this will be review, but check it out in case there is something you didn't already know. 

Facebook Overview

Learn to set up a facebook page for your internet company or webstore. 

Setting Up a Page on Facebook

We take a look at the advantages of narrow interest groups and broad interest groups and why you should pick one over the other for your particular purposes. 

Broad Interest Pages vs Narrow Interest Pages

Learn to navigate the facebook Ads Manager and use some key tools of the Ads Manager.

Facebook Dashboards

Learn to set up an ad on facebook that will convert customers.

Create a facebook pixel and integrate it with your online store.

Quick 1st-Time Ad Set-Up

Dive into the more detailed points of setting up your facebook page.

Settings Section

Managing multiple facebook pages.

Limit visitor commenting privileges. 

Moderate comments and links from visitors on your page. 

Settings Part 2

More on moderating comments and links from visitors on your page.

Settings Part 3

We look at some examples of great customer engagement. 

How to turn engagement into conversions.

How to Interact with Customers

Why GIFs?

Find fun and relevant GIFs through GIFY, share them on facebook. 

Link GIFs to your store.

The Power of GIFs

How much? How often? What is the right amount to post? 

Here are some general guidelines for facebook posting.

Post relevant any relevant content relating to your page that may catch your followers' attention.

When to Post / Where to Post

The benefits of boosting a post.

How to boost your posts.

Crafting posts to function as ads and posts

Post Advertising

How to create an ad campaign without annoying your followers.

Create and save a line of posts or ads and save them to publish later. 

Dark Page Posting- where the money is at

Benefits of Link Ads

Shortcomings of Link Ads

How to create Link Ads

Link Ads on facebook

Benefits and shortcomings of Right Hand Column Ads

Budgeting for Right Hand Column Ads

Creating an Ad

Right Hand Column Ads

Why Carousel Ads are awesome

How to create a Carousel Ad

Carousel Ads

Review: wjhy GIFs are awesome.

How to use GIFY  to create customized GIF Ads.


Why Video Ads are great.

How to create a Video Ad

Video Ads

Where should you place your Ads? 

We look at the places that work and the places that don't.

Placements on Facebook

How Facebook can help you figure out EXACTLY who will convert in your webstore.

Why Facebook Conversions are so Good

How to get massive amounts of traffic on your Facebook page. 

How to Flood Facebook Traffic

Why targeting is important.

How to target the right people.

Figuring out the right keywords.

Precise Targeting

Targeting a specific demographic with your ad, post, or page.


Narrow Interest Audience

Broad Interest Audience

Create Look-alike audience

Super-wide Audience targeting

4 Steps to Targeting Perfect Facebook Customers

Selecting the best keywords

Finding the most passionate customers.

Finding the Best Facebook Keywords

Create a custom audience you can save and use for re-targeting later.

Custom Audiences

learn to narrow down your keywords to the perfect words.

Narrowing Down Keywords

Learn how to find out if different audiences have overlapping members and how to utilize that information for conversion.

Overlapping Audiences

Saved Audiences

Look-alike Audiences

Custom Audiences

The pros and cons of all 3

Important Facebook Audiences
About the Instructor
Colton Shuell
4.5 Average rating
2,459 Reviews
30,287 Students
6 Courses
Husband, International Businessman, Real Estate Investor

I found this quotation one day and it changed my perspective on the world. Here it is:

"It's a funny thing about life; if you refuse to accept anything but the best, you very often get it."

I won't let you settle for anything less than the best, because I know the "best" is within your reach. I created my courses to help you get to your entrepreneurial goals and I promise to be there every step of the way. 

Send me a message and let's get going!