Using Facebook Ads to sell Physical Products Lighting fast!
4.5 (173 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,871 students enrolled
Wishlisted Wishlist

Please confirm that you want to add Using Facebook Ads to sell Physical Products Lighting fast! to your Wishlist.

Add to Wishlist

Using Facebook Ads to sell Physical Products Lighting fast!

Utilizing the Most Powerful Social Media Platform Around
4.5 (173 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
6,871 students enrolled
Created by Colton Shuell
Last updated 5/2017
English
English [Auto-generated]
Price: Free
Includes:
  • 3.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Successfully use facebook to market your business, product, or website
  • Target specific audiences to maximize traffic and sales
View Curriculum
Requirements
  • You should be able to use a computer and safely navigate the internet.
  • Be familiar with facebook
  • Requires you have a shopify webstore
  • A bit of design sense wouldn't hurt
Description

Facebook is THE social media platform. Everyone aged from 11 to 90 are on facebook and that is where you should be advertising. 

In this course I will teach you:

How to create an ad on facebook

Find and target an audience for your ad

Bring in traffic. Bring in conversions. and keep your audience engaged with your brand 

Stay on the cutting edge with the latest updates by follow Colton Shuell (Entreprenuer) on Facebook and Colton Shuell on Snap Chat

**NEW!!** Stay current with eCommerce news and trends. Join my eCommerce Mastermind group on Facebook!

Who is the target audience?
  • Business owners
  • Business marketers
Students Who Viewed This Course Also Viewed
Curriculum For This Course
30 Lectures
03:16:42
+
Start Here
30 Lectures 03:16:42

Welcome! Get excited to learn about harnessing the incredible power of facebook ads!

Introduction
00:42

Very basic rundown of the facebook format and layout. If you use facebook, this will be review, but check it out in case there is something you didn't already know. 

Facebook Overview
17:12

Learn to set up a facebook page for your internet company or webstore. 

Setting Up a Page on Facebook
06:43

We take a look at the advantages of narrow interest groups and broad interest groups and why you should pick one over the other for your particular purposes. 

Broad Interest Pages vs Narrow Interest Pages
05:43

Learn to navigate the facebook Ads Manager and use some key tools of the Ads Manager.

Facebook Dashboards
04:10

Learn to set up an ad on facebook that will convert customers.

Create a facebook pixel and integrate it with your online store.

Quick 1st-Time Ad Set-Up
11:51

Dive into the more detailed points of setting up your facebook page.

Settings Section
02:55

Managing multiple facebook pages.

Limit visitor commenting privileges. 

Moderate comments and links from visitors on your page. 

Settings Part 2
03:25

More on moderating comments and links from visitors on your page.

Settings Part 3
03:35

We look at some examples of great customer engagement. 

How to turn engagement into conversions.

How to Interact with Customers
05:50

Why GIFs?

Find fun and relevant GIFs through GIFY, share them on facebook. 

Link GIFs to your store.

The Power of GIFs
05:49

How much? How often? What is the right amount to post? 

Here are some general guidelines for facebook posting.

Post relevant any relevant content relating to your page that may catch your followers' attention.

When to Post / Where to Post
05:50

The benefits of boosting a post.

How to boost your posts.

Crafting posts to function as ads and posts

Post Advertising
04:24

How to create an ad campaign without annoying your followers.

Create and save a line of posts or ads and save them to publish later. 

Dark Page Posting- where the money is at
03:41

Benefits of Link Ads

Shortcomings of Link Ads

How to create Link Ads

Link Ads on facebook
14:25

Benefits and shortcomings of Right Hand Column Ads

Budgeting for Right Hand Column Ads

Creating an Ad

Right Hand Column Ads
11:53

Why Carousel Ads are awesome

How to create a Carousel Ad

Carousel Ads
10:16

Review: wjhy GIFs are awesome.

How to use GIFY  to create customized GIF Ads.

GIF Ads
10:27

Why Video Ads are great.

How to create a Video Ad

Video Ads
08:12

Where should you place your Ads? 

We look at the places that work and the places that don't.

Placements on Facebook
04:26

How Facebook can help you figure out EXACTLY who will convert in your webstore.

Why Facebook Conversions are so Good
11:06

How to get massive amounts of traffic on your Facebook page. 

How to Flood Facebook Traffic
03:40

Why targeting is important.

How to target the right people.

Figuring out the right keywords.

Precise Targeting
05:30

Targeting a specific demographic with your ad, post, or page.

Demographic
05:30

Narrow Interest Audience

Broad Interest Audience

Create Look-alike audience

Super-wide Audience targeting

4 Steps to Targeting Perfect Facebook Customers
06:20

Selecting the best keywords

Finding the most passionate customers.

Finding the Best Facebook Keywords
10:01

Create a custom audience you can save and use for re-targeting later.

Custom Audiences
01:35

learn to narrow down your keywords to the perfect words.

Narrowing Down Keywords
05:07

Learn how to find out if different audiences have overlapping members and how to utilize that information for conversion.

Overlapping Audiences
03:17

Saved Audiences

Look-alike Audiences

Custom Audiences

The pros and cons of all 3

Important Facebook Audiences
03:07
About the Instructor
Colton Shuell
4.5 Average rating
2,459 Reviews
30,287 Students
6 Courses
Husband, International Businessman, Real Estate Investor

I found this quotation one day and it changed my perspective on the world. Here it is:

"It's a funny thing about life; if you refuse to accept anything but the best, you very often get it."

I won't let you settle for anything less than the best, because I know the "best" is within your reach. I created my courses to help you get to your entrepreneurial goals and I promise to be there every step of the way. 

Send me a message and let's get going!