Hacking App Store Growth : Get More Mobile App Downloads

Practical strategies to get more organic application downloads on both Google Play and the iOS App Store.
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  • Lectures 11
  • Length 1 hour
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 8/2013 English

Course Description

As you presumably already know, getting organic traffic to your mobile application is hard.

I know. I was the largest independent application developer on Facebook with over 200 million non-unique users.... but I still struggled initially with my mobile applications.

But slowly, I learned. One of the first big lessons was the importance of the app store. Simply put, it is the biggest source of free traffic you are going to get for your mobile application.

In this course, I share some of the strategies you can use to maximize the amount of app store traffic you receive. Here is a small sampling of what you can expect to learn in this class:

  • The difference between Google Play and the iOS App Store - both stores vary dramatically in the way they rank applications and I will show you how.
  • The exact metrics you need to hit to get your application to the Top 25 Free apps on both the Google Play and iOS App Store.
  • My favorite hacks to get consistently high application ratings.
  • My favorite mobile growth hack called "horizontal distribution" that I successfully used in the past to get over 50k app store downloads in days. I show you how anyone including a company like Udemy can use this to dramatically increase their mobile traffic.

I would hate to oversell and under deliver so if you take the class, watch all the lectures and do not feel like you have your moneys worth, I will gladly refund 100% of the price of the class. No questions asked.

What are the requirements?

  • An interest in marketing mobile applications

What am I going to get from this course?

  • Learn the basics of App Store Optimization (ASO)
  • Learn the differences between the iOS Store and Google Play
  • Learn exactly how to make a targeted push for the Top 25 app store rankings
  • Learn alternative, free distribution methods for your mobile app
  • Learn easy keywords to target for a large number of organic downloads

Who is the target audience?

  • Anyone looking to drive downloads to their mobile app

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Learning Growth (Start here)
This lecture introduces the class and provides a summary of what you can expect to learn from the class.
Section 2: Hack Your Rank
In this lecture, I contrast the differences between Google Play and the iOS App Store particularly with regard to how they prioritize applications in their rankings.
3 questions

Three simple questions on material from the Google Play vs. iOS App Store lecture.

In this lecture, I share specific strategies I have employed in the past to get applications into the Top 25 apps on both Google Play and the iOS App Store.
This lecture deals with targeting traffic from specific countries so you can rise to the top of local app stores.
In this lecture, I share my secrets for having consistently great application reviews using a clever psychological hack.
Section 3: Hack Your Reach
Horizontal distribution might be my favorite mobile growth hack ever - learn about how I have used it in the past and how you can use it in the future.
Assignment to be completed after the Horizontal Distribution lecture.
Learn the most effective strategies for discovering valuable keywords on the app store.
In this lecture, I share some quick wins to get incremental traffic by simply finding more points of distribution.
Section 4: Conclusion
In the concluding lecture, I outline next steps for the class and how you can help.

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Instructor Biography

Ankur Nagpal, Human Resources (HR)

Ankur was the largest individual developer in the history of the Facebook platform, with over 10,000 applications and a reach of upwards of 200M users. Ankur has been featured in numerous industry blogs as well as mainstream publications such as Business Week for earning millions of dollars on the social Internet.

As a lifelong cricket fan and former international level athlete, Ankur headed up product at Live Current Media's cricket and helped purchase the digital rights to the Indian Premier League from the Board of Control for Cricket in India for $50 million while pursuing a simultaneous degree in Electrical Engineering and Computer Sciences, and Economics at the University of California, Berkeley.

Upon graduation, Ankur co-founded Leveraged LLC and consulted on user growth for a myriad of leading companies in the consumer Internet space including Glu Mobile, Electronic Arts, Betable, Fremantle Media and GameDuell.

Instructor Biography

Conrad Wadowski, Growth Specialist

I'm Conrad, a Partner at GrowHack and do growth work for multiple series-A funded companies and Quotidian Ventures in NYC. In the past I've launched products in multiple industries. I also founded and produce the first Enterprise Tech Meetup which has been featured in Forbes, Business Insider and ZDNet.

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