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Hacking App Store Growth : Get More Mobile App Downloads

Practical strategies to get more organic application downloads on both Google Play and the iOS App Store.
3.3 (17 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
927 students enrolled
Last updated 8/2013
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  • 1 hour on-demand video
  • 2 Articles
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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As you presumably already know, getting organic traffic to your mobile application is hard.

I know. I was the largest independent application developer on Facebook with over 200 million non-unique users.... but I still struggled initially with my mobile applications.

But slowly, I learned. One of the first big lessons was the importance of the app store. Simply put, it is the biggest source of free traffic you are going to get for your mobile application.

In this course, I share some of the strategies you can use to maximize the amount of app store traffic you receive. Here is a small sampling of what you can expect to learn in this class:

  • The difference between Google Play and the iOS App Store - both stores vary dramatically in the way they rank applications and I will show you how.
  • The exact metrics you need to hit to get your application to the Top 25 Free apps on both the Google Play and iOS App Store.
  • My favorite hacks to get consistently high application ratings.
  • My favorite mobile growth hack called "horizontal distribution" that I successfully used in the past to get over 50k app store downloads in days. I show you how anyone including a company like Udemy can use this to dramatically increase their mobile traffic.

I would hate to oversell and under deliver so if you take the class, watch all the lectures and do not feel like you have your moneys worth, I will gladly refund 100% of the price of the class. No questions asked.

Who is the target audience?
  • Anyone looking to drive downloads to their mobile app
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What Will I Learn?
Learn the basics of App Store Optimization (ASO)
Learn the differences between the iOS Store and Google Play
Learn exactly how to make a targeted push for the Top 25 app store rankings
Learn alternative, free distribution methods for your mobile app
Learn easy keywords to target for a large number of organic downloads
View Curriculum
  • An interest in marketing mobile applications
Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 52:18
2 Lectures 02:17

This lecture introduces the class and provides a summary of what you can expect to learn from the class.
Preview 01:53
Hack Your Rank
4 Lectures 24:49
In this lecture, I contrast the differences between Google Play and the iOS App Store particularly with regard to how they prioritize applications in their rankings.
Preview 05:00

Three simple questions on material from the Google Play vs. iOS App Store lecture.

Quiz on "Google Play vs iOS App Store"
3 questions

In this lecture, I share specific strategies I have employed in the past to get applications into the Top 25 apps on both Google Play and the iOS App Store.
Preview 05:40

This lecture deals with targeting traffic from specific countries so you can rise to the top of local app stores.
Divide and Conquer

In this lecture, I share my secrets for having consistently great application reviews using a clever psychological hack.
Hacking Application Reviews
Hack Your Reach
4 Lectures 22:35
Horizontal distribution might be my favorite mobile growth hack ever - learn about how I have used it in the past and how you can use it in the future.
Horizontal Distribution

Assignment to be completed after the Horizontal Distribution lecture.
Assignment on "Horizontal Distribution"

Learn the most effective strategies for discovering valuable keywords on the app store.
Keyword Research (and Theft)

In this lecture, I share some quick wins to get incremental traffic by simply finding more points of distribution.
Beyond Traditional App Stores
1 Lecture 02:30
In the concluding lecture, I outline next steps for the class and how you can help.
What's Next?
About the Instructor
4.3 Average rating
157 Reviews
28,314 Students
4 Courses
Human Resources (HR)

Ankur was the largest individual developer in the history of the Facebook platform, with over 10,000 applications and a reach of upwards of 200M users. Ankur has been featured in numerous industry blogs as well as mainstream publications such as Business Week for earning millions of dollars on the social Internet.

As a lifelong cricket fan and former international level athlete, Ankur headed up product at Live Current Media's cricket and helped purchase the digital rights to the Indian Premier League from the Board of Control for Cricket in India for $50 million while pursuing a simultaneous degree in Electrical Engineering and Computer Sciences, and Economics at the University of California, Berkeley.

Upon graduation, Ankur co-founded Leveraged LLC and consulted on user growth for a myriad of leading companies in the consumer Internet space including Glu Mobile, Electronic Arts, Betable, Fremantle Media and GameDuell.

4.3 Average rating
157 Reviews
21,315 Students
3 Courses
Growth Specialist

I'm Conrad, a Partner at GrowHack and do growth work for multiple series-A funded companies and Quotidian Ventures in NYC. In the past I've launched products in multiple industries. I also founded and produce the first Enterprise Tech Meetup which has been featured in Forbes, Business Insider and ZDNet.

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