Growth Hacking: an Introduction

Learn the art and science of Growth Hacking from growth team members at Facebook, LinkedIn, LivingSocial, and Dropbox!
  • Lectures 26
  • Video 10 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

This course was put together by me, Gagan Biyani, a co-founder of Udemy, and Erin Turner, who co-founded the Growth Hackers Conference with me. I can honestly say this is the best lineup of speakers I could have imagined teaching you about the subject of Growth Hacking.

There's nearly 10 hours of content in this course.

Not only will you get access to panels and lectures on growth hacking, but you will also receive exclusive one-on-one interviews with many of the speakers. We took them backstage and asked them tough questions about how to build a growth team, what metrics to focus on, and what mistakes they made that you can learn from.

Here are the lectures included in this course:

Chamath Palihapitiya, Founder of Facebook Growth Team
Keynote: "How we put Facebook on the path to 1 billion users"

Sean Ellis, CEO of Qualaroo and coined the term "Growth Hacker"
Keynote: "Building an Authentic, Effective Growth Engine for your Business"

Panel: Erin Turner (moderator), Danielle Morrill (Twilio, Referly), Hiten Shah (KISSmetrics), Nabeel Hyatt (Zynga, Spark Capital), Joe Zadeh (AirBnB),
Panel: "Growth for early stage startups"

Mike Greenfield, Growth Hacker in Residence at 500 Startups, founder of Circle of Moms
"The Art of A/B Testing"

Aaron Batalion, CTO of LivingSocial
"The LivingSocial Story: Always Be Growing"

Aaron Ginn (moderator), Blake Commagere (Causes), Simon Tisminezky (SpeedDate), Matt Humphrey (HomeRun), Jesse Farmer (Everlane, DevBootCamp),
Panel: "Harnessing networks for distribution"

Andrew Chen (moderator), Eric Florenzano (Twitter), David Lieb (Bump), Linda Tong (TapJoy),
Panel: "Growth on mobile"

Elliot Schmukler, LinkedIn Growth Team
"So, where should I start optimizing, anyway?"

Jeremy Liew (moderator), Josh Elman (Greylock, Twitter), ChenLi Wang (Dropbox), Yee Lee (Google),
Panel: "Building a culture & skill set to get results"

Plus one-on-one interviews with:

  • Aaron Batalion
  • Andrew Chen
  • Blake Commagere
  • Chamath Palihapitiya
  • ChenLi Wang
  • David Lieb
  • Elliot Schmukler
  • Eric Florenzano
  • Hiten Shah
  • Jeremy Liew
  • Jesse Farmer
  • Josh Elman
  • Linda Tong
  • Matt Humphrey
  • Mike Greenfield
  • Sean Ellis
  • Simon Tisminezky

More information:

Growth hacking is disrupting marketing as we know it.

At consumer Internet companies big and small, the drive to find scalable and repeatable ways to gain customers is blurring the lines between marketing, product management, and engineering. We're seeing a new role emerge across Silicon Valley: the "growth hacker" and entire growth teams are combining quantitative direct marketing techniques, data modeling, relentless testing, and the harnessing of distribution existing networks. Facebook, Twitter, LinkedIn, and Airbnb are just a few companies who've grown to millions of users with this new breed of marketers leading the charge.

Growth Hackers Conference is an event for technology entrepreneurs, marketers, developers, and investors to learn from the best growth hackers in Silicon Valley.

You will hear from the best growth hackers in the business, including the founders of the growth teams at Facebook and Twitter, the co-founder and CTO of LivingSocial, the CEO of KISSMetrics and other leading thinkers and entrepreneurs. Our speakers will cover everything from how to make sure the right growth engine is embedded at the core of a product to how they've skyrocketed customer numbers once product-market fit is already working.

What are the requirements?

  • Intelligence
  • Willingness to Learn

What am I going to get from this course?

  • Over 26 lectures and 10 hours of content!
  • Understand the basics of Growth Hacking
  • Learn how to use A/B testing and metrics to improve your numbers
  • Hear from heads of Facebook, Dropbox, Twitter, AirBnB, and more about how to build a growth team
  • Learn to avoid the biggest pitfalls experienced growth hackers have made

What is the target audience?

  • Marketers
  • Founders of Companies
  • Developers interested in the "business side"
  • Aspiring growth hackers

What you get with this course?

Not for you? No problem.
30 day money back guarantee

Forever yours.
Lifetime access

Learn on the go.
Desktop, iOS and Android

Get rewarded.
Certificate of completion

Curriculum

Section 1: Growth Hackers Conference
Chamath Palihapitiya - How we put Facebook on the path to 1 billion users
39:14
Sean Ellis - Bulding An Authentic, Effective Growth Engine For Your Business
30:33
Panel 1 Growth For Early Stage Start Ups
56:21
Mike Greenfield - The Art Of AB Testing
33:59
Aaron Batalion - The Living Social Story: Always Be Growing
30:50
Panel 2 Harnessing Networks For Distribution
56:23
Panel 3 Growth On Mobile
54:43
Elliot Schmukler - So Where Should I Start Optimizing Anyway
33:36
Panel 4 Building a Culture and Skill Set to Get Results
46:52
Section 2: Exclusive One-on-One Interviews
Interview Aaron Batalion
07:14
Interview Andrew Chen
21:43
Interview Blake Commagere
19:21
Interview Chamath Palihapitiya
05:04
Interview Chen Li Wang
18:50
Interview David Lieb
07:05
Interview Elliot Schmukler
07:43
Interview Eric Florenzano
07:23
Interview Hiten Shah
13:51
Interview Jeremy Liew
11:41
Interview Jesse Farmer
19:26
Interview Josh Elman
13:46
Interview Linda Tong
08:21
Interview Matt Humphrey
10:53
Interview Mike Greenfield
14:24
Interview Sean Ellis
10:42
Interview Simon Tisminezky
08:47

Instructor Biography

Gagan Biyani , Co-Founder, Udemy and Growth Hackers Conference

The Growth Hackers Conference brings together the best startup marketers in the technology industry to discuss trends and tactics for building sustainable long-term growth. It was co-founded by Erin Turner and Gagan Biyani in October 2012.

At consumer Internet companies big and small, the drive to find scalable and repeatable ways to gain customers is blurring the lines between marketing, product management, and engineering. We're seeing a new role emerge across Silicon Valley: the "growth hacker" and entire growth teams are combining quantitative direct marketing techniques, data modeling, relentless testing, and the harnessing of distribution existing networks. Facebook, Twitter, LinkedIn, and Airbnb are just a few companies who've grown to millions of users with this new breed of marketers leading the charge.

Growth Hackers Conference is an event and online course for technology entrepreneurs, marketers, developers, and investors to learn from the best growth hackers in Silicon Valley.

Guests will hear from the best growth hackers in the business, including the founders of the growth teams at Facebook and Twitter, the co-founder and CTO of LivingSocial, the CEO of KISSMetrics and other leading thinkers and entrepreneurs. Our speakers will cover everything from how to make sure the right growth engine is embedded at the core of a product to how they've skyrocketed customer numbers once product-market fit is already working.

The first conference was held on Friday, October 26 at the Quadrus Conference Center in Menlo Park to hear from speakers with track records of success in building businesses using growth hacking techniques.

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Instructor Biography

Erin Turner , Product leader at Wildfire/Google

Erin Turner is an entrepreneur and product manager in commerce, games, & social media. Currently she is Product Director at Wildfire (now a division of Google), the leading social media marketing platform. Previously Erin founded and led two startups, Crave and Gigabeat (acquired by Napster) and spent 8 years in the game industry at Electronic Arts (EA), Kixeye, and Trion Worlds.

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Reviews

Average Rating
4.6
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  1. 5 Stars
    25
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    7
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    • Chris Geoghegan

    High-Value Conference Presentations

    These are videos from a conference by the same name. Each of the lectures covers a different topic and I found that each of the presenters or panelists was very experienced and reputable. I would definitely recommend the course.

    • Celestemorales@gmail.com M

    Good information, experts talking

    The audio of the questions very poor.

    • Nick White

    Easily worth the money

    I've only listened to the first 3x lectures so far but each one individually is worth the fee. Great course.

    • Varun Jain

    Great Insights !

    Makes you look at your app / product from a very different perspective and is very very interesting.

    • Bruno Rocca

    awesome course - would recommend to every founder

    best course ever. thank you gagan

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