Google Tag Manager - Advanced Theory And Implementation
4.2 (78 ratings)
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Google Tag Manager - Advanced Theory And Implementation

Improve your Google Tag Manager implementation with Google Analytics events, Doubleclick, Adwords, Facebook and more!
4.2 (78 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
568 students enrolled
Last updated 1/2017
English
Current price: $10 Original price: $95 Discount: 89% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 3 hours on-demand video
  • 8 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Understand the inner workings of Google Tag Manager
  • Create a range of Google Analytics tags, relevant variables and triggers that they can use on their own sites
  • Create a range of third party tags (including Doubleclick, Adwords and Facebook), relevant variables and triggers that they can use on their own sites
View Curriculum
Requirements
  • You should be using Google Chrome, as it has some extensions that we use for testing
  • You should have completed our free Google Tag Manager Basics course.
Description

This course will help you to explore the more advanced capabilities of Google Tag Manager. It will go into the theory behind it in greater depth and detail, taking deep dives on tags, triggers, variables, the data layer and ecommerce, and the creation of a variety of tags; Google Analytics events, a deeper look at the Google Analytics Pageview tag, Adwords Remarketing and Sales tags, Doubleclick Floodlight Counters and Sales tags and more—including the use of Custom HTML tags to expand beyond the range of built-in templates tags. The creation of the  attendant variables and triggers will also be covered, and by the end of the course, you should have a container of tags that you can use as guides and examples when trying to create your own tags.

Who is the target audience?
  • This course is meant for Digital Marketers and Digital Analysts who are familiar with the basics of Google Tag Manager, but would like to take their skills to the next level.
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Curriculum For This Course
22 Lectures
03:01:41
+
Introduction/Basics Recap
2 Lectures 19:01

This is a brief introduction to the course.

Preview 01:05

This lecture serves to recap the Measurelab Google Tag Manager Basics course.

Preview 17:56
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Theory Deep Dives
7 Lectures 01:03:17

This lecture goes through the different types of tags that can be implemented with Google Tag Manager.

1 - Deep Dive - Tags
05:01

This lecture goes through the different types of variables that can be used in Google Tag Manager.

2 - Deep Dive - Variables
17:48

This lecture goes through the different types of triggers that can be used in Google Tag Manager.

3 - Deep Dive - Triggers
09:57

This lecture looks at the Google Tag Manager data layer: what it is, and how you can use it.

4 - Deep Dive - Data Layers
10:12

This lecture takes a look at some newer Google Tag Manager features: workspaces and environments.

Preview 05:48

This lecture takes a closer look at some of the advanced features of Google Tag Manager's pageview tracking.

6 - Deep Dive - Pageview Tracking
09:05

This lecture has a look at Google Analytics ecommerce tracking with Google Tag Manager.

7 - Deep Dive - Ecommerce
05:26
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Google Analytics Events
6 Lectures 51:42

This lecture goes through the creation of a Google Analytics button click event tag with Google Tag Manager.

Preview 08:14

This lecture goes through the creation of a Google Analytics outbound links click event tag with Google Tag Manager.

9 - Outbound Links
12:37

This lecture goes through the creation of a Google Analytics download click event tag with Google Tag Manager.

10 - Download Clicks
12:48

This lecture goes through the creation of a Google Analytics contact click event tag with Google Tag Manager.

11 - Contact Clicks
07:32

This lecture goes through the creation of a Google Analytics virtual pageview with Google Tag Manager.

12 - Destinations VPV
05:15

This lecture goes through the creation of a Google Analytics form submission event tag with Google Tag Manager.

13 - Form Submission
05:16
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Third Party Tags
6 Lectures 47:19

This lecture goes through the creation of a Adwords Remarketing tag with Google Tag Manager.

14 - Adwords Remarketing
03:34

This lecture goes through the creation of a Doubleclick Floodlight Counter tag with Google Tag Manager.

15 - Doubleclick Floodlight Counter
10:12

This lecture goes through the creation of Adwords Purchase and Doubleclick Floodlight Sales tags with Google Tag Manager.

16 - Adwords Purchase/Doubleclick Floodlight Sales
11:38

This lecture goes through the creation of a Facebook Pixel tag with Google Tag Manager.

17 - Facebook Pixel
08:23

This lecture goes through the implementation of Google Analytics Youtube tracking with Google Tag Manager.

18 - Youtube Tracking
07:24

This lecture goes through the implementation of Google Analytics scroll depth tracking with Google Tag Manager.

19 - Scroll Depth Tracking
06:08
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Conclusion
1 Lecture 00:22

This video concludes the Google Tag Manager Advanced course.

20 - Conclusion
00:22
About the Instructor
Adam Englebright
4.1 Average rating
124 Reviews
1,840 Students
2 Courses
Analytics Consultant, Measurelab

I work as an analytics consultant for Measurelab, based in sunny Lewes, UK, working with clients to help figure out how to track their website, setting up and maintaining tags and analysing the resulting data. I work mostly with Google Tag Manager and Google Analytics, using spreadsheets and R for more advanced analysis where necessary.

Dara Fitzgerald
4.1 Average rating
124 Reviews
1,840 Students
2 Courses
Analytics Director at Measurelab

I am the Analytics Director and Co-Founder of Measurelab. I specialise in Google Analytics, providing consultancy to clients for implementation, analysis and reporting - working with companies across a wide range of industries including travel, retail, finance, education and fashion. I am also an experienced trainer and conference speaker.