Check out Section 7 for course/Goodreads updates. We add these in response to your questions so please ask away!
Please note that the Goodreads dashboard now looks a little different to that shown in the lectures but the content is the same. See the update section for details.
We would be very grateful if you could let us know of any big differences on Goodreads. They are changing/improving it all the time and you may come across things we haven't seen if we haven't published a book ourselves for a few months!
Because, if you're not using Goodreads to market your books and connect with readers, then you are missing out on what we think is the most valuable place an author can spend time online.
Why is Goodreads so special?
Goodreads users are the most active book buyers you can find – totally up to one half of the frequent book buyers in the UK – which might be why Amazon bought out the site in 2013!
Publishers use Goodreads to launch books and now you – the indie author – can do it to.
So, what's the deal on Goodreads?
Goodreads has an incredible 25 million users as of Autumn 2015. And those 25 million users are influencers. People who have the ability to spread the word about your book through their own blogs and networks.
Goodreads is not just about readers, it's about influencers. Goodreads users aren't interested in collecting free books they never read – they are real readers, book buyers, serious reviewers, bloggers (over one-fifth of users are book bloggers!), and journalists. Readers who want to buy -- and to talk about and review -- your book.
Reviews on Goodreads have so much more credibility than reviews on Amazon – and they can be tougher – which is why you don't want to dive in unschooled in how to use the site.
We want to show you exactly how to use Goodreads to build your credibility as an author.
CNN News credited Goodreads as being one of the main reasons that the Fifty Shades of Grey series got to the level of popularity that it did. The author was there and she was (and still is) active. The first book didn't take off until she joined Goodreads.
And we show you -- step by step -- how you can lever the power of Goodreads to help you promote your books right now.
We don't want this to take more time out of your day. We are all busy. As authors, we want to write, or do the other things in our business or personal life.
So we have designed this course to give you a schedule that can be done in ten minutes a day. And it's ten minutes that you can take away from other social networking or marketing activities. We want you to get better results without doing more - and without wasting time.
Why do you need us?
Well, if you've tried to navigate around Goodreads you'll know that it's not the easiest place to find your way around. Lots of the features are hidden and some of them are even a little confusing (and some are more than a little confusing!).
But we have researched and experimented with the platform for you. We know our way around and we will show you all of the tips and trick as well as the acceptable (and unacceptable) behaviour that could take you months to learn. For the cost of a good book, let Goodreads expert Michelle Campbell-Scott and author strategist Cathy Presland walk you through everything you need to know about how to promote your book on Goodreads.
If you do nothing else to promote your book, we want you to learn how to use our favourite strategy to get reviews and attention for your book.
Marketing a book is a long game. Sure, you can use Amazon to get a 'bestseller' ranking. But for sustained success you need sustained book sales.
And that's what Goodreads can help you with.
This could well be the best investment you will ever make in your book marketing!
Plus, you will be part of a community of authors who support and encourage each other and share the latest tips and advice about things that are working for them.
We added this quick video to show how much Amazon are promoting Goodreads at the moment. Goodreads is now integrated on the new Kindles and readers can easily important their Amazon purchases onto their Goodreads shelves.
The three big Amazon country sites - .com, .co.uk, and .ca - always have a banner ad for a Kindle and the Kindle device sales pages have multiple references to Goodreads.
Thiis is because Amazon understands the power of the viral effect of Goodreads on book sales - which is very good news for us as authors!
There have been a few changes recently so the screenshots in several of the lectures show different menus - the old ones. We will update the course as soon as possible but it will take a little while as we're currently on different continents!
In the meantime, here's a quick update showing the changes so you will be able to find everything.
The main things are:
Welcome video and how to navigate your Udemy dashboard. The dashboard may look different as Udemy does change in appearance over time but the basics generally remain the same!
Plus we have an unannounced [free] bonus we think you will like! Please watch all the way to the end. Talk very soon.
The Reader Q&A and Ask The Author features were launched in summer 2014 and are proving very popular.
It's simple to enable Ask The Author - just visit your author dashboard.
Reader Q&As appear on book pages and anyone can contribute.
These are a great way to get the community talking and engaging about books.
Confused by widgets? No need to be! In this video we show you exactly what a widget is and how to place one on your website or blog. No coding required if you have a wordpress site!
This is about Goodreads apps not the smartphones apps - although we do look at how to allow/deny their access to your Goodreads account.
UPDATE: January 2015 - We are going to re-do this lecture as Facebook has changed a lot recently. See FAQ 2 if you're in a hurry!
Includes a little about Twitter hashtags, and how to use tabs on Facebook pages.
How To Upload An eBook To Goodreads
This is how you upload a sample PDF of your book on Goodreads. It isn't difficult, and it can really enhance the reader's experience and decision to buy your book. It gives them a chance to get a feel for your writing and content and, if you include a link to a sales page (e.g. Amazon) at the end of the excerpt, it can be a real sales booster.
We have the ability to edit/rename our bookshelf titles or even delete them - but it's a little hidden.
Go to MY BOOKS, then click EDIT next to 'Bookshelves' on the left-hand side. Then:
The video is a screencast showing how to do this - there's no audio, it uses onscreen prompts.
Cathy Presland, a former economist, has over two decades of experience across government, international organisations, corporate, business, and non-profits. Best-selling author, and highly-regarded trainer, Cathy is widely published, has over 20,000 students in her online training courses, teaches for The Guardian Masterclasses series, and is an engaging and popular speaker.
In her former career as an economist Cathy advised governments and organisations around the world. She set up a micro-credit fund for women, negotiated European regulations, managed multi-billion pound economic programmes, and designed and led global anti-poverty initiatives.
Cathy's ambition is simply to inspire you to be your best self and to do more of the work that makes a difference in the world.
Professionally, Cathy works as a consultant, trainer and facilitator. "I help people get to the solution that's already in the room," she says, and she specialises in supporting people or organisations in who are doing interesting work in public policy and economics.
Cathy's Udemy courses are mainly focused on supporting writers and people who want to share their expertise, experience and passions. "It's exciting to help someone shape their ideas into something tangible. Writing, especially, stretches us as a person, we grow and change in ways we didn't imagine. You change, and you can change the world. It's really simple."
In her spare time she loves to be outdoors and one of her recent trips was to the Annapurna base camp in beautiful Nepal.
Author of the bestselling books, 'Goodreads for Authors', 'Make Your Book Work Harder', and 'The 10-Day Skin Brushing Detox'. She is a former teacher & trainer, chicken keeper, and field archer.
She started her career in Public Relations then, while her children were growing, she did any work she could get that allowed her to be at home with them. That included: writing, course creation, editing, book indexing, book formatting, document and presentation production, and more.
After becoming a teacher and then an IT trainer, she still freelanced, writing and creating courses for others - before eventually taking the plunge and creating her own books and courses.
She writes as Michelle Campbell-Scott, specializing in publishing and marketing; Mia Campbell, specializing in health (including 'Inversion Therapy' & 'The 10-Day Skin Brushing Detox'), and Michelle Booth, specializing in hobbies and children's fiction.