This course is geared towards any marketing professionals intending to turn leads into engaged customers using the whole gamut of digital channels (email marketing, SMS, push notifications, voice broadcasts, social media, fax).
It was designed to help you kickstart your email marketing and marketing automation campaigns using the E-goi platform.
You'll be up and running in 30 minutes and you can take it one lesson at a time (most are less than 3 minutes long) at your leisure and pace.
By the end of the course, you'll be able to:
- Build and grow a highly targeted opt-in subscriber list
- Create bullet-proof, responsive email marketing campaigns
- Boost your marketing results with SMS/SmartSMS campaigns
- Easily create a sales funnel or autoresponder series using E-goi's Autobots.
The course is free, so let's crack on!
Before you begin, is this really the right course for you? Learn all about what it covers, how you'll be taking it and get to know us a bit in this ultra-quick intro lesson.
Your subscriber list is at the heart of both your marketing strategy and everything you do in E-goi. This lesson will show you how to set up your list and import your contacts from a file.
A segmented subscriber list is key to target them with personalised, highly relevant mailings. Remember: the more they engage with your contents, the better your deliverability!
E-goi makes it easy for you to slice and dice your list using segments and tags. This lesson will show you how.
A sign-up form is the perfect way to organically grow your opt-in list. We'll show you how to create a form in E-goi and place it in your site or across your social media profiles.
Email is still by far the most cost-effective way to connect with your customers. This lesson will guide you through E-goi's drag&drop newsletter editor and how to ensure your email is correctly displayed across all major email clients and mobile devices.
A powerful companion to your email strategy, SMS messages average 90%-plus open rates! We'll show you how to create your SMS campaign in E-goi and text your subscribers.
Smart SMS messages are a powerful, smarter way to engage your mobile subscribers, allowing you to display pics, videos and whole landing pages in your standard texts! This lesson will take you through creating a Smart SMS.
How can you determine which version of your newsletter will have the best response? Just run an automated A/B split-test! We'll show you how to do it in this lesson.
Once your newsletter is out the door, you'll want to check in and see how it's performing. This lesson takes you on a tour of E-goi's email reporting and analytics.
Marketing automation é fácil com o E-goi
O E-goi simplifica o marketing: campanhas de email, mobile, web, voz e redes sociais, tudo através de uma plataforma online multicanal. É a solução para gerar leads e automatizar o ciclo de vida dos seus clientes!