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Get started with email marketing and automation using E-goi

A set of video tutorials showing you how to use the E-goi platform to kickstart your relationship marketing campaigns
4.3 (25 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,272 students enrolled
Last updated 2/2016
  • 31 mins on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion

This course is geared towards any marketing professionals intending to turn leads into engaged customers using the whole gamut of digital channels (email marketing, SMS, push notifications, voice broadcasts, social media, fax).

It was designed to help you kickstart your email marketing and marketing automation campaigns using the E-goi platform.

You'll be up and running in 30 minutes and you can take it one lesson at a time (most are less than 3 minutes long) at your leisure and pace.

By the end of the course, you'll be able to:
- Build and grow a highly targeted opt-in subscriber list
- Create bullet-proof, responsive email marketing campaigns
- Boost your marketing results with SMS/SmartSMS campaigns
- Easily create a sales funnel or autoresponder series using E-goi's Autobots.

The course is free, so let's crack on!

Who is the target audience?
  • Any marketing professional or anyone with an interest in digital marketing
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What Will I Learn?
Build an opt-in contact list
Set up and segment your contact database
Create responsive emails
Create SMS campaigns
Create a Smart SMS campaign
Make follow-up email series and sales funnels
Learn how a split-test works
View Curriculum
  • Create a free account in the E-goi platform
Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 31:10
Getting started
9 Lectures 31:10

Before you begin, is this really the right course for you? Learn all about what it covers, how you'll be taking it and get to know us a bit in this ultra-quick intro lesson.


Your subscriber list is at the heart of both your marketing strategy and everything you do in E-goi. This lesson will show you how to set up your list and import your contacts from a file.

Creating a mailing list and importing your contacts

A segmented subscriber list is key to target them with personalised, highly relevant mailings. Remember: the more they engage with your contents, the better your deliverability!

E-goi makes it easy for you to slice and dice your list using segments and tags. This lesson will show you how.

Segmenting and tagging your contacts

A sign-up form is the perfect way to organically grow your opt-in list. We'll show you how to create a form in E-goi and place it in your site or across your social media profiles.

Creating a subscription form

Email is still by far the most cost-effective way to connect with your customers. This lesson will guide you through E-goi's drag&drop newsletter editor and how to ensure your email is correctly displayed across all major email clients and mobile devices.

Creating an email marketing campaign

A powerful companion to your email strategy, SMS messages average 90%-plus open rates! We'll show you how to create your SMS campaign in E-goi and text your subscribers.

Creating an SMS campaign

Smart SMS messages are a powerful, smarter way to engage your mobile subscribers, allowing you to display pics, videos and whole landing pages in your standard texts! This lesson will take you through creating a Smart SMS.

Creating a Smart SMS message

How can you determine which version of your newsletter will have the best response? Just run an automated A/B split-test! We'll show you how to do it in this lesson.

Running an A/B split-test

Once your newsletter is out the door, you'll want to check in and see how it's performing. This lesson takes you on a tour of E-goi's email reporting and analytics.

Viewing your campaign reports
About the Instructor
4.3 Average rating
1,774 Reviews
10,259 Students
4 Courses
Plataforma de Marketing Automation Multicanal

Marketing automation é fácil com o E-goi

O E-goi simplifica o marketing: campanhas de email, mobile, web, voz e redes sociais, tudo através de uma plataforma online multicanal. É a solução para gerar leads e automatizar o ciclo de vida dos seus clientes!

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