Get Your Marketing In Order For Higher Profits
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Running a business can be stressful . Learn from an experienced marketer how to grow your profits quickly with the least effort, greatest reward, using basic, proven, insightful tips, techniques and tools. Own your very own timeless marketing master blueprint.
By the end of this course, you will have clear focus and direction in being able to take your business to a sustainable and profitable level.
Created by an experienced marketer with multiple offline marketing courses, this course will show you how to .....
In addition to the step-by-step videos illustrating every step of the process, you will receive .....
Transcripts of each lecture
Graphs depicting various scenarios
Action Steps to complete
The Formula for sales target setting
Questions: Answer YOUR questions to this course content - by ME, personally
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Certificate of completion.
|Section 1: Introduction|
|This course is designed to give Business Owners and Marketing or Sales Managers focus and direction in growing their profits with the least effort for greatest reward.
The most success will come from having a product which the market wants promoted to a specific audience with an active marketing campaign.
|You can't be all things to everyone! The secret of your success, will be sticking to what you know i.e. your core skill and outsourcing the rest.
Here you'll also understand the critical importance 'Marketing' is to your business survival i.e. the role marketing plays in a business.
|You cannot become complacent about your business by believing you have enough customers, or that you cannot service anymore customers or that you have enough money. With this mindset, your business will become stagnant and eventually die!
Here you'll learn how to keep moving forward.
|These are the common hurdles experienced in any business. They are quite usual and do create stress. Here's some tips on how to handle them.
|Section 2: Business Analysis|
This is the first exercise I do as a business consultant because it gives me a clear indication of the health of the business and any areas needing to be fixed immediately. So let’s go ahead and review your historical results.
Your sales should always be increasing, even during a recession. Never allow complacency to creep in. In other words by believing you have enough customers or income. The marketplace has a nasty habit of biting you with this mindset.
Here you'll learn how to separate your customers into A,B,C and D groups.Then, you need to ditch those customers who are high in maintenance and low in profitability!
You'll also learn how to balance your customers, so you don't have all your eggs in one basket making your business vulnerable.
|Here you'll learn how to identify your most profitable and popular products. This analysis will help you when setting your sales targets; when to promote your products; control over your inventory levels; and when to ditch those products which the market no longer wants or making you a loss.
You'll also learn how to balance your products to spread your risks in the marketplace..
|Section 3: Market Research and Positioning|
Your Marketing Objectives and Positioning yourself correctly in the marketplace is crucial to your success because it's all about the perception that the marketplace has of your company and the products or services it offers.
Here you'll find how to become the supplier of choice for your niche or industry.
|Competition is healthy! As long as you have competition, the market still wants your product.
Here's where you'll find out as much as you can about your competitors and their products. Once you know them intimately, you no longer fear them and you'll know exactly how you'll play them in the marketplace.
|Your vision is where you want your business to be in 3 or more years time - hopefully an asset that someone wants to buy. Make sure that all the owners have the same vision and understanding of the core business right from the start.
Your mission is the outline of how your business will operate to achieve your vision. Your values create the culture of your organization and reflect how people act and interact therein.
|The Critical Success Factors are those things that if removed or not done would inhibit the success of your business' achievement of your vision. Here's where you'll learn how to formulate your Critical Success Factors.
The idea of Keys To Success is based on the need to focus.They are a natural progression from your Critical Success Factors and get implemented in the Action Plan of your Marketing Plan.
|Don't under-estimate the power of your Marketing Plan as an asset for your business
Developing a marketing plan annually will add value to your business should you wish to sell it in the future. When a due diligence is carried out having a marketing plan in place to compare with actual financials will assist with setting the true value of your business.
And, in the case of a merger, having a marketing plan in place can mean the difference between retaining your autonomy or being forced to use your merging partner’s marketing plan.
Your annual marketing plan is the route your sales team follow in taking your vision to the marketplace.
|Targeting your specific target market is crucial to the success of your business and also your marketing campaigns.
This is definitely one way to achieve the greatest reward for the least effort!
|Your pipeline of prospects, who you will approach to grow your business, is a living ongoing process. It needs to be continually updating because it will be a key tool in keeping you focused on acquiring only A/B customers, balancing your customer base and achieving your vision.
|Section 4: Sales Target Setting|
|Most Business Owners assume that as long as their overheads are covered each month, they are safe - but this mindset will actually ensure cash flow deficiencies.
However, there is a formula that once applied, will guarantee money flowing into your bank account.
|Once your monthly sales targets are established, you'll be able to set your products or services, based on their historical performance, to the target. Here's how ....
You'll easily achieve your targets from your most profitable products.
|Your sales team are keeping your business alive! So give them the respect they deserve - after all they are paying all the company expenses from the sales they generate.
Here is another way to set your annual target. It takes into consideration of what you want your annual target to be and then applies a strategy backwards to achieve it.
|Did you know that 60% of your sales is generated from your existing customers? Here's how you'll learn how to 'mine' your customer database and boost your sales quickly.
|Section 5: Your Product Offering and Pricing|
Your offering is a commodity & your product or service is the emotion someone experiences when using your commodity.
So what is it?
You may have a great product or service but it's going nowhere until you convince your prospects they need it, want it and can afford it!
And by selling on benefits and not features, as well as adding value, you'll be able to justify your price.
|Section 6: Promotion|
|Your company brand or even your own personal brand is what separates you from your competition. Learn more about what you need to do here ....
You identified your A/B customer in your Customer Analysis, so now you need to find more like them.
Here's loads of advertising ideas of where you can 'get in their face' and where they are likely to hang out.
|Here you'll learn everything you need to know about having an online presence that works as a silent sales machine.
|Your business will be successful if you have the right product, laser targeted to the right audience with an ACTIVE annual marketing campaign plan in place.
Here's how to create your essential annual awareness campaign planner.
The choice you make in what to use for your marketing material is quite simply … ask yourself beforehand, “What is the outcome I want to achieve? Will I be reaching my targeted audience?”
|Here's a proven method of how to configure the sequence in which your proposals and powerpoint presentations should flow.
Also, a suggestion on how to get your quotations accepted more often.
|Section 7: Retaining Customers|
Business is all about relationships. 60% of your sales comes from your existing customers. Through continual contact with them, you'll grow with them. This is the easiest way to build their loyalty.
The more you help them achieve their goals, the more they'll love you.
|Section 8: Measuring and Monitoring Your Progress|
To keep your finger on the pulse of your business, you need to set up measurement systems. These are commonly known as Key Performance Indicators or KPIs.
The success and sustainability of your business relies on measuring it correctly and taking appropriate action proactively.
|Section 9: Your Next Steps|
|No course is complete until you know what to do NEXT. That's the purpose of this short video.|
Remember to Rate This Course
Fran Piggott is an entrepreneur and the author of Turning Hot Ideas Into Money.
As a successful marketing strategist and sales executive, she went on to found four companies of her own. Experience in corporate new business development and as a business owner stretches over 46 years. For the past 13 years, she has been coaching or mentoring small business owners to grow their businesses by using proven tools and techniques to increase their profits.
She has also spent time training business owners, managers, account executives and sales teams in South Africa, Kenya and Tanzania in marketing - planning and strategy; sales - selling skills; and internet marketing strategies.
Since 2002, she has studied Internet Marketing thoroughly – as she strongly believes that internet marketing must be part of a business owner's marketing arsenal to generate leads and sales. This has been a huge learning curve, taking her on a journey of expansion with help from eminent internet marketing mentors.
Having built one of her businesses from 0 to 34,000 members, she's fully aware of the hurdles facing new and established business owners … like cash flow, growth, managing staff, procrastination, accountability, responsibility … the list is endless!
However, it's been her experience that if you give the right product to the right market and create the right awareness, then you'll always have money in your bank account … helping you to overcome many challenges in your business.
This Marketing Guru will teach you the easiest and quickest way to apply proven techniques and strategies that will help you to grow your revenue profitably making your business sustainable.
Fran now puts back as much of her knowledge and experience to those who want to learn from her success … and also her mistakes!