Running a business can be stressful . Learn from an experienced marketer how to grow your profits quickly with the least effort, greatest reward, using basic, proven, insightful tips, techniques and tools. Own your very own timeless marketing master blueprint.
By the end of this course, you will have clear focus and direction in being able to take your business to a sustainable and profitable level.
Created by an experienced marketer with multiple offline marketing courses, this course will show you how to .....
In addition to the step-by-step videos illustrating every step of the process, you will receive .....
Transcripts of each lecture
Graphs depicting various scenarios
Action Steps to complete
The Formula for sales target setting
Questions: Answer YOUR questions to this course content - by ME, personally
This is the first exercise I do as a business consultant because it gives me a clear indication of the health of the business and any areas needing to be fixed immediately. So let’s go ahead and review your historical results.
Your sales should always be increasing, even during a recession. Never allow complacency to creep in. In other words by believing you have enough customers or income. The marketplace has a nasty habit of biting you with this mindset.
Here you'll learn how to separate your customers into A,B,C and D groups.Then, you need to ditch those customers who are high in maintenance and low in profitability!
You'll also learn how to balance your customers, so you don't have all your eggs in one basket making your business vulnerable.
Your offering is a commodity & your product or service is the emotion someone experiences when using your commodity.
So what is it?
You may have a great product or service but it's going nowhere until you convince your prospects they need it, want it and can afford it!
And by selling on benefits and not features, as well as adding value, you'll be able to justify your price.
The choice you make in what to use for your marketing material is quite simply … ask yourself beforehand, “What is the outcome I want to achieve? Will I be reaching my targeted audience?”
Fran Piggott is an entrepreneur and the author of Turning Hot Ideas Into Money.
As a successful marketing strategist and sales executive, she went on to found four companies of her own. Experience in corporate new business development and as a business owner stretches over 46 years. For the past 13 years, she has been coaching or mentoring small business owners to grow their businesses by using proven tools and techniques to increase their profits.
She has also spent time training business owners, managers, account executives and sales teams in South Africa, Kenya and Tanzania in marketing - planning and strategy; sales - selling skills; and internet marketing strategies.
Since 2002, she has studied Internet Marketing thoroughly – as she strongly believes that internet marketing must be part of a business owner's marketing arsenal to generate leads and sales. This has been a huge learning curve, taking her on a journey of expansion with help from eminent internet marketing mentors.
Having built one of her businesses from 0 to 34,000 members, she's fully aware of the hurdles facing new and established business owners … like cash flow, growth, managing staff, procrastination, accountability, responsibility … the list is endless!
However, it's been her experience that if you give the right product to the right market and create the right awareness, then you'll always have money in your bank account … helping you to overcome many challenges in your business.
This Marketing Guru will teach you the easiest and quickest way to apply proven techniques and strategies that will help you to grow your revenue profitably making your business sustainable.
Fran now puts back as much of her knowledge and experience to those who want to learn from her success … and also her mistakes!