Food Business Marketing Institute
2.0 (1 rating)
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24 students enrolled
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Food Business Marketing Institute

The Advanced Study of Marketing Techniques that Successfully Build Income for Your Food Business.
2.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
24 students enrolled
Last updated 2/2014
English
Current price: $10 Original price: $45 Discount: 78% off
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Includes:
  • 31 mins on-demand video
  • 3 Articles
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
By the end of this course you should be able to design a marketing plan for your food business-use the marketing plan to increase your business sales and provide a list of your customers to whom you can market new products or services and re-market your best sellers. This course should provide you with what you need to start improving your business- All that is left is for you to take action.
View Curriculum
Requirements
  • For this course, you should have a PC or Mac with some type of word processing software such as MS Office, MS Works, or MAC compatible software. If you have someone to design your marketing materials for you, then this requirement is not necessary. You may also need to have access to the Internet for some of the strategies in this course. For the most part, you only need to apply the action to make this course work for you.
Description

This course can help food business owners to successfully market their business. We apply these strategies to four basic areas in the food industry: Food Publishing, Specialty Food, Mobile Food, and Food Business Showcase.

The course consists of 14 lessons via video with supplemental material that you can download to use for your business. The course covers immediate income solutions ranging from list-building to learning how to track your marketing efforts to determine desired results .

Consider this a continuing education class. Education in the food business is not easily accessible for business owners. This course and subsequent courses in this field can fill the gaps and help you operate your business successfully.

Who is the target audience?
  • This course is intended for food business owners or those who are considering opening a food-related business. The course is designed to be easily understood by most anyone. If you need ideas and ar willing to do what it takes to grow your business, this is the course for you.
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Curriculum For This Course
Expand All 11 Lectures Collapse All 11 Lectures 34:53
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Introduction
1 Lecture 00:38
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Income Solutions for Food Business Owners
2 Lectures 00:41

An overview of the lectures in this course.

Preview 00:41

Getting to Know You
2 pages
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The Money Is In The List!
1 Lecture 05:34

Learn about listbuilding in your food-related business; why you should be capturing your customer's information, how to successfully get it done, and what to do with it when you get it.

Preview 05:34
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It's What's Inside That Counts
4 Lectures 17:38

Learn about upselling strategies and how to apply them to your food-related business.

The Up-Sell (and Down-sell) Strategy
05:03

Learn about using Daily Specials in your food business. In this lecture, we'll discuss how to use daily specials in more areas of your business.

The Daily Specials Strategy
05:40

In this section, you'll learn all about bundling and how to apply this strategy to increase your business sales.

Would You Like Fries With That? Bundle It Up!
04:49

The Magic of Continuity Programs
02:06
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Enlisting Help From Your Raving Fans
1 Lecture 05:32
Customer Referral & Testimonial Opportunities
05:32
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Profit From Outside Sources
2 Lectures 02:41
Joint Venture with a Complimentary Business System
02:05

Resources and Other Materials
00:36
About the Instructor
Annette Washington
2.0 Average rating
1 Review
24 Students
1 Course
The FoodiePreneur

I have been in the Food Business for well over 37 years. My experience in the food industry started where most kids start-at McDonald's. Coming from a military family, I held my first job overseas in Germany. From there, I joined the military as a Food Service Specialist and quickly rose to Food Service Sergeant. After the military, I was employed as a food business manager at several restaurants, I've managed contract kitchens, and have owned and operated several of my own food businesses including a sandwich shop, catering company, a cafe/bakery, and a mobile food truck.

During the course of my career, I have learned how to sell food. I continue my education even today in staying abreast of changes and new strategies available to help market food businesses.

My hobby has always been in the computer field starting back in the early 90's and progressing to the present. I hold a Bachelors Degree in Information Technology and decided to combine my knowledge in both the food business and the effective use of the Internet and use it to help food business owners to successfully promote their own businesses-online and offline.

I am self-employed as a local business marketer working with food business owners as well as business owners in other industries.