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This course can help food business owners to successfully market their business. We apply these strategies to four basic areas in the food industry: Food Publishing, Specialty Food, Mobile Food, and Food Business Showcase.
The course consists of 14 lessons via video with supplemental material that you can download to use for your business. The course covers immediate income solutions ranging from list-building to learning how to track your marketing efforts to determine desired results .
Consider this a continuing education class. Education in the food business is not easily accessible for business owners. This course and subsequent courses in this field can fill the gaps and help you operate your business successfully.
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
About Food Business Marketing InstitutePreview
|Section 2: Income Solutions for Food Business Owners|
An overview of the lectures in this course.
Getting to Know You
|Section 3: The Money Is In The List!|
Learn about listbuilding in your food-related business; why you should be capturing your customer's information, how to successfully get it done, and what to do with it when you get it.
|Section 4: It's What's Inside That Counts|
Learn about upselling strategies and how to apply them to your food-related business.
Learn about using Daily Specials in your food business. In this lecture, we'll discuss how to use daily specials in more areas of your business.
In this section, you'll learn all about bundling and how to apply this strategy to increase your business sales.
The Magic of Continuity Programs
|Section 5: Enlisting Help From Your Raving Fans|
Customer Referral & Testimonial Opportunities
|Section 6: Profit From Outside Sources|
Joint Venture with a Complimentary Business System
Resources and Other Materials
I have been in the Food Business for well over 37 years. My experience in the food industry started where most kids start-at McDonald's. Coming from a military family, I held my first job overseas in Germany. From there, I joined the military as a Food Service Specialist and quickly rose to Food Service Sergeant. After the military, I was employed as a food business manager at several restaurants, I've managed contract kitchens, and have owned and operated several of my own food businesses including a sandwich shop, catering company, a cafe/bakery, and a mobile food truck.
During the course of my career, I have learned how to sell food. I continue my education even today in staying abreast of changes and new strategies available to help market food businesses.
My hobby has always been in the computer field starting back in the early 90's and progressing to the present. I hold a Bachelors Degree in Information Technology and decided to combine my knowledge in both the food business and the effective use of the Internet and use it to help food business owners to successfully promote their own businesses-online and offline.
I am self-employed as a local business marketer working with food business owners as well as business owners in other industries.