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For businesses and business owners in the U.S., in less than an hour, you can have all the skills and tools you need to find your customer's and competition. A three-step workflow introduces free-to-use resources that will identify your target market, locate your customers, and tell you how much competition there is.
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|Section 1: Introduction|
|Lecture 2||1 page|
|The 3-step process is easily repeatable. This chart quickly summarizes the process laid out in this course and provides you with a cheat sheet for your future research.
|Section 2: Background Information|
|Find out where the data for market research comes from, how it gets updated, and how to access it.
|Most of us don't have the resources to market to every demographic. So, we have to target a very specific market segment with very specific needs. Find out how to identify your niche market segment beyond generic demographic data.
|Section 3: Find Customers Workflow|
|The first resource we review takes a look at how consumer's purchase goods and services and will help you to begin creating your customer narrative.
Once you've identified your best customer's you need to begin locating them. This lecture shows you how to use market segmentation data to isolate the highest concentrations of your target market.
Before you jump all in, make sure you know who else you're competing with. This lecture will show you how to find your competitors.
Brent Leekley is the owner of multiple technical and business websites, worked as computer network expert, and ran his family's brick-and mortar furniture store in Colorado, USA.
As a Cisco Certified Internetwork Expert, market researcher running print, web, and broadcast campaigns, and business owner Brent has developed numerous low-to-no cost life/business hacks that save time, money and frustration.
Brent's courses focus on finding the quickest way to attain skills that make immediate impact on your projects and habits.
Brent lives with his family in Castle Rock, Colorado, USA.
After giving up several years of my life to the US Navy, I decided to go back to school to study corporate finance. While in school it became clear to me that I didn't want to build someone else's company, I really wanted to build my own. Eventually I started my own business, and now I get to enjoy finding new ways of building my business, starting new ventures, and helping young entrepreneurs get theirs going as well!