Facebook:Masters Course Everything you Need and Should Know.
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Facebook:Masters Course Everything you Need and Should Know.

A in-depth look at the world of Facebook. Everything you need to know to be more successful and generate income!
3.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
42 students enrolled
Created by IMNL America
Last updated 6/2013
English
Current price: $10 Original price: $40 Discount: 75% off
1 day left at this price!
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Includes:
  • 3.5 hours on-demand video
  • 1 Article
  • 5 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • To introduce students to the social media platform of Facebook, its basic features and its possibilities for consumers and businesses.
  • To teach students how to set up a strategy plan for their Facebook page.
  • To provide students with information, tools and tips on how to manage and analyse (the success of) their Facebook business page.
  • To teach students how to use the different types of apps and integration for marketing purposes.
  • To teach students how to effectively advertise on Facebook.
View Curriculum
Requirements
  • Paper, Pen/ Pencil and the will to learn
Description

This course involves an extensive yet comprehensible introduction to the social media platform Facebook and how it can be used for marketing purposes. Designed in particular for (aspiring) entrepreneurs, it offers students both basic information about Facebook and its features as well as practice in devising their own Facebook marketing strategy. The course is accessible to students of all levels, from those unfamiliar with Facebook to those with (basic) knowledge on social media marketing in general. Since this video course has a specific focus on the platform of Facebook, it can easily be integrated into an Internet or social media marketing strategy program or be combined with other social media platform courses. 

This is a video course in which Facebook marketing related topics are presented in the form of video. The video format consists of slides with information, graphs and pictures supporting the spoken information provided by IMNL America’s Social Media Consultant/President Rob Stoutenburg. The entire course consists of five tutorials: Introduction (The Basics), Strategy, Management and Analysis, Apps and Integrations, and Advertizing. Each tutorial focuses on a specific aspect of marketing on Facebook, with the exception of the Introduction tutorial which provides a brief historical overview of Facebook and gives a basic understanding of the social media platform. Furthermore, each tutorial includes a number of quiz questions to help the student remembering the information. Finally, every tutorial ends with a question that aims to support in developing as well as stimulate the student to critically thinking about his/her Facebook marketing strategy and presence . 

Course runs about 4hrs

Who is the target audience?
  • Business and Individuals who use Facebook and Everyone who wants to set up a effective marketing tool
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Curriculum For This Course
55 Lectures
07:18:24
+
The Basics
7 Lectures 20:31

What is Facebook
05:39

Possibilities for Individuals and Business
01:26

Possibilities for Businesses and Organizations
06:46

Facebook Facts
01:54

Overview of tutorial
01:03

Quiz Questions
02:59
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Strategy
9 Lectures 55:47
Introduction
00:38

Personal Profile
06:37

Business Page
05:54

Cover and Profile Photo
04:35

Sharing Content
06:08

EdgeRank
05:02


Summary
02:11

Quiz Questions
04:24
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Management & Analysis
10 Lectures 36:11
Introduction
00:45

The Importance of Management
03:28

Managing your Business Page 1
03:06

Managing your Business Page 2
03:06

Social Media Management Tools
05:22

The Importance of Analysis
04:57

Facebook Insights
03:24

Google Analytics
07:15

Overview of Social Media Management Tools
01:40

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Apps and Intergrations
9 Lectures 31:23
Introduction
00:43


Apps
04:29

Intergrations 1
03:59

Intergrations 2
07:47

Do's and Dont's 1
02:54

Do's and Dont's 2
03:45

Something to think about
00:50

Quiz Questions
02:29
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Advertising
20 Lectures 01:07:10
Introduction
00:41

Advertising on Facebook Statistics
03:19

Possibilities of Advertising
07:17

Creating and Managing Advertisements 1
05:26

Creating and Managing Advertisements 2
05:50

Creating and Managing Advertisements 3
03:49

Advertising Strategy Basics
09:48

Using Ads Creator 1
04:55

Using Ads Creator 2
05:25


Advertising from your Business Page 1
03:32

Advertising from your Business Page 2
05:32

PMD Center (The Preferred Marketing Developer)
02:22


Concluding Lecture
01:24

Extra Material
23 pages

Extra Material 2
23 pages

Extra Material 3
47 pages

Extra Material 4
47 pages

Extra Material 5
86 pages
About the Instructor
IMNL America
3.0 Average rating
1 Review
42 Students
1 Course

IMNL America specializes in Social Media strategy and Web Design. Our other services include corporate films, web statistics and link building. IMNL America assists Small business and individuals in managing the risks and profit on the opportunities connected with social media through clear, concise and easy to understand courseware.