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This course involves an extensive yet comprehensible introduction to the social media platform Facebook and how it can be used for marketing purposes. Designed in particular for (aspiring) entrepreneurs, it offers students both basic information about Facebook and its features as well as practice in devising their own Facebook marketing strategy. The course is accessible to students of all levels, from those unfamiliar with Facebook to those with (basic) knowledge on social media marketing in general. Since this video course has a specific focus on the platform of Facebook, it can easily be integrated into an Internet or social media marketing strategy program or be combined with other social media platform courses.
This is a video course in which Facebook marketing related topics are presented in the form of video. The video format consists of slides with information, graphs and pictures supporting the spoken information provided by IMNL America’s Social Media Consultant/President Rob Stoutenburg. The entire course consists of five tutorials: Introduction (The Basics), Strategy, Management and Analysis, Apps and Integrations, and Advertizing. Each tutorial focuses on a specific aspect of marketing on Facebook, with the exception of the Introduction tutorial which provides a brief historical overview of Facebook and gives a basic understanding of the social media platform. Furthermore, each tutorial includes a number of quiz questions to help the student remembering the information. Finally, every tutorial ends with a question that aims to support in developing as well as stimulate the student to critically thinking about his/her Facebook marketing strategy and presence .
Course runs about 4hrs
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|Section 1: The Basics|
What is Facebook
Possibilities for Individuals and Business
Possibilities for Businesses and Organizations
Overview of tutorial
|Section 2: Strategy|
Cover and Profile Photo
Do's and Dont'sPreview
|Section 3: Management & Analysis|
The Importance of Management
Managing your Business Page 1
Managing your Business Page 2
Social Media Management Tools
The Importance of Analysis
Overview of Social Media Management Tools
|Section 4: Apps and Intergrations|
Do's and Dont's 1
Do's and Dont's 2
Something to think about
|Section 5: Advertising|
Advertising on Facebook Statistics
Possibilities of Advertising
Creating and Managing Advertisements 1
Creating and Managing Advertisements 2
Creating and Managing Advertisements 3
Advertising Strategy Basics
Using Ads Creator 1
Using Ads Creator 2
Using Ads Creator 3Preview
Advertising from your Business Page 1
Advertising from your Business Page 2
PMD Center (The Preferred Marketing Developer)
Extra Material 2
Extra Material 3
Extra Material 4
Extra Material 5
IMNL America specializes in Social Media strategy and Web Design. Our other services include corporate films, web statistics and link building. IMNL America assists Small business and individuals in managing the risks and profit on the opportunities connected with social media through clear, concise and easy to understand courseware.