Facebook Page: effective community building

Facebook Page: Powerful way to Build Brand, Aggregate Audience or Generate Leads.
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  • Lectures 14
  • Contents Video: 1 hour
    Other: 1 min
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2013 English

Course Description

If you have spent any time on Facebook, you might have noticed that your friends become fans

of certain celebrities, music groups, organizations and local businesses by "liking" their pages.

Additionally, if you're a business owner, you can establish a business page to promote your product

or service. Although you can establish a special account for your business, it is easy to create a

business page as an offshoot of your personal profile. Only an authorized representative of a

business, group, band or organization can set up a page.

There are various organizations that do create a Facebook Business Page, but not many are

aware on how these pages can help in business promotion and create engagement with potential

customers. This course will be a helpful guide for anyone from sales and business development

professionals to brand managers, digital marketing professionals, media planners and management

students.

This course will assist you in understanding the importance of conversations, different ways to

source content for page postings and a lot more. Leverage this opportunity and enrol for this course

to broaden your skills and knowledge on effective usage of Facebook Page for business promotion.

In this course, you will learn:

  • Type of content that creates engagement
  • Importance of conversations
  • Handling Conversations on Admin Post
  • How Facebook Posts are distributed to Users

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What are the requirements?

  • Internet Connection
  • Facebook Page

What am I going to get from this course?

  • Type of content that creates engagement
  • Importance of conversations
  • Handling Conversations on Admin Post
  • How Facebook Posts are distributed to Users

What is the target audience?

  • Sales and Business Development Professionals
  • Advertising & Marketing Professionals
  • CXOs
  • Brand Managers and Media Planners
  • Digital Marketing (SEO, PPC,SEM, Social Media) Professionals
  • Web Strategists
  • Product Managers
  • CRM Professionals
  • Management Students

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Facebook Pages Overview
Introduction to the Course
Article
04:10
Face book Pages: Creating Pages is used to acquire organic reach on Facebook. Organizations create brand centric pages and “Interest based” pages based on the objective they want to fulfill on Facebook. As of December 2011, there were more than 37 million Pages on facebook. In this lesson, we will look at how does Facebook page works for business?
02:09

Like vs. Comment vs. Share

This session basically gives you an understanding about the three terms, Like, Comment and Share by making a comparison between them. Overall, it explains that an individual should look at all kind of interactions as an opportunity in order to build relationships. Moreover, ensure that you take every possible step that can encourage users to engage them again and again till the time they become your brand admirer.

03:59

Why are conversations so important while handing Facebook Page?

User can have conversations with your page by liking, commenting & sharing the content posted on page administrators or other users on the page; or by Tagging Page while having conversations with others; or by Starting a new Conversation by posting something on the page timeline. Now let’s look into why are conversations important for Page?

04:03

Content creation is harder than you think

This session gives you an understanding on the challenges that are faced and various elements that should be taken care of while creating the final copy of post for your Facebook page. Sustaining engagement can be quite a big challenge and hence for the same reason you require people with desired skills. This session can help you with all such factors, which can further assist you in creating the desired Facebook page.

02:47

What are the aspects that you need to take care of while posting content on Facebook Page. Let’s look at some of that posting guidelines that can help you to drastically improve the performance of your content.

As an admin, if you are doing a page post, you will not be allowed to tag users in the text content.

At the same time, you can tag the users in the image that you are using along with your posts. This activity helps in building initial momentum for the content reach.

03:46

Different ways to source content for Page Postings

Sourcing an engaging content is an ongoing challenge and if you have decided to invest on Facebook page, it will consume most of your efforts. Therefore, in order to get a better understanding on the necessary techniques for getting the most of it, you can look into this lesson. It gives you an insight on the key sources and techniques that will help you to source content for your Page Postings.

05:56

Page positioning

This session gives you understanding on Page positioning, which is all about how you want your identity to be perceived in the mind of other users. Your positioning usually impacts the page name, posting style, conversation style and also the kind of users that you invite. Name is a critical aspect as it cannot be changed once you fix it and hence it is necessary for you to be careful about it.

05:15

Let’s try to understand how is the content consumed on Facebook.

There are 2 ways users discover content on your Facebook page.

Either users discover the content on their NewsFeed and ticker or users come to Facebook Page through search & direct links and consume page content. 

Section 2: Handling posts on Facebook Pages
03:37

How to ensure relevance in conversations?

Many a times, you might observe irrelevant conversations on your Facebook page. This session gives you learning on all those steps that can be taken in order to minimize them and also to address these in an appropriate manner. Examples have also been used in order to raise the level of understanding.

03:38

Handling user generated posts

Users can greatly contribute to conversations in your page in many different ways. This session covers some of the methods initiated by the users that can create a viral impact and also the ones that are considered to be valuable investments for your business. It also makes use of some of the best examples for better understanding and learning.

04:15

Handling user generated posts

Users can greatly contribute to conversations in your page in many different ways. This session covers some of the methods initiated by the users that can create a viral impact and also the ones that are considered to be valuable investments for your business. It also makes use of some of the best examples for better understanding and learning.

05:50

Significance of “Talking about this”

Facebook launched a metric system named as “Talking about this” in the year 2012. This session gives you an understanding on this metric system, its significance and how can it be a useful tool during Facebook marketing.

Facebook Pages Quiz
8 questions
Conclusion Lecture
Article

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Instructor Biography

Digital Vidya, Asia's Leading Digital Marketing Training Company

Digital Vidya is one of Asia’s leading Digital Marketing training companies and the first to launch Social Media Workshop Series in India.

Since January 2010, over 3500 professionals (including CXOs) & students from over 1500 organizations & institutes such as GE, Cisco, Nokia, Google, eBay, 3M, Reliance, Star TV, Ogilvy, Adobe, MakeMyTrip, Naukri, Citibank, Toyota, Intel, ITC, IIM Ahmedabad, IIM Lucknow, Amity, IITs have benefited through more than 175 training programs by Digital Vidya across Asia.

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