Facebook Page Essentials
4.1 (30 ratings)
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Facebook Page Essentials

Create an impressive Facebook Page while learning methods and tactics to make your page a tool for business success.
4.1 (30 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
505 students enrolled
Created by Deltina Hay
Last updated 9/2013
English
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Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • By the end of this course you will have a fully developed and optimized Facebook Page
  • Learn all the settings, features, and options on the Facebook Page platform
  • This course will teach you how to effectively update and optimize your timeline
  • Learn how to choose, install, and customize Facebook page applications
  • Learn to integrate your Facebook page with your other social media accounts
  • This course will show you how to automate Facebook updates using HootSuite
View Curriculum
Requirements
  • Internet connectivity is required
Description

Facebook Profiles are for People | Facebook PAGES are for BUSINESS

Facebook is still the most popular social networking site out there, with over one billion registered users.

And research shows that over 40% of Facebook users actually want to connect with businesses on Facebook.

But to reach this audience, you need to meet them on their turf - and creating a Facebook Page for your business or organization is the way to do that.

A Facebook Business Page can help you reach and connect with your target audience within the Facebook platform.

This condensed and comprehensive course will get you up and running using Facebook Pages to their full potential in no time.

Business owners, entrepreneurs, marketers, social media strategists, non-profits, artists, musicians, authors, and advertising professionals will all benefit from taking this course.

Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your Facebook Page in her typical no-nonsense teaching style.

Using a real-world example from scratch, Deltina shows you hands-on how to:

  • Create a customized and optimized Facebook page
  • Take advantage of all the features and settings on the Facebook page platform
  • Populate your Facebook timeline with optimized content
  • Use Facebook applications to further customize your Facebook page
  • Integrate your Facebook page with your online presence
  • Promote your Facebook page using affordable advertising options
  • Use HootSuite to automate your updates and import blog posts

Worksheet and Resources Included!

Don't put your Facebook Page off any longer Take the course today, and start marketing on Facebook tomorrow!

Who is the target audience?
  • Business owners, entrepreneurs, solopreneurs
  • Marketing, Advertising, and PR professionals
  • Non-profits and government organizations
  • Artists, musicians, authors , and entertainers
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 01:19:09
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Getting Started
3 Lectures 13:37

This video introduces Facebook pages and presents the topics covered in the course.

Preview 01:12

In this lesson, we go through the process of creating a Facebook page using your profile or by creating a Facebook business account.

Creating Your Facebook Page
05:30

In this lesson, we create a custom header image, and populate our About page with optimized content.

Customizing and Optimizing Your Facebook Page
06:55
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Features, Applications, and Populating the Timeline
3 Lectures 30:35

In this lesson, we dig deeper into Facebook page settings, and discuss the main features of Facebook Pages.

Facebook Page Settings and Features
09:53

In this lesson, we demonstrate the different methods of posting to the Facebook page timeline, the types of Facebook updates, and update options.

The Facebook Timeline
10:32

In this lesson, we explore using Facebook applications to further customize our page.

Preview 10:10
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Integration and Promotion Tactics
2 Lectures 12:15

In this lesson, we take a look at options for integrating our Facebook page with our other social media accounts and our website.

Facebook Page Integration
07:00

In this lesson, we have an overview of promoting posts and pages with Facebook ads, and explore the Facebook Insights area.

Preview 05:15
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Bonus Lectures: Automation and Guidelines
3 Lectures 18:42

In this lesson, we demonstrate how to use HootSuite to make automatic, scheduled updates to your timeline and how to import blog posts automatically.

Automating Facebook Tasks
09:52

In this lesson, we go through the Facebook Page terms of use, discuss privacy issues, and have an overview of the Facebook Page mobile app.

Best Practices, Privacy, and Mobile
07:03

In this concluding video, we look at some recommended resources to help you keep up-to-date with Facebook, and contact information for the author.

Conclusion: Some Additional Resources
01:47
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Worksheets and Resources
2 Lectures 00:00

Use this worksheet to plan your Facebook page.

Facebook Page Worksheet
3 pages

Resources referenced in the course.

Resources
1 page
About the Instructor
Deltina Hay
3.9 Average rating
280 Reviews
12,486 Students
18 Courses
Author, publisher, developer, blogger, and professor

Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.

Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.

For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.

Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.

Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.

Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.