Facebook Page Essentials
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Facebook Profiles are for People | Facebook PAGES are for BUSINESS
Facebook is still the most popular social networking site out there, with over one billion registered users.
And research shows that over 40% of Facebook users actually want to connect with businesses on Facebook.
But to reach this audience, you need to meet them on their turf - and creating a Facebook Page for your business or organization is the way to do that.
A Facebook Business Page can help you reach and connect with your target audience within the Facebook platform.
This condensed and comprehensive course will get you up and running using Facebook Pages to their full potential in no time.
Business owners, entrepreneurs, marketers, social media strategists, non-profits, artists, musicians, authors, and advertising professionals will all benefit from taking this course.
Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your Facebook Page in her typical no-nonsense teaching style.
Using a real-world example from scratch, Deltina shows you hands-on how to:
Worksheet and Resources Included!
Don't put your Facebook Page off any longer Take the course today, and start marketing on Facebook tomorrow!
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Getting Started|
This video introduces Facebook pages and presents the topics covered in the course.
In this lesson, we go through the process of creating a Facebook page using your profile or by creating a Facebook business account.
In this lesson, we create a custom header image, and populate our About page with optimized content.
|Section 2: Features, Applications, and Populating the Timeline|
In this lesson, we dig deeper into Facebook page settings, and discuss the main features of Facebook Pages.
In this lesson, we demonstrate the different methods of posting to the Facebook page timeline, the types of Facebook updates, and update options.
In this lesson, we explore using Facebook applications to further customize our page.
|Section 3: Integration and Promotion Tactics|
In this lesson, we take a look at options for integrating our Facebook page with our other social media accounts and our website.
In this lesson, we have an overview of promoting posts and pages with Facebook ads, and explore the Facebook Insights area.
|Section 4: Bonus Lectures: Automation and Guidelines|
In this lesson, we demonstrate how to use HootSuite to make automatic, scheduled updates to your timeline and how to import blog posts automatically.
In this concluding video, we look at some recommended resources to help you keep up-to-date with Facebook, and contact information for the author.
|Section 5: Worksheets and Resources|
|Lecture 12||3 pages|
Use this worksheet to plan your Facebook page.
|Lecture 13||1 page|
Resources referenced in the course.
Deltina Hay is a developer, publisher, small business owner, and the author of four books on social media, the mobile web, and search optimization.
Her first book, The Social Media Survival Guide, is used as a text in colleges and universities worldwide. Her latest book, The Bootstrapper’s Guide to the Mobile Web, helps businesses optimize their mobile web presence. And her upcoming book, The Bootstrapper's Guide to the New Search Optimization, focusing on holistic and organic optimization techniques, will be released in 2015 as a web app.
For nearly 30 years, Ms. Hay has done custom programming, database management, web development, search optimization, and social media marketing consulting for businesses of all sizes. Some of her past clients include Real Simple Magazine, American Greetings, Nestle Toll House, Victoria's Secret, and Kraft. Ms. Hay's graduate education includes computer science, applied mathematics, numerical analysis, and psychology.
Ms. Hay’s working knowledge of social media tools and web development concepts make her courses some of the most thorough and accessible in the industry. She focuses on educating businesses on strategies, technologies and tools for creating an optimized presence in the traditional, social, and mobile web.
Ms. Hay developed the graduate-level Social Media Certificate program for Drury University, and contributes to many online sources, including Six Revisions, LinkedIn, Technorati, and SocialMediaBiz.
Ms. Hay is a lifelong learner who loves to share her diverse knowledge and give back to the industries she loves. She is a member of the International Marketing Standards Board and serves as the Board Chair of the Independent Book Publishers Association.