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Advanced Facebook for Business

How to Become More Effective Than 99% of Today's Facebook Marketers
5.0 (1 rating)
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47 students enrolled
Last updated 12/2013
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  • 5.5 hours on-demand video
  • 1 Supplemental Resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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Want to learn how to leverage the massive potential of Facebook marketing for your business or personal brand? This advanced, step-by-step course offers you the opportunity to:

1) Learn how Facebook really “works” so you can begin generating real results by leveraging everything it offers behind the scenes.

2) Discover best practices for setting up and optimizing your profile and business page for the biggest impact.

3) Find out how you can use Facebook Groups to dramatically benefit every part of your business.

4) Maximize your rewards by learning how to use ads, badges, apps, places, deals and more.

In just six one-hour long sessions, you'll discover than when you get the “inside scoop” on how to leverage Facebook the right way, the benefits just keep on coming.

Who is the target audience?
  • Business owners
  • Marketers
  • Marketing professionals
  • Social media strategists
  • Business professionals
  • Business executives
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View Curriculum
  • Computer
  • High speed internet access
Curriculum For This Course
Expand All 23 Lectures Collapse All 23 Lectures 05:47:30
Setting up Facebook for Business
9 Lectures 02:05:02

This lecture is designed for business owners and professionals who are new to Facebook. This course provides a step-by-step introduction to the platform, including how to set up a profile.

Preview 09:10

In this lecture, you'll learn how to set up a personal profile. This course will include information on setting a username, understanding followers, using your activity log, setup and privacy settings and how to test your settings.

Your Personal Profile

In this lecture, you'll learn the difference between friends and followers. You'll also get an in-depth look at follower settings and how to manage friend requests.

Friends, Followers and Setting Up Your Username

In this lecture, you'll learn how to determine what type of content is appropriate for your profile based on your personal and professional goals and lots more. You'll also learn how to manage photos and how to manage your page from your activity log.

Status & Profile Updates and Your Activity Log

In this lecture, you'll learn about Facebook's news feeds, including how Facebook determines what content you see. You'll also learn how to have more control over your news feeds and what roles Lists and Friends play in this process.

Understanding Feeds, Lists and Friends

In this lecture, you'll learn how Facebook's Graph Search works, how to leverage functionality and how to refine searches based on your personal preferences.

Preview 08:41

In this lecture, you'll learn how to create Facebook Events from your profile. You'll learn all the features included on an Events page and how to use them for personal and business activities.

Creating Events

In this lecture, you'll get an overview of Facebook apps in your personal profile, including Photos, Books, Places, Pinterest and other apps. Plus, you'll learn how to manage this feature.

Facebook Apps for Your Personal Profile

In this lecture, you'll learn how to manage Facebook account settings, privacy settings and notification settings.

Account Settings, Privacy Policies and Notifications
Facebook for Business
6 Lectures 01:52:51

In this lecture, you'll learn the difference between Facebook Profiles and Facebook Pages and how to setup a Facebook Page for your business, organization or brand.

Getting Started with Facebook Pages

In this lecture, you'll go through each element within the Pages admin area and learn how these elements function.

Page Settings

In this lecture, you'll learn about Facebook Pages' front-end functionality and the anatomy of the Facebook Page from your audience's perspective.

Working with Pages (Part 1)

In this lecture, you'll learn more about Facebook Pages, including how to use them strategically for business.

Working with Pages (Part 2)

In this lecture, you'll learn more about Facebook Page features, including mobile functionality and other elements such as the Audience Suggestions tools.

Working with Pages (Part 3)

In this lecture, you'll learn about Insights, Facebook's tool for monitoring the performance of your Facebook Page.

Page Insights
Advanced Facebook Mechanics
7 Lectures 01:44:37

In this lecture, you'll learn about Apps for Pages, including how they differ from Apps for Profiles and how to navigate Facebook's App Center.

Apps for Pages

In this lecture, you'll learn about Facebook Groups, how they function and how to use them.

Facebook Groups

In this lecture, you'll learn about Facebook Ads and how to navigate the advertiser area and its features.

Facebook Ads

In this lecture, you'll learn how to create different types of Facebook ads.

Creating Facebook Ads

In this lecture, you'll learn about the reports and conversion tracking features in Facebook's ad manager.

Reports and Conversions

In this lecture, you'll learn about a new Facebook feature called Power Editor, which allows users to save time by mass editing your ads and page posts across campaigns and accounts.

Facebook Power Editor

In this lecture, you'll learn about the Facebook Developer Area, which shows developers what's available for integration into websites and for developing apps.

Facebook Developer Editor
Course Wrap-Up
1 Lecture 00:00
Course Overview and Wrap-Up
5 pages
About the Instructor
5.0 Average rating
1 Review
47 Students
1 Course
Your Fast Track to Social Media Success

Social Media Academy (SMA) partners with the world’s foremost authorities on social media and online marketing to provide the most expansive curriculum available.

Students receive hands-on training from expert instructors, and quickly gain mastery of social media and online marketing through on-demand and live courses and presentations packed with valuable, actionable information.

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