Facebook Basics For Business

Learn The Real Truth of knowing how to properly use Facebook: Crucial to the growth of your business into the future.
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  • Lectures 19
  • Length 2.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 11/2013 English

Course Description

This course will shed light on the current massive trends in business marketing that include social media and specifically Facebook. It will show you why it is so crucial that you embrace this trend and take immediate action. Most of this course is over the shoulder video showing you exactly how to set up an effective Facebook presence for your business as well as the basics on setting up an advertising account and running paid ads to grow your business. This course includes approximately 2 1/2+ hours of tutorials.

What are the requirements?

  • You will need a computer, an email account and a credit card to attached to an advertising account to run ads. You will obviously also need to set up a Facebook personal profile and fan/business page.

What am I going to get from this course?

  • Knowing the different kinds of Facebook Pages and why you need to use the correct one
  • How to easily make and properly set up your Facebook Page
  • Understanding the Value of Facebook to the success of a business in the future
  • Understanding the Dos & Don'ts of placing effective facebook ads

Who is the target audience?

  • Business Owners, Marketers, Self Employed, Entrepreneur, Network Marketing, Internet Marketing, Sales Professionals

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Importance of Facebook
Importance to the bigger picture
Section 2: Page Types
Personal Profile page
Business or Fan Page
Section 3: Setting up your account and building your First Business Page
Setting up your personal Account and Profile Page
Selecting your Business page Format
Setting up Your Business Page
Basic Rules and Ideal Size for Cover Graphics
Cover Graphic
Best Practices & Size for Profile Graphic
Profile Pictures
Setting up Your Advertising Account
Pages, Graphics, and Advertising Account Review
Section 4: How Facebook Can Benefit Your Business
Direct Social Interaction
Indirect Social Influence
Indirect Social Validation (Google)
Section 5: Facebook PPC Basics
Facebook Advertising Options
Facebook PPC Ad Basics
Section 6: Closing Thoughts & Recap
Closing Thoughts

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Instructor Biography

Scott McClellan, Professional Sales & Online Marketing Specialist

I have Spent over 30 years in Professional Sales and Marketing as a top producer. I have extensive experience in large Ticket sales, Contracts, as well as previous Financial Credentials. I have been an attentive student of everything I have done and now wish to share what I have learned. I have been marketing businesses online for nearly a decade.

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