Facebook Basics For Business
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
15 students enrolled
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Facebook Basics For Business

Learn The Real Truth of knowing how to properly use Facebook: Crucial to the growth of your business into the future.
4.5 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
15 students enrolled
Created by Scott McClellan
Last updated 11/2013
English
Curiosity Sale
Current price: $10 Original price: $45 Discount: 78% off
30-Day Money-Back Guarantee
Includes:
  • 2 hours on-demand video
  • 25 mins on-demand audio
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Knowing the different kinds of Facebook Pages and why you need to use the correct one
  • How to easily make and properly set up your Facebook Page
  • Understanding the Value of Facebook to the success of a business in the future
  • Understanding the Dos & Don'ts of placing effective facebook ads
View Curriculum
Requirements
  • You will need a computer, an email account and a credit card to attached to an advertising account to run ads. You will obviously also need to set up a Facebook personal profile and fan/business page.
Description

This course will shed light on the current massive trends in business marketing that include social media and specifically Facebook. It will show you why it is so crucial that you embrace this trend and take immediate action. Most of this course is over the shoulder video showing you exactly how to set up an effective Facebook presence for your business as well as the basics on setting up an advertising account and running paid ads to grow your business. This course includes approximately 2 1/2+ hours of tutorials.

Who is the target audience?
  • Business Owners, Marketers, Self Employed, Entrepreneur, Network Marketing, Internet Marketing, Sales Professionals
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Curriculum For This Course
19 Lectures
02:15:09
+
Introduction
2 Lectures 06:53
Importance of Facebook
02:31

Importance to the bigger picture
04:22
+
Page Types
2 Lectures 05:37
Personal Profile page
03:07

Business or Fan Page
02:30
+
Setting up your account and building your First Business Page
9 Lectures 01:01:07

Selecting your Business page Format
08:46

Setting up Your Business Page
09:59

Basic Rules and Ideal Size for Cover Graphics
04:46

Cover Graphic
05:51

Best Practices & Size for Profile Graphic
05:07

Profile Pictures
05:01

Setting up Your Advertising Account
06:39

Pages, Graphics, and Advertising Account Review
03:46
+
How Facebook Can Benefit Your Business
3 Lectures 19:37
Direct Social Interaction
06:39


Indirect Social Validation (Google)
10:21
+
Facebook PPC Basics
2 Lectures 37:37
Facebook Advertising Options
10:34

Facebook PPC Ad Basics
27:03
+
Closing Thoughts & Recap
1 Lecture 04:18
Closing Thoughts
04:18
About the Instructor
Scott McClellan
4.5 Average rating
1 Review
15 Students
1 Course
Professional Sales & Online Marketing Specialist

I have Spent over 30 years in Professional Sales and Marketing as a top producer. I have extensive experience in large Ticket sales, Contracts, as well as previous Financial Credentials. I have been an attentive student of everything I have done and now wish to share what I have learned. I have been marketing businesses online for nearly a decade.