Facebook Advertising using Pay Per Click
4.3 (11 ratings)
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Facebook Advertising using Pay Per Click

Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.
4.3 (11 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
1,737 students enrolled
Created by Gary Kind
Last updated 1/2015
English
Current price: $10 Original price: $20 Discount: 50% off
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Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
Understand the basics of facebook pay per click
How to determine demographics and target ads to those demographics
Understand the key factors for a successful facebook pay per click campaign
Use the Power Editor for bulk adding/amending of ads
View Curriculum
Requirements
  • Google Chrome Web Browser
  • Basic Image Editing Software (examples use free software)
Description

This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.

The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.

We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.

Who is the target audience?
  • Facebook users looking to increase Likes on their fanpage
  • Business owners looking to increase engagement on their fanpage
  • Anyone looking to drive traffic to their website
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Curriculum For This Course
Expand All 19 Lectures Collapse All 19 Lectures 01:26:23
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Introduction
2 Lectures 11:47

What we will cover in the course is outlined here.

Preview 02:17

Some important concepts to remember before we start any facebook advertising

Preview 09:30
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Internal and External Ads
5 Lectures 28:14

Our first hands-on look at using facebook to create an ad.

Using facebook to create a simple Internal Ad
12:44

We now create an ad which points to an external web page.

Creating an External Ad
03:56

There are three options when creating a facebook ad, we look at what those options mean.

Ad Types
03:30

Here we look at how we can gather demographic data to use in our ads.

Understanding demographics
03:01

We look at how and why you should be split-testing ads.

Split Testing
05:03
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Images
2 Lectures 10:08

The importance of images and examples of facebook images.

Image is Everything!
03:01

What free software is available for creating images

Image Editing
07:07
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Facebook Power Editor
3 Lectures 12:01

A short introduction to what the power editor is.

What is it?
02:03

Where and how to download and install the facebook power editor.

Downloading and Installing Power Editor
01:52

We look at creating multiple versions of a single ad in a fast way using the power editor.

Split Testing Multiple Ads
08:06
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Wrap Up
1 Lecture 03:35

A recap on what we covered and some important take-aways.

What we covered
03:35

Recap Quiz
6 questions
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Bonus Videos
1 Lecture 05:00

Enough theory lets look at a real campaign!

Bonus Video 1 - Inside a Real Campaign
05:00
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2015 Update
5 Lectures 15:38

Introduction to whats new in 2015.

Intro to 2015 Update
02:49

Newsfeed ads have taken over from the 'right-hand' ads. This short video explains what they are.

Newsfeed Ad Placements
03:08

Pixel tracking is an extremely powerful tool you use for re-targeting and segmenting ads based on your site visitors actions.

Pixel Tracking
05:21

If you are not creative or aritstically inclined you can use the free tool canva to create newsfeed ad images.

Using Canva to create Facebook ad images
02:26

Some useful additional information.

Additional Resources
01:54
About the Instructor
Gary Kind
4.3 Average rating
697 Reviews
38,744 Students
12 Courses
Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.