This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.
The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.
We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.
Our first hands-on look at using facebook to create an ad.
We now create an ad which points to an external web page.
There are three options when creating a facebook ad, we look at what those options mean.
Here we look at how we can gather demographic data to use in our ads.
We look at how and why you should be split-testing ads.
The importance of images and examples of facebook images.
What free software is available for creating images
A short introduction to what the power editor is.
Where and how to download and install the facebook power editor.
We look at creating multiple versions of a single ad in a fast way using the power editor.
A recap on what we covered and some important take-aways.
Enough theory lets look at a real campaign!
Introduction to whats new in 2015.
Newsfeed ads have taken over from the 'right-hand' ads. This short video explains what they are.
Pixel tracking is an extremely powerful tool you use for re-targeting and segmenting ads based on your site visitors actions.
If you are not creative or aritstically inclined you can use the free tool canva to create newsfeed ad images.
Some useful additional information.
Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.
He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.