Facebook Advertising using Pay Per Click

Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.
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  • Lectures 19
  • Contents Video: 1.5 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 9/2013 English

Course Description

This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.

The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.

We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.

What are the requirements?

  • Google Chrome Web Browser
  • Basic Image Editing Software (examples use free software)

What am I going to get from this course?

  • Understand the basics of facebook pay per click
  • How to determine demographics and target ads to those demographics
  • Understand the key factors for a successful facebook pay per click campaign
  • Use the Power Editor for bulk adding/amending of ads

What is the target audience?

  • Facebook users looking to increase Likes on their fanpage
  • Business owners looking to increase engagement on their fanpage
  • Anyone looking to drive traffic to their website

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:17

What we will cover in the course is outlined here.

09:30

Some important concepts to remember before we start any facebook advertising

Section 2: Internal and External Ads
12:44

Our first hands-on look at using facebook to create an ad.

03:56

We now create an ad which points to an external web page.

03:30

There are three options when creating a facebook ad, we look at what those options mean.

03:01

Here we look at how we can gather demographic data to use in our ads.

05:03

We look at how and why you should be split-testing ads.

Section 3: Images
03:01

The importance of images and examples of facebook images.

07:07

What free software is available for creating images

Section 4: Facebook Power Editor
02:03

A short introduction to what the power editor is.

01:52

Where and how to download and install the facebook power editor.

08:06

We look at creating multiple versions of a single ad in a fast way using the power editor.

Section 5: Wrap Up
03:35

A recap on what we covered and some important take-aways.

Recap Quiz
6 questions
Section 6: Bonus Videos
05:00

Enough theory lets look at a real campaign!

Section 7: 2015 Update
02:49

Introduction to whats new in 2015.

03:08

Newsfeed ads have taken over from the 'right-hand' ads. This short video explains what they are.

05:21

Pixel tracking is an extremely powerful tool you use for re-targeting and segmenting ads based on your site visitors actions.

02:26

If you are not creative or aritstically inclined you can use the free tool canva to create newsfeed ad images.

01:54

Some useful additional information.

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Instructor Biography

Gary Kind, Developer, Author, Marketeer

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.

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