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Facebook Advertising Boot Camp

Reach 200,000 potential customers in 10 minutes or less. Learn how to advertise on Facebook for $2 per day.
4.0 (10 ratings)
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752 students enrolled
Last updated 7/2014
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  • 21 hours on-demand video
  • 1.5 hours on-demand audio
  • 1 Article
  • 6 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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  • How to set up your Facebook advertising account. How to Advertise On Facebook.
  • How to get your first ad up and running in 10 minutes or less. The basics of setting up that first ad so you can begin  testing and creating ads; you will learn in this Facebook Advertising Guidelines course.
  • Facebook Targeting. How to use the most powerful aspect of the Facebook advertising platform.  Geographic targeting, demographic targeting, broad and precise interest targeting (psychographic targeting), social connection targeting, and advanced demographics.
  • Bidding and Pricing Strategies. How to bid initially with a campaign launch.  How to get Facebook to show your ads at the best possible cost to you.  The difference between CPC and CPM bidding, and how in some cases you can pay twice as much for the same ad using CPM bidding and in some cases you can pay half the price as the same ad using CPM bidding.
  • Ad copy and Images. (The most important part) How to create ads that people will click on, reduce ad fatigue, and get rewarded by Facebook for creating high performing ads that will cost you less money.
  • Converting Clicks Into Customers.

Take this course now and learn how to advertise on Facebook  avoiding Common Mistakes.

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Curriculum For This Course
Expand All 37 Lectures Collapse All 37 Lectures 23:45:29
31 Lectures 22:20:24
How To Create Your Facebook Advertising Account

Researching Your Target Audience

Facebook Audience Insights

CPC and CPM Bidding

Nov 2013 Live Training- Cheap Fan Building and Newsfeed Page Post Ad Checklists

10 Steps To Creating a Successful Facebook Ad Campaign - Part 2

10 Steps To Creating a Successful Facebook Ad Campaign - Part 3

Putting It All Together

Digital Marketer Webinar - Case Study on 6-Step Optimization Process

The 9 Most Critical Things You Must Do To Profit From Facebook
Facebook Marketing Checklist
6 pages

This is a tutorial video walking you through each of the 9 checklist items and how to implement them.
Facebook Marketing Checklist Tutorial Video

Facebook Marketing Foundation

Intro To Promoted Posts and Other Facebook Ad Types

Building a Loyal and Lucrative Fan Base

How To Use The Facebook Power Editor For Advanced Facebook Ads (Newsfeed only)

How To Use Facebook Ads To Get Picked Up By the NY Times or Television

Interview With Dennis Yu (CEO, BlitzMetrics. Former head of analytics for Yahoo)

How to get better Facebook ad campaign conversions.  The major differences between Facebook and Google and how to win the Facebook ad game without looking like an opportunistic marketer or company. 

7 Ways To Better Facebook Ad Conversions

Facebook Marketing Map

  • How to laser target your Facebook ads to improve click through rates, sales conversions, and reduce ad costs.
  • The differences between Broad Category Interest Targeting and Precise Interest Targeting and how to know which one to use.
  • How to use connectino targeting.
  • How to target to friends of fans.
  • And more...
Advanced Targeting Strategies

Facebook Ad Strategies That Work

  • An eeasy way to create a landing page you can new visitors to on your Facebook page.
  • You don't need to know any code. 
  • Integrate an email auto-responder into your welcome page, or build the entire page inside of Aweber, iContact, Get Response, Mail Chimp, Infusionsoft, etc.
  • How to build a "Like" gate, so people have to click "Like" to see the hidden content. 
How To Build a Custom Landing Page in Facebook Timeline

  • How to choose proper imaging to ensure successful campaigns.
  • Where to find images.
  • Tips on creating headlines and body copy that make people click on your ads.
  • Stock photo sites mentioned in the video:

    Free Online Graphic Design Tool:

Selecting Images and Ad Copy

Page post ads can have the highest click through rates and lowest cost per click than any other type of ad.  And Page post ads are very easy to create!
Facebook Page Post Ads

A complete tutorial on all of the new Timeline updates and which important elements business owners need to know about.  

Facebook Timeline Critical Updates and Elements For Businesses.
Checklists and Guides
6 Lectures 00:01
Guide To Creating a Facebook Ad in the Ad Manager or Boosting a Post
27 pages

Facebook Ad & Image Specs - Updated June 2014

Split-Testing Facebook Ads
15 pages

Power Editor Guide
21 pages

Headlines & Lead Magnet Titles Worksheet
2 pages
About the Instructor
4.0 Average rating
10 Reviews
752 Students
1 Course
Facebook Advertising and Conversion Optimization Specialist

I have helped thousands of businesses and entrepreneurs use Facebook advertising to grow their grow their brand, generate leads and sales, and put together high performing automated sales machines. My company currently manages Facebook ad campaigns for companies in tons of different markets and niches.

I manage campaigns or consult with gurus like Brian Tracy, Perry Marshall, Jack Canfield, Rich Schefren, and more, along with ecommerce companies, local businesses, B to B companies, etc.

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