Expert Step by Step Branding Guide for Startups

A step by step guid with hands on applications to build your business brand.
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47 students enrolled
Instructed by Annina Benz Marketing / Branding
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  • Lectures 13
  • Length 1.5 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

This step by step branding guide is specifically made for startups and business professionals who want to build a professional brand. You will get short branding theory and a lot's of hands on applications. As well as templates, resources and additional learning videos.

The course consists of three parts:

1. Building a solid starting position

2. Create your brand

3. Manage your brand

The course has 13 learning videos in total - so take your time in-between each video or do it all at once!

What are the requirements?

  • willing to create a powerful brand
  • willing to create a brand like a professional
  • willing to do it right
  • and you also need a paper and pen

What am I going to get from this course?

  • understand the basics of branding
  • create your business values
  • formulate your belief, vision, mission and promise statement
  • define your target group
  • create your brand values
  • create a catching brand story
  • formulate your brand positioning statement
  • learn how to brief a graphic designer
  • name your brand and business
  • protect your brand
  • brand management for future success
  • develop a brand culture

Who is the target audience?

  • business professionals
  • entrepreneurs
  • startups

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Expert Step by Step Branding Guide for Startups
Course Intro: Is this course for you?
Section 2: Build a solid starting position
Basics of Branding
Create your business values
Formulate your Belief, Vision, Mission and Promise Statement
Define your Target Group
Section 3: Create your Brand
Create your brand values
Create a catching brand story
Positioning Statement
Learn how to brief a graphic designer
Section 4: Manage your brand
Name your business and brand
Protect your brand
Manage your brand
Create a brand culture

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Instructor Biography

Annina Benz, Brand Manager

Annina Benz is a seasoned executive level professional with over eight years of experience in brand management, marketing, advertising and communications. Applying her education from the Swiss Marketing and Advertising Institute, in which she received accredited diplomas in Executive Communications and Planning as well as Marketing from the Federal Office for Professional Education and Technology (Switzerland); she has successfully managed campaigns for both start up companies and companies grossing 400 million plus in revenue. Adding to her education with a certificate in Creative Enterprise Ownership from the Fashion Institute of Technology (New York) she combined her passion to empower others to be their best and her lifelong affinity for beauty and cosmetics to form RUE CINQ Inc an online business for cosmetics.

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