Expert Step by Step Branding Guide for Startups
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
55 students enrolled
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Expert Step by Step Branding Guide for Startups

A step by step guid with hands on applications to build your business brand.
4.7 (3 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
55 students enrolled
Created by Annina Benz
Last updated 5/2014
English
Current price: $10 Original price: $35 Discount: 71% off
1 day left at this price!
30-Day Money-Back Guarantee
Includes:
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • understand the basics of branding
  • create your business values
  • formulate your belief, vision, mission and promise statement
  • define your target group
  • create your brand values
  • create a catching brand story
  • formulate your brand positioning statement
  • learn how to brief a graphic designer
  • name your brand and business
  • protect your brand
  • brand management for future success
  • develop a brand culture
View Curriculum
Requirements
  • willing to create a powerful brand
  • willing to create a brand like a professional
  • willing to do it right
  • and you also need a paper and pen
Description

This step by step branding guide is specifically made for startups and business professionals who want to build a professional brand. You will get short branding theory and a lot's of hands on applications. As well as templates, resources and additional learning videos.

The course consists of three parts:

1. Building a solid starting position

2. Create your brand

3. Manage your brand

The course has 13 learning videos in total - so take your time in-between each video or do it all at once!

Who is the target audience?
  • business professionals
  • entrepreneurs
  • startups
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Curriculum For This Course
Expand All 13 Lectures Collapse All 13 Lectures 01:21:00
+
Expert Step by Step Branding Guide for Startups
1 Lecture 06:54
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Build a solid starting position
4 Lectures 47:29

Create your business values
18:14

Formulate your Belief, Vision, Mission and Promise Statement
18:27

Define your Target Group
05:58
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Create your Brand
4 Lectures 17:11
Create your brand values
02:21

Create a catching brand story
07:36

Positioning Statement
02:41

Learn how to brief a graphic designer
04:33
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Manage your brand
4 Lectures 09:26
Name your business and brand
02:36

Protect your brand
01:25

Manage your brand
03:06

Create a brand culture
02:19
About the Instructor
Annina Benz
4.7 Average rating
3 Reviews
55 Students
1 Course
Brand Manager

Annina Benz is a seasoned executive level professional with over eight years of experience in brand management, marketing, advertising and communications. Applying her education from the Swiss Marketing and Advertising Institute, in which she received accredited diplomas in Executive Communications and Planning as well as Marketing from the Federal Office for Professional Education and Technology (Switzerland); she has successfully managed campaigns for both start up companies and companies grossing 400 million plus in revenue. Adding to her education with a certificate in Creative Enterprise Ownership from the Fashion Institute of Technology (New York) she combined her passion to empower others to be their best and her lifelong affinity for beauty and cosmetics to form RUE CINQ Inc an online business for cosmetics.