Enhanced WordPress Strategies For Business

Supercharge Any Website With These Inside Tips, Tweaks and Tools For WordPress That Drive Traffic and Attract Customers
  • Lectures 147
  • Video 11 Hours
  • Skill level all level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion

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Course Description

Have you ever tried to build or enhance a website to grow your business? Have you spent lots of time learning WordPress, how to work with plug-ins, and how to tweak your website to boost traffic and sales, only to have it produce lackluster results? Have web designers quoted you a price tag of several thousand dollars just to build it for you?

With this Wordpress Tips and Tricks course you can learn How to Increase Website Traffic, which tips, tweaks, and tools you can use, without complicated programming, to boost your WordPress website and transform it into a traffic magnet -- in less time, with less money, and with a lot less effort.

  • Which plug-ins create the best results
  • How to tweak your plug-ins to maximize your site's selling power
  • How to work with themes and templates to optimize your site's attraction potential
  • And how to avoid common errors committed by WordPress designers.

This Wordpress Tips and Tricks course will take you through top essential and nice-to-have plug-ins, including admin, SEO, security, layout, usability, social, and even multimedia plug-ins. It will also dive into how to work with themes and templates, and how to tweak them a lot more efficiently.

Also, this course will show you how to tweak the look-and-feel of your website using styles, graphics, and design "tricks." It will reveal some shortcuts using copy-and-paste-simple snippets of code, as well as a number of quick-and-dirty online tools and resources -- many of which are free.

This course is for:

  • Do-it-yourselfers who know the basics of WordPress and want to know how to take it to the next level.
  • Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
  • Web site owners who don't know the technical stuff but want to be sure their web people make the right decisions.

This course is not for:

  • Uber-Geeks who are looking for advanced coding skills. (You can certainly learn a lot from this course, but you may get bored.)
  • Complete newbie who don't have any knowledge of WordPress. (You would get more out of this course if you first took a WordPress Basics course, then came back to upgrade your education.)

This course is meant for people who don't want to get involved with heavy programming, but want to learn How to Increase Website Traffic, tweak their WordPress websites and discover powerful shortcuts to enhance their online business or blog.

This Wordpress Tips and Tricks course by developer Michel Fortin will give you a new perspective on how to optimize and ramp up your website for maximum traffic, stickiness, and conversion.

What are the requirements?

  • Must already have a basic understanding of WordPress, such as how to install it and then how to install plugins and themes.

What am I going to get from this course?

  • Over 147 lectures and 11 hours of content!
  • Students will walk away with a better understanding of WordPress strategies and inside tips they can apply immediately to improve the results from their business website.
  • These strategies can be applied to corporate websites, ecommerce sites, blogs, content sites, or sales pages - as long as they are built on WordPress.

What is the target audience?

  • Webmasters who want to learn enhanced WordPress strategies for business websites, so they can charge more for their skills.
  • Employees responsible for their company's sites, who know the basics of WordPress and want to know how to take it to the next level.
  • Hired webmasters or web designers who want to improve their skills to bring much greater value to their clients.
  • Entrepreneurs or small business owners who want their site to get the best possible results, and want to avoid common pitfalls.
  • Website owners who don't know the technical stuff but want to be sure their web people make the right decisions.

Curriculum

Section 1: Introduction to FortinPress
02:08

Welcome and Introduction to the FortinPress course about WordPress

03:01

In this video, you will learn what the FortinPress course covers, and gain a better understanding of its contents

00:36

In this video, we discuss who this course is intended for, and who will benefit most from taking the classes.

01:56

In this video, you are introduced to Michel Fortin, the instructor of FortinPress

How To Get Support And Ask Questions
Preview
1 page
Section 2: Bonuses and Resources
How To Download Class Working Files
Preview
1 page
4.82 KB

This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file.

6.71 KB

This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

5.93 KB

This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

8 KB

This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

4.5 KB

This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

5.08 KB

This zipped file contains an Excel spreadsheet with all the links and resources mentioned in this class. You will need a program like WinZip or 7Zip to unzip the .zip file, then a program like Microsoft Excel to open the .xls file contained within the zipped file. 

01:03:12

As a member of a private Platinum Coaching Group , each week a member delivers a class to other members. Recently, I delivered a "closed-door" session to members only, where I talked about some of the new features in WordPress. As a free bonus for FortinPress students, here is the exclusive recording to this private class.

Section 3: Class 1: WordPress Best Practices
14:03

In this video, we introduce the course and provide an overview of what to expect in the coming classes.

12:12

In this video, we reveal where and how you can download the class resources and free bonuses available.

02:41

In this video, we demonstrate some of the core "best practices" all developers should know when working with Wordpress

04:15

In this video, we demonstrate the importance of using a development server on your local computer, instead of developing your WordPress site live.

06:41

In this video, we discuss the importance of using a child theme when customizing your theme's styles

About Our Recommended WordPress Plugins
Preview
03:25
Plugins: WordPress Reset
01:25
Plugins: WP Example Content
01:49
Plugins: Use Google Libraries
01:57
Plugins: Shortcodes Ultimate
17:21
Class 1 Q&A Session Introduction
00:27
Q&A: How To Add an Optin Box in the Sidebar
02:41
Q&A: How to Manage Your Bookmarks
06:24
Q&A: How to Convince Clients to Switch to WordPress
04:18
Q&A: Can a PHP Site be Functional Inside Wordpress?
05:39
Section 4: Class 2: Essential Administrative Plugins
Introduction to Class 2
Preview
01:55
Plugins: Add Quicktag
11:28
Plugins: Admin Management Xtended
01:58
Plugins: Broken Link Checker
01:44
Plugins: Clean Options
02:15
Plugins: Duplicator
02:04
Plugins: Exec-PHP
00:55
Plugins: Google Analytics for WordPress
00:47
Plugins: Grab & Save
03:15
Plugins: Portable phpMyAdmin
01:12
Plugins: Plugins Garbage Collector
00:29
Plugins: Search & Replace and Search Regex
04:42
Plugins: Simple Tags
06:57
Plugins: WP-DbManager
00:58
Plugins: WP Optimize
01:13
Plugins: WP CleanFix
00:38
Plugins: WP Show IDs
00:52
Plugins: WP Status Dashboard
02:47
Introduction to Security Plugins
00:43
Plugins: Absolute Privacy
01:22
Plugins: Akismet
00:36
Plugins: Anti Feed-Scraper Message
01:52
Plugins: Secure WordPress
00:45
Plugins: ServerBuddy
02:04
Plugins: SI Captcha Anti-spam
01:13
Plugins: Stop Spammer Registrations
00:30
Plugins: User Spam Remover
00:29
Plugins: Wordpress Firewall
01:23
Plugins: WP Ban
00:25
About CloudFlare
11:40
Class 2: Q&A Session Intro
01:03
Q&A: How do I turn off Auto Save?
08:15
Q&A: Can you have too many plugins in Wordpress?
04:18
Q&A: Can Cloudflare put my site at risk?
01:23
Q&A: Do you recommend a duplicator plugin?
03:19
Q&A: Do you design for mobile phones?
02:27
Q&A: Is the free version of Cloudflare adequate?
02:32
Section 5: Class 3: Essential SEO (Search Engine Optimization) Plugins
Class 3 Introduction
Preview
01:19
SEO and Front-End Loading
13:55
Plugin: Wordpress SEO & All-in-One SEO Pack
07:49
Plugin: Google XML Sitemaps
01:06
Plugin: No Self Pings & SEO Smart Links
01:11
Plugin: Plugin Output Cache & Pretty Link
02:21
Plugin: The Big Four of SEO
06:19
Plugin: Smart 404
00:56
Plugin: WP Supercache & W3 Total Cache
06:25
Plugin: iRobots.txt & Robots Meta
04:03
5-Minute SEO
01:43
Plugin: Useful Social Plugins
11:40
Autoresponder Tip and Evergreen Articles
06:54
Selfpromotion.com & RSS Submit
05:02
Page Speed Test
02:16
Wrapping Up Class 3
01:50
Section 6: Class 4: Plugins You Should Have
Introduction to Class #4
Preview
00:56
A Few Good Resources
08:37
Plugins: Addsig
02:25
Plugins: Ambrosite
11:44
Plugins: Custom Classes
02:21
Plugins: Better Excerpt
01:55
Widget: Jquery Vertical Accordion Menu
01:31
Plugins: List Category Posts
01:08
Plugins: Order Plugins
01:29
Plugins: Post Plugins Set
04:11
Widget: Section Widget
02:16
Plugins: Widget Logic
03:27
Plugins: All-in-one Fav Icon
02:17
Plugins: Form Plugins
02:35
Plugins: Comment Approved Notifier
02:10
Plugins: Dagon Design Sitemap Generator
01:14
Plugins: Popover Plugins
01:09
Plugins: Feed Styler
01:29
Plugins: Link Truncator
00:38

Instructor Biography

Licorice Group , Training With a Twist

The Licorice Group is an Internet publishing company that specializes in quality multimedia products and training software. 

Founders Michel and Sylvie Fortin have worked with entrepreneurs and small businesses spanning 200 different industries since the early 90's. They often speak at seminars and training events around the world, and have coached thousands of people all over the globe. 

Other Licorice Group trainers include select experts, authors, and leaders in their respective fields. Together, they have a leg up on what works, what works extremely well, and what doesn't work at all. Therefore, they can provide you with a different angle and a unique perspective other training programs don't have. 

Or as we might say, "Licorice Group is Training With a Twist! " 

We welcome suggestions for new courses, so if there's anything you'd like to have us cover, please let us know. We're listening!

Instructor Biography

Michel Fortin , Expert Trainer at The Licorice Group

A direct response copywriter and marketing consultant for the better part of 25 years, Michel Fortin is also an expert trainer, web designer, WordPress geek, and serial entrepreneur.

He was instrumental in selling hundreds of millions of dollars worth of products and services for his clients in a wide variety of industries, which included some of the most successful marketing campaigns on the Internet. His proven, battle-tested strategies can significantly improve your responsiveness, visibility, and conversion rate.

Together with his wife Sylvie Fortin, Michel is the co-founder of The Licorice Group, an online training and publishing company, as well as Success Chef University, a membership site that shows you how to build, manage, and grow online businesses.

Today, he is an in-demand public speaker and highly sought-after consultant around the world. For several years he also taught sales, marketing, ecommerce, and web design at a local college under their accredited Business Administration and Marketing Management programs.

Reviews

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    • David Husnian

    Exceeded my expectations and well worth the time!

    If you're looking for a quick summary then this course has excellent information as long as you're somewhat knowledgeable about WordPress and comfortable making coding tweaks; even then the list of plug-ins is very valuable. This course isn't meant for hardcore WordPress developers and if that's you then you won't find a lot here (you'll generally find it too simple and basic), and if you are just beginning with WordPress or even if you've used WordPress for years but rarely do more than create a blog post then you may be overwhelmed and find it "too techie" -- although the plug-in lessons should be understandable to most and useful. But, if you're in the sweet spot, I can guarantee you'll discover some great, and tremendously useful, techniques, methods, plug-ins and information. This course is essentially a series of webinars that were recorded live in front of a webinar audience and then broken up into individual lessons. What I liked It was very "look over the shoulder", hands-on stuff, so instead of just telling you things, Michel actually showed you how to do things, why and when you'd want to do them (or wouldn't want to do them), and showed some of the potential mistakes you might make. The list of plug-ins and the run through of each of them was enlightening and, even though I thought I knew a lot, I discovered many gems both in the plug-ins and in interesting ways to use the plug-ins. Michel goes through every recommended plug-in explaining what it's for, how to use it, why to use it and shows specific examples when appropriate. I liked the way the webinar question and answer sessions were done and presented. I liked the genial, informal, and friendly teaching style Michel uses and that, while he is clearly an expert in this topic, there was never a hint of the superior attitude that so many experts fall into and that impedes the transfer of knowledge and hinders learning. What I didn't like Since these were webinars that were split into lessons, I found several things I didn't like: 1. Some of the lessons, particularly at the beginning were so short that it seemed that a lesson had barely started before it was time to do all the clicking necessary to start the next one. 2. A few of the lessons cut off in mid-sentence, while a few others had "dead air" at the end of them. 3. There was a lot of hands-on live demonstrations but many times the screen was so small it was hard to read and particularly hard getting the Web addresses (URLs) of many of the sites was difficult without a "stop, rewind and replay" a few times each -- a callout on the videos with the URL would be nice like was done at the beginning. Also, a few times what Michel was showing was off the screen so you couldn't see them. 4. The list of plug-ins reviewed dragged on a little too long, cutting that down would have allowed more time for other things and more depth on some of the more complex things. You'll notice that not many of the things I didn't like about the course had anything to do with the content of the course. Michel well exceeded my expectations and the course was well worth the time I invested in it. I certainly look forward to more courses from the Licorice Group and Michel Fortin. FYI, and as an aside to udemy, I tried viewing the course in a 800x600 browser and the UI elements overlapped and made some of the UI links unclickable until I made the browser screen bigger. This happened on the latest versions of Firefox and Chrome using the standard font sizes.

    • Pamela Miles

    Simply Blown Away!

    I am only 23 Lectures in on this 147 Lecture course. I love how each topic is broken down into chunks that allowd me to learn and implement it right then and there. It will be so much easier to come back to a "specific topic" and re-watch just that topic when I run into something on a website that I need to utilize from what Michel has taught. I have learned so much and can't wait to take my websites (and my customers' websites) to a whole new level...and save so much time by implementing the things Michel is teaching in this course. Can't wait to finish the rest of this course...but I wanted to take a moment and give encouragement to anyone thinking of purchasing this course...IT IS AWESOME...and you won't be disappointed. I promise it will be money very well spent that you will recover over and over again in the time saving techniques he teaches you in this course! -- Pamela Miles CalorieConfusion.com

    • Cara Goodman

    Michel Fortin's WordPress Course Delivers!

    Michel Fortin delivers top quality material in this WordPress course.  His enthusiasm for and knowledge of this subject translate well in his ability to relay material in a way that is easy to understand and exciting to learn. The course is structured well.  It progresses at a pace that makes understanding and implementing quite achievable.  With his combined technical and creative background, Michel infuses the course with valuable marketing concepts and insights. Michel delivers the puzzle pieces and the guidance, enabling students to design and piece together websites to fit their vision and needs.

    • Successpod Inc

    Fortin: The Wordpress Ninja

    There are few people who have mastered the technology of wordpress like Michael has; and maybe no one else who can blend that mastery with a world-class marketing career, and an authentic passion for teaching and mentoring others. If you want to get behind the curtain with a real wizard, take this course. Lou D'Alo

    • Dennis Rosenberg

    The Real Deal

    Michel Fortin is the 'expert's expert' when it comes to Wordpress...but don't let that put you off. He explains everything logically and clearly and he brings you up to speed with Wordpress painlessly. Highly recommended -- if you want to learn the practical facts of creating and launching any type of website with Wordpress, then you will love this course, I promise!

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Available on desktop, iOS and Android

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