Get Started with Email Marketing

Learn email marketing as it is one of the inexpensive, reliable and powerful channels to online marketing.
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  • Lectures 13
  • Contents Video: 1 hour
    Other: 4 hours
  • Skill Level Beginner Level
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 3/2014 English

Course Description

Email marketing is CHEAP. Probably that is the main reason you are here.

You might struggle with idea whether you need it or not because it isn't as shiny as Social Media, that sounds like a problem. Fortunately, that's the only problem!

Did you know there are more than 3.2 billion email accounts today? 95 percent of online consumers use email and, 91percent check their email at least once a day (Source: Exact Target).

There is simply no competition. More importantly, it is such an integral part in our lives, no human being walks around saying he will quit email.

Yes, that's right, once set up their email accounts, they won't quit email.

Email has the power to send one piece of content to thousands of people and still have some level of personalization.

In fact, email is the only channel of communication that remains private, that is a direct connection between you and your prospect, and most importantly, it has an opt-in process that turns it into the purest form of Permission Marketing.

Email marketing can accomplish a broad spectrum of marketing objectives from branding to lead generation. In this course we will cover the basics as well as functional components of email messages.

Course Content:

  • Email Marketing Pros & Cons
  • Defining goals & objectives
  • Structuring effective email
  • Planning and creating a campaign
  • Trigger messages and types of emails

The course is easy to chew, as its structured in 8 video lessons. Each will take around 5-10 minutes. The entire course clocks in around 1 hour. So, why not to learn new skills in a lunch hour?

Join us today at the Email Marketing crash course, and take your business to the next level!

What are the requirements?

  • No Experience Required as The Course is Designed for Beginner Level
  • Smartphone, Tablet, Laptop, PC
  • And... Hunger to Learn Email Marketing

What am I going to get from this course?

  • Learn how to plan, design and send a successful email campaign
  • Learn to set up a system that actually works for your business
  • Rethink and improve your existing approach
  • Structure an Effective Email Messages
  • Plan and Create Your first email marketing campaign

What is the target audience?

  • Start Ups, Students, Marketers, Web designers, Entrepreneurs, Executives in the world of online marketing.
  • This course is relevant to anybody who is responsible for developing and implementing online marketing projects.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Strengths & Weaknesses of Email Marketing
05:05

- Strengths and Weaknesses
- Building Your List
- Key to Email Marketing

06:35

Continues from Part 1

Section 2: Defining goals and objectives of an email campaign
09:04

- Marketing Objectives
- Goal Setting
- Strategy to Follow

Section 3: Structuring Effective Email Messages
05:19

- Grabbing Attention
- Segmentation
- Anatomy of Email Message

10:33

Continues from Part 1

Section 4: Planning and creating email campaigns
08:50

- Identifying Message of a Campaign
- Frequency and Timing
- Permission Based Marketing

Section 5: Trigger emails, timing & frequency
05:44

- Triggered Messages Frequency
- Double Opt In
- User Journey

08:28
Learn how to create trigger emals.
Section 6: Supplementary materials
Introduction to Email Marketing
54 pages
10 rules for successful email
13 pages
Guide to Email Marketing
13 pages
Email Marketing Best Practices
27 pages
Effective Call to Actions
118 pages

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Instructor Biography

iMarketer Training, Internet Marketing 101

iMarketer Training is an educational center based in London. We helped many students in the UK to start with their internet marketing campaigns and now we're here to help YOU. Internet Marketing is a phenomenon of our age. In the current business world, no marketing strategy is complete without internet marketing component. However, at iMarketer Training we advice you to start with complete basics.

TAKE BABY STEPS and learn basics of SEO, basics of Social Media and basics of Email Marketing. Only after tackling the basics go the the next level. SOUNDS SIMPLE right? But...most of self starters' mistake...they mix media and mix learning levels up. It is very hard to recognise at what level of internet marketing you are right now ... which will prevent you from learning your steps effectively.

With iMarketer Training we make sure you do not jump the queue. You follow the order and shape your learning curve nicely. We have created 6 high quality, easy to chew courses for you, where you learn all the basics and much more. Here are 6 pillars of effective internet marketing:

1. Internet Marketing 101 & Social Media

2. Search Engine Marketing (SEO & PPC)

3. Social Media Marketing

4. Email Marketing

5. Content Marketing & PR

6. Sales Management Funnel

These are detailed courses which will boost your internet marketing knowledge level from beginner to intermediate. After intermediate level we will start sharing with you our recommendations on the next steps to take, so that you grow further. We will invite you to attend open webinars to boost your level up to advanced.


So...are you ready to take your first step? Start with Internet Marketing 101 course. All these courses are suitable for anyone wishing to start with internet marketing, even if you are a student studying for a marketing degree, entrepreneur, a small business owner or a marketing professional. If you've been mostly involved with traditional marketing, 2014 is your year to start getting involved with Internet Marketing.

Gain immediate and long term brand recognition using tools available on the internet. Learn to set up your campaigns and maintain them, learn to deliver your content, advertise or promote your products and services for free. No matter what is your brand, product or service, never forget, with internet everything is possible!

Take Action and Jumpstart with these courses. If you want to learn few courses at a time, we have gathered together individual courses into packages.

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