Easy Lead Generation With Cheap Print Classified Ads

Learn how to use cheap print classified ads effectively to generate tons of calls and leads for your business.
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86 students enrolled
Instructed by Matthew Allen Business / Sales
$20
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  • Lectures 61
  • Contents Video: 2.5 hours
    Other: 43 mins
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 5/2014 English

Course Description

Need more calls to your business? Need more leads for you or your sales people to follow up with? Start utilizing the power of print classified ads.

In our modern high-tech world print classified ads are about as low-tech as you can get. Yet they are highly effective in generating calls and leads when used properly. Not to mention they are dirt cheap.

I have personally have been using classified ads for myself and for my clients for over a decade with excellent success. While I was in the mortgage business my classified ads generated more calls and leads than my boss's combined ad spend on the yellow pages, print, radio, tv and direct mail. And I only spent a tiny fraction of what he did.

In this 2.5 hour video course we will take you step by step and show you how to use this underutilized and under-appreciated method of marketing and advertising.

Once you have completed this course you will understand and know exactly how to use classified ads in several different ways to market and advertise your business, services or products. This course gives you everything you need to know to be successful with classified advertising.

What are the requirements?

  • You will need a computer, internet connection, speakers or earbuds to listen to the presentation. You need to be willing to put into action what you learn and test out this method or marketing and lead generation.

What am I going to get from this course?

  • How to write ads for maximum effectiveness so they stand out and make people call
  • How to write specific and targeted ads that generate the exact call and lead you want
  • How to discover niche target markets for your products or services
  • Why and how to incorporate features and benefits into your ads
  • Why your ads will fail if you do this one thing
  • How to multiply the calls and leads from any ad that's a winner
  • How to break down your products or services into mini advertising powerhouses
  • Discover the 8 different human desires you can use to write profit pulling ads
  • 9 rules to writing effective classified ads
  • 7 simple steps to writing ads that generate lots of calls
  • How to test and track your ads
  • How to increase the response to your ads 300% or more

What is the target audience?

  • This course is great for any level of advertising or marketing experience.

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
02:20

This is just a quick overview of everything you will be learning about in the course.

02:38

This is a little about me and how I got started using classified ads.

Section 2: Why Classified Ads?
03:09

Why classified ads? In this video I cover many different reasons why you want to include classified ads in your marketing and advertising plan and mix.

03:01

If you have ever tried using classified ads to market and advertise your business and failed. It was more than likely for the reasons covered in this video.

02:30

In this video we cover the basics of what a good classified ad looks like as well as the components that make classified ads successful.

Section 3: Niches
04:33

This is by far one of the most critical steps in writing classified ads. You have to pick niches to target with the products or services you offer. Your ad can not be all things to all people. If it is, it will fail.

02:26

If you can identify problems and offer a solution your add will work.

01:38

When you provide solutions to problems people will call. Simple as that.

01:29

Do not create strictly feature bases ads. They need to include benefits as well.

Section 4: Human Desires To Use In Your Classified Ads
02:05

Can your product or service help someone be healthy, achieve better health, reduce stress?

02:58

Can your product help people make money, save money, solve money problems, finance issues?

02:11

Can your product or service make people look better, appear better?

03:07

Can your product or service create more time for people, away from work, with family, vacations?

03:55

Can your product or service make people more desirable, is your product sexy, is it geared more towards men or women?

03:46

Can your product or service make someone more successful, are you targeting success, grow a stronger business, help them achieve goals?

03:55

Can your product or service recognize certain groups or achievements, help leave a legacy?

02:56

Can your product or service create comfort, relaxation, reduce stress or anxiety?

Section 5: 9 Rules Of Classified Ads
02:49

Rule #1 - Write clearly and to the point

02:37

Rule #2 - Use hot button words to capture attention

01:11

Rule #3 Clear call to action

03:11

Rule # 4 Tracking your ads

03:36

Rule #5 - Capture their attention

03:02

Rule #6 - Qualify or disqualifies the reader

01:43

Rule #7 - Create interest

02:15

Rule #8 Create desire

00:48

Rule #9 Get them to take action

Section 6: 7 Rules To Writing Classified Ads
06:12

Rule #1 - Get specific with niches

01:00

Rule #2 - Just start writing

01:11

Rule #3 - Review ads, what stands out, what's attractive

01:00

Rule #4 - Write more ads, Frankenstein your ads together.

01:39

Rule #5 - Get ruthless, need to get your ads down to 25 words or less

01:41

Rule #6 - Review your ads, have other people review ads

01:43

Rule #7 - Remove industry jargon (in most cases)

02:44

Not the creative type? These are some really good resources to give you inspiration and to get those creative juices flowing.

Section 7: Testing, Tracking, Results
04:14

You need to test your ads. If you don't test you may not be getting the maximum number of leads from your ad.

02:38

You need to track you ads. You need to know what is working and what is not. You need to know if the leads are turning into sales.

01:43

Loser ads happen. But did you do these things?

02:47

Have an ad that works? What are you going to do now.

Section 8: True Lead Generation
01:38

An overview of what this method of lead generation is.

01:34

An over of how and why this method of lead generation works.

Section 9: Ways To Attract Leads
04:26

How to generate leads offering free reports.

05:16

How to generate leads offering free books.

02:22

How to generate leads offering free case study.

05:07

How to generate leads offering free DVD, CD, MP3 or Video

02:28

How to generate leads offering free kits

03:33

How to generate leads offering a free course.

03:38

How to generate leads offering free software

01:33

How to generate leads offering free trials.

02:34

How to generate leads offering free coupons or samples

Section 10: How To Get Leads To Respond - Handling Of Leads
02:05

Handling leads as a direct call

02:45

Handling leads through a call center.

02:39

Handling leads with recorded messages.

02:22

Handling leads with squeeze pages.

01:05

Handling leads with email.

03:06

Handling leads with text messaging.

02:20

Handling leads with fax and mail.

Section 11: You Have Leads! Now What?
01:56

How to handle the leads.

02:46

How to handle follow up calls.

Section 12: Final Thoughts
Final Tips
05:29
Section 13: Resources
List Of Classified Ad Papers By State
42 pages
Other Resources
1 page

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Instructor Biography

Matthew Allen, Marketing Consultant

I had a long and successful career in the mortgage industry. The secret to my success was simple. I used effective marketing and advertising to generate tons of phone calls and leads for myself. These methods included classified ads, direct mail, radio, inserts and internet marketing. I was able to brand myself as the obvious expert by getting free press, writing books and was a featured columnist in several local magazines.

After a long and successful career in the mortgage business I decided it was time to follow my heart. I left the mortgage business to consult with small businesses to help them become more successful with their marketing and advertising.

My main focus with my clients is internet marketing and advertising but I still help many of them with copywriting, direct mail, print ads and any other type of marketing or advertising they may need assistance with.

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