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Easy Lead Generation With Cheap Print Classified Ads

Learn how to use cheap print classified ads effectively to generate tons of calls and leads for your business.
4.3 (3 ratings)
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107 students enrolled
Created by Matthew Allen
Last updated 5/2014
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19 hours left at this price!
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  • 2.5 hours on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What Will I Learn?
How to write ads for maximum effectiveness so they stand out and make people call
How to write specific and targeted ads that generate the exact call and lead you want
How to discover niche target markets for your products or services
Why and how to incorporate features and benefits into your ads
Why your ads will fail if you do this one thing
How to multiply the calls and leads from any ad that's a winner
How to break down your products or services into mini advertising powerhouses
Discover the 8 different human desires you can use to write profit pulling ads
9 rules to writing effective classified ads
7 simple steps to writing ads that generate lots of calls
How to test and track your ads
How to increase the response to your ads 300% or more
View Curriculum
  • You will need a computer, internet connection, speakers or earbuds to listen to the presentation. You need to be willing to put into action what you learn and test out this method or marketing and lead generation.

Need more calls to your business? Need more leads for you or your sales people to follow up with? Start utilizing the power of print classified ads.

In our modern high-tech world print classified ads are about as low-tech as you can get. Yet they are highly effective in generating calls and leads when used properly. Not to mention they are dirt cheap.

I have personally have been using classified ads for myself and for my clients for over a decade with excellent success. While I was in the mortgage business my classified ads generated more calls and leads than my boss's combined ad spend on the yellow pages, print, radio, tv and direct mail. And I only spent a tiny fraction of what he did.

In this 2.5 hour video course we will take you step by step and show you how to use this underutilized and under-appreciated method of marketing and advertising.

Once you have completed this course you will understand and know exactly how to use classified ads in several different ways to market and advertise your business, services or products. This course gives you everything you need to know to be successful with classified advertising.

Who is the target audience?
  • This course is great for any level of advertising or marketing experience.
Students Who Viewed This Course Also Viewed
Curriculum For This Course
Expand All 61 Lectures Collapse All 61 Lectures 03:22:03
2 Lectures 04:58

This is just a quick overview of everything you will be learning about in the course.

Preview 02:20

This is a little about me and how I got started using classified ads.

Preview 02:38
Why Classified Ads?
3 Lectures 08:40

Why classified ads? In this video I cover many different reasons why you want to include classified ads in your marketing and advertising plan and mix.

Preview 03:09

If you have ever tried using classified ads to market and advertise your business and failed. It was more than likely for the reasons covered in this video.

Preview 03:01

In this video we cover the basics of what a good classified ad looks like as well as the components that make classified ads successful.

What Makes A Good Classified Ad?
4 Lectures 10:06

This is by far one of the most critical steps in writing classified ads. You have to pick niches to target with the products or services you offer. Your ad can not be all things to all people. If it is, it will fail.

How To Pick Niches

If you can identify problems and offer a solution your add will work.

Identify Problems - Identify and Agitate

When you provide solutions to problems people will call. Simple as that.

Offer Solutions - Become A Hero

Do not create strictly feature bases ads. They need to include benefits as well.

Features and Benefits - Your Ad Needs Both
Human Desires To Use In Your Classified Ads
8 Lectures 24:53

Can your product or service help someone be healthy, achieve better health, reduce stress?


Can your product help people make money, save money, solve money problems, finance issues?


Can your product or service make people look better, appear better?


Can your product or service create more time for people, away from work, with family, vacations?

Leisure Time

Can your product or service make people more desirable, is your product sexy, is it geared more towards men or women?


Can your product or service make someone more successful, are you targeting success, grow a stronger business, help them achieve goals?


Can your product or service recognize certain groups or achievements, help leave a legacy?


Can your product or service create comfort, relaxation, reduce stress or anxiety?

9 Rules Of Classified Ads
9 Lectures 21:12

Rule #1 - Write clearly and to the point

Rule #1

Rule #2 - Use hot button words to capture attention

Rule #2

Rule #3 Clear call to action

Rule #3

Rule # 4 Tracking your ads

Rule #4

Rule #5 - Capture their attention

Rule #5

Rule #6 - Qualify or disqualifies the reader

Rule #6

Rule #7 - Create interest

Rule #7

Rule #8 Create desire

Rule #8

Rule #9 Get them to take action

Rule #9
7 Rules To Writing Classified Ads
8 Lectures 17:10

Rule #1 - Get specific with niches

Rule #1

Rule #2 - Just start writing

Rule #2

Rule #3 - Review ads, what stands out, what's attractive

Rule #3

Rule #4 - Write more ads, Frankenstein your ads together.

Rule #4

Rule #5 - Get ruthless, need to get your ads down to 25 words or less

Rule #5

Rule #6 - Review your ads, have other people review ads

Rule #6

Rule #7 - Remove industry jargon (in most cases)

Rule #7

Not the creative type? These are some really good resources to give you inspiration and to get those creative juices flowing.

Getting Inspiration For Your Ads
Testing, Tracking, Results
4 Lectures 11:22

You need to test your ads. If you don't test you may not be getting the maximum number of leads from your ad.

Testing Your Ads

You need to track you ads. You need to know what is working and what is not. You need to know if the leads are turning into sales.

Tracking Your Ads

Loser ads happen. But did you do these things?

Loser Ads

Have an ad that works? What are you going to do now.

Winning Ads
True Lead Generation
2 Lectures 03:12

An overview of what this method of lead generation is.

What This Is All About

An over of how and why this method of lead generation works.

How This Lead Generation Method Works
Ways To Attract Leads
9 Lectures 30:57

How to generate leads offering free reports.

Free Report

How to generate leads offering free books.


How to generate leads offering free case study.

Case Study

How to generate leads offering free DVD, CD, MP3 or Video


How to generate leads offering free kits


How to generate leads offering a free course.


How to generate leads offering free software


How to generate leads offering free trials.


How to generate leads offering free coupons or samples

Coupons / Samples
How To Get Leads To Respond - Handling Of Leads
7 Lectures 16:22

Handling leads as a direct call

Direct Calls

Handling leads through a call center.

Call Center

Handling leads with recorded messages.

Recorded Message

Handling leads with squeeze pages.

Squeeze Page

Handling leads with email.


Handling leads with text messaging.


Handling leads with fax and mail.

Fax / Mail
3 More Sections
About the Instructor
4.3 Average rating
3 Reviews
107 Students
1 Course
Marketing Consultant

I had a long and successful career in the mortgage industry. The secret to my success was simple. I used effective marketing and advertising to generate tons of phone calls and leads for myself. These methods included classified ads, direct mail, radio, inserts and internet marketing. I was able to brand myself as the obvious expert by getting free press, writing books and was a featured columnist in several local magazines.

After a long and successful career in the mortgage business I decided it was time to follow my heart. I left the mortgage business to consult with small businesses to help them become more successful with their marketing and advertising.

My main focus with my clients is internet marketing and advertising but I still help many of them with copywriting, direct mail, print ads and any other type of marketing or advertising they may need assistance with.

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