Need more calls to your business? Need more leads for you or your sales people to follow up with? Start utilizing the power of print classified ads.
In our modern high-tech world print classified ads are about as low-tech as you can get. Yet they are highly effective in generating calls and leads when used properly. Not to mention they are dirt cheap.
I have personally have been using classified ads for myself and for my clients for over a decade with excellent success. While I was in the mortgage business my classified ads generated more calls and leads than my boss's combined ad spend on the yellow pages, print, radio, tv and direct mail. And I only spent a tiny fraction of what he did.
In this 2.5 hour video course we will take you step by step and show you how to use this underutilized and under-appreciated method of marketing and advertising.
Once you have completed this course you will understand and know exactly how to use classified ads in several different ways to market and advertise your business, services or products. This course gives you everything you need to know to be successful with classified advertising.
This is just a quick overview of everything you will be learning about in the course.
This is a little about me and how I got started using classified ads.
Why classified ads? In this video I cover many different reasons why you want to include classified ads in your marketing and advertising plan and mix.
If you have ever tried using classified ads to market and advertise your business and failed. It was more than likely for the reasons covered in this video.
In this video we cover the basics of what a good classified ad looks like as well as the components that make classified ads successful.
This is by far one of the most critical steps in writing classified ads. You have to pick niches to target with the products or services you offer. Your ad can not be all things to all people. If it is, it will fail.
If you can identify problems and offer a solution your add will work.
When you provide solutions to problems people will call. Simple as that.
Do not create strictly feature bases ads. They need to include benefits as well.
Can your product or service help someone be healthy, achieve better health, reduce stress?
Can your product help people make money, save money, solve money problems, finance issues?
Can your product or service make people look better, appear better?
Can your product or service create more time for people, away from work, with family, vacations?
Can your product or service make people more desirable, is your product sexy, is it geared more towards men or women?
Can your product or service make someone more successful, are you targeting success, grow a stronger business, help them achieve goals?
Can your product or service recognize certain groups or achievements, help leave a legacy?
Can your product or service create comfort, relaxation, reduce stress or anxiety?
Rule #1 - Write clearly and to the point
Rule #2 - Use hot button words to capture attention
Rule #3 Clear call to action
Rule # 4 Tracking your ads
Rule #5 - Capture their attention
Rule #6 - Qualify or disqualifies the reader
Rule #7 - Create interest
Rule #8 Create desire
Rule #9 Get them to take action
Rule #1 - Get specific with niches
Rule #2 - Just start writing
Rule #3 - Review ads, what stands out, what's attractive
Rule #4 - Write more ads, Frankenstein your ads together.
Rule #5 - Get ruthless, need to get your ads down to 25 words or less
Rule #6 - Review your ads, have other people review ads
Rule #7 - Remove industry jargon (in most cases)
Not the creative type? These are some really good resources to give you inspiration and to get those creative juices flowing.
You need to test your ads. If you don't test you may not be getting the maximum number of leads from your ad.
You need to track you ads. You need to know what is working and what is not. You need to know if the leads are turning into sales.
Loser ads happen. But did you do these things?
Have an ad that works? What are you going to do now.
An overview of what this method of lead generation is.
An over of how and why this method of lead generation works.
How to generate leads offering free reports.
How to generate leads offering free books.
How to generate leads offering free case study.
How to generate leads offering free DVD, CD, MP3 or Video
How to generate leads offering free kits
How to generate leads offering a free course.
How to generate leads offering free software
How to generate leads offering free trials.
How to generate leads offering free coupons or samples
Handling leads as a direct call
Handling leads through a call center.
Handling leads with recorded messages.
Handling leads with squeeze pages.
Handling leads with email.
Handling leads with text messaging.
Handling leads with fax and mail.
I had a long and successful career in the mortgage industry. The secret to my success was simple. I used effective marketing and advertising to generate tons of phone calls and leads for myself. These methods included classified ads, direct mail, radio, inserts and internet marketing. I was able to brand myself as the obvious expert by getting free press, writing books and was a featured columnist in several local magazines.
After a long and successful career in the mortgage business I decided it was time to follow my heart. I left the mortgage business to consult with small businesses to help them become more successful with their marketing and advertising.
My main focus with my clients is internet marketing and advertising but I still help many of them with copywriting, direct mail, print ads and any other type of marketing or advertising they may need assistance with.