Display Advertising - Key Components for Campaign Success
2.3 (4 ratings)
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Display Advertising - Key Components for Campaign Success

Learn the Secrets to Driving Conversions & Enhancing Brand Recall
2.3 (4 ratings)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
92 students enrolled
Last updated 1/2014
English
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Includes:
  • 43 mins on-demand video
  • 2 Supplemental Resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Learn the Best Practices for Using Display Advetising
  • How Display Fits in the Digital Marketing System
  • How and Why to Use Display Advertising
  • Other Important Elements of Display Advertising
  • Why Invest in Display Advertising?
View Curriculum
Requirements
  • Time and interest to explore Display Advertising
Description

We are all too familiar with the traditional billboards and signage we see in city streets (think Times Square in NYC). Display advertising – after all – is a phenomenal method for building brand affinity and keeping a brand top-of-mind. While this is no different from the digital marketing realm, online display advertising takes it one step further by enabling you to target your ‘online’ billboards at your ideal consumer.

If your display ads aren’t reaching the right consumers, chances are you’re missing 5 key components in your online strategy. Display advertising – when done correctly – can target who you want, when you want, while boosting your marketing ROI!

This condensed course will uncover industry techniques and strategies that will help your business drive conversions and significantly enhance brand recall in your customers and prospects.

This course is a must for any business or marketing professional who is looking to leverage Display Advertising as part of their overall marketing strategy. Whether you are just starting to online campaigns or are a "seasoned pro" this session will provide you with key takeaways so that you can ensure your Display Advertising efforts measurably contribute to your business' brand image.

In addition, by attending this course, you'll also receive the complimentary Executive Summary and White Paper that are designed to help keep your display advertising campaigns on track.

Who is the target audience?
  • Business Owners
  • Marketing Professionals
  • Entrepreneurs
  • Sales
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Curriculum For This Course
Expand All 9 Lectures Collapse All 9 Lectures 50:53
+
My First Section
7 Lectures 42:53



Advanced Targeting Strategies for Display Ads
07:00

Using the Power of Remarketing and Retargeting with Display Ads
03:24

Measurements and Metrics for Display Ads
07:12

Questions and Answers on Display Ads Best Practices
14:49
+
Additional Resources
2 Lectures 00:00
Executive Summary of Display Ads Best Practices
1 page

White Paper: Display Advertising - What You're Missing
7 pages
About the Instructor
Digital Marketing Simplified - WSI Academy
2.9 Average rating
6 Reviews
167 Students
2 Courses

WSI Academy is the leading organization in Digital Marketing and Social Media Consulting, Strategy, and Training. As part of WSI, the world’s largest digital marketing network, WSI Academy is bringing the knowledge of its global experts to be made available to our clients easily and effortlessly.


Our Vision

+ Simplifying digital marketing expertise and knowledge to professionals and businesses worldwide

+ Elevating the business knowledge levels through high-quality, relevant and standardized Digital Marketing programs


Our Mission

+ Raise the digital and social media standards for each individual and business to the next level

+ We will continuously raise the bar in digital media

+ Cultivating the knowledge through world-class consultants and experts within our network

+ We deliver knowledge, not information!