Digital Marketing
4.0 (1 rating)
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Digital Marketing

Course introduces students to different digital marketing possibilities by Video Lectures and Animations.
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by DLP India
Last updated 5/2014
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Digitally Active
  • Online Marketing
View Curriculum
  • Middle level Knowledge of English(US)
  • Willingness to learn and achieve
  • Working Computer System with Speakers and Microphone

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing.

This Course introduces students to different digital marketing possibilities.

Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets.

Different types of operationalization's of digital marketing are introduced.

Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web 2.0 e.g. social media, UGC, communities, virtual worlds, blogs and viral marketing.

Digital marketing aims at creating, demonstrating, documenting, communicating and delivering value in digitized way to customers (B2C and B2B) and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders (Journal of Digital Marketing Professor Salo established the journal and was the first editor)

Why Digital Marketing?

  • Even professional buyers have used and are using digital tools e.g. social media in their daily job even more than the sellers (see Davis 2008).
  • 65 % out of 1000 buyers operating in B2B markets tell that they start search process (new, rebuy, modified buy) with general search engines and after that move to industry specific search engines like
  • Company websites are becoming even more important sources of information for buyers but only when time for closing deals comes apparent (Davis 2008b).
Who is the target audience?
  • Professionals
  • Developers
  • IT Students
  • Beginners & Everyone who wants to learn Online Marketing
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Curriculum For This Course
31 Lectures
1 Lecture 08:08
Digital Marketing Tools
4 Lectures 48:48

Websites as Basis of e Retailing

Social Media Enabled Websites

SEO and Google Analytics
Distributing Content
3 Lectures 39:14
Twitter and its Facts

Blogs and Business

Engaging with our Customer
5 Lectures 44:42
User Generated Content(UGC)

Social Media in Music Industry

Social Media, Communities and NPD


Virtual Words
Interacting with Mobile Generation Customer
4 Lectures 47:03

Mobile Marketing and Connectivity

Mobile Sources of Value

Facebook & Other Social Networking Sites
6 Lectures 01:25:10
Facebook Statistics

Facebook Finance,Games and Pages

Advertising and its cost

Value of Facebook Fan and Page

Propensity to recommend

How Linked In Engages it's Users
New Trends in Content Presentation
1 Lecture 12:36
Trends in content presentation and location based services
Digital Marketing tools in Various Markets
5 Lectures 50:22

Digital marketing Landscape and Business Relationship

Tools for creating and integrating digital infrastructure within business

Digital bonds and categorization

Future of Digital Marketing
2 Lectures 26:32
Changing Nature of Digital Marketing

Technological Change
About the Instructor
DLP India
4.5 Average rating
4 Reviews
27 Students
3 Courses
DLP India

Leader of the distance education offer in India

It not anything new if I say that the e-learning is beginning to take a wider scope of interest and that it is an industry that is increasing its operations and volume. The today’s trends in education vary from blending the traditional educational resources with new technologies, up to unique online courses, programs and degrees that are accredited and certified in the same ways as the traditional ones.

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We have more than 6000 students studying with us from different countries like UAE, UK, Saudi Arabia, Africa etc and have more than 1500 courses to offer. We have been specialized in online courses and work with different partners around the globe.

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