Digital Marketing
4.0 (1 rating)
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Digital Marketing

Course introduces students to different digital marketing possibilities by Video Lectures and Animations.
4.0 (1 rating)
Instead of using a simple lifetime average, Udemy calculates a course's star rating by considering a number of different factors such as the number of ratings, the age of ratings, and the likelihood of fraudulent ratings.
14 students enrolled
Created by DLP India
Last updated 5/2014
English
Current price: $10 Original price: $50 Discount: 80% off
5 hours left at this price!
30-Day Money-Back Guarantee
Includes:
  • 6 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
What Will I Learn?
  • Digitally Active
  • Online Marketing
View Curriculum
Requirements
  • Middle level Knowledge of English(US)
  • Willingness to learn and achieve
  • Working Computer System with Speakers and Microphone
Description

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing.

This Course introduces students to different digital marketing possibilities.

Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets.

Different types of operationalization's of digital marketing are introduced.

Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web 2.0 e.g. social media, UGC, communities, virtual worlds, blogs and viral marketing.

Digital marketing aims at creating, demonstrating, documenting, communicating and delivering value in digitized way to customers (B2C and B2B) and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders (Journal of Digital Marketing Professor Salo established the journal and was the first editor)

Why Digital Marketing?

  • Even professional buyers have used and are using digital tools e.g. social media in their daily job even more than the sellers (see Davis 2008).
  • 65 % out of 1000 buyers operating in B2B markets tell that they start search process (new, rebuy, modified buy) with general search engines and after that move to industry specific search engines like business.com
  • Company websites are becoming even more important sources of information for buyers but only when time for closing deals comes apparent (Davis 2008b).
Who is the target audience?
  • Professionals
  • Developers
  • IT Students
  • Beginners & Everyone who wants to learn Online Marketing
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Curriculum For This Course
31 Lectures
06:02:35
+
Introduction
1 Lecture 08:08
+
Digital Marketing Tools
4 Lectures 48:48

Websites as Basis of e Retailing
08:38

Social Media Enabled Websites
11:24

SEO and Google Analytics
16:01
+
Distributing Content
3 Lectures 39:14
Twitter and its Facts
11:44

Blogs and Business
10:47

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Engaging with our Customer
5 Lectures 44:42
User Generated Content(UGC)
10:38

Social Media in Music Industry
09:46

Social Media, Communities and NPD
09:03

Innovation
08:01

Virtual Words
07:14
+
Interacting with Mobile Generation Customer
4 Lectures 47:03

Mobile Marketing and Connectivity
10:35

Mobile Sources of Value
10:35

Gaming
13:06
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Facebook & Other Social Networking Sites
6 Lectures 01:25:10
Facebook Statistics
12:19

Facebook Finance,Games and Pages
07:13

Advertising and its cost
12:51

Value of Facebook Fan and Page
14:46

Propensity to recommend
14:01

How Linked In Engages it's Users
24:00
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New Trends in Content Presentation
1 Lecture 12:36
Trends in content presentation and location based services
12:36
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Digital Marketing tools in Various Markets
5 Lectures 50:22

Digital marketing Landscape and Business Relationship
10:21

Tools for creating and integrating digital infrastructure within business
08:20

Digital bonds and categorization
10:34

Strategies
10:30
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Future of Digital Marketing
2 Lectures 26:32
Changing Nature of Digital Marketing
15:34

Technological Change
10:58
About the Instructor
DLP India
4.5 Average rating
4 Reviews
27 Students
3 Courses
DLP India

Leader of the distance education offer in India

It not anything new if I say that the e-learning is beginning to take a wider scope of interest and that it is an industry that is increasing its operations and volume. The today’s trends in education vary from blending the traditional educational resources with new technologies, up to unique online courses, programs and degrees that are accredited and certified in the same ways as the traditional ones.

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