Digital Marketing

Course introduces students to different digital marketing possibilities by Video Lectures and Animations.
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  • Lectures 31
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing.

This Course introduces students to different digital marketing possibilities.

Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets.

Different types of operationalization's of digital marketing are introduced.

Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web 2.0 e.g. social media, UGC, communities, virtual worlds, blogs and viral marketing.

Digital marketing aims at creating, demonstrating, documenting, communicating and delivering value in digitized way to customers (B2C and B2B) and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders (Journal of Digital Marketing Professor Salo established the journal and was the first editor)

Why Digital Marketing?

  • Even professional buyers have used and are using digital tools e.g. social media in their daily job even more than the sellers (see Davis 2008).
  • 65 % out of 1000 buyers operating in B2B markets tell that they start search process (new, rebuy, modified buy) with general search engines and after that move to industry specific search engines like
  • Company websites are becoming even more important sources of information for buyers but only when time for closing deals comes apparent (Davis 2008b).

What are the requirements?

  • Middle level Knowledge of English(US)
  • Willingness to learn and achieve
  • Working Computer System with Speakers and Microphone

What am I going to get from this course?

  • Digitally Active
  • Online Marketing

Who is the target audience?

  • Professionals
  • Developers
  • IT Students
  • Beginners & Everyone who wants to learn Online Marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.


Section 1: Introduction
Digital Marketing Introduction & Framework
Section 2: Digital Marketing Tools
Laying the Foundation-Websites
Websites as Basis of e Retailing
Social Media Enabled Websites
SEO and Google Analytics
Section 3: Distributing Content
Twitter and its Facts
Blogs and Business
Webcast-Webinar and Social TV
Section 4: Engaging with our Customer
User Generated Content(UGC)
Social Media in Music Industry
Social Media, Communities and NPD
Virtual Words
Section 5: Interacting with Mobile Generation Customer
Mobile Technology
Mobile Marketing and Connectivity
Mobile Sources of Value
Section 6: Facebook & Other Social Networking Sites
Facebook Statistics
Facebook Finance,Games and Pages
Advertising and its cost
Value of Facebook Fan and Page
Propensity to recommend
How Linked In Engages it's Users
Section 7: New Trends in Content Presentation
Trends in content presentation and location based services
Section 8: Digital Marketing tools in Various Markets
Digital Marketing use in Finland
Digital marketing Landscape and Business Relationship
Tools for creating and integrating digital infrastructure within business
Digital bonds and categorization
Section 9: Future of Digital Marketing
Changing Nature of Digital Marketing
Technological Change

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Instructor Biography

Leader of the distance education offer in India

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The enrollment is easy and enabled through convenient payment methods offered online. The online chat makes the whole experience easier and suited to the needs of the potential learners.

The courses offered are supported by reputable educational organizations, acknowledged worldwide, which makes the learning process even more worth the effort.

We have more than 6000 students studying with us from different countries like UAE, UK, Saudi Arabia, Africa etc and have more than 1500 courses to offer. We have been specialized in online courses and work with different partners around the globe.

Considering the fact that distance learning is in an uprising pace, DLP India is on its right direction boosting this global development process. The innovate products like earn while you earn, promotional courses’ rates, demo classes, equivalent degree or diploma opportunities, career growth opportunities, friend referral with discount options enhance the students’ prospects and opportunities, making this compact company a unique in its kind.

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