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Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing.
This Course introduces students to different digital marketing possibilities.
Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets.
Different types of operationalization's of digital marketing are introduced.
Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web 2.0 e.g. social media, UGC, communities, virtual worlds, blogs and viral marketing.
Digital marketing aims at creating, demonstrating, documenting, communicating and delivering value in digitized way to customers (B2C and B2B) and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders (Journal of Digital Marketing Professor Salo established the journal and was the first editor)
Why Digital Marketing?
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Desktop, iOS and Android.
Certificate of completion.
|Section 1: Introduction|
Digital Marketing Introduction & FrameworkPreview
|Section 2: Digital Marketing Tools|
Laying the Foundation-WebsitesPreview
Websites as Basis of e Retailing
Social Media Enabled Websites
SEO and Google Analytics
|Section 3: Distributing Content|
Twitter and its Facts
Blogs and Business
Webcast-Webinar and Social TVPreview
|Section 4: Engaging with our Customer|
User Generated Content(UGC)
Social Media in Music Industry
Social Media, Communities and NPD
|Section 5: Interacting with Mobile Generation Customer|
Mobile Marketing and Connectivity
Mobile Sources of Value
|Section 6: Facebook & Other Social Networking Sites|
Facebook Finance,Games and Pages
Advertising and its cost
Value of Facebook Fan and Page
Propensity to recommend
How Linked In Engages it's Users
|Section 7: New Trends in Content Presentation|
Trends in content presentation and location based services
|Section 8: Digital Marketing tools in Various Markets|
Digital Marketing use in FinlandPreview
Digital marketing Landscape and Business Relationship
Tools for creating and integrating digital infrastructure within business
Digital bonds and categorization
|Section 9: Future of Digital Marketing|
Changing Nature of Digital Marketing
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