Digital Marketing

Course introduces students to different digital marketing possibilities by Video Lectures and Animations.
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  • Lectures 31
  • Length 6 hours
  • Skill Level All Levels
  • Languages English
  • Includes Lifetime access
    30 day money back guarantee!
    Available on iOS and Android
    Certificate of Completion
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About This Course

Published 4/2014 English

Course Description

Digital marketing is marketing that makes use of electronic devices (computers) such as personal computers, smartphones, cellphones, tablets and game consoles to engage with stakeholders.

Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic and mobile) and social networks. Social Media Marketing is a component of digital marketing.

This Course introduces students to different digital marketing possibilities.

Students are able to decide on different types of digital marketing campaigns and manage those accordingly in both consumer and business markets.

Different types of operationalization's of digital marketing are introduced.

Course creates basic understanding of internet and mobile marketing. Time is also devoted to pertinent issues in the web 2.0 e.g. social media, UGC, communities, virtual worlds, blogs and viral marketing.

Digital marketing aims at creating, demonstrating, documenting, communicating and delivering value in digitized way to customers (B2C and B2B) and for managing customer relationships in ways that enhance digital joint value creation of customers, organizations and stakeholders (Journal of Digital Marketing Professor Salo established the journal and was the first editor)

Why Digital Marketing?

  • Even professional buyers have used and are using digital tools e.g. social media in their daily job even more than the sellers (see Davis 2008).
  • 65 % out of 1000 buyers operating in B2B markets tell that they start search process (new, rebuy, modified buy) with general search engines and after that move to industry specific search engines like business.com
  • Company websites are becoming even more important sources of information for buyers but only when time for closing deals comes apparent (Davis 2008b).

What are the requirements?

  • Middle level Knowledge of English(US)
  • Willingness to learn and achieve
  • Working Computer System with Speakers and Microphone

What am I going to get from this course?

  • Digitally Active
  • Online Marketing

What is the target audience?

  • Professionals
  • Developers
  • IT Students
  • Beginners & Everyone who wants to learn Online Marketing

What you get with this course?

Not for you? No problem.
30 day money back guarantee.

Forever yours.
Lifetime access.

Learn on the go.
Desktop, iOS and Android.

Get rewarded.
Certificate of completion.

Curriculum

Section 1: Introduction
Digital Marketing Introduction & Framework
Preview
08:08
Section 2: Digital Marketing Tools
Laying the Foundation-Websites
Preview
12:45
Websites as Basis of e Retailing
08:38
Social Media Enabled Websites
11:24
SEO and Google Analytics
16:01
Section 3: Distributing Content
Twitter and its Facts
11:44
Blogs and Business
10:47
Webcast-Webinar and Social TV
Preview
16:43
Section 4: Engaging with our Customer
User Generated Content(UGC)
10:38
Social Media in Music Industry
09:46
Social Media, Communities and NPD
09:03
Innovation
08:01
Virtual Words
07:14
Section 5: Interacting with Mobile Generation Customer
Mobile Technology
Preview
12:47
Mobile Marketing and Connectivity
10:35
Mobile Sources of Value
10:35
Gaming
13:06
Section 6: Facebook & Other Social Networking Sites
Facebook Statistics
12:19
Facebook Finance,Games and Pages
07:13
Advertising and its cost
12:51
Value of Facebook Fan and Page
14:46
Propensity to recommend
14:01
How Linked In Engages it's Users
24:00
Section 7: New Trends in Content Presentation
Trends in content presentation and location based services
12:36
Section 8: Digital Marketing tools in Various Markets
Digital Marketing use in Finland
Preview
10:37
Digital marketing Landscape and Business Relationship
10:21
Tools for creating and integrating digital infrastructure within business
08:20
Digital bonds and categorization
10:34
Strategies
10:30
Section 9: Future of Digital Marketing
Changing Nature of Digital Marketing
15:34
Technological Change
10:58

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Instructor Biography

Leader of the distance education offer in India

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We have more than 6000 students studying with us from different countries like UAE, UK, Saudi Arabia, Africa etc and have more than 1500 courses to offer. We have been specialized in online courses and work with different partners around the globe.

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